Created with Sketch.
Problemio - Start Your Business. Help From Business Ideas, Writing a Business Plan, Marketing and Raising Money
3 minutes | Jul 10, 2014
How To Make More Engaging Facebook Posts
by Whether you use your personal Facebook profile to promote your business, or a Facebook business page or a fan page, the primary way to reach your friends and followers is to post updates. If your posts look appealing, they will get more engagement, and if your posts look bland and uninteresting, people will skip over them. Let’s focus on how to create more engaging and appealing Facebook updates. First of all, you must use visuals. Beautiful and bright photos are some of the most effective tools to get a person to stop what they are doing, and give something a second look. An equally important part of making a great Facebook post is the title of the article. Note that you will have two chances at getting the headline right. There is the headline of the article you may post and there is the actual Facebook status update that you write to go along with the article you are posting. In many cases, you will be linking to your own content elsewhere. It might be your product pages or blog posts. Make sure that the titles of those pages are compelling because those titles appear in larger font sizes and are more visible. The other part of the title is the commentary that you add to your post. Use that to make a personable and genuine comment, further convincing people to check out the link on which you want people to click. // The copywriting in order to create great headlines is somewhat outside the scope of this piece of writing, but here is a tutorial on copywriting that should immediately increase your headline writing skills. Another thing you can do to increase the visibility and potential reach of your post is to use a hashtag in your post. Hashtags are common topics combined with the syntax of adding a # symbol at the beginning of that popular topic. For example, since my problemio.com products are intended for businesses, some of the hashtags I use are #marketing #startups #entrepreneur #business and many similar ones. Hashtags won’t make a tremendous difference, but it will be a nice small addition to your current reach. Another clever thing you can do to help your Facebook updates get more exposure is to mention people by name in your posts. The people who you mention will see that you mentioned them, and if there is anything flattering about them in your post, they will likely like it and comment on it. That will give you exposure to their friends. Don’t mention just anyone. While you can mention your friends, try to also mention people who have large numbers of friends or people with whom you want to network for one reason or another. 25 Ways To Promote Your Business On Facebook Here is a bonus tutorial with 25 strategies to promote your business on Facebook. Get The Full Facebook Marketing Book This is one of the sections of our full Facebook marketing for business book that you can get on your Amazon Kindle. Even if you don’t have an Amazon Kindle, you can get the Kindle app on your smart phone, and get the book there. If you are starting a business and would like business help and advice along the way, feel welcome to join our community of entrepreneurs. Here is a video about my book on Facebook marketing for business. by The post How To Make More Engaging Facebook Posts appeared first on Start & Grow Your Business!.
3 minutes | Jul 10, 2014
Difference Between Likes vs. Shares On Facebook And Twitter
by As we alluded to earlier, there is a real difference between getting someone to like something vs. getting someone to share something on Facebook. Whatever the benefits of either of these actions may be, keep in mind that both of these are subject to Facebook’s algorithm in terms of the algorithm having the last say of how many people see that someone shared or liked something. If an Internet user likes your Facebook business page for example, that will appear in the feed of their friends. But it won’t be very prominent because the like won’t be accompanied by a photo, and won’t take up much space on their feed, causing many people to gloss over it. The other benefit of having someone like something is that if they like your business or fan page, you will have a chance to reach them again with status updates. Of course, Facebook’s algorithm makes things difficult once again by limiting the number of people who see your business page’s status updates. So you may never be able to reach that person even if they liked your page. On the other hand, if you get people to share your business on their Facebook feed, their friends will be more likely to see that share because it may be accompanied by a picture and a big headline. It is every business owner’s wish to get shared by people who have thousands of Facebook friends. Statistically, that is more realistic if your content targets a younger audience. If your content is non-entertainment and geared towards adults, when people share your content, they probably have only a hundred or two hundred friends. Of course, older adults have more buying power and higher attention spans which can make up for the lack of scale when adults share your content. For more on this topic, check out the page discussing the benefits of a Facebook like and whether it is a good idea to buy Facebook likes. // 25 Ways To Promote Your Business On Facebook Here is a bonus tutorial with 25 strategies to promote your business on Facebook. Get The Full Facebook Marketing Book This is one of the sections of our full Facebook marketing for business book that you can get on your Amazon Kindle. Even if you don’t have an Amazon Kindle, you can get the Kindle app on your smart phone, and get the book there. If you are starting a business and would like business help and advice along the way, feel welcome to join our community of entrepreneurs. Here is a video about my book on Facebook marketing for business. by The post Difference Between Likes vs. Shares On Facebook And Twitter appeared first on Start & Grow Your Business!.
4 minutes | Jul 9, 2014
Thought On How To Establish Yourself As An Expert Using Facebook Marketing
by In almost anything you do, you must position yourself as an expert in your niche. That goes for all social media marketing, your branding, and how you execute the operations of your business. Being seen as an expert in your niche helps you build trust from your potential clients. Consumers flock to people and businesses that are seen as one of the top brands or experts in their niche. And you must strive to create that perception about yourself in everything you do. Let’s focus on how possible or feasible that is to do on Facebook. One of the things that stands out the most when people first come to your page is the number of people who like your business page or fan page. People who discover your page look at the number of likes on that page to help them determine whether it is a worthwhile page to explore further. If a page has 100,000 likes it looks far more impressive than a page with only a few hundred likes, and those new people who first came across your page will wonder what is so special about you that you have so many likes. That will get them to take a closer look, which is exactly what you want. Beyond growing the number of likes, the strategy for establishing yourself as an expert varies greatly depending on the kind of business or project you have. If you are an entertainer, musician or some kind of a public figure, you certainly want to grow your audience and update them on what you are doing. But if you are a regular business, it is challenging to grow your business page because Facebook tends to kill engagement by only showing your updates to a small percentage of the people who have liked your page. // 25 Strategies To Promote Your Business On Facebook Here is a bonus video with 25 strategies to promote your business on Facebook. Get The Full Facebook Marketing Book This is one of the sections of our full Facebook marketing for business book that you can get on your Amazon Kindle. Even if you don’t have an Amazon Kindle, you can get the Kindle app on your smart phone, and get the book there. Here is a video about my book on Facebook marketing for business. More social media marketing tutorials 25 Ways to promote your business on Twitter: 15 LinkedIn marketing tips: Content marketing tutorial: Advanced social media marketing tutorial: by The post Thought On How To Establish Yourself As An Expert Using Facebook Marketing appeared first on Start & Grow Your Business!.
6 minutes | Jul 9, 2014
Advantages Of Paid Facebook Marketing
by I realize that most people want free marketing. But paid marketing can also be effective if it brings you high quality leads that convert to customers. The great thing about paid Facebook marketing is that for once, your and Facebook’s interests are aligned. Facebook will eagerly sell you traffic and even give you the tools to succeed because it wants their paid ad program to work out for you so that you keep buying more ads from them. To help you find potential customers, Facebook gives you great targeting tools. With those targeting tools you can pick out the exact characteristics of your ideal potential customer. Facebook knows a great deal about people. They know what things we like, our hobbies, our jobs, our age, where we live, who our friends are, what we regularly discuss, and much more. So if you ever need to target a certain kind of person with particular interests, hobbies, or any other attribute, Facebook’s paid marketing product probably has the best targeting tools in the world for that. Different businesses have to evaluate and experiment whether Google AdWords or Facebook paid ads may work better for them. To illustrate the contrast between Google AdWords and Facebook’s paid marketing, let me explain how Google AdWords helps you target people. // With Google’s paid ads you can also target by location, but Google doesn’t know as much about people as Facebook does. Google’s real strength is that when people search, by typing their search into Google, they literally tell Google exactly what they want at exactly the time that they want it. That combination is extremely powerful. Let’s focus on that for a second. When most people need to buy something, they tend to schedule some part of their week to focus on the shopping. Even if they know that they need to buy some item, most of the time they are busy doing other things like work, errands, enjoying family or leisure time. Most of the time is not the right time to shop for the product that they actually need. That is why when people type searches into Google and tell Google what they need at the exact moment, it is such a powerful combination. Facebook doesn’t have a way to hone in on the timing and the intent like Google can. Instead, Facebook’s strength is that it gathers many pieces of information about each person, and you can choose what information is relevant for signaling that a particular person may become a good potential lead. // For example, if you sell something to parents, you can target them on Facebook. You can even target just female parents (moms). You can even target parents who are of a certain age. So if your product is something that young moms tend to buy or appreciate, then Facebook’s paid marketing may be a great option for you. Keep in mind that this is just theory. You must test this out in the real world to see if the theory holds up in practice, and you are able to reach the type of people who are ideal for your business. For a related article, check out the guide on understanding Facebook’s marketing costs. And here is a bonus video on 25 ways to promote your business on Facebook. Get The Full Facebook Marketing Book This is one of the sections of our full Facebook marketing for business book that you can get on your Amazon Kindle. Even if you don’t have an Amazon Kindle, you can get the Kindle app on your smart phone, and get the book there. Here is a video about my book on Facebook marketing for business. More social media marketing tutorials 25 Ways to promote your business on Twitter: 15 LinkedIn marketing tips: Content marketing tutorial: Advanced social media marketing tutorial: by The post Advantages Of Paid Facebook Marketing appeared first on Start & Grow Your Business!.
7 minutes | Jul 9, 2014
Facebook Business Page Marketing Tutorial
by Whether you use your personal Facebook page to promote your business or not, you should also have a business or a fan page depending on the nature of things you are promoting. It is considered good practice for businesses to have their own Facebook business pages, and for public figures to have fan pages. You can use your business page to try some promotional tactics that you may not necessarily want to do on your personal account. You can also get many strangers to like your business page without having to friend them all, which is something that would ruin your personal account if you suddenly had hundreds or thousands of strangers posting random updates on your feed. A Facebook fan page works very close to how a business page works. The distinction is that fan pages are for people who are celebrities, and business pages are for brands. Brands and businesses are two terms that are often used interchangeably in the social media marketing world. For the most part, fan pages tend to have quite a bit more engagement than business pages because people like following other people rather than some businesses. // The challenge with business pages is that Facebook isn’t very supportive of businesses that want to leverage it to get free traffic. They have no incentive to let marketers drive people away from Facebook to their sites for free. If you pay Facebook, then sure, you can drive as many people from their site to your site as you can pay for. But if you want to use Facebook to get free traffic, Facebook puts some limitations on what you can do. When you make a status update on your business page, Facebook shows you the number of people who saw your update (they don’t show you that for your personal account status updates). Brands (businesses) tend to have a very low percentage of people to whom Facebook actually the posts made by that brand on its Facebook business page. Let’s take the Facebook business page for my problemio.com business apps as an example. That business page has nearly 600 people who liked that page. Here is the link to the page if you are curious. When I make status updates on this business page, Facebook tells me that as low as 15-50 people saw that post out of the current 573 people who have liked my Facebook page. That is a very small percentage of all the people who liked my problemio.com page. Let’s explore why this number is so low. First of all, Facebook has an algorithm that determines to whom them will show the updates of a business page. No one except the people working at Facebook knows exactly how this algorithm works, but many Facebook users are beginning to figure it out little by little from basic trial and error. // A part of Facebook’s algorithm is skewed to not show my updates to most of the people who have liked my business page because ultimately Facebook wants me to pay in order for me to be able to reach everyone who liked my business page. The other thing that the algorithm considers is the engagement of the people who see the updates of my Facebook business page. For example, if I make a status update, Facebook might show it to 20 people and monitor the engagement signals for that post. If people engage with my status update, it is a sign that my status update is good, and Facebook shows it to 20 (I am using this number only as an example) more people, and monitor the engagement of those people to decide whether they will show the status updates to further Facebook users. Unfortunately, in my experience (and many other business owners I surveyed) it is rare that Facebook would show a status update to too many people. That brings me to an important point of whether we, as business owners, should funnel people to like our business pages on Facebook if we can’t actually reach them there afterwards. After all, people don’t just magically like your Facebook page, right? You actually have to make an effort to invite those people to like your business page. Some business owners even pay to get people to like their Facebook business page. But even if you didn’t pay actual cash, it still cost you your time and effort to promote your Facebook page to people. Plus, when you created the call to action for people to like your Facebook business page, you had people’s attention. You could have used that attention to get people to do things that are more beneficial to your business like actually buying your product, or giving you their email address (at least you would know that the email gets sent to them unlike with Facebook where you have to wonder whether they were shown your status update). As you can see, choosing to get people to like your business page has its pitfalls. Free Facebook marketing isn’t as free as people think. And don’t forget, when you are sending people who are not on Facebook at a given moment to engage with you on Facebook, you are essentially promoting Facebook. Think about who helps whom more. Does Facebook help you? Or do you help Facebook more by sending people to engage with you on Facebook? Here is a bonus tutorial with 25 ways to promote your business on Facebook. Get The Full Facebook Marketing Book This is one of the sections of our full Facebook marketing for business book that you can get on your Amazon Kindle. Even if you don’t have an Amazon Kindle, you can get the Kindle app on your smart phone, and get the book there. Here is a video about my book on Facebook marketing for business. More social media marketing tutorials 25 Ways to promote your business on Twitter: 15 LinkedIn marketing tips: Content marketing tutorial: Advanced social media marketing tutorial: by The post Facebook Business Page Marketing Tutorial appeared first on Start & Grow Your Business!.
3 minutes | Jul 9, 2014
Facebook Marketing With Your Personal Facebook Account
by When people first start promoting their business on Facebook, they usually try to do it from their personal Facebook account rather than creating a business page, fan page, or doing any sort of paid marketing. Let’s discuss the pros and cons of using your personal Facebook page to promote your business and some of the differences between using your personal profile to promote your business vs. using a business page to promote your business. The great part of using your personal profile to promote things is that you already have a reasonably sized and engaged audience who trust you and look forward to your updates (hopefully!). Additionally, your friends are probably eager to help you if they know you need something (also hopefully!). The challenging part about promoting your work from your personal page is that your friends don’t necessarily want you to sell them anything. They just want to be your friends, and not sales targets. Selling to friends can cheapen the friendship you have with them because people will doubt whether you are their friend because you are truly a friend or because you hope to take advantage of them by selling them something. You must be careful because you don’t want to jeopardize your friendships in exchange for making a few dollars. People and friendships are more important than business. // Despite the fact that there are a number of reasons why you should not promote things on your personal page, there are ways to do this successfully, without annoying your friends. The key is to be genuine and to be very open about when you are actually selling things. Make your friends to feel as active participants in what you are doing. If you manage to invite people into your world rather than doing a hard sell, you can seem genuine enough that your friends will appreciate what you are doing, see your hard work, and be excited about helping you when you need it. The key is to be genuine, charismatic, and humble about everything. Show your hard working and charismatic side. Make your business journey almost a story for people to follow and get excited about. That will help you get your friends on your side, and help you get the most out of your personal Facebook page. Here is a bonus tutorial with 25 ways to promote your business on Facebook. Get The Full Facebook Marketing Book This is one of the sections of our full Facebook marketing for business book that you can get on your Amazon Kindle. Even if you don’t have an Amazon Kindle, you can get the Kindle app on your smart phone, and get the book there. Here is a video about my book on Facebook marketing for business. More social media marketing tutorials 25 Ways to promote your business on Twitter: 15 LinkedIn marketing tips: Content marketing tutorial: Advanced social media marketing tutorial: by The post Facebook Marketing With Your Personal Facebook Account appeared first on Start & Grow Your Business!.
4 minutes | Jul 8, 2014
Why Just Marketing By Posting On Facebook Is Insufficient
by Many people who start their marketing efforts with Facebook don’t really have a concrete strategy. The extent of their strategy tends to be just making posts on their personal profile page or a Facebook business page, and hoping that their friends will like those posts and share them on their profiles, creating some virality. While friends want to help most of the time, they are often busy or don’t understand how badly you need and want your advertising to begin working. To the dismay of the entrepreneurs, typically only a handful of friends like and share people’s marketing messages. But that isn’t even the major problem. The main challenge comes a few hours after you make all your planned posts and the few friends who share or like your post get done liking and sharing it. That problem is silence. Even it you post the same message again, that silence resurfaces shortly after that post as well. To solve this issue you need to create a real marketing plan, have a strategy for everything you do, and have correctly set expectations for the tactics you will be putting to action. // And that is really why the initial Facebook marketing strategy of “I will promote my business with business cards, flyers, word of mouth, Facebook and Twitter” is too limited. There is just no real strategy. It is an impulse answer. If you are serious about promoting and growing your business, you will need a marketing strategy that is far more effective. Your marketing strategy must be professional and savvy. And while I am on this topic I would also like to add that you must create a strong marketing plan during the planning phases of your business and not leave it to do after you’ve already launched your business. 25 Ways To Promote Your Business On Facebook Here is a bonus tutorial with 25 strategies to promote your business on Facebook. Get The Full Facebook Marketing Book This is one of the sections of our full Facebook marketing for business book that you can get on your Amazon Kindle. Even if you don’t have an Amazon Kindle, you can get the Kindle app on your smart phone, and get the book there. Here is a video about my book on Facebook marketing for business. More social media marketing tutorials 25 Facebook marketing strategies: 25 Ways to promote your business on Twitter: 15 LinkedIn marketing tips: Content marketing tutorial: Advanced social media marketing tutorial: by The post Why Just Marketing By Posting On Facebook Is Insufficient appeared first on Start & Grow Your Business!.
8 minutes | Jun 9, 2014
How To Write A Business Plan
by Many people struggle with writing a business plan. But it isn’t a difficult thing to write. While business plans can get very complex, if you are just starting your company, yours can be quite simple because there just isn’t much going on in your business. In this article, we’ll explain how to write a business plan and make it feel simple. Many people think that using complex language will make their business plan sound more sophisticated. The opposite is false. You should use clear and simple language, and aim to be concise. Above all else, aim for clarity, simplicity and brevity. If the reader gets confused, they will stop reading and think that you can’t express business concepts clearly. Executive Summary The executive summary of a long-form business plan is just a paragraph or two meant to get the reader excited about reading further, and should give the reader a sense of what your business is all about. Your executive summary should contain your company’s mission statement and long-term vision. Some people get confused with the term executive summary because it can mean two things. Executive summary can mean just the introduction to your document, but very brief business plans are sometimes simply called executive summaries. Your Product Or Service In this section you should explain your company’s product or service. If it isn’t immediately obvious, you should also explain how the product or service helps people, and mention for whom it is intended. You will have more room to elaborate on your target market when you get to that section. In the product or service section, you must make it clear to the reader what it is that your company will be selling. // Current Business Stage & Traction Mention where you currently are in the process of starting and growing your business. Are you just planning your company, or have you started? If you already started, what kind of progress have you achieved so far? Do you have clients? How many? Do you have revenue or profit? How much revenue or profit do you have? Traction, revenue and profits will excite almost any reader. Target Market You should be able to intelligently discuss your target market. Don’t say that your target market is everyone. That is a classic mistake new business owners make. You should explain the approximate profile (sometimes referred to as the avatar) of a person in your target market, and note their demographics and psychographics. Demographics are things like age, sex, marital status, income and education levels, etc. Psychographics are things like interests, likes, motivations, emotional needs, things that drive a person, and hobbies. Here is an article with more on how to identify your target market. Market Size After you demonstrate a deep understanding of your target customer, you should also demonstrate a solid understanding of your target market size. There are a couple of target markets and corresponding sizes. The market size is very important in evaluating whether the current incarnation of your business idea will be able to help you meet your financial goals for your business. If a target market is small, it may be difficult to generate sales and strong revenue. If the target market is very large at billions of dollars per year, it may be too competitive with very strong incumbents, and you may also find it difficult get customers because those bigger incumbents will outcompete you. Marketing Plan The marketing plan is an extremely important part of your business plan. This is one of the first sections people often search for, no matter what its order is in your business plan. This section is one of the best ways to determine whether the entrepreneur is savvy or a beginner. Most beginners and first-time entrepreneurs have a marketing plan that goes something like “we will promote our company on Facebook, Twitter, by handing out business cards and flyers.” If that sounds close to what you have in mind for your marketing plan, you may want to take a deeper look at your marketing plan because if your marketing plan is not up to par, it won’t be effective to get clients, and your business will have a very difficult time growing or sustaining itself. Competition In this section of the business plan you must show a deep understanding of your competitive landscape. You should list two to four of your main competitors and explain how your product and overall strategy is different from them. The key word here is different. Many entrepreneurs want to say that they are better than their competitors, but when you start your business, you are not better than anyone since all the competitors are already established. It is more correct to note how you are different, so don’t make the mistake of saying that you are better. Financials This is probably the most complicated section of the business plan, and one that so many entrepreneurs dread. The financials should have your pro forma financial projections (future financial projections), your unit economics, and your cash flow statement. You should note any previous funding that your business has. If you are looking for investors (as many small business owners are) check out this article on attracting an investor with your business plan. // Team The team section of your business plan should note the top level management team and any advisors your business has. Each individual noted in this section should also have a bio and their brief work history that is relevant for their position in this particular business. What You Are Looking For If you are handing your business plan to someone, there must be a reason for it. If you are raising money, looking for partners, or anything else, note it towards the end of the document. You can add or remove this section depending on whom you are planning to give your business proposal. How Long The Business Plan Should Be There is a big debate of how long a business plan should be. If you are a new start-up company, there is likely not very much you need to say. Additionally, if you give this document to savvy business people or investors, they can probably fill in the banks on their own. So you may want to opt for brevity. Only write a very long business plan if someone or some organization specifically asked for that. Additionally, if you are wondering when you should write a business plan, I recommend writing one in two instances. Write such a document when someone specifically asks you to give it to them, or when you just want to organize the ideas in your mind to help you plan your business better. Business Plan Examples This blog has a few examples of how to write business plans for different kinds of businesses. Here are examples for how to write a business plan for a gym, restaurant, trucking company, lawn care business, and a clothing line. Extra Business Plan Resources And Tools If you need extra resources or tools to help you, you have some to the right place. We have mobile apps, books, and online courses to help you. First, check out our entrepreneur apps for iOS and Android. Additionally, here is the business book which helps you go from business ideas to starting a business. Here is the business idea book on Amazon. Lastly here is our business plan course. Here is the business plan course on Udemy where you can browse the full curriculum. Lastly, here is a tutorial for how to write your own plan from SBA.gov. by The post How To Write A Business Plan appeared first on Start & Grow Your Business!.
12 minutes | Jun 5, 2014
How To Calculate The LTV (Lifetime Customer Value)
by How much profit do you make per customer? Do you know that number? If not, we need to make sure that you have a good sense for what your LTV (lifetime customer value) is so that you can have a sense of how much to spend in order to acquire each customer. Keep in mind that even though there is a real formula to calculate the LTV, a real challenge is that market conditions and future trends and competitive landscape changes will cause the variables you use in your LTV calculation to have some inaccuracy. A degree of inaccuracy is almost unavoidable when calculating the customer lifetime value. Nevertheless, you must at least have a very good approximation of how much profit you make per customer because it is key to many other business strategy decisions. One example is being able to do paid marketing. If you know the value you get from each customer, you know how much you can pay for your marketing in order to bring in each customer. But if you don’t know how much money you make per customer, it isn’t possible to know whether your paid marketing efforts are justified. // Customer Lifetime Forumla The formula to calculate your customer lifetime value goes as follows. The customer lifetime value equals the average monthly profit from each customer multiplied by the profit margin, and then divided by the churn rate. The formula can be more complex if discounts are involved because that would have an impact on the profit margin, and the profit margin would be a variable that would need to be calculated on its own. Similarly, any of the variables used in this calculation tends to fluctuate. One such variable is your cost to market to those clients. Here is an article explaining just how varied marketing costs can be. Strategies To Maximize Your Lifetime Customer Value (LTV) However tricky it may be to calculate the precise customer lifetime value, one thing is certain. As business owners, we need to do whatever we can to increase our customer lifetime value. Let’s discuss some tips and strategies for how to increase your LTV. The first thing to do is to collect the contact information of your customers. That way you can reach out to them with special offers, discounts, and much more. Regularly reminding people of your business increases your LTV because it helps people to simply not forget about your business. You will be surprised, but many people simply forget that your business even exists because they are busy, or are bombarded my marketing messages from other businesses. If you simply remind your customers of your business, it can go a long way to immediately increasing your customer lifetime value. Once you are able to remind people about your business on a regular basis, you want to offer services or product lines that people can consume on a regular basis. A consistent consumption pattern lends itself well to a subscription that you can offer. Subscriptions are great if you are a business owner because they give you a steady and growing revenue base each month. Here is an article with more insight about how to grow revenue with the subscription revenue model. If you are skeptical about the subscription revenue model, think about how gyms make money. People often have gym subscriptions for years, even after they stop going to the gym. People often just don’t unsubscribe because unsubscribing requires a real effort and time. Plus, people often don’t unsubscribe because they think that one day they will get back to whatever they are subscribing to. And while they are thinking about it, your business keeps collecting the subscription revenue. // If you can’t get the subscription revenue model working well for you, the next best thing is to offer products that are consumed on a regular basis. Even though your customers won’t be signing a contract for a subscription, they will still be compelled to go back to buy from your business simply because they will need to consume the product you are offering. One terrible example of this is selling cigarets. Cigaret addicts regularly go back to buy cigarets because they need it. There is no subscription necessary. If you can addict people to your business, you will be able to get them to spend substantial money with your business. More Business Resources If you feel that you may need to learn more about increasing your LTV feel welcome to hire me as your business coach. Additionally, I created a number of resources to help you with your business strategy and growth. If you like learning by reading, you may be interested in taking my business plan course or my business plan apps. I also wrote a book on starting a business which may be interesting if your business is at early or planning stages of starting. Here is the book that goes over going from a business idea to a full business and here is that same business idea book on Amazon. Author: Alex Genadinik by The post How To Calculate The LTV (Lifetime Customer Value) appeared first on Start & Grow Your Business!.
10 minutes | May 26, 2014
Advanced Social Media Marketing Strategies To Get Scale And Customers
by Social media marketing is ubiquitous these days. Everyone seems to be an expert in social media, but when you ask people how much traffic or exposure they are able to get with their social media marketing campaigns, most people admit that the results they see are underwhelming. In this article we will examine some common social media marketing mistakes and suggest some winning strategies to help you reach scale and get clients. // // Beginner Social Media Marketing Strategy Almost all first time entrepreneurs and beginner marketers opt for Twitter marketing strategies and Facebook marketing strategies as their first choices for promoting their business. Of course, those platforms have their own pros and cons for promoting a business and marketing via those channels should be a part of an overall sound marketing strategy. This is a core difference. Most beginner marketers simply opt for the first option they know of rather than having an effective and savvy plan of action. Social Media Marketing With Twitter Promoting your business on Twitter is a fine idea, but it requires marketing taste. You can’t just blindly go promoting your business there. Most people don’t have a large following once they start. People tend to build an audience from tweeting or saying interesting things, providing some value, or doing something noteworthy. Social Media Marketing With Facebook To effectively promote your business of Facebook, you must look at it from two angles. The first way to consider Facebook marketing is to look at the free advertising options. And the second way to look at Facebook marketing is to understand the power of Facebook’s paid ad system. As far as free advertising is concerned, all you need to know is that Facebook has no real interest in sending people away from their platform to your site. They strategically minimize the effectiveness of free marketing strategies like creating groups or fan pages by not showing updates to everyone in a Facebook group. Facebook’s paid advertising can be quite effective for many kinds of businesses because Facebook allows you to target people by age, sex, interests, geography and much more. If you have a deep understanding of your target market, you may be able to effectively use Facebook’s paid marketing options. But be careful to spend on advertising until you fully understand the lifetime value your business generates from each visitor or customer. Without knowing that, it is impossible to know whether you are generating a profit from your marketing efforts. Additionally, here are some articles about how to do paid marketing effectively and correctly calculating your marketing costs. // // Social Media Marketing With YouTube Personally, I love YouTube. You can check out my business YouTube channel and feel welcome to subscribe. YouTube allows you to make a face to face connection with your existing and potential customers. If you recall in our article about effective offline marketing strategies, making face to face connections is extremely important. And YouTube gives us a chance to do that at scale. YouTube is also a search based platform. You can leverage your SEO and keyword research strategies to help your videos stand out on YouTube and get discovered. Sharing vs. Following Many people try to get others to like them on Facebook and follow them on Twitter. But let’s look at social sharing another way. If people follow you on Twitter or like you on Facebook, that does not get you much initial benefit. Instead, if people share your product on their Twitter or Facebook pages, they give you exposure to however many people they have in their social network. And since some people have as many as thousands of people in their social networks, encouraging people to share is often much more effective for promoting your business than simply following or liking you. Here is an article with some additional ways for how to get professional and social medial referrals. // Establish Yourself As An Expert In Your Domain Whatever you do during your social media marketing, you always want to position yourself as an expert in your domain. Being seen as an expert will make people trust you more and you will have a higher conversion rate for everything you try to do. One great way to position yourself as an expert in your domain is to get publicity and press coverage. Here is a tutorial on how to get press coverage for your business. Here is another article with tutorials on how to get free publicity. Book, Mobile Apps And Courses To Help You With Social Media Marketing If you feel that you may need to learn more about the right way to use social media marketing to promote your business, I created a number of resources to help you with just that. If you like learning by reading, I wrote a marketing book that teaches you strategies to get great scale for your business. Here is more about the marketing plan and strategy book and here is the marketing plan book on Amazon. If you enjoy learning by watching videos, check out my advanced social media marketing course or take the social media marketing course on Udemy. Additionally, I created some of the top Android and iPhone apps for learning marketing and creating a marketing plan. Here is my iPhone marketing app and here is my Android marketing app. More social media marketing tutorials 25 Twitter marketing strategies: 25 Facebook marketing strategies: 15 LinkedIn marketing strategies: Advanced social media marketing tips: Author: Alex Genadinik by The post Advanced Social Media Marketing Strategies To Get Scale And Customers appeared first on Start & Grow Your Business!.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022