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Smart Marketing Show
63 minutes | a month ago
EP189 – Make Yourself Available and Reachable
Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people access to us makes a big difference in our small business marketing. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Adrian Tobey @Groundhoggwp Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?
61 minutes | 2 months ago
EP188 - The Ultimate Marketing--Building a Network of SUPPORT
It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction? In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Rhonda Negard @fatdogcreatives Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?
60 minutes | 2 months ago
EP187 – Product Marketing Means Being Top-of-Mind All the Time
It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant? In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing. Jason Recommends CloudApp and Droplr. Bridget Recommends SparkToro. Time Stamps 00:05:10 “You got to stay top of mind all the time.” Bridget Willard 00:08:43 “But what you can’t measure is how I’m feeling.” Bridget Willard 00:10:43 “They value the people that go, they actually physically go to the event, as well as the people that watch.” Jason Tucker 00:12:56 Jason Talks Tracking Methods 00:15:31 Don’t Forget the Value of Radio 00:18:51 Jason Talks About Automatic Ad Insertion 00:20:32 “Why do you think I harp on Twitter so much? It’s the least expensive way to get eyeballs.” Bridget Willard 00:21:25 “If nobody knows who you are, the ads don’t work.” Bridget Willard 00:22:24 Jason Talks Delivery Vehicles and Social Icons 00:23:36 No, algorithms are like dogs, they do what you train them to do. 00:25:28 Belts Have Twitter Accounts 00:26:35 Texas, Power, and San Antonio and Competing with Big Brands 00:30:15 There is a huge opportunity for WordPress people. 00:34:18 Jason Talks Evergreen and Reporting Content 00:37:02 Jason Talks Walmart, TikTok, and Regional Dialects 00:42:10 One interaction is not enough.
63 minutes | 2 months ago
EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?
How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian Tobey of Groundhogg.io. He’ll talk about his experiences marketing from zero in 2018 to 25,000 a month in recurring revenue. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Adrian Tobey @adriantobey Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?
61 minutes | 2 months ago
EP185 – Value Add Marketing with Launch With Words
Value adds are a great way for WordPress Developers to differentiate their services from freelancers and agencies. So many developers launch, bill, and leave. There’s no annual contract, no maintenance, and no support for clients. Here’s your website. Good luck! What if we could change that? What if you could add value (with the current and premium version) of a WordPress plugin? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind. Because the content and framework are in a draft blog post, no need to worry about them messing around in the dashboard or needing admin access. Extend your services. Build with intent. Launch with Words. Learn More About Launch With Words Launch With Words-A WordPress Plugin Small Business Copywriting Plugin -Launch With Words -WordPress plugin – WordPress.org Jump-Start a Year’s Worth of Content via the Launch With Words Plugin – WordPress Tavern Be sure to upvote on Product Hunt Bridget’s Links To Help Developers Website Questionnaire to Give To Clients Information on collecting past due invoices Bridget Willard’s Collections Email and Letter Template Plugin Rank Affiliate Link Content Planner & eBook To Give Clients “webdeveloper” for 50% off How to Market Your Plugin — The Book This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing. Jason recommends HomeCam for integrating your Ring (et al) on AppleTV. Bridget recommends Versions for when you just can’t even with SVN and the Plugin Directory. Show Timestamps 00:01:39 Bridget Introduces Herself 00:06:16 “This website is still alive; it’s not a dormant thing.” Jason Tucker 00:06:44 “I feel like people don’t really know me.” Bridget Willard 00:11:44 How do you spend your billable hours? 00:12:41 Why is Launch With Words JSON? 00:14:08 There are no other copywriting plugins. 00:17:31 Ronald Huereca built two plugins. The importer and the one for me. 00:19:03 Behavior Flow since Product Launch 00:19:41 “I am the source of truth for this plugin.” Bridget Willard 00:20:42 “you’re making sure that you’re getting the people that are actually going to interact with the content” Jason Tucker 00:21:52 The Mission of Launch With Words 00:22:39 “Hey, Bridget, what about duplicate content?” 00:23:35 How does the Starter Pack Work? 00:25:28 How often should I publish? 00:26:29 Bridget double-dog dares developers. 00:27:56 The Franchise Industry & Syndicated Content 00:30:38 How Launch With Words is Different — Ideal Use Case 00:32:54 What is the business model for Launch With Words? 00:34:10 “You are on an infomercial. And that’s okay.” Jason Tucker 00:35:06 Jason’s Three-Legged Stool Analogy #MustListen 00:36:35 “I want to make WordPress developers’ lives easier.” Bridget Willard 00:38:06 “So essentially, everyone’s copying a bunch of BS, that isn’t actually like, what you absolutely need in order to be able to launch that site.” Jason Tucker 00:44:28 Partner Together to Get Better Clients
56 minutes | 3 years ago
WPblab EP103 – Bootstrap to Commonplace: Talking Branding & Grass Roots w/ Marc Benzakein
Everyone knows DesktopServer. But it wasn't magic. In this episode, Jason and Bridget are joined by Marc Benzakein. He'll talk about how DesktopServer went from a development project to a common and popular workflow solution. Join in the live chat to ask questions. Interested in getting your product or service in front of our viewers and listeners? Check out how to sponsor an episode of one of our shows. Bridget Willard – https://www.linkedin.com/in/bridgetwillard/ Jason Tucker – https://www.linkedin.com/in/jasontucker/ Marc Benzakein https://serverpress.com @marcbenzak | @serverpress Gregg Franklin – handles 90% of the customer service because he’s so good with people David Jesch Stephen Carnam Branding is something you have to do for yourself personally as well as the company you are with – Marc has been told he’s the face of ServerPress because he’s gone to so many WordCamps, but he also has his own “brand” You want to know who these people are, you want to know that they’re people of integrity and you want to know what their mission is Marc has known Gregg since 1989 – they both worked in the video department at Circuit City! Gregg always made sure to be very knowledgeable about the products and he was very good with the customers, but he was also very competitive! If an agency’s specialty is WordPress, it makes sense to go to WordCamps – the first year Marc was involved with ServerPress, he did 26 WordCamps (2014), basically one every other weekend! Kept up a similar pace the next few years. Marc went to WordCamp San Diego before he even became involved with ServerPress and that’s when he first fell in love with the WordPress community. Phoenix was the first WordCamp that he spoke at. Other than Southern California, ServerPress’ footprint was very small at that time. When he went to speak at Phoenix, he gave a talk/workshop that was 2 hours. There were about 100 people in the room and it went without a hitch! Marc had planned for almost every contingency, but nothing happened. Phoenix was bigger than WordCamp Miami at the time so he knew he had to be on his game! They were a bootstrap company with not a lot of capital. How do they get their name out there? Branding is more important than “marketing” at that level. “You get to control your marketing, but people control your brand. They get to decide what they think of you whether you like it or not.” What did they want people to think about ServerPress: We’re at every single WordCamp We’re an established company in the community They decided to provide lanyards with their name and logo on it and the WordCamp’s logo on the other side – but after about a year were asked to stop doing that – he knew when they did it the first time, they might eventually be told to stop! (reminiscent of what happened with Pantheon branding the hotel elevators at WCUS 2016) Andrea Middleton (from the WordPress Community team) called him (and was SO nice), and politely encouraged them to stop, which they agreed. Jason: you should provide power strips in the rooms with your logo on them! People would LOVE you! Marc: better idea – take your sponsor table and just fill it with power strips. People would hang out there all day long! Bridget: almost all businesses in the WordPress spectrum are self-made, small businesses. But they are the ones that are sponsoring the local community, the meetups – they are making an investment in the people which keeps them in the WordPress ecosystem. This is why one of Bridget & Jason’s main goals with this show is to give people actionable ideas to improve their marketing and learn how to reach their audience better The question you have to ask yourself is: What is our return on investment? It’s not a concrete, easy number when you are involved in WordCamps. Money/profit is the scorecard that most people look to. But for small businesses in the WordPress ecosystem, the people, the loyalty and community that you gain are the ROI. They will sell your product without you asking them to do it – you are providing something that is so valuable to them that they have to preach it from the mountaintops – you are giving them so much more value than they expected. Marc started programming on a mainframe computer at the age of 10, – he’s smart but he feels lucky that he gets to work with 2 of the smartest people he knows representing a great product! 2017 was a tough year for DesktopServer – Apple had more security updates than ever, Microsoft had more security updates than ever and they had to react to all of it. Also, PHP7 came and they had to react to that as well. It was a perfect storm – a year of being reactive rather than proactive. It was because of their branding and the loyalty that they built up among their customers, that people were willing to give them grace and work with them during that time. What can we do to make our customers feel like they are getting the value for what they are spending? They appreciate that they have such a loyal following and fanbase. Bridget: you can either make your influencers or find your influencers and ServerPress “made” their influencers. Marc has never had a partnership like this one. They have a deep respect for each other. It might be fate … it just worked out! There needs to be some overlap between the roles, but not so much that everyone is stepping on each other’s toes. Marc handles operations, business development, billing, marketing, etc. Gregg handles customer service and people. Dave/Steve speak their own language and understand each other. They make sure not to step on each other’s toes. They all have their jobs pretty well defined and nobody wants to take over anyone else’s! It’s all a matter of having a healthy amount of respect for each other and boundaries. Within the company, Marc has the nickname of “The Mayor”. There have been times that they’ve all talked about the direction that the company should go and it often came down, in the end, to “What does Marc think?”, but everything at ServerPress is really a consensus. Everyone has a say. They have disagreements, but they end up with a better end-product as a result. They don’t let their egos get in the way of building a better product and building a better company. What you see is what you get with them. They are exactly who you see on a weekend at a WordCamp and during the week at ServerPress. People don’t care how big a company is, they want to have some sort of personal connection to the company. This is why they go to so many WordCamps – they want to have that same connection to their customers. If I treat people with respect and honesty, I can be the same person inside my company and outside, personally. Tip of the Week Marc New plugin for ServerPress that automatically backs up your database Google Photos – https://photos.google.com/ Bridget Revive Old Posts plugin – bring up older content from your blogs and recycle it – great for sharing evergreen posts, lots of custom settings Jason https://agenda.com/ – Note-taking app that ties into your calendar – you can write notes about specific events that you are attending. Supports markdown. https://developer.apple.com/design/awards/ https://overcast.fm/+K8lgFR3dk Rene Ritchie and Serenity Caldwell speak with the creators of Agenda — a WWDC 2018 Apple Design Award winning note taking app for Mac. They discuss Agenda as well as this year’s major announcements from a developer and end user perspective. —Show notes contributed by: Cheryl LaPrade – @yaycheryl Sherie LaPrade – @heysherie The post WPblab EP103 – Bootstrap to Commonplace: Talking Branding & Grass Roots w/ Marc Benzakein appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
59 minutes | 3 years ago
WPblab EP102 – LinkedIn: Why WordPressers Shouldn’t Ignore it
In this episode, Jason and Bridget are joined by Marcy Massura, who has an extensive background in marketing, to say the least. We're going to apply marketing principles from other industries to WordPress freelancers and agencies and give you all good reasons to use this neglected social network. You can find Marcy on the following sites: Marcy Massura & Company twitter.com – @marcymassura linkedin.com – marcymassura instagram.com – @marcymassura Bridget Willard – https://www.linkedin.com/in/bridgetwillard/ Jason Tucker – https://www.linkedin.com/in/jasontucker/ Marcy Massura – https://www.linkedin.com/in/marcymassura/ Linkedin is more help focused and is more self-regulating than other social platforms. LinkedIn self-polices its groups. Have a ‘real’ photo for LinkedIn profile photo – how people would see you in real life. ^ Focus on your face and eyes Your header image is very important. Header image should communicate what you do A safe place to promote what you do, You can brag about your accomplishments Premium LinkedIn allows to better hunt for a job or looking for people to fit a specific role or job. https://www.linkedin.com/profinder Small biz helping other small biz find right connections. LinkedIn ads result in actual results, continues to improve all the time. Linkedin offers all types of advertising and is very open-minded with it comes to ads. Job titles are great but think about how someone would be searching for the type of job you want to be hired for. Have fun with your personal tagline, not so much your titles. Have fun with the tagline but do not forget the keywords. LinkedIn is 15 years old the – same age as WordPress LI is more than a resume receptacle Nice way to get more recommendations is to add a note on the bottom of all invoices. Also, Linkedin is one of the only social network platforms that you want to be friends with your clients. Connect with New clients on LinkedIn, great way to ask for recommendations AFTER a job well done. Don’t fake your reviews, make them count. There is a toggle on your profile that lets you notify everyone or not of changes. Cool stuff on LinkedIn: Can follow hashtags to have it show in the feed Its kinda like a think tank. People seem to be so willing to help. However, this is based on your connections. Tip of the Week Marcy Sprout Social – Social media management made easy. – 99/month to start ^ it’s no hootsuite or hexagon, but great for small business and reviewing reports on social interactions. Bridget How Adam Smith can change your life] Goes good with tequila Jason Rescue Time – tracks time spent doing tasks on your computer automatic and IFTT reports to rescuetime when Jason is Lyfting about. ______________ Show notes contributed by: James Tryon – @jamestryon Paul Oyler – @PappyOyler The post WPblab EP102 – LinkedIn: Why WordPressers Shouldn't Ignore it appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
61 minutes | 3 years ago
WPblab EP101 – It’s okay to have a personality in your marketing with Rick Solari
69 minutes | 3 years ago
WPblab – 100th Episode Mastermind – Lifelong Learning with Our Community
On this episode, Jason Tucker and Bridget Willard get sentimental and invite past guests to jump on and share what they've learned recently in WordPress. We're all life-long learners. Come join in the fun in the chat and see more details in our Facebook Group. 100 Episodes since October 2015!! Bridget Willard Jason Tucker Bridget: “As we learn and grow and teach, our bio’s change and grow!” Russell Aaron Has been on WPblab off & on since the beginning and was on nearly weekly in the beginning when it was more of a Q&A show His girlfriend was super supportive of his journey in WordPress and let him spend the time he needed coding and ‘leveling up’ his skills. They now have a little boy, which is also a big learning journey for them! Never thought he could work for a company like WebDev Studios but met the right people and answered the right questions and here he is! Over 2 years with them now! If you are ever having errors, you have 3 options – make a backup and try turning things on and off, have a staging site, and reach out to people you are connected to in the community – lean on other people! WordPress is so cool! Put your heart into it and you’re gonna love it! Kevin Hoffman Kevin remembers WPblab when it was still on the Blab platform! Blab was an interesting beast, you never knew who would pop in! Bridget: it was like Chatroulette! Had to keynote WordCamp Pittsburgh on 2 days notice, so he covered his WordPress journey, which basically all started with WPblab. Decided to try and run his own blab – talked for 30 minutes and no one showed up! Realized that he wasn’t putting things on record – not writing blog posts or sharing his work. People don’t always operate on your time. I have value to offer but it doesn’t mean the person on the receiving end is ready at that moment. He worked on WordPress for 7 years before he wrote his first blog post! James Tryon Easily Amused, Inc and Wapu.us James has been on & off the show for a long time, helping with show notes too! Bridget: For a long time WPblab was a virtual meetup! It was a great option for people who had meetups far from them. James looks forward to it every week, it makes his Thursday night! Loves the chatting, and hanging out with everyone! Even though he’s across the country, it feels like everyone is together on Thursday nights! Jason: it’s so strange because he’ll see people online and through Blab all the time and then see them in person and it will be like they’ve just seen each other, even though they are on opposite coasts – all thanks to WPblab James’ word of wisdom – he has been thoroughly enjoying an hour a day of yard work lately! Exercise and fresh air! He really loved WP Watercooler but WPblab feels like home to him. He looks forward to it every Thursday and feels bad when he has to miss it. We all feel like family! Bridget: “It’s so true! If I have a panic attack while I’m at WCEU, will any of my friends be there?” And so many people jumped up to say they would! Roy Sivan Had him on several WPblab shows in the past & interviewed him several times His favorite memory was getting in a deep conversation with Bridget about open source One thing that impresses Bridget most is that Roy and none of the WP Crowd ever talk down to her about WordPress & her level of knowledge/skills “For every good developer, there is a user to give that developer purpose!” You’re a user and without you, I have no reason to build this thing – but you give us purpose and a reason to create! Bridget: you can have a cognitive dissonance if you aren’t using your product. Even if you knew it once a few years ago, if you haven’t used it since, everything has changed! The whole crew Roy’s shoutout – go over to Matt Cromwell’s twitter to check out a video of trolling Ben Roy – he loved how Jason was always doing tech support with Blab! Bridget – you want Jason to be the “guy” – you certainly don’t want it to be me! Bridget – I don’t build websites, hire Roy! Bridget – just wrote her first WordCamp talk on GitHub with Markdown! All – discuss how much (or if any) company logo can appear on WordCamp talk slides and still be acceptable for WordPress.tv Bridget – WordPress has taught me how to go to bars – true story LOL Bridget – WordPress.TV is the best – free learning! Lynda is great, but WP.tv is free Russell – when I got to WordCamp, I want to learn, I don’t want to be bored! WordPress.tv – if you ever want to see the energy of the community, that’s the place Russell & Bridget both dream about their WordCamp talks Tools of the week: James: Google Drive is amazing for working as a team – we can all take notes on the same documents and share the same files. We use it all the time, along with Slack. Russell – WP-CLI (command line interface) – if you don’t know what the command line tool is and how amazing it is, go learn about it – it’s the best tool! Kevin: Look into BEM – Block Element Modifier (CSS naming convention)https://twitter.com/kevinwhoffman/status/987005921510526976 Roy: SVG.js – complex animating with SVGs – really great library with lots of cool plugins – wrote a plugin called the Gutenburg Object Plugin. Takes the data and saves it properly in the database as an array instead of in markup format. Bridget: TouchNote – will send postcards of your photos & even canvas prints Also: STEP program with the State Department – connects you to US Embassy and give them your info for when you are traveling overseas Jason: Markdown editor: https://macdown.uranusjr.com/ – simplest and free – MacDown. It’s 2 panes, type text on one side, renders Markdown on the other side Roy Question for Bridget – where you used to believe Open Source was not a good thing, how do you feel now? – When you have intellectual property and you give it away for free – it is your choice. The thing that’s great about WordPress, it’s not about planned obsolescence. They don’t create something that will break to create new customers. This is the issue that she has with Gutenberg. WordPress believes that everyone has the right to publish and stands upon the idea that they will never break your site. Gutenberg might break that. What is the best solution for your customer/user? Bridget: The relationships and people are what makes WordPress valuable. WordPress is at a crossroads, do we want to stay with our core beliefs that it’s all about ‘democratizing publishing’ or do we bow to capitalism? I love WordPress, I love the community and I love the WPblab group even more!! ______________ Show notes contributed by: Cheryl LaPrade – @yaycheryl Sherie LaPrade – @heysherie The post WPblab – 100th Episode Mastermind – Lifelong Learning with Our Community appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
58 minutes | 3 years ago
WPblab EP99 – WordPress – Do we really need a specialty Meetup?
62 minutes | 3 years ago
WPblab EP98 – Social Media And Your Brand: Facebook
You have a brand but how are you handling it? Maybe you are self-taught and have a few gaps. In this episode, Jason and Bridget are going to cover the basics of using Facebook for your business. Bring your questions in the live chat. What not to do: Do not create a Facebook profile that is not you as a real person! If you create a false profile to manage your FB page and FB takes your fake profile down, you’ll no longer have access to your Facebook page. A Facebook Profile or Timeline must represent a real person. https://www.facebook.com/help/community/question/?id=10151510422339065 The worst offenders in this area are churches. The reason why you don’t want your profile to be your ‘page’ is because profiles have mutual ‘viewing’ privileges. Would you want a business page to see your personal details when all you want is to follow them on Facebook? Bridget: It’s lazy, it violates the FB Terms and it compromises the privacy of your fans/users/customers. Tagging accounts and people on facebook to let them know you are sharing info about their services / business /photos is great – tagging people just to get their attention on your random post is not great. Think carefully before you tag! Pages allow you to have insights, advertise, host events, and much more. There are 6 different types of pages available. Note, that you have the ability to use Facebook ‘as your page’ – allows you to interact with other pages and people as your page, instead of using your personal profile. This is a great way of getting exposure for your brand from other brands! Create a Page here: https://www.facebook.com/pages/create/ – you can make as many pages as you like! https://www.facebook.com/pages/feed – see a list of the pages you’ve liked as your page You will need a Profile photo and a cover photo for your page. Profile should be 500 x 500 pixel square. It’s a good idea to have a square version of your logo for this reason. Cover photo should be 851 x 315 pixels. You can create both in Canva.com for free. You can also use Pablo from Buffer: https://pablo.buffer.com Think about who you want as Page Roles, too. Bridget wrote a blog post on things to consider on that here: https://bridgetwillard.com/how-to-setup-a-facebook-page/ When you create featured images on your blog (1200 x 628), make sure there is less than 20% text. Facebook will accept your ad dollars, but is kind of a jerk about this rule. Even your video thumbnails need to follow this rule. One of the benefits provided to facebook pages is stats & analytics. Very helpful for advertising. “Data without context means nothing.” Looking at the stats content matters, but you need to understand what you are looking at it and what it means for you and your business. Don’t spend more than 10 minutes looking at your data … it’s too easy to get distracted or lost in the weeds. Glance at it, gather the information you need and move on. There is no way to play a YouTube/Google Hangout live video directly on Facebook. If you want to do something like that, you could use something like Zoom/LiveStream. Live video to Facebook is easiest using Facebook Live – one really good method is using your phone. You can interact and respond to viewers live. You can also schedule your video, allows you to set it all up ahead of time. It will notify the people who said they want to watch, so they’re able to tune in when it starts. Facebook Live Video- https://live.fb.com/about/ Youtube has a similar feature and will notify users who have expressed interest in your video. You’re also able to download your videos from YouTube, Facebook, etc. and then upload them to the other platforms that you use. That way it can natively play within that platform. If you can create events, do so 2 weeks ahead. Guide https://www.facebook.com/help/116346471784004 You can embed your Facebook videos on your WordPress blog – DO share your other content on your WordPress blog!! Facebook now also lets you record in landscape mode which is better for websites. After you run your facebook live, Facebook will also give you an option to “Boost” your video post – this is a great way to advertise! Facebook has really powerful tools to help you ‘target’ your ads to the ideal audience. When you choose send people to your website, you are able to set up targeting based upon: Location Interests If they like your page We are human beings and humans are ‘social animals’ – people will relate to your business better if you post actual images of you and your team. People want to know you and know about what you’re doing. Everyone has a sphere of influence and everyone's an expert in something. Share that! Don’t stream live, have a chatroom and then ignore your viewers and their comments – you might as well not even bother! You’ll never get away from the fact that our brains are wired for social interaction. When you post something on your facebook page, the very least you can do is like it and if you’re really trying hard, you’ll reply to them! If you react and interact with your fans, you’ll build loyalty! Treat them well, be friendly, be kind. Stop chasing big “influencers” – go after the people who are already your super-fans and engage them. Be authentic – don’t say BS – say what you mean! If you’re just broadcasting out and not looking at the live chat, then you’re wasting your time. People want interaction with you and your brand. You need to have someone managing these interactions. This can easily be done from home or anywhere. You can hire transcribers or use transcription services to transcribe your videos for you. Tools/Tips of the Week: Bridget – Freshbooks (30 days free trial): not just for accepting payments; awesome at tax time! Jason used Gravity Forms with a Freshbooks add-on – can create auto-estimates based on what they fill out on the from and it will pre-populate Freshbooks for you. Jason – Disc Drill: from CleverFiles.com (there is a free version – https://www.cleverfiles.com/ ), also part of the SetApp collection – helps you to recover files from SD cards.. It will scan them and offer ways to recover even partially corrupted data. https://wpwatercooler.com/setapp Show notes contributed by: Cheryl LaPrade – @yaycheryl Sherie LaPrade – @heysherie The post WPblab EP98 – Social Media And Your Brand: Facebook appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
62 minutes | 3 years ago
WPblab EP97 – WordPress Plugins – Building Your Mailing List
In this episode, Jason and Bridget get back to marketing basics. You have a WordPress site. So? How are you getting email subscribers? What types of strategies work and which WordPress plugins do the best job. Tune in this week to find out and join the live chat to chime in. The post WPblab EP97 – WordPress Plugins – Building Your Mailing List appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
59 minutes | 3 years ago
WPblab EP96 – Pros and Cons of Brand Fragmentation
Tonight on WPblab, Jason Tucker and Bridget Willard speak with James Tryon about the pros and cons of fragmenting your brand. Should you keep all of your products together under a company umbrella or have separate identities? Let’s talk business goals and marketing tonight. James Tryon is Lead Ambassador for Wapu.us – helps promote brand recognition for the WordPress project His company: Easily Amused Inc. https://easilyamusedinc.com/ Salesman Rick – Rick and Morty affiliate links store https://salesmanricks.com/ BlocksWP – resource for learning about Gutenberg blocks http://blockswp.com/ Runs @TheGutes twitter account (Gutenberg related) https://twitter.com/thegutes A lot of his companies are DBA’s under his main company It seems to be a relatively common practice for businesses to ‘fragment’ their brand and keep separate social accounts for each part of their business – Bridget thinks this is a really terrible idea… Don’t launch a product on a squeaky clean account with 0 followers and no brand recognition!!! Sometimes it makes sense to fragment yourself, such as splitting business and personal accounts where something is not appropriate or doesn’t belong on your single account. But remember, you are doubling your work!! Bridget – it’s like a ‘stock split’ – you have twice as much stock, but it’s worth half as much If you have lots of products and each product has its own accounts, then every time you launch a new product, you have to start over from scratch! James doesn’t necessarily like being as fragmented as he is, but it kind of made sense to do so. The current brand he is working on now happens to be in a different industry. Sometimes fragmenting makes sense as a way to protect each of your ‘products’ or ideas from each other. If you are selling a very low value product with one part of your business but then also selling custom site development for several thousand with your agency, you may want to separate them to the cheaper solutions don’t devalue your main brand Sometimes there are also business, financial, tax reasons to separate out as well Bridget wonders what happens if she changes her name – her brand uses her current name, so can she keep her brand name or does she need to change it? …Should you have a company name instead of using your name? Should you consider using a middle name instead of a last name? There are many factors to consider! The same thing happens with your company – The company, the product, and you are all identities – what is the best way to brand yourself? Do you want to be a house of brands or a brand of houses? (Chris Lema) When you’re a giant company – you can have multiple separate teams for each of your products, but if you’re a small business, it’s hard to have the necessary resources to work on building each of those separate brands successfully and it likely makes more sense to concentrate your efforts on one brand! You don’t want to find yourself in the position where you realize you haven’t tweeted or posted in several days on one of your brands – fragmenting yourself creates that risk If you have 5 different plugins and you’re only 1 person with maybe a couple helpers, you would start stretching yourself too thin. If you’re questioning whether to fragment your brand with separate social accounts – go ahead and reserve the twitter (social media) handles and/or website domains and then you can phase in your efforts later as your company grows. Essentially ‘flag planting’. If you’re going to fragment – go ALL in. Be cognizant of how much time it takes to build an account from scratch; it takes a LOT of time! If you are fragmented with 2 or more accounts, another question is whether it makes sense to merge them and delete one of the accounts. The risk from merging is that you’ll lose followers from both accounts. James has an individual domain name and social account for all of his brands CONS: Money, resources, obscurity (starting from scratch can be good if you have a bad reputation, but not so great if your reputation is a good one) When you have multiple brands, sometimes there is brand confusion – where clients will say “oh, I didn’t know you did that too” …. They could have used you to help with another need, but the brand recognition wasn’t there Last 15 mins James – https://minddoodle.com/ – mind mapping tool, completely free! Jason – https://pasteapp.me/ – manage your clipboard on your Mac Bridget (tool/tip requests) — starting to use Windows computers more often – wants a Mac standard keyboard that works with a Windows computer! — stop using crappy CMS’s! — ask people (customers) where they come from and don’t accept “the internet” as the answer! Show notes contributed by: Cheryl LaPrade – @yaycheryl Sherie LaPrade – @heysherie The post WPblab EP96 – Pros and Cons of Brand Fragmentation appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
58 minutes | 3 years ago
WPblab EP95 – Situational Awareness: When to Pause Marketing Campaigns w/ Amy Donohue
It's easy to jump on trends, try to be extreme to get attention, but what price do you pay? Do you get eyes or alienate your audience? Join Jason and Bridget with Guest Amy Donohue this week on WPblab where they will discuss it. If you have some strong opinions, watch live and join in the chat. We're all learning, right? Show sponsored by PressedLinks Amy Donohue Twitter Instagram http://gethybridsocial.com/ Know when to take a break on your social when something bad happens. Your business is not going to fail if you take a day off to when tragedy hits. The evolution of social can make your brand anti-social with comes to auto posting. Make sure you’re not tweeting from the dead. Show more compassion when bad things happen and take a break from your agendas. http://halfstaff.org/ https://github.com/Nomikxyz/flag-at-half-mast Social media managers during a crisis, retweet relevant information Amy doesn't let her clients know when she is pausing their campaigns Marketing calendars should be flexible. In cannabis filling tweets 2 weeks in advance could create problems because things change on a daily basis. Respect the hashtag. Don’t hijack trending hashtags to promote your business when not related. Use trending topics for what they are for… trending topics. How long should a social media campaign say paused? It depends, how bad was it? If you use a location-based hashtag for marketing, pause use until after the news has stopped. Taking selfies of yourself volunteering is not good for your brand, says Amy. Put the camera away and use 2 hands to help. Sell hurricane equipment before that season, not after. If you have a local business during a local emergency don’t go silent. Use your blog and social media to share resources or help others. – Jen Miller When in doubt, lay out. Bridget Came from when planing in a band and not feeling a song. Look to OREO – they were prepared and made their team aware. Be responsive and it can be a win for your brand. – Bridget Tip of the week Bridget Make.WordPress.org/marketing started using google docs more. Suggest mode in google docs. suggest let you make changes and someone can accept it and the changes just happen. Amy Linkedin is a networking group. Also Cannabis friendly. Be genuine, small conversations Jason Audiogram app (apple only) https://itunes.apple.com/us/app/audiogram-sharing-voice-for-instagram/id1071562490?mt=8 Show notes contributed by: James Tryon @JamesTryon Jen Miller @jenblogs4u The post WPblab EP95 – Situational Awareness: When to Pause Marketing Campaigns w/ Amy Donohue appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
59 minutes | 3 years ago
WPblab EP94 – Exploring the Ethics of Marketing with Morten Rand-Hendriksen
59 minutes | 3 years ago
WPblab EP93 – Unorthodox Marketing with Meg Delagrange
Amish-born artist Meg Delagrange has always approached social media in an unorthodox way. She’s now in a venture of Design and Marketing at Urban Southern. This week on our show we’ll talk about taking an alternative approach to marketing can sometimes be the best play. https://www.twitter.com/megdelagrange https://www.instagram.com/meg.delagrange/ https://www.instagram.com/urbansouthern/ https://www.urbansouthern.com/ Bridget: “To me, the people that really stand out in marketing are the ones who do it a bit differently” (examples, Robert Nissenbaum, Rob Giles, Meg Delagrange) Meg has a unique background that really stands out. She’s helping to build a brand and can provide ‘unorthodox’ advice! She puts a lot of her personality into her marketing. How much of yourself should you put online? Meg used to put almost everything online, but now that she knows herself better, she gives herself time to process first There are guidelines … you may talk about dating, but best not to drop names – you have to know what is and isn’t okay to show …Ask yourself, “will this be valuable to someone else?” You can share interesting/crazy stories that happen in your day, especially your mistakes – they can really resonate with people Don’t be afraid to share benign / seemingly unrelated things about yourself (hobbies, etc) … they will give you more dimension Started building her personal brand years ago (but wasn’t aware that she was at the time) It takes time to learn … watch and learn what’s working and what isn’t and ask yourself why different posts work better than others Shared a post on LinkedIn today about how to write your personal bio https://www.linkedin.com/pulse/how-write-memorable-bio-brand-statement-stands-out-meg-delagrange/ Who are you – Who is your audience – Who does your brand benefit >> Brand statement If you are having trouble describing who you are – write out a bunch of things about yourself and then pick the ones that stand out to you What’s the value in people knowing you, what’s your ‘thing’? Meg was born Amish, she’s a single mom… she hopes she brings a bit of grittiness and honesty to her brand There are so many facets of us as people, that spinning out a giant, generic ‘elevator pitch’ just comes off sounding unnatural You’re bigger than your job and the tools you use to do your job – what makes you who you are? Be careful of ‘elevator pitches’ – don’t use jargon that doesn’t resonate, use words that makes sense and that are true to who you are How do you fight against the system and go against the tide? If everyone is doing something a certain way, and the same way – how do you break that mold? It starts with the knowledge of who you are and then you start to build a culture around that. Pick something and start with it, you can change it up later and build on it – the truer you are to yourself, the more you are attracting the right kind of customers/people to you You become so passionate about what it is that you’re doing that every part of you bleeds it Everyday, you’re scrolling past the people you could be reaching and you’re trying to come up with smart, clever marketing to hook people… but it’s the real moments, the connection with people, that matter more than anything else Urban Southern desperately needed a new website – they hired Alex Vasquez … they had many references, but they chose Alex because she met him at her 1st WordCamp and told her she was “a really intimidating but fascinating women” and it felt so cool and authentic and she remembered him – He had established a ‘moment’ with her In the beginning Urban Southern had no engagement with their customers – they’ve worked on it a ton and now spend quite a bit of time connecting and replying and commenting You need to make your social accounts & interactions something worth sticking around for When she was with WannaPixel (??) they used a lot of clever social talk in the beginning but it wasn’t really connecting with people. On Colorado Gives Day – they would be really intentional about interacting with hashtags …. that day she went on their facebook and commented very specifically and intentionally on the people who were raising money – it made an impression and someone decided that day, they were going to use WannaPixel If you’re starting and you have a young agency… plan to be in it for the long game, it takes work and it takes time to build a brand and to build up relationships – there is no “Growth Hack” Being authentic vs. being rude We all have challenging interactions with clients – if you can authentically but gracefully express the struggles you are dealing with (take time to process and calm yourself down first) – it can become a relatable lesson for your followers. Don’t make it super personal. Vent, but “vent with value!!” Try to take the finger that you’re tempted to point at someone and turn it back to yourself and frame the issue around your response and what you learned from it – try to turn a negative experience positive The painting on her wall (behind her on video) …if you look from afar, it’s interesting, but if you go up close, there is still a whole world more to discover that’s interesting. Think about that in your marketing Did I do at least 2 things today to make an impact and move my business forward? Everyone should have at least 3 ‘traction strategies’ going at a time (email newsletter, social media campaign, etc.) 45 sales in first year to over 3000 products sold this year… over 9000 people on email list Read a book on Amazon called “Traction” … implement strategies and keep developing new ones. Don’t stop the old ones, add to them! Layer your strategies. https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer-ebook/dp/B00TY3ZOMS/ Come up with your own unique ideas if you can – you can copy and see if that works for you, but originality stands out The poppies in her painting – within the pod of one poppy there is an average of 10,000 – 60,000 seeds – they have the potential to create countless more poppies! All of us human beings are like that poppy flower, we have unlimited potential!! Cool pick of the week Jason – SetApp “Netflix for Mac Apps” – https://go.setapp.com/invite/oau6xr8a Bridget – she wants to go to WordCamp Europe in Serbia … she found a curriculum to learn Serbian through an app called Memrise! https://www.memrise.com/ – Burnout is real… You need a hobby that’s not related to your job – she’s enjoying learning languages! Meg – App to save money and reach your goals – http://www.mindbosa.com/ A Design Kit by A Beautiful Mess https://www.instagram.com/adesignkit/?hl=en https://itunes.apple.com/us/app/a-design-kit/id1292829069?ls=1&mt=8 Show notes contributed by: Cheryl LaPrade – @YayCheryl Sherie LaPrade – @HeySherie The post WPblab EP93 – Unorthodox Marketing with Meg Delagrange appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
56 minutes | 3 years ago
WPblab EP92 – Maintaining your personal brand while building another.
This week's guest Isaac Irvine, a personal branding expert, will talk to us about how we can balance the promotion of our employer's brand (or clients) without neglecting our own. Be sure to tune in for this show, which will be sure to have tweetable nuggets. Join the live chat for an opportunity to ask Issac your questions, too! Isaac Irvine @theisaac https://isaacirvine.com/Social and Community Manager at GoDaddy. I love talking about #PersonalBrand | #EmployeeAdvocacy | #StarWars. #Podcast host. Opinions are mine. Bridget: Sometimes working for a brand is like a marriage – if you get divorced, then what becomes of your identity? Shawn Pfunder told Isaac his personal brand is ‘cheerleader (for the company)… no one really knows what you’re about’ – he was devastated at the time, because he realized he didn’t have an identity outside of what his personal facebook friends saw https://www.huffingtonpost.com/entry/isaac-irvine-the-unexpected-personal-brand-coach_us_59371d69e4b04331b6694a4d https://www.cbsnews.com/news/dad-teaches-9-year-old-son-important-lesson-about-bullying/ Ask yourself “what do I really want to be known for” … talk about what you are passionate about! If it lines up with your brand, that’s great, but don’t hide who you are! Bridget: “Don’t be a paper doll.” Sometimes we forget, as people, that it’s okay to talk about ourselves A good place to start – Google yourself and see what comes up – ask if those are the things you want to be known for … if not, it might be time to start giving more attention to your personal brand Think about a few things that you’re passionate about and make a list – then go from there, pick a few topics that float to the top and ask yourself “Can I come up with 10 articles/blog posts about this subject?” For Isaac, the thing that stood out to him that he loved was ‘Star Wars’! He could come up with articles, videos, cosplay etc.. endlessly – it takes 0 effort for him to talk about it! If he is going to be authentic, he is going to talk about Star Wars and engage with others about it. https://www.youtube.com/watch?v=rB0wzy-xbwM Naturally people will want to talk to you on social media about your job because they perceive you as an expert, but you need to remember to open up and be yourself too If you run an agency/business, it’s a really good thing to have your employees active on social – if people are connected to your employees, then they are more likely to trust your business – because they trust their friends and their authenticity. People can immediately tell if someone isn’t being authentic – you can’t fake that sort of thing. The more employees talk authentically about what they’re passionate about, the more it reflects positively on your brand. If you want people to share your content… 1) make it good and worth sharing 2) be authentic Don’t talk about your official job/roles too much on your social accounts, no more than 20% – talk about what makes you – YOU! What are you interested in, what do you care about? That’s what people need/want to see! Get comfortable sharing your stuff! Don’t self-censor so much that you’re no longer who you are. His son started growing out his hair so he could donate it. He was having some trouble getting bullied at school. Isaac asked him what was going on and asked him to talk about it – he only agreed when Isaac offered to record it and share it! (he loves the idea of becoming a popular YouTube video personality). Isaac posted the video and didn’t think anyone would watch it, but the next morning, his phone was overflowing with notifications – the post went viral! Over 14,000 views in 8 hours!!! By that night, there were 2 news trucks outside to interview his son. By the next day it was on CNN, Fox News and Yahoo! By the end of that week it was all over the globe. A lot of people suggested he should start blogs / video series about bullying – there was the temptation to think “this is part of my brand now”. But he’s not an expert on bullying – he’s not going to capitalize on that because it’s not authentic to his brand – it was a great parenting moment, but it’s not a passion of his. https://www.cbsnews.com/news/dad-teaches-9-year-old-son-important-lesson-about-bullying/ When building your brand, ask yourself “is this something I can really carry forward – am I passionate enough about the subject to keep this going?” A lot of people will give you advice about what you should share or how you should communicate – be sure to be true to your own brand – if it doesn’t feel right for you, don’t pursue it. Isaac’s biggest advice is use what feels natural to you – don’t force it. Find the platform that works best for you. It doesn’t have to be Facebook or Twitter, etc…. If you’re comfortable with it and you’re engaging with your followers then stick with it. Don’t be afraid to share who you are on LinkedIn too! People may be following 100 other people in their industry and they are all posting/sharing the same things – if you post something different / unique – you stand out! Jason’s dog instagram: https://www.instagram.com/lincydincydoo/ We live in a world where people change jobs on average every 2 years, so your personal brand matters more than ever! Try asking yourself “If you could do anything – what is it that you’d really want to do?” Listen to that and pursue those passions, make that part of your personal brand “Make your content so good that they want to share it!” – Isaac “Find your tribe, hang out, and make yourself welcome!” – Isaac Cool pick of the week https://www.ILovePDF.com – tools to help you do everything you need to do with your PDFs https://Unsplash.com – free stock photos for creative use / blogging, also have a wallpaper app Instant Images plugin – One-click Unsplash images for your blog! https://droplr.com/ – lets you capture and share instantly what’s on your screen Show notes contributed by: Greg Shaw – @greg1usa Cheryl LaPrade – @YayCheryl Sherie LaPrade – @HeySherie James Tryon – @JamesTryon The post WPblab EP92 – Maintaining your personal brand while building another. appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
57 minutes | 3 years ago
WPblab EP91 – Marketing Gutenberg: Awareness & Education
Iteration is exciting and Jason and Bridget are definitely stoked about the new way youâ€™ll interact with WordPress with Gutenberg. Letâ€™s chat about marketing to clients and the WordPress Community, managing change and budgets. Gutenberg Tour by Bridget Willard Tour of Gutenberg – Women Who WP – January 17, 2018 from Bridget Willard Tour of Gutenberg – Women Who WP – January 17, 2018 What is Gutenberg? WordPress Plugins â€œ Gutenberg is more than an editor. While the editor is the focus right now, the project will ultimately impact the entire publishing experience including customization (the next focus area).â€ Discover more about the project. State of the Word, 2017 Morten Rand-Hendriksen Gutenberg Hangbook Reference FAQ How can I send feedback or get help with a bug? WordPress/gutenberg A way to disable Gutenberg editor in code? #4409? Issue #4409 How can I contribute? gutenberg/CONTRIBUTING.md at master Gutenberg Theme Showcasing Gutenberg:a theme to show the potential wordpress.org ^ the theme in use. A minimum Gutenberg Theme – Theme Directory When will it be out? Slated to be part of core in WordPress 5.0 (Currently available as a plugin in the repo) WordPress Plugins Bridgetâ€™s Marketing Plan Freeze Development, build an RC and give everyone a solid 2 months to update content. Make things compatible. All lynda.com, WP Beginner and all that old 4.9 and before WP content will now be outdated. Give the community 2-3 months to catch up before releasing it. WordPress 5.0 Development Cycle â€“ Make WordPress Core Cool pick of the week Bridget – Walking as Creative Fuel Jason – 30 Chrome Dev Tools Tips by Jon Kuperman Set Up Persistence with DevTools Workspaces Â |Â Tools for Web Developers Â |Â Google Developers Show notes contributed by: Greg Shaw – @greg1usa James Tryon – @JamesTryon The post WPblab EP91 – Marketing Gutenberg: Awareness & Education appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
61 minutes | 3 years ago
WPblab EP90 – Just Create January – An Incubator and Accountability Group
New Year presents new goals and new opportunities to either make them or fail. It can go either way, so with our community, we thought we'd do what community does: support one another. This is why Jason created “Just Create January.” Every day of this month in our Facebook group, we have an opportunity to be accountable, share, and even brainstorm with one another. On this week's show, we'll chat about the motivation and results so far and what we'd like to see from all of us in 2018. BridgetWillard.com | Gutenbridget.com JasonTucker.blog There are lots of accountability & challenge groups that start at the beginning of the year; Jason and Bridget thought it would be a great idea to create something like that for marketers/creators Jason joined a blogging group – they would provide a prompt and members would write about it each day. #JustCreateJanuary was started to help encourage ‘creation’ of all kinds – blogging, design, video, web, etc. They didn’t start it to build a community – the WPblab community already exists – they did it so we all can create and encourage each other. It’s different from other challenges because we are already all connected. Sometimes you just need another person to say that should be a blog post or that should be a video, etc. Using Facebook to manage the challenge since everyone uses Facebook – one post per day in the group (at 5am) will encourage group members to participate Submit your creations to the group each day and then others can comment and share and encourage you https://www.facebook.com/ThingDotDo/ Talking with other people in a group and brainstorming together can help you realize that you have something to share. The point is to ‘do something’! Sometimes you just get in a rut, but as you share and talk it out with each other, it can make creation easier https://lorennason.com/category/create/ – Loren Nason’s curation of the responses to the #JustCreateJanuary challenge There’s a vulnerability involved with creating – it’s yours and it comes from who you are (very personal). It’s nice to have a place where you feel psychologically safe to share your content with before posting. Ways of Sharing Content Share a Draft Plugin – https://wordpress.org/plugins/shareadraft/ “share a draft with your friends or colleagues for either review or approval.” – you can also set it so the link expires after some time www.Dribbble.com | www.Behance.net (Adobe) – designers share & get inspiration from each other Better Click to Tweet – https://wordpress.org/plugins/better-click-to-tweet/ – allows you to easily create tweetable content for your readers. Using a shortcode, your selected text is highlighted and made tweetable. https://codepen.io and https://github.com for sharing code (or just post it on your blog) Make a private board on pinterest and only share it with people that you choose, and make public later. Or, if you don’t want to share on a public site like Dribbble, CodePen, GitHub – share it on your personal website It can be intimidating to post on sites where other designers / developers can see your work, but it’s a great way to improve your skills and show how far you’ve come Another option is to share on #JustCreateJanuary and get feedback from a smaller community or message one of the members for feedback/advice It’s fun to experiment and remember why we’re creators and why we do what we do – we’re all makers! Sharing with the group can help build confidence by seeing and commenting on each other’s work in a safe space, where you can get feedback and encouragement At the end of the day, WPblab is about people who are trying to market themselves, market their customers – #JustCreateJanuary is an extension of that Bridget’s first GitHub repo was about women’s shirt sizes (and inconsistency) at conventions – it’s not just for code. Anyone can comment on repo’s – it’s like commenting on a blog. #JustCreateJanuary can help keep you out of the ‘rut’! Go ahead and write something on a piece of paper and share it to the group – all creation is encouraged! Choose whatever medium works best for you! It can just be code .. it can just be the start of a blog post … or if it’s something private for a client, you can just say what you are working on, even if you can’t share it Thanks for helping with our show notes! Cheryl LaPrade @yaycheryl Sherie LaPrade @heysherie James Tryon @jamestryon The post WPblab EP90 – Just Create January – An Incubator and Accountability Group appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
59 minutes | 3 years ago
WPblab EP89 – Marketing Around The Holidays: A Conversation
Some businesses take a break, others avoid celebrating any specific day. With our increasingly diverse and global economy, how do you handle marketing around the holidays? BridgetWillard.com | Gutenbridget.com JasonTucker.blog Hashtags are your friend! Use as many as you can! There are many different holidays occurring this time of year. Know who your clients are (or who your audience is) – it may be winter here in the Northern Hemisphere but it’s summer south of the Equator Respect your unique culture – what makes sense for you/your business – your brand should be a reflection of your collective personality Scheduling during the Holidays: Be careful with automation … you may schedule something that posts at a really inappropriate time Either schedule and respond, or don’t schedule and choose to ‘go dark’ instead (many businesses choose to close between Christmas and New Year’s), but communicate either way Buffer example: https://twitter.com/joelgascoigne/status/943024640473030657 Oftentimes, social media is the last recourse for people looking for support – tweeting shows that you are available. If you aren’t there to actually respond, you shouldn’t have automated tweets going out The trick to scheduling is to make it look like your tweets aren’t scheduled Make use of the social platforms that make sense for your demographic – if you know that your customers/users use Facebook far more than Twitter, focus heavy marketing efforts on that platform Don’t miss out on using Facebook Events to help promote … if someone likes or shows interest in your event, it will show in their friend’s notifications and help promote it further. Also, Facebook will show users events happening in their area and they are searchable! When you tell your fans to like your event, make sure you also ask them to invite their friends to join them! Another bonus – When people take photos at your event, Facebook will also ask them if they want to share their images to your page/event! At the holidays, don’t worry about blasting out a lot of information – there is so much going on, it’s easy for people to miss things https://www.simplypsychology.org/maslow.html Holidays are all about love and belonging – if you can tap into that, and help your customer feel ‘that’ – your brand is winning For email marketing, make sure to let your customers know early and often about shipping deadlines for the Holidays (standard mail, priority mail, express, etc.) You can create your own holidays / events – but be sure to promote them properly, just as you would with any other event Come up with creative ways to get people to buy – Old Navy: “don’t need it by Christmas, pick slower shipping and we’ll donate $1 to charity” If you understand your audience and what matters to them, communicate those shared values to them through your marketing and it will have a much greater impact Whatever your marketing is throughout the year, your marketing during the holidays should just be an amplification of that – you shouldn’t change your company’s message just to get attention Instagram is no longer in chronological order so it’s not the best for promoting time-sensitive deals, it’s better for the soft sell … one good example: https://www.instagram.com/campbowwow/ Be careful with big cultural holidays that are ‘like’ standard holidays in size and scope, but more commercial (such as the SuperBowl) – many words and phrases are trademarked and can’t be used in your marketing – you may need to get creative with your phrasing! Also, remember your culture and your brand – don’t advertise for a cultural/commercial holiday that doesn’t make sense for who you are. Don’t forget to make use of Snapchat, and custom Snapchat filters – if your customers post images with your custom filter, it will give them the option to share to your company ‘story’ on Snapchat A great way to get user-generated content/participation is to ask fans to submit their best photos/videos (using branded filters) etc. and offer something in return – a great example is ElfYourself from Office Depot which started as a marketing campaign and has become a cultural norm and tradition “Merry Kiss Me” arch at Dana Point Holiday Lights – they created a contest to get people to take and share their photos taken there Plan your marketing early (September at the latest) and build it up slowly as you approach the holidays – use a broad approach – everything in your social media arsenal. (maybe also remind your users to keep their accounts public .. private account content is locked down and unavailable for sharing) You don’t want your ads to feel like ads – make them so good and so relatable – that people share them and retweet them just like they would a friends tweet! Big Takeaway: User-generated content is the way to win at holiday marketing! Thanks for helping with our show notes! Cheryl LaPrade @yaycheryl Sherie LaPrade @heysherie James Tryon @jamestryon The post WPblab EP89 – Marketing Around The Holidays: A Conversation appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.
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