SaaS Pricing Strategy with Martin from Cobloom
Martin talks to Gelb about how to go about thinking of how to price your SaaS product. Article about Pricing Options: https://www.cobloom.com/blog/saas-pricing-models Martin is an experienced business consultant, and learned his trade delivering off the shelf ERP software to the enterprise, including Diageo, Ingersoll-Rand and Rolls-Royce. With a passion for delivering value, and having seen huge business benefits from software led process improvements, co-founding Cobloom with Will was a natural fit. He understands how healthy, profitable software businesses should be run, and the impact a great consultant can have. At Cobloom, Martin uses this experience to diagnose growth problems. He works closely with prospective partners to help them identify which approaches are the best fit - for both the business, and their customers. When away from work, Martin is a keen tennis player, and an avid Wolverhampton Wanderers fan. — This was part of the Zero to Revenue Challenge where three founders took an idea, Briefing Room (https://briefingroom.co) from Zero to Revenue in one week in March of 2019. To find out more information, access more videos, and join our open slack team go to https://zerotorevenue.com The founders: Lizzie Brough twitter.com/itslizziebrough Robert Gelb twitter.com/thisisgelb Ben Dell https://twitter.com/bendell What we built: Briefing Room (https://briefingroom.co): A better way to keep investors, stakeholders, and prospects up to date with beautiful dashboards. For Founders by founders. Check Out Our Companies: Kindaba (https://kindaba.com) - The gathering space for families Bold Village (boldvillage.com) - A village of women content writers, social media managers, and assistants that work with exciting companies while studying at university Missinglettr (missinglettr.com) - Missinglettr creates clever social campaigns for your best blog posts, that drive traffic for an entire year Helpshelf (https://helpshelf.co) - HelpShelf combines all of your support resources into one gorgeous widget and then makes sure that it's available when it matters the most. HeySummit (https://heysummit.com) - HeySummit helps you increase engagement, conversions and revenue for your online summits. The sponsors who supported Zero to Revenue Coda (coda.io) - Coda is a new doc that grows with your ideas. People have made Coda docs that do everything from launch products, to scale small businesses, to help them study for tests. Landbot (landbot.io) - Create lead generation strategies that engage and convert. Build personalized conversational chatbots. With Landbot, it’s easy, beautiful and FREE. Milanote (https://www.milanote.com) - Milanote is an easy-to-use tool to organize your ideas and projects into visual boards. Seed Haus Accelerator (thisisseedhaus.com) We invest, at the pre-seed stage, in outstanding founders & pre-founders tackling real problems, in large markets. AnywhereWorks (https://anywhereworks.com) - Forget about commuting, polluting and grey cubicles. There is a more sustainable, inclusive and productive way to work. Work Anywhere.