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Your Call To Action

63 Episodes

95 minutes | May 19, 2022
Episode 63: 10 Years of ECOM Experience with Nathalie Joachim
[Please read the description.] This episode is legend-packed with the past ecommerce landscape! Nathalie Joachim from Follow the Rabbit Marketing shared her journey in the ecommerce and marketing field from 2003. From international distribution to brand awareness, this episode provides a whole range of crucial topics for running and growing an ecommerce business. So, sit back and relax. Because you are going to be on a long and wild ride with Nathalie and Jesse as your guide. This series is sponsored by KeepSpace, a 3PL located in Australia. We fulfil and connect with love and tech. (Hi! We hope you enjoyed this episode of YCTA! Also, sorry again for the irregular uploads. Jesse is currently working on expanding KeepSpace to Melbourne, so we won't be able to upload new episodes for a while... BUT! Once this project calms down a bit, we are planning to deliver fresh content from the east coast. Make sure you stay tuned and don't miss out! Until then, why not listen to some of our past episodes?)
59 minutes | Apr 5, 2022
Episode 62: Think Twice before it Costs your Business with Charlotte Berthet
In this episode, we invited Charlotte Berthet to talk about her experience with migrating from France and starting her first business here in Perth, concept on. We talked about lessons learnt as a startup branding agency, issues with different management approaches, educating businesses about the concepts of branding, building a client base, and much more... Sponsored by KeepSpace, a 3PL devoted to fulfilling ecommerce businesses' orders and dreams.
48 minutes | Mar 3, 2022
Episode 61: Producing Content for ECOM Brands with Jai Howitt
(Welcome to another episode of YCTA! Before we start off, we had a bit of difficulty when recording, so the audio might sound a bit odd... Jesse will share a bit more about what happened. We're sorry for the inconvenience, but we hope you enjoy this episode.) We invited Jai Howitt into the podcast to discuss his personal journey; from travelling around the world at a young age, igniting a passion for content creation, and starting a business that now employs 12 strong in Brand Boostr. Producing content is a fundamental aspect to scaling a business these days- especially those involved in the ecommerce space where a product's visibility is completely determined by the shareability and relatability of the content it shares with the world. If you want to get inspired to boost your branding and content creation skills, this episode is for you. -- Sponsored by KeepSpace, a 3PL located in Perth, helping with ecommerce fulfilment.
63 minutes | Feb 10, 2022
Episode 60: Business Partners and your Best Interests with Es Chandra
Our first podcast episode for 2022 is marked with our 60th episode of the series! (If you're hearing this, thanks for the wait!) We invited Es Chandra, CEO and Founder of Glide Agency - The Digital ROI Agency, to share his experience of running his own business! Jesse and Es cover topics such as hiring, team management and development, and the importance of trust for excellent business culture. It's important to let your team feel comfortable with taking risks. Why? Because learning from failure often provides the best learning experience for their growth. Es also shares the approach at Glide Agency when they see a red flag from a possible client. Are you having difficulties with taking care of your team? Not sure when to entrust a big task or responsibility? Or are you dealing with a client that might be showing a red flag? This episode is for you. ------ If you need help with generating leads or your digital marketing, Glide Agency is a trusty partner that can help. Check them out from here. Sponsored by KeepSpace, born to fulfil your ecommerce orders and dreams.
110 minutes | Nov 17, 2021
Episode 59: What are your success building blocks? from Jaideep Singh
On this podcast, we invited Jaideep Singh from Bluemount Captial to talk about life lessons on his own journey: from managing his father's failing business at 20- to sleeping in a truck and selling auctioned cars to pay for his uni fees. Experiences led to further developing his entrepreneurial skills and understanding of the investment space. We'll go over the investment game in WA and how it applies to ecommerce businesses. How do you think from the perspective of potential investors? An essential step- because screening for the best match will help when there are problems later down your timeline. Sponsored by KeepSpace, a 3PL company based in Perth, helping with your Ecommerce Fulfilment.
62 minutes | Nov 3, 2021
Episode 58: Don't burn yourself out on the hustle! with Maitreya Speering
You can be a part of this cool project, but it takes away the time for yourself. Is it worth it? Let's see. In this episode, we invited Maitreya Speering from Carbon Group to discuss the stresses of corporate world burnout and how his spiritual awakening- inspired him to lead a better work/ life balance for his own mental well being. The constant state of hustle, grind and obsession with numbers isn't always the ideal way to grow your business- not at the cost of your relationships and health. As a life lesson: it's always important to keep track of your priorities and the overall purpose your business serves to help the world we share with others. Prefer to have visuals? Check out the video version. Sponsored by KeepSpace, an ecommerce fulfilment company based in Perth.
46 minutes | Oct 21, 2021
Episode 57: Marketing is a bit like a SHORTCUT by Cam Sinclair
"If your marketing is on point- sales is just a way for your customers to write up their orders. Marketing is a bit like a shortcut that enables people to come to you."  On this podcast we invited Cam Sinclair [Director of Ammo Marketing]; to explore how his YEARS of marketing experience from Political Campaigns, to advertising on Yellow pages and much more- has influenced the punk-style, anti-agency approach in the heart of Ammo Marketing. He also shares the [one thing that remains consistent] upon marketing, so take a listen to learn this ultimate principle! Hosted by KeepSpace, a 3PL providing ecommerce fulfilment services based in Perth.
66 minutes | Oct 7, 2021
Episode 56: NFC - a future for ECOMMERCE branding? ft. Chris Braine from Cellr
Our guest for this episode of YCTA is Chris Braine, the co-founder of Cellr. Chris demonstrates how his crusade to prevent wine fraud has led to the creation of something that could REVOLUTIONIZE ecommerce and logistics as a whole. Along with our host Jesse, the two explore the promising future of NFC and how it can INNOVATE the way businesses approach branding, marketing, manufacturing, web design & much more. Is this a telltale sign of technology implementation for the years ahead? Let us know your thoughts. Sponsored by KeepSpace, a 3PL company located in Perth.
47 minutes | Sep 27, 2021
Episode 55: Pioneer the Business that you Aspire to Own feat. Jack Hallam
On this podcast, we invite Jack Hallam from Ammo Marketing to talk about business growth. We'll go over how he became the passionate and skilled marketer that he is today, along with some interesting insights of business structures. Sponsored by KeepSpace, a 3pl company based in Perth.
54 minutes | Sep 23, 2021
Episode 54: Find your niche in ECOMMERCE with Karl from Karl Kombucha
"How do you find a niche space in the ECOM market?" In this episode of YCTA, we invite our friend Karl, founder of Karl Kombucha, to brew some kombucha for our team and talk about his journey of discovering an untapped market within the ecommerce space. Learn how to make the best batch of kombucha and the importance of trial, error, tests and analysis. Sponsored by KeepSpace, a 3pl company based in Perth.
44 minutes | Sep 22, 2021
Episode 53: Is PASSION in your ECOM business? with Jack Rolfe from THE COACHING LAB
This episode of Your Call To Action features Jack Rolfe from THE COACHING LAB! "Can you really promote physical health through the gamification of sports?" On this podcast, Jack explores the purpose of starting his unique ecommerce business, and the passion to push making sports more fun for beginners and experts alike. If you want to spice up your sports sessions, this might a nice tool to have! Sponsored by KeepSpace, a 3pl company based in Perth.
45 minutes | Sep 16, 2021
Episode 52: Branding is your ecom STARTING point with Josh Grapes from concept on
Josh Grapes from concept on has come to join in the game! In this episode, Jesse and Josh go through the concept and importance of branding, applying concepts from online dating, lifestyle and the depth of the human psyche. Check it out! Sponsored by KeepSpace, a 3pl company in Perth.
54 minutes | Jul 1, 2021
Episode 51: Bootstrapping with 110% BELIEF through global pandemics with Prati from Teaphoria
Our guest for this episode is Prati from Teaphoria, who provides amazing tea blends! With our host Jesse, Prati talks about the unique inspiration behind Teaphoria and the amazing journey of establishing her original brand. She also shares her blends and the EASIEST WAY to make the best cup of tea at home. If you're a tea person, this episode is for you! Sponsored by KeepSpace  KeepSpace is an amazing Third Party Logistics company supporting ecommerce business to store pick and ship their goods.   Check out Teaphoria from here.
36 minutes | Jun 15, 2021
Episode 50: Building an Active Wear Brand with Leanne from ANAM Activewear
Marking our 50th episode of Your Call To Action! This episode features Leanne from ANAM Activewear, who provides elegant, comfortable and supportive activewear for all women. With our host, Jesse Emia, the two dive DEEP into the creative vision behind ANAM and her story of how she built up this niche brand amongst the highly competitive field of fashion. Listen today. Do you want to outsource your marketing and accounting to professionals? Try Upwork. Sponsored by KeepSpace KeepSpace is an amazing Third Party Logistics company supporting ecommerce business to store pick and ship their goods.
61 minutes | Jun 1, 2021
Episode 49: REACTING to Jesse Emia's Modern Marketing strategy with Jesse himself!!
Look! It's our very first REACTION episode in Your Call To Action! The honourable first video we reacted to was Jesse Emia's presentation towards the Morning Start Up Community. And the man himself was also with us to react to himself! In the presentation, Jesse talked with honesty and wit about the modern marketing strategies that he carries out. He discusses with Simon Bruno what kind of approach you should take for specific marketing tactics. Jesse also shares some behind the scenes episodes (like this image...), so don't miss out on the fun too! We also have a sad announcement to make... Our amazing host, Simon Bruno, has decided to take a step forward in his journey and is leaving KeepSpace. 49 episodes of his calm voice have built up an archive of great knowledge and memories, with inspirations and good laughs. Your Call To Action will continue and be hosted by none other than Jesse Emia after Simon leaves. We will miss you Simon, and we truly wish for the best in your new environment. We also can't wait for the day when you comes back as a beloved guest with more to share!
26 minutes | Apr 14, 2021
Episode 48: The importance of Business Advisory in Ecommerce with Tristan Senycia
In this episode of Your Call to Action we are joined by Tristan Senycia from Business Station to talk about how ecommerce businesses can seek help to grow their business, build processes and make those sales. 
26 minutes | Mar 16, 2021
Episode 47: A chat about Ecommerce Customer Experience Optimisation
We are joined by Geordie Frost a customer experience expert and ecommerce business owner. Geordie works at Bang Digital a marketing agency located in Perth, Australia. Geordie works with a range of clients helping them to reduce any friction points in the customer journey to optimise conversions on-site as well as how the business functions from a customer experience and service level.
45 minutes | Jan 28, 2021
Episode 46: REVEALED! Why DropShipping SUCKS!!! An Interview with Ecommerce Expert Iain Calvert
Dropshipping has been the buzz word for ecommerce for nearly a decade. I am sure at some point along our ecommerce journey whether your a seasoned veteran or a novice in the space you have heard about dropshipping and how you can make millions in revenue and go and retire in Bali after 4 months of working. In todays podcast we are going to debunk the myth that dropshipping is a viable ecommerce business structure and why 99% of dropshipping stores fail and what the 1% are not telling you. We are joined by Iain Calvert an ecommerce expert who has nearly 20 years of ecommerce experience. Iain has recently started a new venture called Boom Ecommerce which teaches Aussies how to build an ecommerce store the right way and how to scale a business that you control.
43 minutes | Dec 28, 2020
Episode 45: The impact of COVID-19 on International Shipping with FedEx
Hi guys and welcome to a very special episode of Your Call to Action the ecommerce podcast for those looking to take action to grow their ecommerce store. Today we are joined by Matt Daniels the Managing Director of Sales for Australasia at FedEx and Paul Davison who is an international overlay at FedEx to discuss the impacts of COVID-19 on Ecommerce Shipping as well as some shipping. basics if you're just starting out in the ecommerce world. This is a great podcast filled with great info so make sure you give it a listen. Check out FedEx and what they do here.
25 minutes | Dec 14, 2020
Episode 44: Ecommerce Accounting Done Easy with Viral Shah from Shah Legacy
Hi Guys, Welcome to another episode of Your Call to Action. In this episode, we are joined by Viral Shah from Shah Legacy Accounting and Thrive Co Working Space. Viral goes through the basics of ecommerce accounting giving us a run through on all the things you need to consider when mamanging costs for your ecommerce store.
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