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Worth Every Penny Joycast
17 minutes | 2 days ago
#53: What Your Photography Clients Actually Want
If only you could read your photography clients’ minds, am I right? Well, with a few easy tweaks to how you talk about what you do as a professional photographer, you will not only know exactly what your photography clients want, but you’ll find it gets easier and easier to book them for sessions and sell your products, too. Today I’m sharing 4 things you can do to help your photography clients get what they want (photos of the people and pets they love) and you can get what you need (revenue to keep growing your photography business and allowing you to put #familyfirst). So what are you waiting for? Hit play now!
30 minutes | 9 days ago
#52: The Ulti-Mutt Slow Season Portrait Promotion
What the heck are you supposed to when your photography business is slow? Well here’s a hot idea. How about a Pooch Playoff? Earlier this year, several my Peak Performance coaching students kicked off a pet photography promotion to raise money for pet charities while growing their photography businesses at the same time. Collectively these professional photographers have photographed over 100 sessions, generated tens of thousands of dollars in income and donated thousands of dollars to their charities. Today I’m joined by one of my Peak Performance coaches and 6-figure photography business owner, Jill Gray, to talk about the promotion she created, Pooch Playoffs. You’ll learn what this pet promotion looked like and the results of this fun campaign during the slow season.
17 minutes | 16 days ago
#51: How to Overcome Your "Creepy Photographer" Fear
Does approaching and marketing to a potential photography client who you'd love to photograph make you feel creepy? Marketing in your senior photography business can be hard. Darren, one of my Peak Performers shared with me his struggles of starting conversations with high school seniors without feeling creepy on a recent laser coaching call for my Peak Performance coaching students. Whether you're a guy, or an introverted photographer who doesn't feel confident starting a conversation, this is for you. Here is how to talk to potential clients without the creep factor.
12 minutes | 23 days ago
#50: 4 Steps to Have the Best Day Ever
Today I’m talking about something every single photographer in the world can benefit from….can you guess? It’s how to make today the best day ever. I first shared these 4 steps in my opening program at Go Boutique Live, my 3-day live, business event for portrait photographers and it was a hands down favorite. So whether your photography business is stuck in neutral or it’s got momentum and is starting to take off, click play to hear the 4 steps to help make today your best day ever.
19 minutes | a month ago
#49: How to Recover from a Large Unexpected Expense
Has this ever happened to you, photographer? >> An unexpected, HUGE expense that you don’t know how you are ever going to pay for. It’s one of the most terrifying experiences an entrepreneur faces. Since I’ve had a photography business for 23 years now, it’s definitely happened to me a few times. So today I’m talking about how you can recover when it happens to you. Click play to tune in!
20 minutes | a month ago
#48: The 5 Biggest Takeaways from Go Boutique Live
I want to welcome all my photographer friends back from my 3-day event for portrait photographers, Go Boutique Live, with a special recap show. In case you weren’t at the event, it was INTENSE, INSANE inspiration and growth! But to boil down 400 slides into a short podcast episode felt pretty impossible. So I asked the 1200 photographers who were there to give me their biggest life-changing lessons from the event. And here they are! From my community to you….here are the crème-de-a-crème Joy Nuggets from Go Boutique Live. Grab your notebook, pop in your earbuds and hit play.
37 minutes | a month ago
#47: Photography Studio Manager Confessions: a Conversation with Andria, My Studio Manager
For the last 15 years, I’ve worked side-by-side with Andria, my studio manager. She started with me as a photography intern while she was finishing up college. Once she graduated, I didn’t let her leave! So what does she do now as the studio manager of Sarah Petty Photography? How do we work together? What do her days look like? That’s what this confessions episode is all about. Hit play to listen in.
29 minutes | 2 months ago
#46: How Debra Sold $10k of Portraits in 45 Days During a Pandemic
Before the pandemic, she was shooting 550 sessions a year and running a $100k+ photography business. But what Debra wanted more than anything was time with her growing family. She’d been a professional photographer for years and was burned out by the late nights, long hours and weekend sessions. How could she cut back to spend more time with her family, without sacrificing her income? On today’s podcast, I sat down with Peak Performer of the year, Debra Lawrence. You’ll hear her story of how she went from photographing 68 clients in August of 2019 and never seeing her family -- to photographing 3 clients in August of 2020 and earning the EXACT same income AND putting her family first. Hit play now to hear how it all happened for Debra.
15 minutes | 2 months ago
#45: 6 Ways to Grow Thicker Skin When You Worry About Every Scenario
Ever find yourself worrying about every possible outcome? Recently, a photographer asked me How to grow thicker skin so she could stop worrying so much. I think it’s something that many of us struggle with personally. But in a professional setting, with the pressure of selling your photos to someone, it amplifies all of the feelings (cue the tears). It hurts when we mess up or someone criticizes our photography business. We put so much of ourselves into it that it FEELS personal, even if it is just business. Now that I’m 23 years into my photography career, I’ve changed A LOT in how I view and respond to negative comments AND have EVEN OVERCOME MY FEAR OF GETTING THOSE NEGATIVE COMMENTS. Today, I’ll share my tips for what I do when someone puts me down AND what do to about your own fears that keep you stuck.
18 minutes | 2 months ago
#44: The Top Secrets to Reaching $100K From My Yay Award Winners (Part 2)
How the heck did they do it? Here’s part 2 of our advice series with my $100k Yay Award Winning boutique photographers. You’ll hear directly from them their #1 piece of advice for getting to $100k a year in your portrait photography business. I believe one of the most powerful things to see is ordinary people doing extraordinary things. These photographers are just like you– juggling life, family, studio rent, bills with a love for making photos and wanting time freedom and flexibility to put family first. And it’s happening for them. I want this for you, too, and I hope this series showed you that it’s possible no matter where you live or what obstacles have been put in front of you. And next year, I hope to be giving YOU a $100k Yay award on my stage at Go Boutique Live. And if you haven’t listened to part one yet, go back and listen for amazing advice from photographers in all stages of their photography journey. Press play for part 2.
21 minutes | 2 months ago
#43: The Top Secrets to Reaching $100K From My Yay Award Winners (Part 1)
As you’re listening to this episode, I’m in Charlotte, NC getting ready to step on stage in front of 1200 boutique photographers for our once a year, 3-day event, Go Boutique Live. One of my favorite parts of the event is when we get to honor boutique photographers with the YAY awards. We give awards for a lot of things – from you first one thousand dollar client (a Julie) to raising $1k for charity, reaching $10k in sales for the year and $50k in sales for the year. But the highest honor a photographer can earn is the award for $100k or more in sales of portraits from January – December. This year we have more $100k Yay award winners than ever before, despite 2020 being the year of a pandemic. How did they do it? I’ve asked these incredible photographers to share their advice for reaching $100k in your photography business. Press play now to hear part one of this two part series.
49 minutes | 3 months ago
#42: From Losing Her House to Selling $45,000 of Photography 3 Months. Here’s How.
As if it wasn’t bad enough that her husband left her for another woman, COVID hit and Colleen Carlson was stuck with a huge mortgage, back taxes and had to return $20,000 in wedding and mitzva deposits. All while raising 2 teenagers on her own who were hurting, too. With a failing photography business as her only income source, Colleen took a leap of faith. In 3 months, she’d sold $45,000 of her photography. On today’s podcast, you’ll hear a very personal story from a woman who will inspire you, no matter where you are in your photography journey. Hit play now and be prepared to be lifted up by one of the strongest women I know.
33 minutes | 3 months ago
#41: How I Find Amazing Interns
If I were to credit a key decision that has helped my business grow, it would be the decision to hire interns. I’ve always loved mentoring teenagers, especially teenage girls. Back in my ad agency days, the owners would always assign the interns to me because they knew it was my jam. Now, two of my first-ever interns, Andria and Erin, help run my companies. So today, I’ve asked my two current interns, Marley and Sam, to join me. We’re talking about what makes a good intern, how to find interns for your photography business and what interns are looking for before they say YES to working with you.
33 minutes | 3 months ago
#40: How Allison Rebuilt Her Photography Business After Losing 75% of Her Clients
When Allison Gallagher made the switch from digital files to boutique, she lost 75% of her clients and the rejection and self-doubt floodgates swung open. She wanted so badly to be a good example to her 9-year old daughter as a business owner and felt like she was failing at that. Over the last 3 years, Alison and I have been on a rollercoaster together. In this conversation, we’ll chat about how she pushed through all the no’s and opened her first photography studio and how her relationship with her daughter has blossomed along with her income. Meet my student, Allison Gallagher.
16 minutes | 3 months ago
#39: How to Set the Timeline for a Boutique Portrait Order
I have often heard from photographers that they feel tremendous pressure to turn their client artwork around quickly. It seems like you are overserving your clients the faster you deliver their photos, doesn’t it? Well…not exactly. If you’re feeling the pressure to turn your orders around faster, you don’t want to miss this episode. I’ll reposition how you look at the timeline of a boutique client so that you can stop feeling so stressed and set realistic expectations for YOU and YOUR client on when their portrait order will be delivered. Let’s do this!
10 minutes | 4 months ago
#38: How to Turn Your Struggles Into a Gift
It’s been a hard go of it for so many people in our world these last 10 months, our photography community included. There are days when we look around and all we see is chaos and uncertainty, making it hard to get out of our own heads to dream of what our photography business could be. It’s times like these when you need a story to lean on for hope and I’ve got one for you. Meet my student, Tracey Beer. Tracey was at a really low point in 2020. Her husband had just lost his job. She was at a crossroads when she made the decision to lean IN to letting her photography business solve the problems she was facing. And it changed everything! This is her story of how she turned her struggle into a gift. And I have a feeling it’s just what you need to hear today.
14 minutes | 4 months ago
#37: Is Your World Spinning Out of Control? Do This.
I’ve got a question for you. Do you ever feel like your world is spinning out of control? That there’s more on your to do list to get done than you could finish in a lifetime? If you’re looking around at all the piles and feeling shaky about where to even start, this episode is for you. Hit play to learn my favorite tool for getting things to calm down around me and to feel like I’m in control again.
19 minutes | 4 months ago
#36: 7 Things to Do in January to Make Next Year Better
Each year, I spend the first week of the year throwing everything in my life under the microscope and getting real about what went well, what didn’t go as planned and what really sucked. Nothing is off the table – relationships, health, photography business, team, house, family. I feel like when I’m in it, I put my head down and get through it. But when my photography business slows down in January, I can be more honest with myself. I want to take our time together today to REALLY encourage you to spend some time on your goals for 2021 and to be honest about what you want. You may be feeling beat up, exhausted, in quarantine even. Being in business 23 years, if I have learned one thing it is that while we aren’t in control of the world, the environment or the economy, we are in control of our effort and attitude. We can focus on us and our business and serving our clients and we can accomplish any of our goals in ANY environment. We call that making our own economy and that starts with solid goal setting. Hit play to learn 7 things to do this month to make next year better for your photography business, your family, and you.
16 minutes | 4 months ago
#35: Should You Rebrand Your Photography Business?
Thinking about a rebrand for your photography business? If a new logo or changing your business name has been on your mind friend, I’ve got you. On this episode, I’m letting you listen in on a recent coaching session with one of my super successful Peak Performance coaching students, Jenn Kerfeld. Jenn was questioning whether now was a good time for a rebrand. You’ll hear the questions I ask her to help her decide if rebranding a successful studio is the right move. Here’s your chance to see what an unscripted, unedited coaching session is like with me. Ready to rebrand? Hit play.
19 minutes | 4 months ago
This is Why You Haven’t Been Successful Yet with Bart Miller
I’ve never met a man as extreme about his goals as my friend Bart Miller. He and his wife, Sunny, are among the top 1% of Amazon resellers in the world, together they run the largest online make up school in the world, and he’s made it to the elite levels of body-building, cycling and calf roping. ALL 3! He’s ‘that’ guy. Inspiring doesn’t even cut it … he’s AMAZING!!! This past year, I asked Bart to come on stage at my event for boutique photographers, Go Boutique Live, to show photographers how you can achieve high performance, like he has, in the fastest way possible. If you’re frustrated with how much time you’re spending on your photography business and not getting anywhere, Bart’s advice can help. So hit play and you’ll learn a few of Bart’s high-performance secrets like: Where to find your performance-supercharger Questions that lead to REALLY grabbing your goals The “secret sauce” that finally, actually delivers results Seeing into your future without a crystal ball The poison you don’t know you’re taking
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