41 minutes | Nov 17th 2020

The Nitty-Gritty Behind Every Successful Brand With Bill Harper And Christian Jennings

Branding is a very important part of doing business, but it is yet to be taken seriously by the world’s MBA programs. Behind each successful brand is a good story, but before you get to tell it, you first need to think about who you are, what you do, why you do it, who you do it for and why people should care. Unless you’re clear about what your values are and to whom those values should resonate, you’re essentially throwing pasta to the wall and hoping it hits someone. Joining Ben Baker in this conversation are Bill Harper and Christian Jennings of wmHarper. There is a Nike lurking behind each emerging brand. The only way to unleash it is to overcome your fear, work with somebody who knows what they’re doing and build your brand systematically from the foundation up.
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