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Your Grand Idea Podcast

31 Episodes

28 minutes | Oct 29, 2014
Idea 32 – The legendary real estate investment teacher, author and coach Ron LeGrand speaks about how his strategic process of giving away information leads to loyal customers.
Years ago Ron was a broke auto mechanic, slaving in the hot Florida sun. Then he discovered real estate investing and built his real estate empire. Ron then developed a system for success to help people without money or credit to buy real estate.
28 minutes | Apr 23, 2014
Idea 31 – Would you spend $50 to bring in $11,200 in new business? If you know which list is your most valuable list, you could have similar success!
Author, speaker and CEO of MegaBucks Marketing, Nina Hershberger shares a grand idea that accomplished that amazing feat of turning $50 into $11,200! Also known internationally as the ‘Wallet Mailer Lady’, Nina relates the story of how she helped a client to reach out to his patients that he’d missed seeing.
29 minutes | Feb 24, 2014
IDEA 30: Discover how Lead Generation with one email led to thousands of dollars in new business
Manufacturing consultant Bill Thorn with Rock Solid Consulting shares his simple but profitable strategy. Bill unveils his short steps to long profits by getting interested prospects to "raise their hands" to indicate their interest.
35 minutes | Jan 8, 2014
IDEA 29: Mike Capuzzi explains how adding just a few handwritten elements to your ad or salesletter can boost your response rate and your profits!
If you have $1.00 to buy a red marker, you could increase your response rate in your advertising and direct mail campaigns. Or you could use Mike’s very own creation, CopyDoodles™.
45 minutes | Dec 27, 2013
IDEA 28: Why You MUST Send Your Own Company Newsletter, and what you should include in it.
Kevin Carter and Todd Skaggs and thousands of other marketers, business owners and managers send out a printed version of their company newsletter.
59 minutes | Dec 18, 2013
IDEA 27: Freelance copywriter Kevin Hill delivers key ingredients to powerful and persuasive sales letters
You’ve probably seen Kevin’s work that he’s done for none other than Dan Kennedy and GKIC. Now Kevin shares with you the system he’s implemented for himself and his clients. In just one marketing campaign consisting of 3 steps, Kevin reaped a 921% return on investment, and $6623 in extra revenue.
40 minutes | Dec 12, 2013
IDEA 26: Dr. Dustin Burleson answers the call and reveals one simple trick any business owner can do.
Using an unbelievably simple strategy, Dustin increased the average number of new patients in his practice from 38 per month to 170 per month. How? By using one common tool you already have in your office. Hint: it’s something you use each day!
38 minutes | Nov 26, 2013
IDEA 25: Melanie Benson Strick helps entrepreneurs answer the big money question,“How do you find your Optimum Performance Zone?”
Beware that you probably need to reset your thinking about money. Your current attitude may be holding you back. Some people actually fear success and even when they earn big money, they blow it.
33 minutes | Nov 14, 2013
IDEA 24: Charlie McDermott Helps Entrepreneurs See the Value of Focus and Clarity, and Tap Into the Power of Saying, “No.”
As the founder of The Business & Entrepreneur Network and Automation U, Charlie helps hundreds of small business owners find the key that unlocks the door to strategic growth and focus. Through his Strategic Growth and Focus Day, Charlie helps his clients clarify their businesses and thus, their lives. This exact strategy helped him develop, grow and sell businesses. Being strategically focused helped Charlie double his own business in just one year.
36 minutes | Oct 9, 2013
IDEA 22: Is Your Marketing Handcuffed by Regulators and a Long List of NO-NOs? Joe Simonds of RINmarketing.com reveals how a quirky video spoof led to over $7500 in monthly income.
Those who provide annuities and retirement income services often feel restricted by a long list of what they cannot do, as dictated by FINRA, SEC and insurance commissioners. Joe’s success is a testament to his personal view: "There is no rule against being yourself, having fun, and inserting your personality into your work."
40 minutes | Sep 17, 2013
IDEA 21: You'll Do More than Dream of Profit When You Give Your Customers a Dream Experience - a grand idea with Jeff Giagnocavo of Gardner's Mattress & More
Along with his business partner, Ben McClure, Jeff uses a "consultative approach" along with sensory perception and their unique Dream Room to help customers assess their sleep needs. For the customers that try the Dream Room experience, 100% make a decision to purchase. Yes, 100%.
43 minutes | Sep 11, 2013
IDEA 20: OUR 20th SHOW – John Melley and the Audiomercial
This week’s Grand Idea from John Melly will show you how you can become an expert in your field or industry with the use of John’s trademarked Audiomercial. Listen in as John shares a step by step method for you to quickly and easily establish yourself as leader in your business. John also shares several examples of successful ways to use the Audiomercial whether you do it yourself or seek John’s assistance.
33 minutes | Aug 28, 2013
IDEA 19: What’s In Your Wallet with Dr. Jeff Anzalone
This week’s Grand Idea from Dr. Jeff Anzalone. Jeff shares a fantastic promotion that has widespread use and popularity called the Wallet Mailer. Listen here for Jeff’s specific marketing sequence used to repeatedly generate thousands of dollars of revenue for his practice. Currently this wallet mailer promotion is responsible for over $63,000 in sales!
48 minutes | Jul 26, 2013
IDEA 18: Jim Palmer unveils the "authenticity" strategy of using simple videos to boost your business.
Jim reveals what he does, how he does it, the simple video equipment he uses, and he even hands you his formula for distribution to make sure his videos get maximum exposure! And if you ever wonder, "What do I talk about on my video?" Well, wonder no more as Jim delivers a simple and effective outline you can use over and over in your business.
40 minutes | Jul 17, 2013
IDEA 17: Mara Glazer Knows What You Need with Facebook Ads
This week’s Grand Idea from social media and marketing whiz Mara Glazer. Listen to find out Mara’s secret to nailing down top performing Facebook Ads. You might recognize her last name…her father, Bill Glazer, founded Glazer Kennedy Insiders Circle and authored Outrageous Advertising . Mara has created a great business helping business owners improve their marketing, brand and presence. Mara’s Grand Idea will delve deep into Facebook Ads and how you can drive traffic, leads, and sales. You’ll get more than just an Idea this week…you will get a full blown crash course on Facebook Ads. This Grand Idea is simply BuzzWorthy!
40 minutes | Jul 1, 2013
IDEA 16: Bill Gough delivers leads for his Allstate agents
42 minutes | Jun 19, 2013
IDEA 15: Until We Do Business Again
In this week's Grand Idea, we interview Devin Herz, Founder of DMC. DMC is an innovative direct mail solutions provider located in sunny Apollo Beach, Florida. Devin discusses a new media which is sure to WOW your prospects or customers regardless of how you integrate this unique solution in your marketing sequence. Pay close attention as Devin shells out marketing tip after tip in this interview. You'll be sure to discover at least one (heck, maybe four or five) Grand Idea in this episode.
31 minutes | Jun 14, 2013
IDEA 14: Until We Do Business Again
In this week's Grand Idea, Kevin explains a creative use of a Shock and Awe box to engage potential customers during the quotation process. After Kevin's company submits a bid for cleaning work, Kevin assembles and ships this low cost, yet creative package designed to showcase Kevin's creativity, enthusiasm for his company's work and maybe even get a little chuckle out of the potential client.
39 minutes | May 8, 2013
IDEA 12: Make Your Wallet Lumpy With Profits by Using 3D Mail, featuring guest Travis Lee
Travis Lee shows how to get customers to return and do business with you again. The proven technique of using “lumpy”, “dimensional” or “3-D” direct mail gets customers back and spending again. Discover how a business owner mailed an inexpensive (25 cent) boomerang and a simple message of “We Want You Back” that led to an additional $11,000 in extra revenue.
27 minutes | May 8, 2013
IDEA 13: Recession Recipe? Marshmallows Sweeten the Deal
Alexa Lemley and Samantha (“Sam”) Aulick of 240Sweet.com creatively countered a drop in catering orders from recession-strapped clients. In doing so, the 2 ladies ended up with a brand new business. They share their secret of discovering who was spending money in an economic downturn, and how they collected on that by delivering a sweet surprise.
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