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WPMRR WordPress Podcast
61 minutes | 3 days ago
E122 - Should Your Business Take Political Stances or Stay Silent?
In today’s episode, Joe and Christie answer the question: “Should your business be political?” They discuss Expensify’s political move during the recent election, why society benefits from staying out of politics, the political roots of every business, and how WordPress remains a political space. Listen in to learn why politics is present when running a business! Episode Resources Leave an iTunes review or binge watch past episodes Send questions to email@example.com for the next Q&A pod Visit the WPMRR website What to Listen For: Audio 00:00 Intro 02:08 What are you hiring for? 07:00 What's up with Joe and Christie? 10:45 Should your business be political? 11:30 Expensify's political move during the presidential election 16:15 The political stances of everyday functions 20:10 General rule: society benefits from staying out of politics 21:09 Taylor Swift and her apolitical stance 24:10 People support brands that reflect their own values 28:50 Businesses are deeply political 32:00 When it's not you on top making the decision 41:59 Being political online from a business perspective 45:12 Helping your company make a stand 46:55 People become political to be heard, to have their own voice 49:50 Your business is already political because it exists 55:50 WordPress has opened the gateway for anyone to publish their ideas 58:10 WordPress remains a political space
58 minutes | 10 days ago
E121 - Lessons learned from 500,000,000+ podcast downloads (Bradley Denham, Record Edit Podcast)
In today’s episode, Joe sits down with Bradley Denham, founder and CEO of Record Edit Podcast - a turn-key podcast production service, from multimedia editing to multi-platform distribution. Joe and Bradley talk about the behind-the-scenes of audio engineering, getting podcast sponsorships and higher audience engagement, quick tips on starting your own podcast, and finding balance in work and life. Listen in to learn how business owners can start their own podcast! Episode Resources Record Edit Podcast - Podcast Like the Pros Leave an iTunes review or binge watch past episodes Send questions to firstname.lastname@example.org for the next Q&A pod Visit the WPMRR website Tweet WPMRR Summit Check out our YouTube channel! What to Listen For: 00:00 Intro 02:00 Let's welcome Bradly Denham of RecordEditPodcast.com 03:16 Audio engineering: listening to your own voice 05:12 How it all started 08:00 Treat each show with respect, be professional 08:57 The difference between an influencer show and a business show 15:05 How do shows get sponsorships? 18:43 How does podcast analytics work? 20:42 Number of downloads versus actual listeners 21:29 A different Customer Acquisition Costs (CAC) approach 24:17 Why you need to connect with higher level execs to get better ROI 25:14 Multi-channel podcasts cater to different content medium preference 29:28 Short videos on social media has higher engagement 31:45 Adding SEO elements in podcast web pages 35:45 With $1000, what podcasting equipment to invest in? 42:19 From an individual contributor to growing a company 46:35 Seeking advice from people who has done it 48:45 Can you find balance between work and life? 53:41 Visit RecordEditPodcast.com and schedule a strategy session
27 minutes | 17 days ago
E120 - WPMRR Top Tips on Sales and Marketing
It’s a never ending task in figuring out the most effective way to create sustainable goals and compelling interactions with clients for acquiring more web-traffic and leads.Tune in to today’s episode of WPMRR and take some advice from our guests who dominate in sales and marketing.Listen to full episodes below: E26 - Darth Maul on sales and marketing for freelancers (Jennifer Bourn, Profitable Project Plan) E49 - Darth Maul on inventing inbound marketing (David Ly Khim, Hubspot) E63 - Superman on making sales and marketing with WordPress easy (Gregory Karelitz, Hubspot) What to Listen For: 00:00 Intro 00:12 Building the foundation of your website 01:47 Many people drastically overestimate their website traffic 03:10 Get clarity to talk about what you want to do 05:57 Do you need to keep running paid ads? 08:37 Organic traffic on older content 10:07 Historical optimization versus creating new content 12:42 The benefits of having a user-experience audit 13:57 The advantage and disadvantage of an open source 15:12 HubSpot and automated contact form 18:26 It's not the disconnected tools that creates the problem 20:42 Building on WordPress is hard 23:54 People don't want to fill out long forms 25:13 Feature functionality and delivering great user experience
48 minutes | 24 days ago
E119 - What an Automattic IPO in 2021 means for WordPress Professionals (Brian Krogsgard, Post Status)
In today’s episode, Joe and Christie talk to Brian Krogsgard, the editor of Post Status, a news and information website for WordPress professionals. He also runs Ledger Status, a website with educational content and analysis about the cryptocurrency and blockchain space. Joe, Christie, and Brian discuss the possibility of Automattic IPO happening in 2021, the complexity of selling and buying market shares, the impact of WordPress IPO, and a quick but deep dive into BigCommerce going above it’s IPO price. Listen in to learn more about Initial Public Offering and business liquidity! Episode Resources Post Status - WordPress News Post Status Membership Club Leave an iTunes review or binge watch past episodes Send questions to email@example.com for the next Q&A pod Visit the WPMRR website Tweet Brian Tweet Joe Tweet Christie What to Listen For: 00:00 Intro 02:09 Let's meet Brian Krogsgard of Post Status 05:42 Automattic IPO in the future 07:27 How Christie started in the WordPress community 09:16 What is an IPO? 12:34 When Automattic goes public 13:57 BigCommerce valuation is in billions 16:27 The first day of BigCommerce IPO 18:17 The complexity of buying and selling market shares 23:19 What has changed in BigCommerce? 25:48 What is business liquidity 27:43 Is 2021 the year for Automattic IPO? 29:47 $300M raised by Automattic from SalesForce Ventures 31:21 The biggest impact of WordPress IPO 33:44 Automattic has reached the maturing stage 35:10 The effects maturing companies have in the industry 38:43 More consolidation in the WordPress space is significant 41:06 Some alternative solutions will eventually come up to challenge the core process 42:40 WooCommerce will be a dominant product for Automattic
49 minutes | a month ago
E118 - Accelerating audience growth through affordable accessibility (Ahmed Khalifa, Hear Me Out! [CC])
In today’s episode, Joe talks to Ahmed Khalifa of Hear Me Out! [CC]), a place where hearing people can learn how to connect and engage with deaf people better, plus work together to bridge the gap between the hearing and deaf worlds. Joe and Ahmed discuss the level of accessibility of content in the deaf community, what makes a website more accessible, importance of Alt Text and descriptions in images, how to possibly improve WordCamp conferences, and optimizing websites with good transcripts. Listen in for more insight on global accessibility and transcription machinery! Episode Resources Hear Me Out! [CC] - Helping The Hearing World To Hear Deaf People Ahmed is on Twitter, Instagram, and Facebook Leave an iTunes review or binge watch past episodes Send questions to firstname.lastname@example.org for the next Q&A pod Visit the WPMRR website What to Listen For: [00:01:15] Today we have Ahmed Khalifa on the pod! [00:02:57] Ahmed's deafness spectrum, backstory, and wonderful journey [00:07:14] Hearing impaired is not the right word for it! [00:10:34] "My accent is just my upbringing." - Ahmed Khalifa [00:12:14] Accessibility of content for people hard of hearing [00:20:35] Easy action items to make content more accessible, captions more readable [00:24:40] Good audio quality is crucial to get good transcripts [00:28:43] What makes a website more accessible? [00:31:46] The power of Alt Text in images [00:35:50] How to make WordCamp conferences more accessible [00:42:24] How about post-production sponsorship to improve accessibility? [00:45:05] Where to find Ahmed Khalifa
55 minutes | a month ago
E117 - Preparing for Explosive eCommerce Growth this Unique Holiday Season
In today’s episode, Joe and Christie talk about Black Friday 2020 sales in a seller’s perspective, contact-less delivery during the pandemic, packaging successful sales offer, and a sneak peak of WordCamp Austin 2020. Listen in for more product positioning and business growth tips! Episode Resources Leave an iTunes review Email email@example.com for a copy of the latest WooCommerce workshop Tweet Joe and Christie Visit the WPMRR website What to Listen For: Black Friday 2020 [00:01:00] What kept Christie busy last week? [00:04:00] Content video course workshop at WooSesh [00:08:26] Signing up with video courses on Stripe [00:10:20] Stream recording online workshop tutorials [00:12:00] The WordCamp Austin 2020 [00:13:31] What's new from Joe? [00:16:05] The new HR head at WPBuffs [00:20:10] It's Black Friday again [00:25:55] Contact-less delivery is gaining momentum [00:29:38] Product positioning, discounts, and sales [00:35:56] Packaging a successful sales offer [00:39:32] Create multiple touchpoints before selling your product [00:42:47] Deal offer timing: not too early, not too late [00:46:01] Product originality and standing out
47 minutes | a month ago
E116 - Managing 300% growth while raising $120K from TinySeed (Craig Hewitt, Castos)
In today’s episode, Joe talks to Craig Hewitt, the founder of both Castos, a Wordpress plugin provider for easy podcast management and PodcastMotor where they provide turnkey, end-to-end podcast editing and production services. He’s also a co-host of RogueStartups Podcast. Joe and Craig discuss the early years of Castos and joining the TinySeed team, massive growth in the podcasting industry, profitability versus growth, and the 30-60-90 Day plan. Tune in for more business growth tips! Episode Resources Castos - Stay for the Audience Growth Craig Hewitt’s Website Leave an iTunes review or binge-watch on past episodes WordPress Plugin for Podcast Hosting [00:01:35] Let's welcome Craig Hewitt! [00:02:54] WordPress plugin in Castos [00:04:55] Growth in the podcasting industry [00:07:30] Business growth in WPBuffs [00:08:50] The non-technical founder in a tech company [00:09:36] A peak at Castos early years [00:13:00] Investing in good developers, good systems [00:16:33] Joining the TinySeed team [00:23:10] Are you in the area of growth? [00:27:35] Profitability versus growth [00:32:05] How will you spend your security money? [00:36:06] The process of hiring key people [00:40:59] The 30-60-90 Day plan [00:42:54] Overcoming challenges when building a business [00:44:30] Connect with Craig Hewitt!
45 minutes | 2 months ago
E115 - Organizing the Page Builder Summit 2020, live this week (Nathan Wrigley and Anchen le Roux, summit.camp)
Today we’re chatting with Nathan Wrigley and Anchen le Roux! Nathan runs the WP&UP podcast and has been using WordPress to build client websites over at Picture and Word since 2015. Anchen runs Simply Digital Design, a boutique studio that focuses on Website and Summit Development on the Day Rate Model. She's been an avid contributor to the WordPress community for the last 5 years. We talk about challenges during summit preparations, driving engagements to increase attendees, the role of sponsors, and what people can expect from the summit. Episode Resources The Page Builder Summit 2020 WP Builds podcast Page Builder Summit 2020 schedule Simply Digital Design - Easily turn web visitors into leads Big Orange Heart podcast Leave an iTunes review or binge-watch on past episodes The WPMRR website Digital Summit for Page Builders [00:01:33] Who is Nathan Wrigley? [00:04:05] Meet Anchen le Roux [00:06:07] The Page Builder Summit [00:10:18] Organizing digital events [00:11:50] The website for the page builder summit [00:13:50] Summit branding and behind-the-scenes process [00:17:16] Sponsorships enable summits to happen [00:20:28] Page Builder Summit financial overview [00:26:22] Challenges during the preparations [00:30:00] Live and Pre-Recorded presentations [00:33:44] Driving engagements and more attendees [00:37:52] Tips to increase registration [00:41:55] Good content, good outcome, people listen
36 minutes | 2 months ago
E114 - WPMRR and the women of WordPress
Every day we strive to head towards a more diversified and inclusive WordPress space that is representative of everyone. Tune in to today's episode of WPMMR to hear from our guests who are some of the amazing women of WordPress! Listen to full episodes below: E66 - Hermione on the powerful women of WordPress (Amy Masson, Women in WP) E65 - Ginny Weasley on actively creating more inclusive WordPress world (Allie Nimmons, GiveWP) E44 – Veronica Mars on making the web fully accessible (Rachel Cherry, WPCampus) E34 – Wonder Woman on providing churn lowering support (Michelle Ames, Give) E71 - Doctor Who on educating and diversifying the WordPress community (Angela Bowman, Women In WP)
37 minutes | 2 months ago
E113 - WPMRR on WordPress as an Open Source Software
Have you considered switching to headless Wordpress, or have you already jumped into open source and want to know it’s current and future state? In today's episode, we’ve compiled remarkable discussions with some of our developer guests on gaining more market share, the advantages of self-hosted solution, how WordPress can lead the open source space, and transitioning to a headless WordPress. Listen to the full episodes here: E62 - Is the current model of open-source contribution sustainable? E16 - Jar Jar on masterfully experimenting with WordPress (Matt Giovanisci, Moneylab) E30 - Qui-Gon Jinn on eclipsing 33% of the web (Joost de Valk, Yoast and WordPress) E37 – Going open-source or closed platform E72 - Travis Pastrana on leading the charge on headless WordPress (Scott Bolinger, AppPresser) What to Listen For [00:01:50] Is the WordPress space truly open-sourced? [00:05:05] What is open-source software? [00:07:17] Hear out Matt Giovanisci of moneylab.co [00:12:10] The Money Lab podcast [00:14:55] Will WordPress continue to lead the open source space? [00:17:00] The top 10 Million sites and their market share. [00:20:14] Wordpress.com vs Wordpress.org [00:21:35] Is Wordpress.com more profitable when it comes to gaining market share? [00:22:49] How do you prevent spreading hate using an open source platform? [00:24:19] What are the advantages of a self-hosted solution? [00:27:55] Using a little slice of platform vs creating your own platform to fit your own sourcing needs. [00:29:25] Cheapest hosting plans and free hosting accounts. [00:31:38] Pure WordPress vs headless WordPress [00:34:10] Developers should build frameworks and tools to make it easier to move to headless WordPress.
50 minutes | 2 months ago
E112 - How to have virtual meetings that are highly effective, actionable and impactful
Today on the WPMRR podcast, Joe and Christie talk about the downside of virtual meetings, great apps to use for small and large conferences, and the best practices of Zoom meetings. Listen in for exciting tips for more relatable virtual meetings! Episode Resources: Binge on past episodes you missed or leave a review Send your questions to firstname.lastname@example.org Tweet Joe Tweet Christie What you’ll learn: [00:00:35] What's up with Joe this week? [00:03:26] What's going on, Christie? [00:07:47] The 90-minute live online training conducted by Christie with Nexcess employees. [00:15:12] Do meetings really suck? [00:17:58] The basics of virtual meetings. [00:20:44] Every little detail matters, come prepared. [00:23:03] App security of Zoom - the Waiting Room. [00:27:02] Best practice in Zoom meetings: Assign a Note Taker [00:31:59] Recurring meetings: documentations, attendees, topics, and ongoing assignments throughout the week. [00:34:39] Meeting preparation beforehand to not waste time. [00:37:22] Build a culture around proper documentation. [00:39:16] Quality of feed, don't let technology get in the way. [00:45:36] Punctuality is essential, be on time.
71 minutes | 3 months ago
E111 - 12 Customer acquisition strategies that drive smart growth (part 2)
Today on the WPMRR podcast, Joe and Christie get detailed on how lead acquisition channels work, why it may or may not be good for the business, and the right approach for beginner, intermediate, and advanced level businesses. Listen in to learn how to generate new leads! Episode Resources: Binge on past episodes you missed or leave a review Send your questions to email@example.com Tweet Joe Tweet Christie What you’ll learn: [00:00:42] What's up, Christie? [00:03:56] The 14-day trial of Managed WooCommerce at Nexcess [00:06:15] What's keeping Joe busy? [00:09:52] Last episode talked about lead acquisition channels. [00:13:09] Friends and family as beginner leads. [00:19:26] Zone into referrals immediately after the friends and family network. [00:27:58] Drive organic traffic to your website using valuable content and SEO strategy. [00:37:02] Different kinds of paid ads. [00:45:57] Events (virtual and in-person) are expensive and take a lot of effort with slow moving results. [00:54:06] Affiliate programs have a lot to do with influencers. [00:59:10] Take advantage of marketplaces through syndication. [01:02:35] Community promotion, the fun way to get press and publisize your business. [01:05:20] Influencer marketing works by talking to people with audiences, building and maintaining relationships. [01:11:50] Podcasting works for intermediate level businesses. [01:12:33] Post all valuable information about your business for the press to write about.
45 minutes | 3 months ago
E110 - 12 Customer acquisition strategies that drive smart growth (part 1)
If you want to grow your business - start with the right customer acquisition strategies. Today on the WPMRR podcast, Joe and Christie discuss what growth actually means, tips to bring in more customers, and the creative side of marketing. Listen in to learn how to land new customers! Episode Resources: Binge on past episodes you missed or leave a review Send your questions to firstname.lastname@example.org Check out Managed WooCommerce at Nexcess Watch out for the WPMRR Virtual Summit See what’s new at WPBuffs What you’ll learn: [00:00:33] What's new with Christie? [00:03:45] What's up with Joe? [00:10:18] The beginner and intermediate phases of growing businesses. [00:11:34] Gaining momentum won't make business growth any easier for companies. [00:13:38] What we will talk about today. [00:14:35] Set a goal: Why do you want to grow? [00:15:57] The 1000 True Fans technique [00:18:02] Is growth really the primary indicator of success? [00:23:24] 1. First customers: the people who you know [00:25:14] 2. Referrals: existing customers can give you new customers [00:25:34] 3. Organic: Social and SEO [00:27:33] 4. Events: In-person or virtual [00:28:02] 5. Paid traffic: pay per click is faster and more targeted [00:30:03] 6. Affiliate program: give bonus to people who sends new customers to your site [00:31:41] 7. Syndicate to existing marketplaces [00:32:54] 8. Community promotion: putting your product on an existing community [00:34:12] 9. Influence marketing: influencer on social media [00:34:58] 10. Podcasting: longterm, conversational [00:36:08] 11. Press releases: publish as blog, add a media kit [00:40:17] 12. The Guerrilla Marketing: creative, outside of the box, unique marketing strategies [00:42:45] Your own digital marketing toolbox.
48 minutes | 3 months ago
E109 - Non-traditional team building and doing big name podcast interviews (Noah Labhart, Code Story)
Building a team requires expertise and experience, would you build your own with hungry but less experienced developers? Today on the WPMRR podcast, we have Noah Labhart, podcast host and producer of Code Story. We discuss the non-traditional way of hiring developers, growing podcast listenership, and the motivation to continue podcasting. Listen in for more podcasting secrets and team building tips! Episode Resources: Check out Noah’s website and his LinkedIn page Listen to the Code Story podcast Binge on past episodes you missed or leave a review Send your questions to email@example.com What you’ll learn: [00:01:17] Who is Noah Labhart? [00:02:52] Have you always been an outdoors person? [00:04:44] How Noah's interest in software development started. [00:08:56] The programming and execution learned at HP. [00:10:19] From programming to learning entrepreneurship. [00:14:33] In startups, people that become developers contribute long-term to the company. [00:19:59] Junior developers are hungry to learn, they are excited to figure out problems. [00:24:33] How Code Story came to be. [00:29:09] Why Code Story podcast is delivered in seasons? [00:32:09] Some of the most popular Code Story episodes. [00:33:59] How do you grow your listenership? [00:35:54] The type of guest helps. Tell people about the podcast. [00:39:11] Distribute and SEO optimize podcast content wherever possible. [00:43:38] To stay motivated in creating podcast episodes, stay passionate and be creative.
43 minutes | 3 months ago
E108 - Virtual events to attend in 2020 with WordCamp US cancelled
With WorldCamp US 2020 cancelled, what’s left for the community to explore online? Today on the WPMRR podcast, Joe and Christie talk about virtual events dates for MicroConf, Fintech Conf, WooSesh, WordSesh EMEA, and WP Agency. They also discuss the challenges of virtual conferences, identifying speakers, and exactly how they work. Listen in to learn about the next virtual event near you - ha! Episode Resources: Binge on past episodes you missed or leave a review Send your questions to firstname.lastname@example.org Check out our virtual summit What you’ll learn: [00:00:41] What's up with Christie this week? [00:06:14] While everyone is going digital. big companies are using resources into putting out a lot of content. [00:07:21] What's up with Joe this week? [00:10:11] Despite huge resources, big companies are slow when it comes to changes and pivots. [00:13:08] WordCamp US 2020 and 2021 are officially cancelled as well as official WordPress events until 2021. [00:15:33] What happened during the wordpress.com growth summit? [00:17:41] Big tech businesses are converting to remove operations. [00:19:17] The MicroConf Remote on September 1 [00:20:46] What you'll learn in MicroConf. [00:21:49] The WPMRR virtual summit on September 23 through 24. [00:23:52] Fintech Conf on September 25th, conferences to empower women in the technology space. [00:24:51] WooSesh on October 13 and 14, for people working with WooCommerce. [00:26:26] WordSesh EMEA on September 2 for WordPress developers from around the world. [00:27:39] Christie on WordSesh America this year. [00:28:10] WPMRR previously did multiple events for different time zones. [00:29:51] WP Agency Summit on October 12 through 16 [00:30:51] WordCamp Central (central.wordcamp.org) upcoming events [00:32:44] Fully online WordCamp Lima on September 25 - 26. [00:34:24] Local Meetups (WordPress), many of which are doing online content. [00:36:03] The challenge for digital communities adapting to virtual/online events. [00:39:59] Our events are for people who want to get content to help improve their business. [00:42:05] Joe Casabona wrote an article about virtual event burnout. [00:43:24] WordPress events constitute a lot of social needs.
61 minutes | 4 months ago
E107 - Dealing with haters, producing quality content at scale and too many online WordPress events
Negativity is everywhere online, so how do you deal with it? Today on the WPMRR podcast, Joe and Christie talk about dealing with online haters, proper online moderation, and how webinars are overcrowding digital learning. Listen in to learn how to deal with haters in a healthy manner! Episode Resources: Binge on past episodes you missed Send your questions to email@example.com Check out our virtual summit We have a Youtube channel! What you’ll learn: [00:00:20] What's going on with Joe and Christie? [00:05:06] New structure in Nexcess, future product retraining. [00:06:26] Youtube tutorials coming out soon [00:09:06] Do we really need to live in a crowded city. [00:10:32] Digital meetups is the new norm, probably for a long time. [00:14:04] The ratio of those who want to post a webinar to those who are eager to attend one is 10:1. [00:17:12] The Wordpress space is so big there's always new people coming in. [00:19:30] Webinars may seem redundant to some, while it can be of value to others. [00:22:08] Webinars for lead generation only don't really world. It needs value. [00:25:08] There's room for improvement for any type of content. [00:29:02] It's not just the physical stature, but emotional and intellectual stature that affects people as well. [00:30:36] Dealing with haters and negative feedback. [00:36:01] How do you deal with negative stuff online? [00:39:38] Be selective to where you put your attention and who gets access to you and why. [00:42:00] Make sure you are in control of who you talk to. [00:45:30] Come up with a lot of ways to deal with negative feedback. [00:49:55] Check out E53 - Bilbo on how to deal with haters (Jason Coleman (Paid Memberships Pro) [00:52:12] Make sure to leave a good reply to negative comments. [00:54:18] If one person does it, it empowers a hundred others to do it. [00:56:19] Proper moderation online is important. [00:59:49] As you grow, you will have more haters. [01:01:56] Avoid toxic positivity that forces you to be positive all the time. [01:02:45] If people will want to duplicate what you do, you might be doing something good.
42 minutes | 4 months ago
E106 - Running a team of 20+ translating the web (Augustin Prot, WeGlot)
58 minutes | 4 months ago
E105 - Breaking the fourth wall, how we run our podcast
Podcasting is more than just talking into a microphone, what happens after you finish recording? Today on the WPMRR podcast, Joe and Christie talk about running a podcast, how they record, and the technicalities of producing an episode. Listen now to get ideas on creating your own podcast! Episode Resources: Start your podcast! Leave us a 5-star review on iTunes Binge on past episodes you missed Check out our website for the latest updates Send your questions to firstname.lastname@example.org What you’ll learn: [00:00:45] Christie's Update: living alone again in Texas [00:05:06] Joe's Update: new hire for a marketing position, new Youtube channel [00:08:] WPMRR Course update: whole site was moved to a summit page [00:11:19] Tell people how we run our podcast. [00:12:] How WPMRR started: Joe invited Christie to be his co-host through an email, but she ignored it. [00:14:20] Make sure to personalize messages to certain people, important messages. A short Loom video can be included in the email. [00:15:46] How do we choose topics? Talk about what's going within the week before recording, we look at a Google Doc with notes of the stuff we want to talk about. [00:16:55] Don't over-plan. WPMRR usually talks about general topics and talks about anything as the episodes go. [00:18:42] Podcasting can be done like a blog. It can be informal too, almost a 'not prepared' approach. [00:21:12] How do we record the podcast? We are using riverside.fm. Before, we recorded in Zoom, now we use this new tool. [00:25:10] All we would do is record in zoom, and record our individual audio using quicktime audio, and we would upload the files in Google Drive, and send the files for production. [00:27:25] Podcast gears: Mic, Webcam [00:36:22] What's important to outline is that those people (with great and expensive gears) built up to that. [00:38:05] We pay hundreds of dollars for post production, probably more when youtube marketing is added [00:39:56] We drop the episode in riverside.fm, Bradley and his team picks them up, and one upcoming Tuesday they come out on all podcast players. [00:42:35] New Thing: We are pushing our podcasts on Youtube. [00:43:55] How we grow and get listeners? [00:44:26] The really important part is the process is really fun for you. [00:45:23] Quality content is the more important part, it might take longer if you don't do marketing stuff. [00:46:31] When I have a guest, one of the questions is "Can you help us promote the episode..." [00:50:47] There's a thing of putting a great product together and not having anybody listen. If you want to do something to put it out, then do something. [00:51:20] It takes time, maybe you blow up in a few months if you already have a platform or a huge audience. [00:53:05] How do we improve in podcasting? [00:53:30] I've gained confidence, I have stopped speaking with a lot of UHMs and AHHs. - Christie [00:54:38] Listen to other things that you like. Getting honest opinions is a great way to improve. [00:56:35] There's feedback that's really good, that's critical, that helps you grow, and good feedback for the episode. [00:57:30] Critical feedback is good but you have to decide what to change. Authenticity is important.
52 minutes | 4 months ago
E104 - Bus factor, selling subscriptions and ConvertKit advantages (Q&A)
The questions keep coming and the answers may not be what you expect them to be! Today on the WPMRR podcast, Joe and Christie tackle the bus factor phenomenon, converting one-offs to subscriptions, and the pros of ConvertKit. Listen now for more business management insights! Episode Resources: Leave us a 5-star review on iTunes Binge on past episodes you missed Check out our website for the latest updates Send your questions to email@example.com What you’ll learn: [00:07:11] Economic things that probably won't go back to old normal, many companies saving on office space rentals by doing remote work. [00:15:50] Do folks have a plan if they are hit by a car? [00:16:30] The Bus Factor is real. It is a huge business risk that takes a lot of humility to work through. [00:18:59] Bus factor risk in business is extremely important to consider, we don't want to create dependency on single people. [00:22:21] For most positions, you should have a junior to you, one that learns what you do. [00:24:09] The Bus Factor phenomenon [00:26:17] Document everything in a list so handing off of work is a lot easier. [00:30:30] When you are selling a subscription, you are selling ongoing value. [00:32:43] How much time does it take to educate a customer on the value of your product enough for a recurring subscription? [00:35:26] You'll never target 100% the right people. You have to change, you have to adapt, you have to improve. [00:37:59] ConvertKit, good in email, tagging, and segmenting [00:45:22] Difference between MailChimp and ConvertKit
38 minutes | 4 months ago
E103 - Darth Sidious on everything podcasting (Joe Casabona, podcastliftoff.com)
Can’t decide which podcast format to use? Darth Sidious has come to your rescue. Today on the WPMRR podcast, Joe is joined by Joe Casabona, an online course creator, podcast host, and web developer, to talk about podcasting from scratch, professional audio editing, and repurposing content for different mediums. Listen in for some pro podcasting tips! Episode Resources: Here’s Joe Casabona’s Blog Page Resources from Joe Casabona Catch Joe Casabona on Twitter Joe Casabona’s Youtube Channel Send in your questions to firstname.lastname@example.org
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