Marketing Is About Caring: The Power Of A Full Customer Experience With Andrew Deutsch
So much has changed in the world of marketing, especially during the digital age, but some basic principles remain the same. Perhaps one principle that isn’t going away any sooner is that marketing is all about caring. As Theodore Roosevelt once said, “Nobody cares how much you know until they know how much you care.” More than a century after he said them, these powerful words remain relevant. Andrew Deutsch should know. Having been in the marketing game before fax machines were a thing, Andrew knows that effectively communicating and building rapport with potential clients starts with being relevant and providing value to them. All the marketing technology in the world will never get you the same results if you forget this. The keyword is care, and it can be applied even in an era of virtual interactions, as Alonzo Zaibert has so eloquently shown in a previous episode. Join in as Andrew discusses this topic and more with his long-time friend and your host, Ben Baker.