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59 minutes | 22 days ago
Episode 27: These Are the Good Ol’ Days – How Practices Are Thriving in COVID and Our 6-Month Mantra
For the first podcast back together, live in the same room, since before the shutdown, Jon and Ed reunite as if nothing ever happened (though they wax on about how it did and what’s happened since)...
62 minutes | 6 months ago
Episode 26: Staffing, Managing, and Growing Coming Out of COVID-19
Watch as YellowTelescope Vice President Ed Syring demonstrates the basic, replicable process of patient follow up, which, if mastered, allows Patient Coordinators to dramatically increase the number of patients they can reach, and convert more and more prospects to patients while improving patient care.
75 minutes | 7 months ago
Episode 25: Re-opening After COVID-19 for Success!
In this special episode, in response to the request for practice management content from the producers of The Aesthetic Show, The Vegas Cosmetic Surgery Symposium, and the Global Aesthetics Conference, YellowTelescope’s President and EVP, Jon and Ed, discuss the YellowTelescope processes that are helping their many clients successfully navigate the shutdown and build a big return to treating patients...
43 minutes | 8 months ago
Episode 24: A Practice’s COVID-19 Survival Guide
As Covid-19 affects how we all work, Jon and Ed take the time to speculate on how their learnings can apply to an unprecedented time...
36 minutes | 9 months ago
Episode 23: You know that old expression, but does it ring true?
In this particularly irreverent edition, Jon and Ed take a stab at poking holes in, and poking fun at, some of the most often used clichés in business and in life.
91 minutes | 9 months ago
Episode 22: Making the most of social media marketing in 2020
Join Jon and Ed from Ed’s living room as they dissect how medical practices and similar businesses are best utilizing Facebook, Instagram, LinkedIn and even TikTok to maximize the return on investment in time and money.
49 minutes | a year ago
Episode 21: Medical Practice Marketing Post-Google Medic Update
In their annual summertime Hamptons episode, Jon and Ed chew over a number of topics.
56 minutes | 2 years ago
Episode 20: Marketing Through Enhanced Planning
Back in action after a robust respite from recording, join Jon and Ed as they celebrate the 20th episode of the YellowTelecast to cap off the best year yet for the company. Most growing practices, doctors, managers, and top sales people don’t always plan their goals very well, let alone how to actually achieve them.
41 minutes | 2 years ago
Episode 19: Cutting Costs Through Annual Planning
Cutting Costs Through Annual Planning – Though many episodes have been recorded while on the road with clients or at conferences, this first-ever truly mobile “car cast” finds Jon and Ed on their way to the ASPS annual meeting, discussing cost cutting measures for practices heading into 2018 while sipping a first-ever non-whisky libation…
32 minutes | 2 years ago
Episode 18: Evaluating Core Values
Taking time off from your practice to recharge physically and mentally is invaluable, particularly if you use some of your off time to educate yourself. Enjoy this podcast on evaluating the core values of your practice.
33 minutes | 3 years ago
Episode 16: The Summertime Spend-freeze Blues
Every summer, practices all over the country find themselves suddenly re-evaluating, and sometimes reactively cutting, their expenditures due to a seasonal slowdown in revenue, often erroneously eliminating “profit centers” instead of “cost centers”. Join Jon and Ed as they dissect this phenomenon...
52 minutes | 3 years ago
Episode 15: Managing Employee Resistance to Culture Transition
With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies...
39 minutes | 3 years ago
Episode 14: Social Media Strategy
In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York and French culture through whisky and cuisine, while outlining how they’ve recently developed their own social media strategy.
49 minutes | 4 years ago
Episode 12: Counterintuitive Commonalities
Across the country we have found many common, though often ambiguous, traits among doctors, patients, and patient care coordinators, despite the obvious differences between region, geography, socioeconomics of patient population, size of practice, specialty, office culture, and more. Join Jon and Ed from Charlotte, North Carolina as they discuss these counterintuitive commonalities while sampling a delicious southern whiskey and waxing comedic on the local culture.
47 minutes | 4 years ago
Episode 11: Improving Email Response
Recorded high above the Las Vegas Strip from the Cosmopolitan Hotel and Casino, join Ed and Jon in the eleventh YellowTelecast installment as they discuss their travels, Scotch Whisky, and how to have a wholesome time in Sin City, while providing tips on how to better elicit responses to emails sent to patients, physicians, colleagues, and prospects.
49 minutes | 4 years ago
Episode 10: Entrepreneurial Happiness
New research sheds some light on what really makes entrepreneurs and small business owners truly happy with what they do. Join Jon and Ed as they explore what factors matter most, and how to increase satisfaction beyond a positive balance sheet, while sampling two special whiskeys gifted from YT clients in this fun, one-year anniversary episode.
54 minutes | 4 years ago
Episode 9: The State of Staffing
Recruiting Talent has become difficult as the economy has improved. Listen to Jon and Ed as they open a homemade whisky cask and review pearls and tips to help you recruit the best and brightest within your budget in this ultra-competitive staffing environment affecting small businesses from doctors to lawyers and beyond nationally.
45 minutes | 4 years ago
Episode 8: Social Media Madness
Join Ed and Jon as they entertainingly review key tips for your practice to increase social media leads and web presence on Facebook, Google+, and much more, while learning about interesting medical news, and a special inaugural YellowTelescope Yellow TeleCask Whisky Barreling.
37 minutes | 4 years ago
Episode 7: The 7 Steps to Making the Sale
Join Jon and Ed as they review broadly 7 key steps to making a sale, and how it works in all arenas and business sectors – from retail sales, cosmetic surgery sales, and even for patients selecting insurance-based procedures, the 7 steps will help you grow your business. Broadcast from the St. Regis Monarch Beach in Orange County, California.
45 minutes | 5 years ago
Episode 6: Change Business Momentum and Trajectory
Join Ed and Jon as they help you grow your business even after having monthly sales slides. Get your slipping medical practice or business on track – learn how to get your business on the path to “green and growing” instead of “brown on dying” by embracing these tips to creating positive trajectory and building momentum. Broadcast from the Ritz Carlton in Orlando, Florida.
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