Created with Sketch.
Zero Lives Left Business, Career & Life Podcast
58 minutes | Jan 11, 2022
57 Interview with Peter Doak PDG Advertising
In this episode I chat with Peter Doak from PDG Advertising based in Northern Ireland. PDG Advertising launched in 2015 as a creative and results focused digital marketing agency, based in Belfast, Northern Ireland. Our focus for a positive ROI for customers is our guiding light in delivering an Exceptional Digital Marketing Experience.We kick off the episode finding out a little about Peter's background and his reason behind setting up PDG - Peter chats about why simplification in digital is so important especial for the customer considering using digital advertising as a way to get in front of customers. With so many social media platforms at our disposal it can be difficult to find out which platforms might be best for a business to use to start to compete for attention & get their product or service in front of customers. Peter also shares a exercise he and his team use called 'Fish bowling' before they begin working with any new client & explains the importance of this exercise Finally Peter shares his top tips for businesses considering using digital advertising in 2022 as well as 3 key tips for those interested in developing a career in digital marketing.
48 minutes | Nov 18, 2021
Interview with Dorcas Crawford
In this episode I chat about conflict management with Dorcas Crawford. After over 20 years as a litigation lawyer and several years conducting a high profile piece of litigation (Northern Ireland’s longest running civil trial) Dorcas Crawford, senior partner at Edwards & Co Solicitors, began to re-evaluate the whole area of dispute resolution and concluded that there was a better way. She trained as a mediator with CEDR in London in 2008 and has since conducted numerous commercial mediations and added workplace mediation and facilitation training to her CV. Conflict is something which we all experience at one time or another - the thing about conflict which Dorcas explains is that it's costly, it's destructive, it drains resources and it impacts peoples lives. There must be a better way... Dorcas shares her insights as well as some helpful tips in which businesses of all sizes can better manage conflict from the boardroom to right across the organisation.
44 minutes | Oct 15, 2021
Interview with Henry Mc Crory
In this episode I chat with Henry McCrory who runs a very trendy and focused marketing agency, with one of this closest and lifelong friends Christopher Mc Clenaghan. Creative3 has a clear goal of growing brands and businesses. They have unconventional ideas, are disrupters and grow brands, that grows businesses.Henry has been though 2 recessions & now a global pandemic, he is a big believer everywhere we go we can make a difference, from the server at the coffee shop, to the big shot in the big office, we are no different.In this episode we cover things from building your personal brand on LinkedIn to feeding your potential market. The importance of looking after your mental health & wellness as well as having the right people in your corner. Henry talks about showing your customers what's possible. Sit back, grab a cuppa and listen in to some real honest business banter.
41 minutes | Aug 16, 2021
54 Interview with Gary Day My Garden of Music
In this episode, I chat with Gary Day who runs Garden of Music based in Warrenpoint. Garden of Music believes that everyone should have lifelong access and opportunities to both music-making and music education. Garden of Music advocate for musical inclusion. They believe everyone is musical and should have equity to opportunities and provision.This episode was all about finding out more about Garden of Music, the impact it has & how it's helping making music more accessible for everyone. Founder Gary chats about his early days in music to becoming one of the leading music practitioners in the UK and Ireland, with 20 years’ experience working in accessible and inclusive music-making and education.Gary talks openly about the importance of making music accessible & as inclusive as possible stating that 'music is in us all' We also chat about Gary's own business journey in which he shares 3 key tips when it comes to business Why are you doing it The importance of Networking Collobration for SuccessIf you're enjoying the show, don't forget to hit the Share button and Subscribe to get notified on future episodes..
76 minutes | Sep 1, 2020
53 Interview with Lianne McCooey
In this episode, I chat with Lianne McCooey of McCooeys Coffee Shop, Newry. Lianne gives the full showdown on her experience working in the business industry - from pulling her first pint at the age of 10 to now running her very own coffee shop within the City of Newry. We talked about the challenges of opening your own business along with the highs and low's of opening a business in today's society. Lianne opens up, sharing her tips on creating the perfect online social presence and lessons learned on how sometimes failure can lead bigger successes. Lianne is a local celebrity around the Newry area, due to her witty and quirky content, and it's safe to say that this podcast included both these, along with a lot more. Our chat ended with inspirational advice from Lianne - don't be afraid to be a risk-taker, success takes time as not all things take off straight away and hard work and determination is key. If you're enjoying the show, don't forget to hit the Share button and Subscribe to get notified on future episodes..
48 minutes | Jun 10, 2020
52 Interview with Aaron Watson
In this episode I chat with Aaron Watson, Telephone On Hold Marketing, Voiceover, Audio Branding, Media Professional.For several years, Aaron has been delivering his distinctive and clear Northern Irish Voices for radio, TV, and advertising. Aaron specializes in telephone voiceovers for businesses in NI.. onhold marketing, auto attendant and so on.Working with clients all across the UK, Ireland and Europe. Aaron is one of Northern Ireland’s very few full-time voice artists working from his very own voice studio, located just outside Belfast.We kick off by chatting about Aaron's business journey and challenges along the way. Aaron shares an open and honest insight into this word as well as how he has been using Social Media in particular LinkedIn for this business.Aaron is a big ambassador of Northern Ireland PLC or 'Our Wee Country' as he calls it and the importance of helping others and giving back along the way. Our chat ends by Aaron sharing some super useful tips for businesses on how to 'keep plugging' If you are enjoying the show please don't forget to hit the share button and subscribe to get notified on our next episode.
34 minutes | May 15, 2020
51 Interview with Ruth Young Ruthless Media
In this episode I chat with Ruth Young of Ruthless Media, which helps businesses to improve their social media presence & content. Ruth starts off by chatting about her career and business journey to date as well as the work she did with Young Enterprise NIWe chat about the impact of Covid-19 on small businesses. Ruth shares some insights and ideas on how businesses can continue to remain visible and how social media can push out content & help attract new sales opportunities.Ruth chats about the benefits of networking and how the BNI in particular has help her own business grow and develop. Finally Ruth shares her top 3 tips for businesses durning Covid-19
44 minutes | Apr 25, 2020
50 Interview with Nicola McGuinness
In this episode I chat with Nicola McGuinness founder of Lean In Newry. Nicola is also Lean in Regional Leader an #IamRemarkable Facilitator as well as Research and Information Project Manager at Intertrade Ireland. We kick off by chatting about the Lean in Newry Network and how it helps support a large network of women dedicated to achieving their potential through an inclusive, diverse and confidential support network. Nicola chats about how the Lean in Network has help her overcome her own challenges with Imposter Syndrome. As a trained #IamRemarkable Facilitator Nicola helps empower women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond. She shares her helpful tips and advice for businesses especially at this difficult time with Covid-19 as well as her 3 top takeaways;1: Networking & Visibility2: Have a Career Life without regrets3:Change the track in your head
41 minutes | Apr 5, 2020
49 Emotional Wellness Wayne Denner chats with Joanne Callan
In this episode, we take a much-needed step back. Our World has changed, as a result of the Covid-19 virus. I chat with Joanne Callan on our first episode in which we start to explore Emotional Wellness and what this means. Joanne is a Holistic Therapist & Well Being Coach. She a coach and an International Trainer for Relax Kids in Ireland and an Accredited Coach with The Institute for The Psychology of Eating. With over 15 years experience in the area of health and wellness, Joanne is passionate about holistic health, educating, empowering and supporting individuals and families to be the healthiest they can be. Joanne particular area of interest is in children’s physical and emotional health, women’s fertility and menstrual health along with Eating Psychology and mind, body, nutrition. Joanne chats about the importance of helping people understand how their body works and how to maximise our wellness & how can move to a place of acceptance. Joanne also chats about the 'new sense of norm' and how at the end of the day it is important that we acknowledge that we are only humans.
34 minutes | Mar 26, 2020
48 Interview with Fiona Forman Positive Psychology
In this episode, I chat with Fiona Forman author, speaker, trainer, former teacher and facilitator in the areas of well-being and Positive Psychology. We kick off by chatting about Fiona's journey to date from Teacher in the Classroom to setting up her own business and how she got starting in the area of Wellbeing & Positive Psychology.Fiona is the co-author of Weaving Well-Being, an international multi-level Positive Education program for primary school students. She is also the author of Wired for Well-Being, a program for secondary level students which is based on neuroscience and Positive Psychology.Fiona shares her thoughts on Positive Psychology and how it can help people and how it's especially important now due to the global pandemic coronavirus which is sweeping the world.
39 minutes | Jan 19, 2020
47 Interview with Cormac Harty
Not getting paid in Business is hard. You have delivered an excellent product or service and yet can't get paid. But Credit Insurance is one way to prevent this from happening. In this episode, I chat with Cormac Harty from Cormac Harty Insurance who acts as a Consultant in the Insurance Sector. Cormac chats about what credit insurance is, how it helps and why businesses need to consider it. We chat a little on the dreaded B (Brexit) word, Cormac shares his thoughts on the UK leaving the EU and we chat about some of the business success stories in the local area. Cormac also shares his 3 helpful tips for someone considering starting a business in 2020 and he shares some useful tips for Students & Graduates which will help kickstart their career after college or university.
34 minutes | May 22, 2019
46 Interview with Kristina Koehler-Coluccia Woodburn Accountants & Advisors
Have you ever thought about expanding your Business or Brand overseas? Ever thought that China or Hong Kong might be a great location? The Chinese and Hong Kong market has great potential for international businesses seeking to expand and develop business relationships with 1.3 billion consumers in the region. In this episode, I chat with Kristina Koehler-Coluccia Head of Business Advisory at Woodburn Accountants & Advisors wh specialized in inbound investment to China and Hong Kong. Woodburn Accountants & Advisors offer companies a one-stop shop approach to their corporate service’s needs. They offer market-entry advisory and ongoing corporate, accounting, tax and human resource services.We chat about some of the important things which need to be considered & researched before jumping right in & registering a business. Kristina shares her experience and knowledge on the importance of businesses getting the right advice from the start and ways to protect their business idea or IP.Kristina explains the importance of making a trip across to experience China and Hong Kong, the importance of setting up business meetings in advance, planning and preparation is vital to ensure you get the most out of the trip. Finally, Kristina shares her top 3 tips for businesses considering expanding into China or Hong and sums up by stating that spending time researching and getting the correct advice will help save time and money in the long run. She runs regular workshops and webinars to help educate businesses on a number of key topics and suggests those interested to reach out and get in touch.
38 minutes | Apr 29, 2019
45 Interview with Emma Marmion Prestige HR
In this episode, I chat with Emma Marmion Director of Prestige HR based in Newry. Emma and her team at Prestige HR in Newry provide a full range of services for the SME sector right across NI/ROI and UK. I start off by asking Emma about her Career journey to date how she ended up getting into HR and also how Prestige HR was born. A core focus on this episode of the Podcast was Leadership an area which Emma has expertise in when it comes to helping SMEs. Emma discusses what she feels are the most important traits for leaders in today's ever-changing world. A core focus of our discussion on the podcast was wellbeing and how the important the wellbeing of both the leader and the staff are key to success within all organisations. Emma is also VP of Newry Chamber an organisation which is the voice of businesses across the region we discuss BREXIT and the impact locally which we may have and the importance for all businesses to get into planning mode - Emma shares ways which the local chamber in Newry can help.Emma wraps up by sharing her top 3 tops for Businesses and entrepreneurs to help grow and move a business to the next level.
26 minutes | Apr 2, 2019
44 Interview with Adam & George Foxglove Productions
In this episode I chat with Adam and George 2 independent video content creators based in Derry & owners of Foxglove Productions. Both Adam and George met at college and saw a gap in the North West Region to help businesses and brands create cost effective video content with high quality results. Adam also known on YouTube as IzonHow is a successful You Tube content creator in his own right and has been Vlogging for some time - I first came across Adam at an event which we both had been speaking at and felt inviting the guys onto the podcast would be a great way to do more of a deep dive into the world of creating effective video content. We kick off the episode finding out why Adam and George decided to launch their own video content agency and what the motivation was behind it. Adam explains the key to all video content is about storytelling and that each video not matter how short or long needs to have a start, middle & end. Adam explains how he uses YouTube as a Vlogger & the steps which he focuses on when create regular videos for this YouTube community and how businesses can tap into the power of video content.George explains what businesses need to think about when it comes to creating video content as he puts it 'Clients should ask themselves what would they say about there business if they where explaining it to someone, explain you're business in a nutshell'If you have enjoyed this episode please don't forget to hit the share button and if you want to find out more information about getting in touch with Adam & George for your next video project check out Foxglove Promotions
36 minutes | Feb 20, 2019
42 Interview with Colly Graham CEO Salesxcellence
In this episode I chat with Colly Graham CEO Salesxcellence about the importance of sales within Businesses both small and large. Colly Graham in 1996 who has over forty years’ experience in telephone, field sales and sales management. Colly is recognized as an international sales trainer who achieves excellent results.Colly chats about the key traits which make a good sales person and how being resilient is an important characteristic of a successful sales person. When it comes to sales Colly explains it's all about being a 'problem solver' A good sales person has to be a good listener. Colly explains how a business can recognise a well-qualified sales opportunity and that account management is key within business. He shares this top 3 sales tips and techniques to help small businesses generate better sales. We discuss the impact which Social Media, the Internet and in particular LinkedIn has had on the sales process and Colly share's his thoughts on how businesses can use LinkedIn more effectively within the sales process. Finally Colly talks about this upcoming 3 Day Accelerate your Sales in 2019 training and development and how it will help sales professionals. More details on the program here https://www.eventbrite.com/e/accelerate-your-sales-in-2019-3-day-sales-masterclass-with-colly-graham-tickets-55984477078?aff=dw
54 minutes | Jan 19, 2019
43 Interview with Brett 'GOllumfun' Johnson
In this episode I chat with Former United States Most Wanted Brett 'GOllumfun' Johnson referred to by the United States Secret Service as "The Original Internet Godfather. Mr Johnson was a central figure in the Cybercrime world for almost 20 years. He build and was the leader of 'ShadowCrew', the precursor to today's darknet markets. He was instrumental in development many ares of online fraud while helping design, implement and refined modern identity theft, account take over fraud, card not present, IRS Tax fraud and countless other social engineering attacks and breaches and hacking operations. Brett shares openly and honestly his backstory, being on the United States Most Wanted to turning it all around and now working with Business, Organisations and Individuals across the world helping them protect themselves against Cybercrime. We chat about the types of Cybercrime which people need to be aware of as well as simple things which people can do to help protect themselves. Brett chats about what is know as the;Surface WebDeep WebDark WebBrett explains the different motivations of cybercrime as well as the rise of 'Fake' reviews online & how they influence who you buy from and what you buy online.
31 minutes | Dec 6, 2018
41 Interview with Terry Robb Ulster Bank
This episode of the podcast is taken from my recent Facebook Live in which I chat with Terry Robb Head of Personal Banking at Ulster Bank. Financial fraud is becoming more prevalent so protecting your money whilst shopping particularly in the run up to Christmas is really important.I’ve teamed up with Ulster Bank over the next few weeks to contribute to the ‘TAKE FIVE TO STOP FRAUD’ national campaign from Financial Fraud Action UK and the UK Government.We kicked off on Black Friday (which one you say J) and are creating and posting tips to help keep you safe – videos, blogs, Instagram stories and Facebook and Twitter posts out with practical advice to prevent scams in the run up to Christmas. Terry chats about the common types of fraud and scams which can impact people as well as sharing simple and effective ways which people can protect themselves. We chat about the 'Take 5 to Stop Fraud' Stop and Think when you receive a request to move money. A genuine bank or organisation will never contact you out of the blue to ask for your PIN, full password or to move money to another account.Only give out your personal or financial details to use a service that you have given your consent to, that you trust and that you are expecting to be contacted by.When clicking on links or files, don’t be tricked into giving someone access to your personal or financial details.Never automatically click on a link in an unexpected email or text. This podcast is sponsored by Ulster Bank Northern Ireland, I believe it’s sound advice which is why I’m working with the bank on this campaign. As always, all views and opinions are my own.
52 minutes | Nov 26, 2018
40 Interview with Ted Rubin
In this episode I chat with Ted Rubin a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! Ted chats about his time at Yoyodyne & what it was like working with Seth Godin. Ted talks about the importance of relationships and shares real life examples of how they can be developed, nurtured and the value which they can bring. We chat about the importance of 'being nice to people' a value concept which Ted feels is so important and often forgotten. Ted also shares this thoughts on what brands especially those in retail need to think about and shares simple and effective tips for small businesses when it comes to engaging with customers. Finally he finishes off with this top 3 tips for ALL Businesses:1:Become responsive 2: Build your own community3: Empower Employees
40 minutes | Oct 28, 2018
39 Interview with George Kingsnorth
In this episode I chat with George Kingsnorth Owner/Director/Producer at Gullion Media Limited. With 32 years professional experience from producing, writing, directing, editing and creating animations, George helps tailor a story in video that meets the needs of your audience and budget. George chats about this career journey to date and how he got this first break in film making. We discuss the importance of creating effective effective video content and why the best videos are planned & visualised into a storyboard. We talk about creating video content on a Smartphone and some of the limitations which can impact the end result as well as the difficultly of capturing good quality audio. George also shares his tips for students thinking on University or getting that degree, the benefits of spreading your education across your career & choosing a course which is specific to your educational needs. Finally we chat about the important of being able to create and tell stories within your video content.
45 minutes | Sep 23, 2018
38 Interview with David Henderson
In this episode, I chat with David Henderson who runs an award-winning multimedia design company based in Northern Ireland. David chats about how at high school he always had a keen interest in 'Art & Design' It was via this interest which David ended up graduating from the University of Ulster with a 'first class' honors in Interactive MultiMedia Design which kickstarted his career We chat about the importance of 'networking' in business but also it's importance in career development. David shares tips for students & those who have graduated who are perhaps finding it difficult to get their career going. He talks about getting out and networking as one of the key aspects of finding and opening opportunities. David talks about how his business has been using Instagram to tell 'Stories' about the type of work which they are involved in and also aspects from within the business. David shares some great on businesses of all sizes can get on board with Instagram and start to build meaningful relationships with their customers through image and video-based content by adding 'Value'
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022