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Your Podcast Consultant
6 minutes | 7 days ago
Podcast Promotion 101
Today I talk about something that happened on my live Saturday show Ask the Podcast Coach. We asked a few people "Where can we find your podcast?" and few people answered the podcast correctly. ENOUGH WITH THE LINK TREES WHY would you (in some cases) PAY to promote someone else's brand? This baffles me. If you're new to link trees, here is a definition. A link tree allows you to create a personalized and easily-customizable page, that houses all the important links you want to share with your audience. I have a name for that: YOUR WEBSITE? When someone asks you where they can find your stuff you give them one answer YOUR WEBSITE. Then on your website, you can have buttons to subscribe to the show on all the platforms. BENEFITS OF PROMOTING YOUR SHOW You can boost your Google ranking by having people stay on your site. By sharing a link to your site, that then gets shared on social, which also will build your Google rankings. If you are doing Facebook advertising, you can place the pixel. Your audience can subscribe on whatever app they want. SEARCH TOOLS ARE HORRIBLE When you are saying, "find me in (app)" you may be sending your audience into a black hole. Sending them to your website eliminates them having to find you.
8 minutes | 21 days ago
Launching a Podcast in 2021
You can't find a podcast and you've decided to make the podcast YOU want to listen to. Here are the steps to launch a successful podcast. 00:54 Why are you starting a podcast? 01:14 Who is your audience? 01:34 What will you talk about? 01:52 Pick a format 02:13 Order Your Equipment 02:32 Practice and Learn Your Gear 02:51 Identify Your Intro and Outro 03:48 Record an Episode 04:04 Get HONEST Feedback 04:34 Order Artwork 04:58 Order a Media Host 05:16 Create Your Website 05:50 Submit Your Show To Directories Mentioned In This Episode What Link Should I Use to Promote My Show? Do I Need a Website for My Podcast? In-Depth Episodes on Launching a Podcast The Worst Way To Start Your Podcast Episodes Start Podcasting Schedule a Coaching Call Join Dave's Quick Start Program Join the School of Podcasting
7 minutes | a month ago
Should I Join a Podcast Network?
You get an email asking you to join a network. You're flattered. You need to think about this. Do I need to change my feed? Talk to someone who is on the network and get before and after numbers How do they select new network members? What gets your fired? Who owns the content if you decide to leave? Will they redirect your feed if you decide to leave? Full notes and bonus video at www.podcastconsultant.com/84
8 minutes | 2 months ago
Is Your Podcast Missing Love From Google?
Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress plugins like Simple Podcast Press and Fuse Box but I'm also talking about the players you get from our media host. Especially one that provides multiple episodes (which is what we are primarily focused on today). Those players are in what is known as an "iframe." The bottom line as while that player looks like it's on my website, it's actually from my media host (Libsyn). I'm not an "anti-sow player" but I am "anti - the only player on a website is the show player." Why? As those players only appear on your site, you get almost zero Google Juice (if not zero) from that type of player. Getting More SEO and Google Love For Your Podcast While it is tempting to have one "Set it and forget it" type of player, what I recommend in addition to that type of player is to treat every episode like a blog post. The blog post attracts Google. Google sends people to your website, and because they stay longer (hopefully because they are listening) which leads Google to think your content is really good and sends more traffic to you. But doesn't this then require more work? Yes. Yes, it does. Do you want to be found in Google? You have to do the work. I Just Want You To Make Informed Decisions My goal is to make sure you understand the consequences of your choices so you can make good choices. Schedule a Coaching Call Today I can help you plan, launch, and grow your podcast (and Monetize). Schedule a call today.
7 minutes | 2 months ago
Can a Video Be a Podcast?
First things first, let's explain technically what a podcast is: A program delivered via RSS. This can be audio (typically mp3), video (typically m4a), or a pdf file. So technically YES, you can have a video podcast NOT ALL APPS WILL PLAY IT Google podcasts and pandora won't do anything with it, while apps like Overcast and Stitcher will play the audio, but not show the video, and Apple Podcasts will play the video and others will as well. There is a list on Podcast411.com WHAT I ADVISE PEOPLE TO DO Go upload your video to YouTube for free and embed the video on your website. Then take the audio of that video and put it out as a podcast as an mp3 file. If this is something very visual and it NEEDS to be video, than make a second version of the file that is tailored for a smaller screen. This will take up less room (and be cheaper to host) and it won't take up so much room on your audience's phone DON'T MIX AND MATCH If you have an audio podcast I would not recommend mixing a video and audio podcast in the same feed. If you're doing a video show AND an audio podcast make sure each one has its own feed. DO YOU HAVE MORE QUESTIONS? I'd love to answer your podcast questions (about any podcast topic), let's schedule a coaching session today at www.podcastconsultant.com/schedule
5 minutes | 3 months ago
How to Tell How Many People Subscribe To Your Podcast
How many subscribers does my podcast have? Just this morning, I've had three people email me this question this morning (and I heard it on my last coaching call). The answer is: you can't. There's no actual way to get that number. YouTube Vs Podcasting Everybody bring up subscriber counts because of YouTube. Realize YouTube is centralized. If you're watching YouTube, you're watching it on YouTube. Podcasting is different, you have an RSS feed (see the mechanics of podcasting). You can listen to the exact same content on Apple on Google on overcast on Amazon, etc. It is decentralized. Consequently, you can't really tell how many people are subscribed to your show. Strategies for Determining "Subscribers" Now there are a couple strategies you can use to kind of figure out an idea of how many subscribers you have. The Seven Day Method If you go into an episode in whatever your media host is, I recommend Libsyn.com (use the coupon code sopfree to get a free month) and you can go into an episode filter the stats to only show the first week. So as I record this, it's November 1, I can say show me November 1 through November 8, assuming that the episode was released on November 1. A week's worth of data would give you an idea of what some people feel, are your subscribers because, in reality, your subscribers are your superfans. They are more than likely going to consume the content, the minute it's available. That's one way if you're looking for subscribers. The Podcasts Connect Method The other way is if you go into http://podcastsconnect.appl.com. They have stats there where you can see what percentage of your listeners (ON APPLE) are subscribed. It's not your entire audience. What I've seen some people do is they will take that percentage and apply it to their total number of downloads. Let's say it's 70%. You get 300 downloads per episode. If you take 70% of 300. That is 210 subscribers. So that's another way of getting an idea of how many subscribers you have. There are More Ways to Measure Success There are more ways to measure success than downloads. You can measure reviews, that's kind of a way of measuring engagement. Did anybody email you about the episode? If you're selling products, did sales go up? How about retweets? There are all sorts of ways such as comments on a blog. There are so many ways to measure podcast success. Why Are Your Podcasting? I was on a call this morning with a client. I asked him, "Why are you doing your podcast?" He said, Oh, well, I want to talk to these companies that are basically funding small businesses. I asked, Are you doing that? He said, "Yeah, they come on as guests." Then I pointed out that your podcast is successful (you are talking to the people you wanted to talk to). That's really why you always have to know your why. But the bottom line is you can't see how many subscribers you have. The key is knowing who your audience is, know what they want, and give it to them and then have a clear call to action as to what you want them to do at the end of your episode. What do I want you to do? I want you to schedule a time where we can sit down and do some one on one consulting and get you going in the right direction. Schedule a Mentoring Session Today Go to www.podcastconsultant.com/schedule
6 minutes | 3 months ago
Is Your Podcast Future Proof?
I had one of my editing clients as me if I could edit an episode from a few months ago. In the episode, they had talked about a webinar that they were doing that month. Now that the webinar was long past, they felt it just didn't make any sense. That is how I got the idea for this episode. Future Proof Your Podcast Anytime you mentioned a date be sure to include the year (as some people may hear this episode years from now). Then throw in the additional information, "If you're listening to this episode after (whatever the date is) be sure to check out our website (and then say the website address) for the latest information." This "Future proofs" your episode. Beware of the Curse of Knowledge I often hear podcasters say things like, "Just go to our website," or "It's out at the website." You want to make it easy for your listeners so say your website address. You're not saying it because you know your website, or you think, "I just said it in the last episode." Remember, you are always gaining new listeners. Evergreen Topics Some people only record topics that are evergreen. A news show is the direct opposite of evergreen as the information is outdated quickly. So for example, an evergreen topic in this show might be what makes good content? Well, this really doesn't change. Good content means you are doing at least one (hopefully multiple) items on this list: Laugh Cry Think Grown Educate Entertain If you're not doing any of those. You're boring. I can say that today, and I'm 100% sure that is going to be absolutely true in five years, 10 years, or 20 years from now. I'm sure there are topics in your genre that are evergreen. Using a News Story to Demonstrate an Evergreen Topic Recently rock guitarist Eddie Van Halen died. I was a huge fan, and I really wanted to talk about it. To keep it evergreen I pulled facts from his career and used them to help podcasters. You can listen to the episode here. Go In With Your Eyes Open You can do episodes that will become outdated. It's YOUR show. There are podcasts that cover the news after all. Just realize the more evergreen your topic the better the chance it will connect with your audience no matter how long ago you published the episode. Need Help Your Your Podcast? Do you need help planning, launching, or growing your podcast? Schedule a coaching call and let's get you going in the right directions
5 minutes | 4 months ago
Can You Say Your "Why?"
I was working with a client, I'll change things up a bit. Let's say they were interested in help people "Do More," or "Be More Productive." Who could use that content? College Students Parents There are many more, but let's limit the list to the two above. You Need to KNOW your WHY? There are many reasons to start a podcast. These include: Being seen as an expert Getting to talk to people you normally wouldn't Growing influence Selling more products Getting your message out and more.. In this instance, the person wanted to make some money with their podcast by promoting some digital products. That's fine. Now let's look at our potential audience When it comes to college students vs Parents which one has more money? Parents - hands down. So who do you gear your content toward? Parents. Why? Because your "WHY" is to sell digital products and you have a better shot with parents. If you don't achieve your why, you will get frustrated and quit. Let's Brainstorm Together Sometimes you are too close to the forest to see the trees. If you need someone to brainstorm and make sure your goals line up with your content, I can help with that. Let's schedule a coaching call today. Mentioned In This Episode Profit From Your Podcast: Turn Your Listeners Into Livelihood
6 minutes | 4 months ago
Before You Pay to Promote Your Podcast - DO THIS
I was in a Facebook group and someone asked, "What are your tips for getting more listeners to your podcast?" and the very first comment was, "Marketing.. Facebook ads" and while there were other decent suggestions, many of the suggestions were BUYING promotion (Facebook, Google Ads, etc). It wasn't until I left a comment that someone brought up making sure your content is good. Here is what I wrote: Create content that is SO GOOD, that your audience has no choice, they HAVE TO share it with a friend. According to Jacobs media 70% of people find new podcasts through word of mouth. Once you are positive your show is having the impact on people you want to impact (it really needs to be people you did not grow up with, and people you are not related to like your mother), THEN you can start promoting your show. Get Some Feedback If you want some feedback I do offer a Podcast Review service. If you'd rather work on your content in private sign up for some coaching. Let me know what episode to listen to, and we can amplify what you are doing correct, and minimize the parts that aren't working. Publicity Isn't Always the Key To Success Why do I say this? Do you know these names? Samantha 'Just Sam' Diaz Laine Hardy Maddie Poppe Trent Harmon Nick Fradiani Caleb Johnson Candice Glover Phillip Phillips Scotty McCreery Lee DeWyze Kris Allen David Cook Jordin Sparks Taylor Hicks Carrie Underwood Fantasia Barrino Ruben Studdard Kelly Clarkson Thes are all American Idol WINNERS. With this in mind, publicity alone will not be the sole solution to getting your show more downloads. You need to make sure it resonates with your audience first.
8 minutes | 5 months ago
Charging Your Podcast Guest An Appearance Fee?
Supply and Demand The "law" of supply and demand is this: The more demand there is for a product, the more you can charge for it. There are many things that lead and boost demand, and that is outside the scope of today's show. In general, you are delivering value (or perceived value) If you raise the price more and more, the demand may go down (as it doesn't deliver as much value for the price). Cover Charge When I was a musician, some places I played would charge a "Cover Charge" which was a way of attracting people with more disposable income (as you would pay $5 to get in the door). People with disposable income might have more money to buy food and drinks. I believe some people are charging to be on their show as a "Cover Charge." This is for very, very, very popular shows. This is by far, not the norm. The Slippery Slope If you charge someone money to appear, you might end up with some "Extra money." I don't know about you, but I remember paying of a car or credit card, and thinking I would have "extra" money at the end of the month. Somehow, you always seem to find a way to spend that extra money. Now you NEED guests to pay you to appear to help pay for the new car, your child's new braces, or whatever it is you have now added to your assets. This may mean you are going to be less selective when it comes to choosing guests. As long as they can pay, then they can be on the show. This would then potentially decrease the value to the audience, which then lowers the number of listeners, which then lowers the demand to be on your show. People are paying to get in front of your audience. If you let anyone with some money be on your show, you are at risk of losing your audience. Potential FTC Issues The FTC Guides, state that at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim that the product’s marketer couldn’t legally make. 255.5 states, "When there exists a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience), such connection must be fully disclosed. " For me, by having them on your show, your audience trusts you to bring people of value. If you don't disclose that they are paying to be there, and someone purchases their product or service, you might have an issue with the FTC (I'm not a lawyer, but it gets sticky). Final Thoughts While this is my opinion, I've provided the logic behind it. As always your show is yours to do with what you want. For me, I always look at better ways to serve my audience. Need Some Help? Let's sit down and plan your podcast success? Already started and you got stuck on something? Need some help understanding the technology? Go to www.podcastconsultant.com/schedule and set up a time Mentioned on this show. Dave on Entrepreneurs on Fire
5 minutes | 6 months ago
How to Do An "Ask Me Anything (AMA)" Episode
Oscar Trimboli asked me, "Hey, do you have anything about doing an Ask me anything sometimes called AMA's. That type of episode?" Well, there are a couple of things to think of number one, for this to work you need an audience. So this is the first thing you need is an audience. The next thing is the tools, and I always recommend that you have your website's setup to accept any kind of input. So I've got a voicemail number from podcastvoicemail.com I've got an email address. I also have a tool called speakpipe that allows people to record right there on the website if they have a microphone on their computer. No matter how they want to contact me, you can do that there and I put all those tools on one page. For example podcastconsultant.com/contact. That way you don't have to say, "here's my email address. Here's my phone number." They just have to remember one thing. he other thing is, are you going to do this live -keep in mind - doing a live show is a separate set of skills that you need. This also means you're going to be quick on your feet, you're gonna have to answer questions on the fly where if you get them via voicemail email you can really safely construct an answer that's going to be sure to provide value on your own timeline. If you want to do this live my favorite tool right now is stream yard Streamyard has a free version I pay for the full version. But this allows you to automatically stream to places like Facebook, and YouTube, and Twitch and all these places all at the same time (and it records it as well). It's super easy to use. I use it every Saturday, I do a show called Ask the Podcast Coach, which in a way is an ask me anything episode Now, the last thing is if you're having people send in their questions, and then you're going to get them on a certain date people will late until the very last minute to send them in. So keep that in mind. If you start to panic, like, Oh my gosh, nobody is sending in questions, you're probably going to get a bunch the day before. Mentioned In This Episode PodcastVoicemail.com Speakpipe.com Streamyard Have More Podcast Questions? Let's schedule a call to get your podcast questions answered and get you going in the right direction.
7 minutes | 6 months ago
Why Isn't Apple Displaying All of My Episodes?
Think of it Like a Store Front One of my hobbies is music. I remember as a young child going into or walking by a music store, and there were a few different guitars in the front window and I was like, Wow, look at those guitars! Those are awesome. And then I walked through the door into the store, and there was wall to wall guitars and I was like, holy cow. Look at this. Now, you might be saying, Dave, that's a cute story and all but what does that have to do with podcasting? Well, I've talked about how Apple podcast is a little confusing. And that's because there is a store view that basically people see when they search for your show. TWO VIEWS OF APPLE You'll have your first 300 episodes and archive one, your episodes from 301 to 600, in archive two, etc, etc. Why Do People Build Archives of Their Podcast? When it comes to Apple search, the only things that come into play is: The title of your show. The title of the episode. The author field. Those are the only three things that Apple currently uses when you do a search. So why are people doing an archive? Because when you get to episode 301, that first one that's no longer shown, and is no longer being used for search results. And so you now have, let's say you have 1000 episodes, you've been doing a daily show for years. And you've created three-plus archives of your show so that every episode can be used in search results. Really? There's a study by Jacobs media that says 70% of most podcasters find out about other podcasts to listen to, via called word of mouth (not Apple search). What This Does For the Listener I have to subscribe to multiple feeds to get all of the episodes (where if they were in one feed, all I have to do is subscribe). What This Does For the Podcaster You have to pay for additional media hosting so the archives can have their own feed. The archives have no built-in audience. Your subscriber count is now divided between your archives instead of all under on show For this reason, I don't believe in making archives (if you won't put them behind a firewall and sell them to your super fans). Need Some Help? This episode was a tad bit more "Nerdy" than usual. If you need help, schedule a call and let's get you going in the right direction.
5 minutes | 7 months ago
Do I Need To Add ID3 Tags To Your Podcast?
ID3 tags were much more important back in 2005ish. All the portable media players and tools used ID3 tags. What is an ID3 Tag? An ID3 tags is information stored inside your mp3 file. You can't see them, but some (few) apps use this information. This (currently) only happens when your file is removed from your feed and is not used by an app. EXAMPLE: Someone downloads your file to their computer and is listened to in a tool like Windows Media Player. The episode title, name of the podcast, image, and author are all displayed. Think of Tags Like Trees In the same way that you can learn information about a tree by cutting it down and looking at the rings inside the tree, if you look inside the mp3 file at the ID3 tags you can learn more about it. To the best of my knowledge, Google and other search engines are not using this data. Obsessing over this content is a waste of time. Tools To Add ID3 Tags The reason I still add ID3 tags to my files is that it takes almost no time. I use Hindenburg Journalist to add ID3 tags. If you are using Audacity (which does not do a great job) there is a free program called MP3Tag at https://www.mp3tag.de/en/ It's free, but do consider donating. Another popular one is ID3 Editor which has a great interface and is easy to use. It's $15 BUT DO I NEED THEM? My knee jerk reaction is NO because so much of today's technology ignores them. HOWEVER, in the same way, that apps stop using them (and instead pull the information from your feed), they could just as easily switch back. It takes all of 15 seconds to add them, so add them. Just don't expect them to drive a ton of traffic to your site. Need Help With Your Podcast? If you are starting your podcast, or if you're trying to grow your podcast, I have 15 years of experience helping people plan, launch and grow your podcast. Come visit me at www.podcastconsultant.com/schedule and let's have a chat.
4 minutes | 7 months ago
Can You Have TOO MUCH Voice Inflection?
When you are podcasting you are talking to your audience, but you also have to realize there is a bit of "performance" mixed in. This is why you had people like Wolfman Jack and other people who were super high energy. Then you had people like Paul Harvey who had his own style, and really really long pauses. Some people get nervous thinking about this and get a little "sing songy" and end up accenting words in what some might feel are un-natural places. Today I play a clip of a newspaper that puts their content out on Amazon devices. What do you think? Is this TOO MUCH? I always advise my clients to go up to obnoxious and back it down two notches. This is a few notches above your typical voice, but not so exaggerated it sounds weird. When you practice this, some people refer to this as finding your voice. Let Me Help You Find Your Voice Lets schedule a call today to help you get going with your podcast. see http://podcastconsultant.com/schedule
7 minutes | 8 months ago
What is a Libsyn Slug?
A libsyn slug is something you will be asked for when you sign up at Libsyn.com ( Libsyn is short for Liberated Syndication - they are the largest podcast media hosting company). You can get a free month when you sign up using the coupon code sopfree. How is a Libsyn Slug Used? The libsyn slug is used as an ID for your Libsyn account. If you open a support ticket all you have to do is provide your slug and the support team can look up your account information. It is also used in the URL of your libsyn podcast page. For example, my slug is podcastconsultant. My Libsyn podcast page is http://podcastconsultant.libsyn.com/website (I don't use that page, I use this page which uses WordPress, hosted at coolerwebsites.com It is also used in your feed. The feed for this show is https://podcastsconsultant.libsyn.com/rss Lastly, it's used in the URL of your MP3 file. Last weeks file is https://traffic.libsyn.com/secure/podcastconsultant/ypc071-joerogan.mp3 Can I Change My Slug? As we just stated the slug is used in your libsyn podcast page, your feed, and every mp3 file. If you change your slug - you break everything. Just so you are 100% clear on the consequences. 1. All your episodes will need to be fixed as the url to the mp3 will change. So whatever websites have the episodes will need to be redone for every single episode. 2. If you used the Libsyn podcast page anything linking to that page will need to be updated. 3. Your RSS feed will change, so your iTunes will be looking at a dead feed (with no way to update your previous subscribers) so you lose ALL reviews and ALL of your subscribers. You will be starting from scratch. If you haven't submitted your show to any directories there really aren't that many consequences. You do need to contact Libsyn support. If you've already submitted your show to directories, here is a quick test. Think of your favorite podcast. Got one? Now tell me their feed. Me Neither. In my opinion its not worth going back to square one.
9 minutes | 8 months ago
Why Joe Rogan Got Paid
Today I talk about Joe Rogan who just got a guesstimate $100 million dollars to make his show available exclusively on Spotify. Why did they buy Joe? Because he is one of the top (if not THE top podcast). So why is he so popular? Joe has a dialogue with his guest. He allows interesting people say interesting things. He is a really good listener. Joe started back in 1988 His first comedy special was 12 years later His been on multiple TV shows His podcast has been going on for 11 years Joe has proven that good content is valuable. If you start your podcast today you're not going to get Joe Rogan money. Will you get Joe Rogan money in 11 years? In 32 years? There is only one way to find out. Starting a podcast is no hard. Starting a GOOD podcast is challenging. I can help with that. Let's talk at www.podcastconsultant.com
6 minutes | 8 months ago
Everyone Can't Be Your Target Audience
As I record this, it is May 21, 2020, and we are still dealing with the pandemic. This resulted in a lot of zoom meetings. When I'm trying to help a new podcast, and I'll be trying to get them to tell me their target audience. "Oh, it's for everybody, " they say. I will answer, "Seriously, who is your podcast for?" They will again say, "everybody." But as I was in a zoom meeting, with about, I'm going to say twenty people instead of six, the bigger the zoom meeting, in many cases, the worse the information. Why? Because you've got some people that are not really cut out for whatever the topic is. They just don't fit or in some cases, and there's nothing wrong with this, we all have our first zoom meeting, but you have the people who have never used zoom. They're sitting there and you're looking straight up their nostrils, and they're asking, "Can you hear me? Can you hear me?" That can lessen the effectiveness of the meeting. So what is my point? I'm in a class right now, and there's somebody who is going to build a community, which is very similar to building a podcast. The community it was about parenting. Well, that's, that's a pretty big group. Later, he said, "Well, I want to niche down to African American parents. Then the more he talked about it, and the more you could see his true passion, he was really trying to reach male, African American fathers. Now, when you do that, what happens? Well, you cut out a big chunk of your potential audience. But in many cases, you're going to end up with a smaller group, but a much more passionate group, a much more focused group. And in some cases, when you get those people together, there's a bonding amongst the other groups that you just don't get when you try to mix everybody in there. The point being big groups are not always the best for really communicating with people. I do "office hours" for the school of podcasting and I get a handful of people and I help them. There are rare occasions when it's me and one student. We can dig deep into what they are working on and I end up making more of an impact with one person, than trying to help ten at the same time. You don't need all the people. You need the Right people. Need Help With Your Podcast? Schedule an Appointment today
8 minutes | 8 months ago
Obsessing Over Apple Podcast Reviews
People are hip to fake reviews. The general public is not that stupid when it comes to reviews. Review swaps result in really horrible reviews that are NOT helpful to the potential listener. A good review has details as to why something was good or bad. Reviews DO NOT help you move up the Apple Podcast Charts. Reviews are social proof - and that's it. When your audience isn't leaving you reviews, you might want to check on your content or your relationship with your audience. It takes courage to look at your content, and see if there is room for improvement.
5 minutes | 9 months ago
What Wrong With My Podcast Formatting? No Links?
You've created an episode, you added links, you added some boldness, you added some formatting to your description. You send it out to the world and you go into Apple podcasts, and none of the links show up. Why is some of this missing? You look in Spotify and you're like, why is everything one giant paragraph that looks horrendous? That's not how I created it. Then you look at other apps and it looks perfectly fine. You think what do I have to do to make this look good? Here is the sad news. You can't. I made a quick video to show you how the links are there (in Apple Podcasts), it just depends on where in the app you are looking at the content (you need to subscribe and be in the library) see https://libsyn.d.pr/EEBRft It's frustrating. My goal with this episode is to help you avoid wasting your time trying to fix something that can't be fixed as its not your fault.
5 minutes | 9 months ago
Take the Word PODCAST Out of Your Name
If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform. If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddyshack." If someone asked what was one of my favorite magazines to read, I wouldn't say "Men's Health Magazine." I would say "Men's Health." So why do I see "The Ernie and Bert Podcast" as the title of shows? It seems like so many shows have the word PODCAST in the name. While you might say, Dave, your show is Your PODCAST Consultant. I get a pass as I'm talking about podcasting. The Global News Podcast could just be "Global News." The minimalists Podcasts could just be "The Minimalists." The Generation Why Podcast could be "Generation Why." Apple Search Has Issues When you leave words like "The" and "Podcast" in your name you are ranked against every show with the word "The" or "Podcast" in the name. When you remove this clutter, it can actually boost your search results in apps. While most people learn about new podcasts via word of mouth, anything you can do to make it easier to be found in apps is a plus. Need Help With Your Podcast? Check out my three-month Quick Start Program. Just have a quick question? Schedule a quick 15-minute coaching session.
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