Company culture is hard to explain, harder to build and yet easy as hell to mess up. But here's what we do know: a business cannot succeed over time without a great culture. So, how do you foster the right kind of environment? How can it go astray, and can you save it when it does? In this episode, we talk with Carl Eschenbach, Parker Harris, Aaron Levie and Patty McCord about culture's impact on your brand and what it takes to build a team that can go the distance.