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Young & Cerebral
60 minutes | Nov 4, 2022
BREAST CANCER AWARENESS
October is a significant month to create awareness about breast cancer which is becoming increasingly rampant in our country. There are methods of detecting early breast cancer and lifestyles that can be adopted to reduce the risk of having breast cancer. Breast Cancer Awareness Month was created in 1985 to promote screening and prevention of the disease, which affects one in eight women in the United States every year and 2.3 million women worldwide. Known best for its pink theme color, the month features a number of campaigns and programs — conducted by groups ranging from breast cancer advocacy organizations to local community organizations to major retailers — aimed at supporting people diagnosed with breast cancer, educating people about breast cancer risk factors stressing the importance of regular screening, fundraising for breast cancer research. In our little contribution, through our radio programme, Young & Cerebral joined in creating more awareness about breast cancer Our Host on Signals Adewunmi Oshodi – Tapa had a conversation on breast cancer with Dr. Laguda Olorunfemi Idris on Lagos Talks 91.3 FM Some of the shocking revelations made by Dr. Laguda were that men could also have breast cancer though rare but is more dangerous than in women; women as young as 21 are now being diagnosed with cancer; living healthy is not a guarantee against bread cancer. He gave medical advice that can reduce the risk of cancer to the barest minimum while also analyzing some myths about breast cancer Listen to the full episode here…
60 minutes | Oct 27, 2022
EMPOWERING PEOPLE WITH DISABILITIES
Disabilities do not limit individuals' gifts or talents, it only requires special effort to enable them to achieve their dreams. People with disabilities are often victims of stigmatization and segregation, which limits their potential to participate in social activities, proactive steps have been taken to create awareness and foster love among people living with disabilities in society. On this episode of Signals, our host Adewunmi Oshodi – Tapa engaged our guest, Treasures Uchegbu in a conversation about Empowering People with disabilities (PWDs). Treasure got into PWD empowerment when she encountered a young deaf HIV patent and she couldn’t communicate with the patient. She has since created several platforms of inclusiveness and accessibility for PWD. She is currently championing the adoption of sign languages in every gathering. Treasures maintained that the society needs to see beyond medical and charity whenever they encounter a PWD but Create inclusiveness. They are not to be pitied but the be carried along. Our churches and our mosques are even culpable, that is why Treasures cautioned religious organizations against the thought of miracles whenever they see a PWD but create an atmosphere where they can enjoy the same benefits as others. She said it is important to ask a PWD what s/he wants before rendering assistance. She advised any PWD or their caregivers to reach out for therapy and there are lots of options in Nigeria. She added that PWDs have access to the same life as others and she has been ensuring every policy creates inclusion for PWDS. She explained that there is yet to be a universally accepted sign language but the American sign language is used in Nigeria and can be learned by anyone. Listen to all that she said including comments from callers.
60 minutes | Oct 26, 2022
NIGERIA AT 62, THE EXPECTATIONS OF NIGERIANS
October 1st, 2022 was another day to celebrate Nigeria, it’s the 62nd Independence anniversary. Nigeria is a promising nation with a lot of potential and talent. Electing the right leaders who are compassionate about its citizens may restore the glory Nigeria has always been known for. On this edition of signals with Oshodi on Lagos Talk, we took a journey on how far we have come, where we are, and where we ought to be. Nigerians called in on the programme to share their thoughts about this nation, listen here…
60 minutes | Sep 5, 2022
Exploring Business Options With Tech Ft. Tumi Adeyemi
Signals Lagos which was hosted by Oshodi Tapa began by asking the Guest Tumi Adeyemi why he never let an opportunity slip by, Tumi’s responded by giving a clear understanding of where he was coming from, indicating that if you come from a place of lack or survival, everything would present itself as an opportunity for you. The host further pressed harder by stating some individuals rarely see opportunity, and when they get this opportunity, they let it slip by. Tumi as a matter of fact asserted that grabbing opportunities is a matter of the mind and preparedness. He goes further to say the opportunity you are mindful of is what becomes your chance. Besides being addressed as a business development strategist, the Guest also described himself as an Entrepreneur, who focuses on strategies that enable him to cut across several sectors in the principles that govern business. He goes further to address himself as a fortunate jack of all trades. Oshodi further enquired about what process means to a strategist. Tumi in simple terms gives an example of what a process is, which means setting a goal and combining all factors of productivity to achieve that goal. He likened this example to jollof rice and how jollof rice is cooked. The host also asked the Guest about Zeno, the technology used in powering the Lagosride, Tumi gave a definite response relating the major traffic on the roads to the number of private cars on the road, and this is a result of the unreliable transport system. In conclusion, Tumi was quizzed on how enabling the Nigerian environment is for business by Oshodi, he claimed that the business environment is not really enabling, however, if efforts are made by each and every individual, we will experience change. His idea behind Zeno technology struck him the first time he visited Lagos and had to pay an exorbitant amount of money for a cab fare, he realized that Lagos would become a hub for his business ideas.
60 minutes | Aug 27, 2022
Winning Elections vs Gaining The People’s Trust Ft. Gbadebo Rhodes-Vivour
Gbadebo Rhodes-Vivour, a governorship candidate of Lagos, representing the Labour Party was quizzed by our Host, Oshodi-Tapa. The show kicked off with Gbadebo being interested in knowing why it’s winning elections versus the people’s trust because in an election you need the people’s vote, he further stated that a politician must have the trust of the people already, or have an antecedent that can be used to measure one’s capability. He mentions gaining the people’s trust is about sharing the vision you have for the people and the consistency in the message you are passing. He relates this with the “Obidient” phenomenon which is taking over Nigeria. Mr. Rhodes explained that running for senate in a systematic senatorial district doesn’t prepare you well enough to become a governor, albeit, he insisted that running for senate for Lagos-West which comprises ten local governments is bigger than some states in Nigeria, population-wise. He understood the issues people genuinely deal with in his senatorial district, the absence of some infrastructures, and he was exposed and human interaction to what the people of Lagos need. When asked about the power bloc by the host, he insisted that the election had nothing to do with the power bloc, Mr. Rhodes further ascertains the fact that if they had good dividends of governance, there would be no need to rig elections, and they also take advantage of voter apathy. Mr. Rhodes gave a valid point about the caliber of politicians who are out campaigning are not competent enough, and the competent politicians are not making their voices heard enough, also stating that the leaders are a reflection of the people that take politics seriously. Mr. Rhodes made it clear that the new wave of competent politicians such AS himself are redefining voter dynamics and demography. When asked by Oshodi-Tapa if the people understand and want good governance, Mr. Rhodes gave a response that was very insightful, he said the people want good governance, but they have not been inspired enough to be bothered to get their permanent voters cards, but all of that has changed. He claims the people who have dignity in labour are the custodians of democracy because they do not vote with their stomachs, they vote with their minds and an idea of what the future should be. He enlightens his listeners with the fact that any political office holder who gets into power through vote buying and electoral fraud has no interest in serving the people, rather he will think of himself as an emperor who cannot serve the people.
60 minutes | Aug 22, 2022
2023 Elections: Fake News & Fact Checking Ft. Lanre Olagunju
Our Guest Lanre Olagunju was quizzed by our Host Oshodi-Tapa about the agenda going on by members of different political groups to de-market their opposition candidates, and also about the 2023 general election is a battle between the young vs the old. Lanre likens the situation to a popular musician’s masterpiece, Asa’s fire on the mountain. He says he hopes the fire can be put out and further states that there is no need for a battle, the only requirement is synergy between the old and young. Subsequently, Oshodi-Tapa asked Lanre when Nigerians will be united for a cause as against vested interest. Lanre on the other hand had to admit that was a big question, he stated that from the history of Nigeria, we’ve always seen ourselves as a divided people. He states that politically and ethnically, we are the most divided people. He further went ahead to say when people go to the market, the prices remain the same for all ethnic backgrounds. Without a doubt, Lanre vividly explained his thoughts on fake news. He goes on to tell to enlighten his listeners that many people think fake news just started, he also lists the type of fake news, which are: · Misinformation, · Disinformation, & · Malinformation. In addition to this, he explains that misinformation is a piece of information that has no intention to mislead you. Disinformation is a deliberate decision on falsehood. While Malinformation is saying libelous things against people or organizations. The Host also inquires about the motivation behind people creating false stories, which also leads to what fact-checking is about. Lanre goes ahead to tell the audience that the motivation behind sharing disinformation could be related to political reasons and economic reasons among others. Mr. Lanre highlights his discovery on the popular social media app, Facebook, making his claim that many Facebook accounts have been built around fake news to gather more followership and engagements, the owners of these accounts then sell these accounts during the election period to different political parties which they use to share political content. Sometimes, people create fake news and spread this news to become famous. In conclusion, Oshodi asked the Guest how people can fact-check the promises politicians are going to make in the forthcoming election. Lanre on the other hand stated that Nigerians must hold public office holders accountable, he reiterates that the days whereby being unable to ask the elderly ones to be accountable are gone, and right now information can not be dumped on Nigerians anymore because people are asking questions.
60 minutes | Aug 15, 2022
Real Estate: A Low Hanging Fruit Ft. Oloruntoba Olubukola Motunrayo
Signals Guest, Oloruntoba Olubukola Motunrayo started off by saying Real Estate is a low-hanging fruit everyone can pluck, when asked why by the show’s Host, Oshodi-Tapa, she gives the reasons why which are: · You can come into the space as an investor, · You can also come in as a marketer. Oshodi asked Oloruntoba an important question that is on the lips of many Nigerians concerning being able to afford a plot of land. Oloruntoba replied by giving an insightful answer, she said if an individual cannot buy the land out rightly, such a person can do land banking, which is also called buyback, and if an individual has about five hundred thousand or below, an individual can invest in land banking which brings returns, in some months, he or she will be able to purchase a plot of land. If an individual doesn’t have that amount of money, the individual can join the network marketing team to achieve the desired result. She further tells us at least one hundred and twenty plots of land make up an estate. Our network marketing team is in a pool whereby we interact with a large number of people. One also has to be consistent and ready to put in the work. She also states that consistency is better than tenacity. Oshodi asked our Guest about the current rate of inflation and how buyers are going to cope with the ever-increasing rate of properties. Our Guest also highlighted the fact that Real Estate is the surest way to wealth and as an individual, you will need to own a home and always live in a home. These factors will make the land business continue to be important forever. Real Estate investors are futuristic thinkers, and this is why they buy plots of land close to a developing area, and in about ten to fifteen years, that environment would have opened up to development. She advises people that if they cannot afford to buy landed properties in Lagos, they can explore other parts of the country. Oloruntoba gives a historic account of what the Catholic Mission did, stating that they used to build churches in the middle of the bushes and that attracted people to move into that area and settle down. Oshodi-Tapa further asked about the type of documentation required when buying land and Oloruntoba gave a simple reply by saying any document that doesn’t have an excision is not valid. Excision means that The Government has excised a portion of land stating that it is free and not needed by The Government. Furthermore, there are certain individuals who are referred to as “Omo Oni le”, these set of people usually collect money from individuals after purchasing a portion of land, and the question of how to handle them was asked by the Host. The Guest stated that they also have to meet with developers and you as a network marketer also have to settle them so they do not disturb clients. Lastly, Nigerians in the diaspora make up about ninety percent of our customers, she likens this to the African mentality of always having properties back in Nigeria. She also states that people should always make sure they do not turn their assets into liabilities, which deals with high demand in the market and space management.
60 minutes | Aug 8, 2022
Signals Convo with Itunu & Tobore
The hosts Tobore and Itunu were interested in knowing how business owners in Nigeria thrived despite the current challenges they face in the country. The hosts mentioned a number of factors that made the ease of doing business quite uneasy, and sometimes stalls business operations for business owners. The fluctuations with foreign currencies, poor power supply, bad roads, and extortion transporters of goods face in the city and on the highway, to mention a few. Some callers called in to express their opinions about how they’ve been coping, and the challenges they face. A caller by the name of Ranking from Apapa was unhappy about why educated people argue about why the cost of goods in the market, he says this is because of the cost of fuel in the economy, and these items do not go down, he says he expects a different argument from people in the corporate sector who are more educated and exposed. Another caller whose name is Tade from Ajah explains how his laptop had developed a fault, which made him enquire about the price of a new one in 2022 which was about half a million, he states that this same laptop now goes for about a million. Ekene from Lekki who was a first-time caller on any radio show said the problem is the government and its lack of regulation on the prices of goods. He goes on to say the government is less concerned about the welfare of the people, Ekene also expressed his displeasure about how expensive it is to clear his car which is a 2009 sedan from the port after spending a lot to purchase and ship it into the country. Dominic from Ikorodu who is into the bread business also lamented about the high cost of goods. He went on to say that they hardly make a profit because of the way things are. Finally, Ekanem from Lekki complained about the high cost of living citing an example of when he started working in 2015 and earned fifty thousand naira, compared to 2022 when he earns one hundred naira and there was more value for the fifty thousand naira back in 2015 than there is for a hundred thousand naira in 2022. These were some of the experiences of some Nigerians who were either doing business or affected by the policies the government had put in place. This also encompassed the cost of living for citizens and asking the government to intervene.
60 minutes | Aug 1, 2022
INSECURITY – HOW SAFE ARE WE? FT. OSHODI
There have been concerns about the state of Nigeria for a long time, but now it is getting closer to home. During the week some presidential guards were attacked and killed in the Nation’s capital. Killings, kidnappings, loss of property, and fear of the unknown have even compounded the economic hardship. These terrorists are growing bolder to have carried out attacks on presidential guards in the Capital, that is how worst it can get; now what should be the concern of the masses? When does this end? Is the President not also tired? We are a few months to the election and people are still worried, are we sure we are not sitting on a keg of gunpowder? Our hosts Adewunmi Oshodi-Tapa turned the mic to the audience to air their views on the security status of their families, environment, and the country at large The first caller was Ladi from Festac who said the government allowed this insecurity to degenerate, he said what could have been stopped in its early phase has now become massive insecurity. The right thing according to him is not being done because of greed by those in power. He called out on politicians to know that their office is determined by the existence of a people to govern. Another caller Taoreed from Lekki insisted that the president was intentional about not acting, even after his envoy, the Presidential guard was attacked, nobody has been sacked. Eloka from Surulere listed the characteristics of a failed state to be when a part of a nation’s territory is being occupied by foreign threats and when the constitution of a nation is partially or wholly suspended among others. He said these qualities are evident in Nigeria. Oluwaseun from Ogba, having responsible citizens would ensure a safe country. He said the present day’s focus and quest to make money not minding the source has increased security threats around and many values have been lost compared to the previous generation. He urged governments to put structures in place to ensure that people are responsible on their own so that it can spread to society. Remi from Ikorodu said many individuals who are not even so wealthy have security personnel attached to them, not because of robbery but to protect themselves from other security threats like kidnapping. He berated tagging the criminals as bandits in place of the name terrorists. He went on to refer to a memo from ECOWAS warning their staff about some insecure locations in Nigeria, this is to emphasize the height of insecurity in the country. He said Nigeria isn’t prepared for what is coming. Also, Joshua from Ikorodu says the government has gagged the media, and people now find it hard to tell and admit the truth, people will rather protect one man at the expense of the country. Everyone is encouraged to treat people well - guards, community members, and security agencies even if they are annoying, let’s try to be kind to them. Some of these security threats come from among us… Listen to people’s opinions and recommendations here…
60 minutes | Jul 25, 2022
UNDERSTANDING DIGITAL MARKETING FT. TEMITAYO OYINYEMI
Nigerians are known to delve into trendy occurrences. There is a thirst for knowledge in the Nigerian community, which has depicted the en masse participation of Nigerians in tech, forex, NFT, and other opportunities. Tech has been dubbed the new gold, hence the massive inflow of youths into this sector which solidifies its position as one of Africa’s fastest-growing tech industries. Tech is very diverse and it keeps growing. Digital Marketing has become a prominent factor in creating employment and sustainability in the Nation today. Adewunmi Oshodi – Tapa hosted Temitayo Oyinyemi the founder of Prime click marketing and they talked about “Understanding Digital Marketing” on Lagos Talks 91.3FM. Oyinyemi is a firm believer in harnessing the immense potential of the internet in the growth of the African economy. He believes digital marketing will be a key driver in small and medium-scale businesses having worked with different sectors. In layman’s terms, digital marketing is the same as the traditional marketing except that it is done on digital platforms, the same thing you do in traditional marketing is the same on digital except that you can reach a lot more people and a lot more people can reach you. Having practiced for eight years, he said Digital marketing is broad and there are lots of things involved because of the digital involved in it. The core parts are digital advertising, social media content which is what most Nigerians focus on. There is also content marketing as well as email marketing as well. Digital marketing is not going to take over entirely because it depends on your strategy, product and market. At the end of the day, you will discover that the digital marketing audience is majorly Lagos, Abuja…if you want to reach people in the North and the East, especially if it is FMCG (fast-moving consumer goods), you still have to use your radio, TV, you won’t go far relying only on digital. If you are doing Lagos, Abuja, Port Harcourt and some parts of Kaduna, you can still go digital. From experience, anything digital In Nigeria, you’ll discover that 80% of the audience is in Lagos. If your project is not Lagos market-driven, then digital marketing may be limited for you. Oyinyemi derives joy in getting more clients, the fact that we can help them go from point A to point B, they can hire more staff, they can get more revenue and their business can grow to build the economy. He also derives joy in helping people grow.
60 minutes | Jul 18, 2022
Growing and Managing Talents Ft Ifeoma Martins
Providing options for learning and opportunities for upskilling and reskilling are ways an individual’s talents can be grown. Growing and managing talents require leadership development exercises and performance coaching. The need to always learn continuously is also a major factor in growing and managing talents. Ifeoma Martins was hosted by Adewunmi Oshodi - Tapa as she discussed "Growing & Managing Talents" on lagostalks91.3 Talent according to her refers to the people you have in your organization, everybody who contributes to an organization They can be classified into blossoming talent, talents that need to be developed, or plug-and-play talents. People who are the most important resources in an organization are referred to as the talents and they determine the success or otherwise of the organization. Management of talent is not really taken as serious as it should in Africa because of the availability of many talents. Talent development comes from a lot of trainings, a lot of mentorships, encouragement, discipline, adjustment to time, their space to bring them to a point where they can deliver, it is critical to manage from the bottom to the top. Proper management of talents cut across board to earn you good returns on investment. It is the responsibility of the CEO to grow and manage talents. CEO is not like a self-imposed title, it is a work-imposed title, The CEO is like an executor who makes sure that the strategy of the business is implemented on a day to day or quarterly basis. Assessing how a business has performed daily or quarterly is dependent on the efficiency of the CEO. On talent discovery for an individual, Ifeoma said one needs to admit being a talent and then place yourself in a position of bidding for what you want. Talent discovery entails Personal development and it is not about certificates but knowledge gotten and how you are able to put that to work when given the opportunity. Explore opportunities to enhance what you have just learned and keep growing. She said so much more and you can access all that she talked about here… #youngcerebral #signalslagos #learning #opportunities #upskill #reskill #talents #growth #talentmanagement #coaching #Development
59 minutes | Jul 14, 2022
HOW OFTEN DO YOU THINK ABOUT MONEY? FT Tobore & Itunu
Money is purchasing power, it could be a store of value, a unit of account or a medium of exchange. Whatever you call it will eventually be an end to human needs. Money is not based on gender, it doesn’t matter if you are a man or woman, everyone thinks about money, but unfortunately, we don’t get to reason or ask why we actually think about money. How often people spend and think about money was Tobore and Itunu’s discussion on Dreamcity Unilag 103.1 FM. Tunde called in from Ikeja just before the conversation started and he said that he thinks about money every day. He said Everything we do is to make money, if we are not making money, we won’t keep doing what we do. Money has been described as a motivating factor that makes people deliver their best to organizations and businesses. People won’t stop at making sure they have enough money. Economic hardship has also triggered the desire for money, so, everyone goes out to ensure they have money for food and other things. Lack of money could make one moody or even fall into depression, nothing will make sense to them, everyone around will see it so obvious that something is not right with them but some manage it, they play along, and you won’t even know that something is wrong. You shouldn’t let the lack of money take you to the line of depression, if you’ve made money before, know that there are chances of making money again, you don’t have to be depressed about it. It is usually a difficult task making ends meet, it won’t be easy, the state of the economy among other things but it can actually be better, when you engage yourself in things, look for solutions and think it through. It might but that’s the reality in Nigeria right now, there are lots of things not being factored in that make them think about money. People need money for so many things, it is this same money that doesn’t make people look after their health, it’s not until you break down, there are lots of health issues that we don’t care about because of money. Yet, we come across health challenges that were never budgeted for, the thoughts about money still comes. We think about money every day because needs arise on a daily basis. The thoughts of financial implications have discouraged guys from getting married, they don’t want to get committed, some of them already have a certain amount they want to make before thinking about marriage. Michael who called in from Oshogbo exaggerated that he thinks about money 27 hours in a day. He is married, so, he advised those who are afraid of marriage to live by what is in their pocket, they don’t have to build a house, buy cars, have money or be very comfortable before they marry, but should be able to afford basic things like food, house rent, the fundamental things December is the season when people travel a lot, buy new things, do housewarmings and think about where they started and what they have achieved. There may be some circumstances that prevent you from achieving your goals but you shouldn’t let that stop you, you shouldn’t give up but you have to re-strategize.
60 minutes | Jul 11, 2022
Signals Convo with Oshodi
The rains are back in Lagos with resultant traffic on the roads. The drainage system in some parts of Lagos is poor causing flooding. Fuel scarcity is hitting hard with unending queues at filling stations while fuel prices keep going high. Elections are eight months to go and everything seems not to be working in this oil-producing nation. There are blame games here and there; Our host, Adewunmi Oshodi on our Radio Programme – Signals Lagos talk 91.3 received audiences’ views on the environment and fuel scarcity. All callers agreed that the citizens were responsible for the present predicaments having voted for the present government in two elections Peter who called while stuck in Ajah traffic was of the opinion that Nigerians would have been doing fine if the subsidy on fuel had been removed by the previous government and the situation will not be this bad. To Peter Okon, the situation of the country has never gotten this bad, he added that those who supported the government into power, openly regret their decisions. Bassey who called in from Lekki blamed the traffic in Lagos on ‘31 states relying on the Lagos port’. He linked the fuel scarcity and hike in fuel prices to the lack of a working refinery in the country. While listing the increasing prices of bills and commodities, he expressed ‘hope in the liberation of this nation and Nigeria will rise again to become that megacity in Africa.’ Maleek said despite the illegal increase in fuel price, some filling stations still won’t sell in full measures, he blamed this cheating on the inefficiency of those who have been saddled with the responsibility of monitoring. He encouraged Nigerians on the ‘need to start holding our councilor, chairman, honorable, senator and governor accountable; they will seat up. When we hold the leg, no part of the body will be able to move.’ Chinedu from Oworo said the government embarking on several projects simultaneously and abandoning the same should be blamed for the heavy traffic. He described as a lie the claim that the Russia -Ukraine war caused the hike in price and scarcity of fuel. Rebel Jay said things will be better when ‘we have visionary and dedicated leaders of masses who are ready to revolutionize the system’. He called on Nigerians to be actively involved in the political process from the grassroots level to the top. Sylvester urged Nigerians to tighten their belts and exercise patience to make the right decisions in the next elections. Hear their views and add yours here… #signals #YoungCerebral #Fuelscarcity #economy #traffic #environment #leadership #election #2023 #radioshow
60 minutes | Jul 4, 2022
Product, Design & Technology Ft Matthew Mayaki
Mathew Mayaki, our Guest on Signals Lagos dissected the tech world in the simplest way possible. When asked about product, design, and technology, he stated the easiest way to explain them is problem-solving. He further explains the easiest analogy is similar to building a house, likening the different functions of the architects, builders, and the person who evaluates it. Also, design is typically about understanding users, because nobody wants to solve a problem no one needs. Product engineering means putting all the factors together to solve a problem. Mathew further explains the difference between UI and UX, UI stands for User Interface which is the navigation around the website. On the other hand, UX which means User Experience talks about the flow and sequence of the website or app, and how responsive it may be. Product design is a very long journey and it starts with having a passion for it. A lot of people who fail in this journey do not have a passion for product design, many individuals go into product design simply to make money. Basically, a passion for product design has to be curiosity, asking the right questions about how things are done, this will enable one to forge ahead in the tech space. Likening this process to someone who wants to become a race car driver and hasn’t learned how to drive the manual transmission. The fundamentals required to excel in the tech space are to take the basic rules of programming, algorithms, and data structure. Before this, depending on the program, you have to learn the variables and the functions. As an upcoming tech person, Mathew learned Python before learning java, he confesses to Java being difficult because rules have to be followed religiously, adding that if you can learn java, you can learn any other thing in the tech world. Mayaki advises firms in Nigeria not to think of themselves as local champions because Nigeria is a small country compared to others, your software engineer can be with your organization today and be in Germany tomorrow, also the organizations should train their staff as well as they can. He states that Nigerians are in search of greener pastures outside the country, and if there’s a healthy workspace, competitive salary, and the loyalty of the individual to the organization. Transitioning from a conventional job to the tech space will be easy because there are various departments where the required skillsets are still required, although there may be a need to take some courses. I feel we have to conclude this with advice from Mathew Mayaki who stipulates that going into tech is not the easiest path, but it is a rewarding one if you put in the work. He also advises students who are affected by ASUU to take a course and learn about coding and product design.
57 minutes | Jul 1, 2022
PERSONAL AND BRAND MARKETING FT. IRENE AGUH
People often think marketing has to do with moving out on the streets looking for whom to buy their products. There is more to Marketing than we know of. Irene Aguh, the Global head of Marketing at Fuzu was with Tobore and Itunu on Dreamcity Unilag FM to discuss personal and brand marketing. Irene said she discovered that Marketing is now being recognized as a field on its own, different from the idea she had while in school just like everyone else. Marketing has evolved from people walking down the streets into a job where you find brilliant ways to do things, you don’t have to stand from your chair or your house, you just have to keep thinking about the people you want to reach and those you will use to reach them, then tell them what to do. She said a lot of people run from marketing as a job because they don’t have an understanding of what it entails. For marketing, you shouldn’t just be sent out to the street to make money, you need to be strategic. Marketing should contribute to the money being made by the company but watch out for the trap between sales and marketing. Marketing through support sales, may not guarantee sales, it all depends on what you are trying to do. Ideal Marketing should go through the stages of awareness acquisition, conversion, retention, and referral. Using herself as an example, Irene who is a graduate of the English Language explained that it is possible that one doesn’t get the choice, of course, to study at school or don’t get to work with the certificate obtained from the school, just like her. she once headed the branch brand management of a company and now into marketing, she said the English language was probably the only thing connecting her certificate to her current job. she disagrees that youths in Nigeria are not employable but said many youths don’t have the chance. Companies need to start lowering the expectation of work experience from fresh graduates because some didn’t get the course they wanted but settled for what was offered to them and are probably not interested in the field till they see the opportunity. When employers demand skills, there are specific things they are looking for and not just general ones. Professional courses can help but beyond professional courses, you can volunteer. You also have to grow on your own without necessarily spending money, and focus on what you really need. Not having the required skills does not affect the chances of getting employed. Present yourself in a great way, and keep talking to people, it’s another way to learn. if you can’t get a job experience, you learn from people or learn online. There are certain things that will make an individual outstanding as a personal brand. One is dressing; people don’t understand that it makes a lot of difference. You should also watch the way you talk; you have to build a presence that attracts people. Another thing is to talk consistently about what you do. It is up to every one of us to help each other, go beyond what school has taught us, share knowledge, and exchange ideas. To be relevant in the corporate world today, you have to keep updating your skills because you are there to learn. You have to keep learning to stay relevant. On Private organizations and civil service, she said the time of benefitting from civil service might have passed because the civil service though hires a lot of people, and limits the chances of growth. The private sector, on the other hand, has a lot of growth opportunities and you can also make a lot of money, so, it is left to the individual to make the choice.
60 minutes | Jun 27, 2022
Capacity Development FT Ibitayo Ogunbanwo
The intricacies of Capacity Building in its simplest term are growing the skills and the abilities you have. Capacity and capability are used interchangeably but are not totally the same. Capacity is basically what is contained in you or what you can contain and capability is your ability to do things. Ibitayo Ogunbanwo, ACIPM, AITD, the head of development at Kennedia Consulting Ltd gave insights on Capacity Building as our guest on SIGNALS on Lagos Talks 91.3 FM. He said capacity development is beyond just training but a continuous endeavor. He identified practicing what has been learned as a key index to measuring capacity development. He advised students who are currently at home due to the Academic Staff Union of Universities (ASUU) strike to see themselves as an entity, put in a little investment, and what is the investment? Time management, self-development. There are lots of things to learn online. Free courses on YouTube, Coursera, Udemy, and the like. There are practically a lot of things to do and learn. He spoke on the need for companies to tweak their policies so as to accommodate Gen Z, who he described as smart, sort-fused, and a must-have in the workplace. Ibitayo Ogunbanwo, ACIPM, AITD, an ardent believer in teamwork said more success will be recorded if all team members are working on the same goal. With good coercion, each team member lets go of their pride and ego and aim at the goal to win. The learning development expert shared with us the five stages of learning which are: 1. Unconscious Incompetence 2. Conscious incompetence 3. Conscious competence 4. Unconscious competence 5. Mastery. This and many more were shared on the radio programme (a production of Young & Cerebral) as hosted by Adewunmi Oshodi - Tapa Watch the full video on our YouTube channel https://bit.ly/3zrhVaY
58 minutes | Jun 24, 2022
1% TAX FOR NYSC CORPERS ON CORPORATE COMPANIES
The Director General of the Youth Service, General Muhammadu Fada announced that the NYSC trust fund which has just been passed into law by the national assembly and awaiting Presidential approval will be of benefit to skilled Corps members. If assented, it would mean 1% levy tax for NYSC Corpers imposed on corporate companies in the country. The 9th national assembly has on various occasions moved for the imposition different taxes on corporate companies, some of which were passed while others are still on the floor of the house. Imposing of a new levy tax will be a burden on organizations and it will scare away foreign investors from coming into the country because the companies are paying a lot of taxes and now the national assembly is adding to it. This is heavy on these companies especially when you look at the cost of running an organization, paying staff, cost of production, and running diesel. One can only wonder if they sought advice from experts in the field before thinking of imposing a tax on corporate companies. They may mean well for corps members but do corporate organizations have to bear the brunt with taxation? A presidential aspirant said there is a need to first create an enabling environment to make sure the people have a means of generating income for themselves then you can tax them. This is the 6th trust fund tax that the government will be imposing on corporate companies with no major credible support the government given to SMEs, or how SMEs have hugely benefitted from policies that the government has introduced, this would have reflected on the internally generated revenue. There is a gap between the government and the people. The government needs to see what people are going through every day to survive in this country. They make rules without knowing the reality and impact of those rules on the citizens. An expert on the Taiwo Oyedele said if you continue taxing organizations like this then very soon businesses will be out of existence. I said earlier that at the end of the day this will fall back on the end users. The government claimed to have started an enabling environment for corps members with vocational programmes running for Corps members to learn certain skills because the token after their youth service will only be given to skilled Corps members. Will the fund be enough to set up their businesses? How much will be given to corps members after their Youth Service year or how the cumulative 1% tax will the distributed hasn’t been in the discussion yet. This is necessary to align with the transparent agenda of the government. These and many more made up Tobore and Itunu’s discussion on Dreamcity about the intricacies and implications of this NYSC levy.
60 minutes | Jun 20, 2022
Creatives Ft Chris Ogunlowo
Our Guest Chris Ogunlowo expressed his views on creatives in the political space claiming these creatives can develop the right message, with the right tone which would suit the medium in which the message will be conveyed to the audience. He describes the free will of any creative to work with any political candidate as reasonable because of the democratic system of government that Nigeria practices. He further explained culture strategy doesn’t consume everything at once, he opines that there has to be a strategy in everything so that it doesn’t become one-sided, also the context may differ, which may require me to lean to a different angle. His view on cultural diplomacy is a way to use culture to bridge gaps between people and cultures generally. His encounter on this path made him understand political discussions or having ambassadors are not totally relevant, he realized we could deepen our culture in a way that allows us to understand people who are different from us, and we can move humanity forward. He defines cultural diplomacy as a way of using culture as a vehicle to bridge gaps and allow understanding of individuals at a general level. When asked about the challenges creatives face, sometimes being careful about sensitive topics, Mr. Ogunlowo had this to say: “the creative space has always been tedious because there are people who create from nothing and there is a level of subjectivity to what is being created or sponsored”. He also says people have to be careful about the content they put out there in order to prevent political, religious, and cultural instability. He further states that Nigeria is in its political season and creatives should take advantage of this period rather than try to pass a message, either commercial or not. He adds that being respectful of the content you put out goes a long way in order not to compromise your work. He is fascinated by the creativity in Nigeria, content creators derive joy from what they do, their messages, dictions, and how people circulate their works all over the internet, from music to storytelling, to food content creators, they portray their messages in a very compelling way. Furthermore, he was asked about why clients find it hard to accept new ideas, Chris stipulated that you have to train yourself well enough and put yourself in the position of the client to understand how subjective they are. His remark is not to try to change the client or correct them, and creatives do not like being subjected and unable to express their crafts.
43 minutes | Jun 17, 2022
A Ride with the Blackrider Ft Toyin Adebola
Toyin Adebola, also known as the Black Rider popular for his motorbike adventures and his motivational thoughts was a guest on Dream City. He spoke with Tobore and Itunu about growing up, his work and music career, politics and the Nigerian environment. He is engaged in the shipping side of the petroleum industry while doing music riding bikes and adventure as aside. Proud to be an Ijebu man, he has a deep passion for Nigeria and believes it is priceless to me as a Nigerian. Adebola was exposed to responsibilities early in life as he had to look out for three younger siblings while he was barely 10 years old, a reason why he is always looking out for people till today. He took after his mom who had no social life but listening to songs from Luther Vandros, Jackson five and Michael Jackson and occasionally, Kolington Ayinla were his escape from boredom. One of his hit songs ‘something big’ reflecting the Nigerian situation was a message to give hope and encourage us to do what is right, that people should not allow the Nigerian situation to change them, but for everyone to find strength in spite of the challenges and survive. Fascinated about the creativity of Nigerian musicians, he picks inspiration and hope from the amazing sounds, the tunes and the meaningful lyrics. He would love to feature any of Fireboy, Joeboy, Burnaboy, Davido, Tekno, but according to him, he cannot afford them. He however challenged them to use their advantage to share positivity. His idea behind Blackrider is to change the misconception about Nigeria all over the world, he wants to engage more talks about a good Nigeria, a positive Nigeria where things are working. He is on a quest for one good narrative that Nigeria can look up to irrespective of religion or faith. On 2023 election, he said Nigerians have to be strategic in thinking, put emotions, religion and tribalism aside. His definition of the 21st Century leader is that with vision, you must have historical understanding of the story of mankind, the historical understanding of the journey of your people and where you want them to be. The Nigerian Challenge is a combination of bad leaders or the reality gap. He opines that there is not bad leader but there are people who have failed at governing. ‘We need leaders, we don’t have leaders, we have people who govern our affairs but they are not doing that it in a responsible way’, Adebola concluded.
58 minutes | Jun 10, 2022
Dreamcity Convo with Tobore & Itunu
Security Concerns and measures were the main focus, as the security of the Nation continued to face crises by marauding killers who attacked a Church in Owo, Ondo State. Suspected to be armed militia, worshippers who were in Church on a Sunday Morning soon met their end, weeks after passengers were killed and kidnapped in the Abuja – Kaduna train. Dreamcity hosts, Tobore and Itunu described the incident as unfortunate and urged the security forces to be proactive in carrying out their duty, and hoped there is no deeper plot than the coordinated attacks on citizens of Nigeria. Some safety tips were listed by the hosts, some of which were: i. Always let people know where you are going and where you are. A lot of people have mysteriously gotten missing, and it was difficult or impossible to find them. ii. Limiting night movements, these are times when security measures must be taken seriously, this reduces the chances of being either attacked or ambushed by criminals. iii. People have also been advised to confirm interview addresses before going for interviews, if the interview location is difficult to locate or in an isolated area, go with someone you trust, or do not go at all. iv. The need to change your locks when you move into a new apartment. So that nobody has access to your property. These were some of the security tips discussed by the hosts to ensure that citizens are vigilant and stay safe.
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