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Ask Frank Kern
4 minutes | Oct 25, 2021
What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.
Jason asks what are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.
4 minutes | Oct 18, 2021
Is High End Continuity still a significant part of your business model?
Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
5 minutes | Oct 11, 2021
What was the SINGLE biggest obstacle overcame to get where you are today?
What was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let you decide what the biggest obstacle is.
3 minutes | Oct 4, 2021
When you bringing back the sassy dazzle videos?
That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.
2 minutes | Sep 29, 2021
What courses of yours are a good fit for a very advanced, well-established internet marketer? - Frank Kern Greatest Hit
What courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is the fundamentals or...
8 minutes | Sep 27, 2021
An unusual childhood experience (that might have made me millions) - Frank Kern Greatest Hit
I want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. I say forced on me, again in air quotes, because I was never given an option to consider it. It never occurred to me that it might not be true. It was literally repeated to me over and over and over again. And I believed it and I gotta tell ya, I thank God for the belief. And I thank God that I believed it, that I quote unquote, fell for it. So here's the belief...
4 minutes | Sep 24, 2021
Would an e-com store brand benefit from the maximizer? - Frank Kern Greatest Hit
Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
4 minutes | Sep 22, 2021
For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use? - Frank Kern Greatest Hit
I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...
3 minutes | Sep 20, 2021
How long should we be leaving each ad on for this challenge? - Frank Kern Greatest Hit
How long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...
5 minutes | Sep 17, 2021
What is the best way to create a segmentation/target on Facebook for web design services? - Frank Kern Greatest Hit
My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
5 minutes | Sep 15, 2021
As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad? - Frank Kern Greatest Hit
So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."
3 minutes | Sep 13, 2021
What do you think about building a lead generation ad that is actually a conversion ad on Facebook? - Frank Kern Greatest Hit
What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just have to be prepared for them to a. not click to the next page... CLAIM=b38ab85ff756ab314ce7b36f3b4be9f342c6fdfb=CLAIM
11 minutes | Sep 10, 2021
HOLD FAST – The Cure For Distraction - Frank Kern Greatest Hit
Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...
6 minutes | Sep 8, 2021
Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign? - Frank Kern Greatest Hit
Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine. What's that high level thinking that you use from the beginning all the way to the end result of that campaign? That was unbelievable...
15 minutes | Sep 6, 2021
Frank Got Really Lucky - Frank Kern Greatest Hit
It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!
4 minutes | Sep 3, 2021
How can I build clientele for my wife’s salon targeting a 50-mile radius? - Frank Kern Greatest Hit
How can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced. So dude, here's what you do...
11 minutes | Sep 1, 2021
2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous) - Frank Kern Greatest Hit
First thing I want to point is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...
4 minutes | Aug 30, 2021
I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience? - Frank Kern Greatest Hit
So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience? OK. So to you, I would say kind sir, welcome to the club...
7 minutes | Aug 27, 2021
The Magic Question That Makes Everything Easier - Frank Kern Greatest Hit
So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....
6 minutes | Aug 25, 2021
You do NOT need motivation (because this works better) - Frank Kern Greatest Hit
What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...
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