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WVU Marketing Communications Today
36 minutes | 13 days ago
The Power of Diversity in Communications and Media
This session focuses on the intersection of diversity in communications and newsrooms around the country and how the shifting demographics of the United States play a big role in this. When diversity is not prioritized we miss out on effectively convening our desired messages. Effective communications can impact policy decisions, brand perception, product marketing, civic engagement and much more. We must harness the power of diversity to determine how and what we communicate. Toyin is an experienced communications and media relations professional who is passionate about using her skills to help organizations shape public opinion and drive policy changes to build more equitable societies. WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
25 minutes | a month ago
Why You (Yes, You) Need A Personal Brand
Personal brands aren't just for online lifestyle influencers. In fact, personal brands have been a key part of professional networking forever! And if you've ever met anyone, guess what: you've already got one. We'll discuss personal branding in the professional sphere, and how to take control of yours so that you're known and remembered for the right things. Join Christine Gritmon as she empowers small business owners and solopreneurs to tell their own stories on social media. You CAN do it – she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly live show. WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
28 minutes | a month ago
Landing a job during a Pandemic
Omnicom Health Group is the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in every area of health. Our people come from every corner of science, medicine, marketing, and communications, partnering with clients—and connecting with each other— to achieve meaningful change through better, more innovative communications. We hope this session can help students pick up skills that can help them land a job! About Susan's Guests: Joe Golden has over 15 years in Recruiting with the past 10 on the corporate side. He has spent the last 7 years at Omnicom Health Group recruiting across the whole network. Sasha Sampedro is part of the recruitment team over at OHG. Previously to joining OHG, Sasha worked on the media and film industry as a Human Resource Manager. She has been part of the Omnicom family for close to 3 years where she is responsible for recruiting for Art, Copy and Finance positions. At OHG, Sasha is also responsible for helping out with the summer internship program as well as entry level recruitment. She loves to travel and a good hot sauce. WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
25 minutes | 2 months ago
Your Career Post-Pandemic: How to Reset, Refocus and Level Up
Did your career and professional development take a back seat to the many demands and evolving priorities in 2020? What does the future of work look like for marcom professionals, and how can you adapt – and thrive – in this new environment? Whether you’re trying to land your next gig, expand your network or get serious about professional development in the New Year – join industry veteran and career enthusiast, Bridgette Borst Ombres for a discussion on personal branding and how to get refocused on your career goals. About Amy's Guest: Bridgette Borst Ombres is a former TV news reporter turned PR and marketing professional with nearly 15 years’ experience working in communications across agency, corporate and nonprofit. Bridgette has media trained more than 350 spokespeople for organizations around the country and has consulted for brands such as Google, Angry Birds, Vestas, Boy Scouts of America and Earth Day Network. Bridgette owns The Commsultant, a boutique PR agency specializing in communications planning, thought leadership and media strategy. Through the years, Bridgette has worked to place hundreds of students and young professionals in internships and jobs. She is passionate about mentoring and professional development. Based in Pittsburgh, Pennsylvania, Bridgette lives with her husband, David and three-year-old daughter, Brielle. WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
28 minutes | 3 months ago
Navigating the Giving Season
The holidays are here and it’s a time of giving. How do marketers plan for this season as they work on fundraising? Leandra Clovis joins us to discuss how she is navigating the giving season in her work as Senior Director, Walk to End Alzheimer’s at the Alzheimer’s Association, Central and North Florida where she manages the development and implementation of peer-to-peer fundraising campaigns. About Cyndi's Guest: Leandra Clovis has nearly a decade of experience working with national nonprofit organizations, which she brings to her current role as Senior Director of Walk to End Alzheimer’s for the Alzheimer’s Association in Central and North Florida. In her current role, she manages the development and implementation of the Central and North Florida Chapter’s peer-to-peer fundraising campaigns, including Walk to End Alzheimer's, The Longest Day (DIY) and RivAlz football games. As the strategic lead for the team, she manages the overall plan to achieve revenue goals by developing communication plans, creating best practices, and coaching staff. She works cross-departmentally to ensure that goals are met collaboratively. Annually, these three fundraising programs are responsible for nearly $2 million dollars in revenue for the Association. Since 2018, her strategies have helped to increase fundraising revenue for the chapter Walk to End Alzheimer’s program by 14%. She currently sits on the Walk National Leadership Council for the Association helping to draft materials and best practices to guide walks nationwide WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
28 minutes | 3 months ago
Selling Stories in a Digital World
The use of digital advertising has been on the rise and has seen continuous growth despite these unprecedented times. How do you stand out in a crowded digital space? Storytelling. Join Sukhi Sahni, head of corporate communications at Capital One as she discusses how to sell stories in a digital world. About Amy's Guest: Sukhi is passionate about reframing relationships between brands and their customers and consumers, prizing purpose, authenticity, poignancy, and connected conversation above all things. She believes that powerful storytelling is at the heart of good communication and draws on her training as a broadcast journalist to extract truths, push boundaries and challenge the status quo. Sukhi deeply values the relationships she’s built and cultivated over the years with journalists, bloggers and influencers - relationships that are core to the storytelling process. Sukhi brings the energy of new practitioner with the finesse and fearlessness of a veteran to her daily practice. She currently holds the position of Senior Director of Communications at Capital One and was recently recognized by The Holmes Report a global communications leader through the “Global Innovator 25 Award” and a top woman in PR through the “Top Women in PR Award”. WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
28 minutes | 4 months ago
Marketing for Start-Up Success
Amanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She was part of the brand launch at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, the brand is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors. Join Amanda as she discusses brand management and her experiences in launching a brand. About Karen's guest: Amanda Sains is the Head of Marketing at Joolies Organic Medjool Dates, an organic snack that's changing the date-ing game as we know it, based in sunny Venice, CA. Amanda took part in the launch of the Joolies brand at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, Joolies is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors. Prior to Joolies, Amanda worked as the director of marketing and business development at B’more Organic. She received her B.S. in Journalism and her M.S. IMC from WVU. WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
23 minutes | 4 months ago
Powering the Touchless Economy
As COVID-19 propels society into a new digital revolution, the entire world is seeking new ways to create connections and innovate at a distance. The future of a "touchless" or "low-touch" world is becoming increasingly more necessary as we settle into the "new normal." Rodney Williams, COO of LISNR, provides insight into how technology is empowering connection, safeguarding society, and creating new opportunities for business managers and marketers. WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
23 minutes | 4 months ago
Taking product insights to the next level
What is a product insight? How do we find insights? In today’s conversation, Hannah Gordon, product insights analyst for Airbnb, will dive into why product insights matter, how to find insights and when to use them. Hannah will share tips on how she uses insights in her day-to-day at Airbnb to influence stakeholders and build products to delight users and meet business goals. About Cyndi's Guest: Hannah Gordon is a mixed methods researcher and a ‘14 graduate from WVU’s IMC program. She is also a graduate from WVU’s Reed College of Media. Hannah has a passion for combining qualitative and quantitative research methods to recognize trends, develop strategies to achieve business goals, influence stakeholders and build products users love. Hannah is currently a product insights analyst at Airbnb, where her research is focused on driving product and policy improvements. Prior to joining Airbnb, she was a research analyst at JustAnswer, where she took a data-driven approach to solving user problems and reducing overhead business costs. Hannah lives in San Francisco with her husband, who is also a WVU graduate. WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
26 minutes | 4 months ago
Moving Forward with In Person Meetings
How do we move forward with in-person meetings safely? During this conversation, we will delve into ways to plan and execute events during the COVID pandemic. What questions should we be asking and what are some things we can all do to ensure safe meetings. Join Heidi Nizowitz, Director of Convention Services at Mandalay Bay, to learn how event planners are overcoming obstacles in today’s environment. WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
26 minutes | 5 months ago
The Symbiotic Relationship between Design and Marketing
Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients. In this session, Scher reflects on career-defining moments, shares her design process and explores the relationship between design and marketing. Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of American brands. WVU Marketing Communications Today is hosted by Whitney Drake from West Virginia University which is a program on the Funnel Radio Channel.
21 minutes | 5 months ago
How a History Major Got into Motorsports Public Relations
Deciding to shift your career can be challenging. Joining us today, David Hovis, marketing and communications manager for Team Penske, went from being a history major to changing his focus on PR. David will share what brought him to racing public relations, how his role has evolved and advice on how you can switch or start your career in PR. About Michael's Guest: David manages day-to-day public relations efforts for the No. 6 and No. 7 Acura Team Penske ARX-05 DPi entries competing full-time in the IMSA WeatherTech SportsCar Championship. David also manages the Team Penske eSports team, content and maintenance of teams' official website, as well as assists with media guides, driver appearances, and is a designated at-track public relations and sponsor relations manager at all IMSA WeatherTech SportsCar Championship events for Helio Castroneves, Juan Pablo Montoya, Dane Cameron, and Ricky Taylor. WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.
25 minutes | 5 months ago
Addressing Youth & Social Justice with Digital Media
With the changes in digital consumption behaviors and the rise in social justice, how do marketers reach a younger audience while also bringing light to what needs addressed in this critical time? Join Eric SanInocencio, Associate Commissioner of Strategic Digital Media, as he discusses successful tactics used by the ACC and how the industry is addressing social justice in 2020. About Amy's Guest: Eric SanInocencio joins the Reed College of Media team with over 12 years of social and digital experience, having worked at both the professional and collegiate sporting ranks during his career. He currently serves as the Associate Commissioner for Strategic Digital Media for the Atlantic Coast Conference, where he oversees the league’s digital and social platform, and serves as a liaison to the conference’s members institutions and the ACC Network. Working with the league’s digital teams, the ACC has created numerous long form digital projects that have aired on the linear ACC Network. Prior to joining the ACC, SanInocencio served as the Senior Director of Digital for the NFL’s Houston Texans, where his team was awarded several honors. The Texans became the first team in the NFL to ever win a Shorty For Social Good Award, as they were recognized for their groundbreaking #TexansCare campaign, which encouraged fans of the team to volunteer their time in the Houston community. Upon taking over the Texans’ media channels, the website vaulted from the bottom third of the NFL in major metric categories to the top twenty-five percent. WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.
25 minutes | 5 months ago
Navigating the Marketing, Communications and Public Relations Industry as a Young Pro
Public Relations Student Society of America National Committee members and undergraduate PR student, Zane Landin, will discuss how young professionals are breaking into the marketing communications industry and adapting during these times. Zane will be discussing how young pros can stand out, contribute to the evolution of traditional ideas of marketing, and overcome obstacles in professional development in the face of COVID-19. WVU Marketing Communications Today is hosted by Matthew Cummings from West Virginia University which is a program on the Funnel Radio Channel. About Matthew's guest: Zane David Landin, PRSSA 2020–2021 vice president of career services, is a non-graduating senior from the California State Polytechnic University, Pomona. He will graduate in December 2021 with a Bachelor of Science in Communication with an emphasis in Public Relations. He has a strong passion for academics, design, social issues, creative writing, and learning new things all the time. Upon graduation, he hopes to be accepted into the master’s program in strategic communication from Columbia University to work at a public relations firm, the government, a nonprofit, or a university. He plans on working in the industry, earning his PR Accreditation, and eventually completing his Ph.D. in either Disability Studies with an emphasis in Communication Disorders or Public Relations to become a university professor and conduct research on accessible communication practices advocating for universal design. Landin recently joined PRSSA this year, and has grown a passion for the club and organization as a whole. Landin’s passion for career services grew from his involvement in PRSSA and acknowledging how important and vital internship opportunities are. Landin has served in multiple internship roles all ranging from different agencies, departments, and companies. He has interned at the Environmental Protection Agency, Pomona Hope, the County of Orange local government, Access Services, the NASA CPP Business Startup Program, Score A Friend, and many departments on his campus. He wants to help students prepare for a job in the public relations industry. His multiple internship experiences and involvement in PRSSA has improved his skills in the workplace, interviewing, cover letter writing, refining resumes, and general professional etiquette. He plans to bring these experiences to advise and assist students to land their dream internship. Landin is always available whenever you need him to help you highlight your skills and showcase them on Portfolium, help start your LinkedIn account, personal website development, review your cover letters and resumes, aid with social media branding, personal and professional development, etc. Landin is excited to serve on the national committee and looks forward to working with the amazing members of PRSSA and PRSA.
21 minutes | 6 months ago
How marketers are reinventing collaboration during this pandemic
COVID-19 has forced marketing teams to rapidly adapt their communication and operational strategies to a work from home environment. With these highly collaborative teams forced to adapt to virtual methods how do they preserve productivity and inspire creativity? Join special guest Xenia Muntean, CEO of Planable, for a discussion about how effective teams are overcoming obstacles and achieving great success in a world of forced innovation and adaption. ----more---- About Cyndi's guest: Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and the United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing. WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.
26 minutes | 6 months ago
The Power of Diversity in building a Creative Team – Are marketing teams doing it right?
The ability to integrate different viewpoints enhances creativity or brings a creative solution to a problem. But why is it more relevant today? The world is way more diverse today, and the need to gauge the various groups’ dynamics is by building a team that has a better understanding of the mindsets. Crafting messages and setting a tone that resonates with these groups are no more an option. ----more---- WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.
25 minutes | 6 months ago
A Tale of Two Brands: The Business and Yours
In the immortal words of Charles Dickens, "It was the best of times, it was the worst of times." Covid-19 is challenging businesses and careers at an unprecedented rate. Organizations are transforming to meet previously unfathomable needs of their stakeholders. New skillsets are required to deliver experiences in a virtual world. How are you responding to all these changes? Whether you are a seasoned professional or early in your career, what your business and personal brand project will determine if this is the best or worst of times for you. ----more---- About Whitney's Guest: Jacelyn Swenson leads Strategic Partnerships and Events for IBM Corporate Communications, working with senior leaders across the business to drive IBM thought leadership. Previously she led global brand programs on the IBM Corporate Marketing team where she created social, digital, and immersive experiences to make the IBM brand more relevant and engaging with its stakeholders. Prior to these roles, she developed community-based marketing and communications initiatives and led global teams that generated award-winning market presence, delivered sales pipeline, and exceeded revenue targets for the IBM Software Group. Ms. Swenson held several marketing and communications leadership positions at GE to help strengthen its brand prior to IBM. She started her career at a worldwide public relations and advertising agency. She has delivered speeches at industry conferences, client events, and academic institutions around the world. WVU Marketing Communications Today is hosted by Whitney Drake from West Virginia University which is a program on the Funnel Radio Channel.
24 minutes | 6 months ago
Katie Gilstrap is the founder of The Barre Boutique, a studio fitness center (recently sold to the Richmond Ballet), is a faculty member at Virginia Commonwealth University and serves as an adjunct instructor at the University of Richmond at the undergraduate, graduate and executive levels as well as at The College of William and Mary in the Online MBA program. Her teaching areas include marketing principles, marketing strategy, marketing research, services marketing, retailing and communications; and she regularly advises MBA thesis projects aimed at solving strategic dilemmas for locally headquartered companies. ----more---- In addition to her teaching responsibilities, she has developed and led new programs for VCU. More specifically, she designed the new Business Foundations course for the Office of Undergraduate Studies and has designed, led, and secured grant funding for study abroad programs focused on international business in Greece, Spain, Prague and Scotland. She also represents VCU as a part of the Henry Ford Foundation’s Leadership Academy in the Middle East. Prior to her academic and entrepreneurial career, Katie served as Senior Vice President and Director of Marketing at First Market Bank, overseeing marketing strategy, product development, advertising, community outreach, and business analysis. During her time at First Market Bank, her work was recognized by Financial Brand magazine, and she became the youngest person in the company’s history to be appointed to Executive Committee, with responsibility for developing and steering the corporate strategy of the organization. In addition to her academic and professional responsibilities, Katie actively consults in the areas of corporate and consumer communications and communication strategy development and has served as a regular columnist for the Richmond Times Dispatch, the Health Journal, GRID Magazine and Caring Voice Coalition’s Community Magazine. Recently,
26 minutes | 6 months ago
How Podcasting Took Me From Marketer to CEO
Lindsay Tjepkema is a 2016 alum of the WVU IMC master's program and has spent nearly twenty years in B2B marketing. In 2018, as the VP of Brand and Content at a global enterprise SaaS company, she launched a podcast as part of the brand's integrated marketing strategy. That podcast would not only make a big impact on the brand, but would forever change the trajectory of Lindsay's career. ----more---- In launching that podcast, Lindsay saw both a shocking gap in the market and a massive opportunity for brands, which led her to start a software company, Casted, that would empower marketers to harness podcasts - and the conversations within them - as foundational parts of their integrated marketing strategies. In this podcast, Lindsay will talk about the transition from marketing leader to CEO of a venture-backed tech company. She'll also dig into the important role podcasts play in the next generation of brand strategy. About Cyndi's guest: Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only marketing platform built around branded podcasts. With more than 15 years of experience in B2B marketing, including running her own consulting agency, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing company, Lindsay realized her passion for authentic conversations. This led her to founding Casted to help marketers unlock the full potential of their content by harnessing the power of podcasting. The company has since gained rapid traction among brands that wish to create greater connection with their audiences through authentic conversation. Today, with Casted, marketers can manage, activate, and measure podcasts from end-to- end while engaging their audience, increasing sales alignment, and quantifying podcast value with metrics that matter. Learn more at casted.us and engage with Lindsay on Twitter @CastedLindsay
23 minutes | 7 months ago
Event Planning During the Current Health Crisis
Due to the current global health crisis and concerns around the spread of COVID-19, events, both large and small have been canceled across the United States. Where does the industry go from here? How has event planning changed and adapted? In this podcast, Deidre West, director of special events and celebrity relations at the Children’s Health Fund, will discuss her experience navigating this new reality. ----more---- Deidre West DIRECTOR OF SPECIAL EVENTS AND CELEBRITY RELATIONS FOR CHILDREN’S HEALTH FUND M.A. (New York University) Deidre West's experience in event planning includes a wide range from luncheons, dinner and conferences to high-profile events for celebrities and professional athletes, product launches, consumer brands in fashion, food and beverages industries, galas, retail stores, and a hotel grand reopening. West is a native Ohioan and has always had an interest in conceptualizing an idea and bringing it to life. At Ohio University she created a multidisciplinary Bachelor of Specialized Studies degree in Advertising that included courses from Public Relations, Marketing, Business, Journalism, Telecommunications, and Interpersonal Communications. West's love of music and understanding the business aspect of identifying talent and marketing artists piqued her interest. After graduating from OU, she went on to study Music Business and Entertainment Professions at New York University, where she received a master’s degree. During graduate school, West had the opportunity to plan events for the NYU community as the Special Events Graduate Assistant in NYU’s Program Office. Her team was responsible for planning “Big Fun Days” around campus for students, faculty and staff. These events included All Hallow’s Eve, Chill Out Day (during finals) and Strawberry Fest. Working for Sony Music enabled West to gain event experience during her first full-time job out of grad school. As the label representative for The Source magazine’s “Fashion Nation Tour,” she was involved in on-site execution of the tour at college campuses. This lead to her next role at a men’s magazine where she served as marketing/promotion and event manager, conceptualizing, planning and implementing various integrated marketing programs and events. In addition to the events in NYC, West planned events across the country (Los Angeles, Las Vegas, Houston, Chicago, Miami, and Boston) as well as in Puerto Rico. At Metropolitan Home and ELLE Decor magazines, West wrote integrated marketing proposals for advertisers and planned events in NYC, Los Angeles and Miami. The largest project that she managed was two months of private parties and public walking tours, as well as third-party rentals for the Metropolitan Home and Showtime Networks' Showhouse . The launch event won the Silver Award for "Best First Time Event" at the FOLIO: FAME Awards. After leaving the publishing industry, West spent more than five years at NYU planning large scale events that included Open House, Junior Day, and CSAW Cybersecurity Conference and Competition - the largest cybersecurity competition and conference in the world – and many other events. West is currently the Director of Special Events and Celebrity Relations for Children’s Health Fund, a New York City based nonprofit that provides medical, dental and mental health services across the country via state-of-the-art mobile medical clinics. She is responsible for planning fundraising, donor and other special events, and finding ways to engage celebrities for events as well as awareness campaigns. WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.
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