19 minutes | Sep 30th 2020

Erin Potempa-Wall - Beauty Brand President and Lawyer

Erin Potempa-Wall is passionate about understanding the other side of an argument and situation. This passion led Erin to advocating for children, against evictions and was creating a vegan and cruelty free beauty brand. 

With an educational background in philosophy, Erin practiced law as a prosecutor and opened a law firm with a classmate. All of this prepared Erin for the challenge of creating The Beachwaver Co. and B. Bungalow companies, which Erin cofounded with her two sisters. The Beachwaver Co. has a line of styling tools and hair care products which has become an entire platform. B. Bungalow is a lifestyle brand with fragrances and clothing for adults and children.  

Erin is involved in many aspects of both companies; everything from logistics and marketing to brand strategies and patents. While law school gave Erin an understanding of contracts and negotiations, Erin says that law school taught her how to find her own voice. 

Erin Potempa-Wall is licensed in Illinois.  You may follow Erin on Instagram @erinpotempawall and follow The Beachwaver Co. @thebeachwaver. You can find Beachwaver products on beachwaver.com, Ulta, and Sephora. 

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