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Your Handmade Business
51 minutes | Dec 27, 2018
Episode 54: Getting Personal - Francesca Berrini’s Customer Insights
Isaac heads down the rabbit hole with Francesca Berrini of Unusual Cards and examines her 16 years in business along with the peculiar relationship she has with her customers as she vends primarily at weekend markets and craft fairs.
49 minutes | Dec 27, 2018
Episode 55: Predictions Predictions
Sharon and Isaac revisit the five predictions they made for 2018 to see how accurate they were, and make three predictions for the evolution of the maker economy and maker business in 2019.
39 minutes | Dec 18, 2018
Episode 53: Letting Go - Sierra Bailey Finds Freedom in Closing Manic Trout
Is a maker business forever? Isaac speaks to Sierra Bailey, former owner of Manic Trout, about the decision to shut down her successful, 15-year-old jewelry business in response to physical and emotional symptoms of burnout.
35 minutes | Dec 6, 2018
Episode 51: Assert Yourself - D'Shawn Russell's Tenacity and Focus
Isaac interviews Southern Elegance Candle Company owner D’Shawn Russell about the rapid growth she’s experienced in her business in rural North Carolina, what keeps her moving and motivated, and how she approaches her day to day.
24 minutes | Dec 4, 2018
Episode 52: Selling is Service
Why is selling all about service, and how can we apply that to maker business? Sharon and Isaac dive into an old cheesy YouTube video about selling to tease out how you can maximize your sales tactics without being smarmy.
25 minutes | Nov 27, 2018
Episode 50: 5 Tips for Avoiding Craft Show Missed Connections
Sharon and Isaac dive into five ways that you might be letting great opportunities sneak by under your nose while you’re vending in person at craft shows. This is a great refresher as you prep for your December shows!
31 minutes | Nov 20, 2018
Episode 49: Sarah Meranda’s Happy Hustle
What kind of hustler are you? Isaac interviews Sarah Meranda, metalsmith mastermind behind Magpie Mouse Studios, about her work ethic, experimentation, and approach to growing her business, and a whole lot more.
20 minutes | Nov 16, 2018
Episode 48: A Swift Kick in the Holiday Pants
Sharon and Isaac offer a swift kick in the holiday pants to help make sure you’re thinking about the right important things in your business: goal-setting, marketing, scheduling, inventory, storytelling, and so much more!
50 minutes | Nov 13, 2018
Episode 47: Making It? Robert Mahar on Hustling After the Spotlight
Isaac interviews artist/maker/designer Robert Mahar with a peek into what it was like to be on NBC’s “Making It”, what he’s been doing since, and how he’s continued to hustle and leverage his 15 minutes of relative fame into what’s next for his business.
18 minutes | Nov 9, 2018
Episode 46: 5 Tips for Getting Holiday Press
Sharon offers 5 tips on getting holiday press that you just might be able to apply today to get in on something last-minute this season.
45 minutes | Nov 6, 2018
Episode 45: Ask Us Anything
Review some of the most valuable lessons that we’ve shared over the last 40 episodes of the YHBTV series along with some great questions from our audience and Facebook group members.
26 minutes | Nov 1, 2018
Episode 44: Time vs. Money
You often hear the phrase, “Time IS money”, but have you ever thought about the relationship that time OR money has with your ability to scale and grow your handmade business? And how those relationships might be different from each other?
18 minutes | Oct 30, 2018
Episode 43: Back to the Future... of Your Business
Now that summer is long over and things are starting to get real as the holidays loom, you might find yourself falling into the trap of thinking only of what’s right in front of your nose. That’s why it’s important to develop systems in your business, rather than letting chaos hold you back.
26 minutes | Oct 23, 2018
Episode 42: Letting Go of the Ghosts in Your Business
Fear can hold us back from making progress in both life and business, sometimes egged on by ghosts lurking around the corner. In this episode, Sharon and Isaac identify 5 different types of ghosts that might be haunting your maker business and offer tips for scaring them off.
28 minutes | Oct 18, 2018
Episode 41: Building a Network of Support
Even though we spend more and more time online these days, we at Academy of Handmade have always advocated for meeting face to face and getting in-person interactions. In this episode, Sharon and I offer 6 tips for building up your network of support.
25 minutes | Oct 16, 2018
Episode 40:Navigating the Labyrinth of Customer Service
We may interact with people on a daily basis, the labyrinth of emotions and opinions in customer service is real. Sharon and I serve as your sign-posts for making your way through the maze and cover some important pointers.
28 minutes | Oct 11, 2018
Episode 39: Down the Rabbit Hole - Rachel Winter's Pursuit of Full-Time Maker Life
Isaac takes quitting your day job a little deeper down the rabbit hole with Rachel Winter, who quit her job a year ago to take her maker business full-time. We talk decision-making, work habits, and what it takes to make and raise two young children under the same roof.
46 minutes | Oct 6, 2018
Episode 38: Leaps and Bounds - Kimberly Taylor-Pestell Leaves Her Full-Time Safety Net
In this episode Isaac interviews Kimberly Taylor-Pestell, owner of Lacelit, about her recent decision to quit her day job to pursue her handmade business full-time and some of the lessons she’s already learned along the way.
29 minutes | Sep 20, 2018
Episode 37: Risky Business
Maker businesses are inherently risky because they’re inherently small and vulnerable to change. In this YHBTV recap, Sharon and Isaac help you understand what types of risks you might be taking in your business and how to evaluate them.
32 minutes | Sep 13, 2018
Episode 36: Honing in on Productivity
Sharon and Isaac dispel a few myths and offer a few guidelines on how to hone in—”honing” being the operative word—on your own productivity and accepting what works best for you.
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