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Keynotes If you're a business owner and you're trading online, then protecting your brand is absolutely essential. In this episode we provide some great tips and advice as to how you can perform reputation management, how much a bad review or negative piece of content might be costing your business, what tools and software are available to help you, and how you can act quickly if someone does post a negative review about your business. As always, if you have any questions be sure to ask them below and we will answer them. In this episode 01:29 – What is reputation management? 02:20 – What types of content warrant reputation management? 03:58 - Where should business owners start in terms of finding negative feedback and reviews ? 04:30 - How to use Google and search query operators to find negative reviews 06:00 - How to use a free tool that Google provides in order to be instantly notified of negative reviews 07:30 - Being proactive and getting to a negative review before it blows up in your face 08:30 - A few more search query operators that will help you find stuff 09:00 - Where do you start in terms of actioning a negative review? 12:05 - How best to respond to a negative review - keeping your calm 17:25 - My quick survey and the results I got - would you still work with someone that had a negative review on the first page of Google? 19:50 - How to get positive reviews from your customers almost every time 22:00 - What types of properties can you promote to get on the first page of Google and push the bad stuff away? 22:50 - Quick tip about how to get your social profiles on the first page (again pushing any bad stuff away) 25:15 - A huge tip to prevent negative reviews from coming back over and over again on the first page 27:05 - How to calculate how much a negative review is costing you per month 33:30 - Recapping the main points 35:00 - Byron goes for a piece of cake and I play with my calculator Transcription John Romaine:    Hi guys, welcome back to another episode of the Works Media Podcast, I'm your host John Romaine and joining me is -- Byron Trzeciak:    Byron Trzeciak. John Romaine:    This is Episode Number 30 and in today's Podcast we're talking about reputation management.  How you going Byron? Byron Trzeciak:    Yeah, very well John, how are you? John Romaine:    Good thanks, another busy week. Byron Trzeciak:    Always busy. John Romaine:    Another exciting week of SEO. Byron Trzeciak:    Yeah, exact

Keynotes This is Part 1 of “Good SEO – $1500 per month vs $99 per month”. Be sure to listen to Part 2 here once you're done. So what’s the purpose of this episode? Almost every new prospect that comes my way, asks the question, “What do I get?” In this episode, we cover exactly what a typical SEO campaign entails, what’s included, and the processes involved (along with how and why) It’s hopeful that these two episodes will help business owners understand the difference between cheap, crappy SEO that costs $99 per month as opposed to high quality SEO services where the processes are done right. Once you've finished listening to these two episodes, you might want to check out this one as well, where we talk about cheap SEO and why it's a complete waste of time. As always, if you have a question or comment, please post it below and we’ll answer it. In this episode 01:20 - SEO services - What do I get? 02:15 - Step 1 the initial consultation - ensuring a good fit 04:00 - Ensuring a positive return on investment for SEO services 06:00 - Why cheap agencies sign anyone and everyone up (churn and burn) 07:40 - You may as well like the person you're working with 09:21 - Step 2. The SEO audit. Why performing an audit is critical for a quality campaign 10:35 - What elements we look at as part of an SEO audit 12:00 - The SEO audit provides a blueprint for the SEO campaign 13:15 - Clients appreciate us taking the time to explain whats been done, and why - Cheap agencies wont do this 14:25 - Cheap SEO audits run through point and click software are useless and a total waste of time 16:20 - Clients appreciate total transparency and overall quality 17:29 - Step 3. Research and analysis - explaining various aspects of ... 18:30 - Conversions are a better performance indicator than rankings 21:47 - Step 4. Onpage optimisation 24:30 - SEO may appear to be a silent service, but that doesn't mean its not being done 26:28 - Why many small business owners happily spend thousands on web design and peanuts on SEO 27:40 - Cheap SEO agencies won't do onpage optimisation Transcription John Romaine:    Hey guys, welcome back to another episode of The Works Media Podcast, I'm your host John Romaine and joining me is -- Byron Trzeciak: 

Keynotes This is Part 2 of "Good SEO - $1500 per month vs $99 per month". If you haven't already, be sure to listen to Part 1 here (otherwise this may not make any sense) So what's the purpose of this episode? Almost every new prospect that comes my way, asks the question, "What do I get?" In this episode, we cover exactly what a typical SEO campaign entails, what's included, and the processes involved (along with how and why) It's hopeful that these two episodes will help business owners understand the difference between cheap, crappy SEO that costs $99 per month as opposed to high quality SEO services where the processes are done right. Once you've finished listening to these two episodes, you might want to check out this one as well, where we talk about cheap SEO and why it's a complete waste of time. As always, if you have a question or comment, please post it below and we'll answer it. In this episode 00:30 - Step 5. Offpage optimisation 00:30 - Reverse engineering explained (for high quality links) 03:50 - Performing offpage optimisation as a long term, sustainable, white hat way 07:23 - Step 6. Content marketing - Why content is absolutely vital for long term SEO success 09:20 - Why consistent content will help boost your SEO 09:30 - My predictions for new job roles for content managers 10:22 - Reverse engineering and content - Finding content that is going to help boost your SEO almost immediately 15:21 - Your SEO campaign will be so much more successful if you're motivated to publish high quality outstanding content 16:51 - Ensuring clients are educated about the process so that they can take on their own SEO at the end of their campaign 18:05 - Your content must be worthy of payment 18:36 - Step 7 – Ongoing refinement, monitoring and reporting 19:40 - Providing clients with meaningful reports that helps them become more profitable 22:58 - How to squeeze the best performance out of your site during an SEO campaign 24:00 - Business owners need to understand that SEO takes time 24:40 - Content is much like speaking with a store owner about their products & services Transcription John Romaine:    -- off-page optimization, oh God.  Okay, I'm not even going to waste my time talking about any of that cra

Keynotes If you're a small business owner and you're have concerns about what your SEO agency is doing, or you're concerned you're not getting results, then I highly recommend you listen to this podcast. Especially if you're only paying a few hundred dollars a month. As always, if you have any questions be sure to ask them below and we will answer them. In this episode 01:50 - Why shouldnt business owners pay $99 a month for SEO? 02:45 - Answering the question - what do I actually get for my money? 04:25 - Why most SEO packages are a complete waste of time 07:25 - What has led to the current SEO agency environment (cheap & market demand) 11:00 - Business owners are often bamboozled with nonsense and agree to pay for useless crap 12:00 - Byron talks about a business owner that is paying $700pm and theyre not seeing results 13:25 - Why the SEO industry needs to be regulated 14:00 - Byron talks about throwing rocks at people 14:55 - Business owners are entrusting agencies with their businesses and livelihoods 15:20 - Why social bookmarkging, edu links, PR links and blog commenting is a waste of time and money 17:10 - We talk about typical hourly rates for quality SEO 19:20 - Link building is a waste of time without ongoing content 20:10 - Cheap SEO is always about shitty link building, rarely the stuff that matters 21:00 - Trying to make sense of cheap SEO and what you might get 22:00 - We look at some Fiverr SEO gigs - what a joke 25:00 - The difference between shitty links and the way SEO was meant to be done 26:50 - Article spinning sucks balls 27:40 - Why you should be publishing content to get high quality relevant links 29:00 - We do SEO properly, we do it manually - not by using push button software 29:15 - What you want to hear from an SEO agency as a business owner Transcription John Romaine:    Hey guys, welcome back to another episode of The Works Media Podcast, I'm your host John Romaine and joining me is -- Byron Trzeciak:    Byron Trzeciak. John Romaine:    This is Episode Number 28.  In today's Podcast we're talking about shitty SEO services.  How you going Byron? Byron Trzeciak:    Yeah, good thanks man, how are you? John Romaine:    Yeah, well thanks.  We've probably been heading in this direction for a little while, haven't we? Byron Trzeciak:    Yeah. John Romaine:    To this episode. Byron Trzeciak:    We're always got to

Keynotes Below is the snippet of code you need to place on your website. Place this snippet of code around every instance of your phone number. Byron has published an article that you can view here that explains how to get it working.Call Us Today: 0123456789 If you have any questions be sure to ask them below and we will answer them. In this episode 00:40 - I blame Byron for our absence and why we haven't done any recent podcasts 02:30 - Listeners send in their thanks and remind us that we're appreciated 03:45 - Why phone call tracking is vital. Especially if you're paying for SEO or other forms of marketing 05:00 - Byron tries to impress us with some technical know how about call tracking 06:40 - Why call tracking matters (why we focus on the metrics that matter) 07:20 - Without the right data, you could be losing money 08:00 - Why small business owners should be paying attention to mobile/call tracking 10:00 - Phone calls might be outperforming email enquiries 11:45 - Ensuring the correct version of tracking code is embedded (universal/standard) 14:25 - I mumble my way through setting it up within Google Analytics (just copy the snippet of code below) 15:25 - We explain why tracking conversions is far more important than tracking volatile rankings 16:55 - How tracking calls can tell you if you're site is profitable 18:40 - SEO agencies that care will be tracking conversions, not just rankings 20:35 - Byron explains how to identify which pages are performing on your site 22:30 - Asking yourself the big questions 23:45 - Byron offers me a hug Transcription John Romaine:    Hey guys, welcome back to another episode of the Works Media Podcast, I'm your host John Romaine and joining me is -- Byron Trzeciak:    Byron Trzeciak. John Romaine:    This is Episode Number 27 and in today's Podcast we're talking about phone tracking, telephone tracking, through Google Analytics. Byron Trzeciak:    Perfect, great topic for this week. John Romaine:    It is. Byron Trzeciak:    Welcome back John, it's been a while hasn't it? John Romaine:    It has been a while.  We need to come up with an excuse don’t we? Byron Trzeciak:    Well, yeah, I think it's probably my fault more so than yours. John Romaine:

Transcription John Romaine:    Hi guys, welcome back to another episode of the Works Media Podcast, I'm your host John Romaine and joining me is… Sean Kaye:    Sean Kaye. John Romaine:    This is Episode Number 26 and in today's Podcast we're talking about disavow requests. Sean Kaye:    That sounds like fun. John Romaine:    It sounds exciting doesn’t it. Sean Kaye:    Can I disavow you? John Romaine:    You can, there's' a small cross in the upper right-hand corner. Sean Kaye:    Oh, okay. John Romaine:    It's on the other side for Mac's isn't it? Sean Kaye:    I don’t know it's… John Romaine:    Because you're a Mac hippy so you'll have to click in the other corner. Sean Kaye:    I'm going to start bearding soon and drinking craft beer. John Romaine:    Yeah, yeah and - ah, let's leave that one right alone. Sean Kaye:    What's going on, what's going on in Google land John we're talking SEO today, what's… John Romaine:    Yeah, SEO, today was mobile-geddon, yes? Sean Kaye:    Did you - have you seen anything? John Romaine:    I haven't seen anything of significance. Sean Kaye:    Me either. John Romaine:    I mean, it was a lot of - seemed to be a lot of hype and noise going on in that space but one of the guys was asking the SEO community today, has anyone noticed anything considerable that may have happened and, I don’t know, everyone was sort of sitting around scratching their heads wondering if anything happened at all. Sean Kaye:    Yeah, I got - I checked a few client sites where we thought there might be some problems but so nothing.  So, I am going to disavow Google and their hype-filled nonsense. John Romaine:    Well, it's funny because the SEO community that I'm a member of, it's over on Google+, it's not responsive.  So, I find that rather frustrating. Sean Kaye:    So does - I wonder will Google+ fall in the rankings, I don’t think so? John Romaine:    Who knows.  Apparently that thing, they're going to fold that thing up and put it away so, who knows. Sean Kaye:    Yeah, no, I think that's probably fair.  They don’t really seem to have a strategy for Google+, I mean, they're now making apps out of pieces of it and they've broken the link between YouTube and having to have a Google+ account and all of that noise so I think they're going to disavow Google+. John Romaine:    Yeah.  You got a restaurant and they start pack

Useful referencesGoogle Webmaster mobile friendly update overviewGoogle's mobile friendly testing toolGoogle's site speed test (includes mobile reporting)Google AnalyticsThemeforest responsive themes for WordpressImage courtesy of comscore.com Transcription John:    Hi guys, welcome back to another episode of the Works Media Podcast, I'm your host John Romaine and joining me is… Sean:    Sean Kaye. John:    This is Episode Number 25 and in today's Podcast we're talking about Google's mobile friendly update.  How you going Sean? Sean:    Good man, you're at a quarter of a century. John:    I am, 25, no doubt. Sean:    Awesome and you don’t look a day over 40. John:    Oh gees.  So what are we talking about? Sean:    Mobile. John:    We've got the awkward silences out of the way. Sean:    Yeah, that's right; mobile, get into it. John:    Mobile, oh yeah, you've got the show notes. Sean:    Yeah, so… John:    I’m supposedly the host. Sean:    Yeah, we'll just drive, I'm just here to - I'm here for the looking pretty portion of the show. John:    All right, well as we all know and I'm sure most business owners already know, there's a mobile friendly update that Google has scheduled for release April 21 which is just under two weeks away and this one is supposedly going to be pretty big.  I don't know how much research or reading you've done on the topic but I was having a look around today and it looks like it's going to really shape things up.  What are your thoughts? Sean:    Yeah, it's interesting.  I've been doing this for a long time now and I actually can't recall a single experience where Google has, A, flagged that a major change was coming, gave everybody the date and then actually followed it up with, oh yeah, by the way, this is significant. So I think they know that this is not going to be a small change.  I think two things out of that though, right, one is obviously it's not a small change, it's going

Transcription John:    Hey guys, welcome back to another episode of the Works Media Podcast, I'm your host John Romaine and joining me is… Byron:    Byron Trzeciak. John:    This is Episode Number 24 and in today's Podcast we'll be talking about the Google Analytics site search feature.  How you going Byron? Byron:    G'day mate, I'm doing well, how are you? John:    I'm well, thank you.  Look, we could spend this entire Podcast talking about your ordeal in Japan… Byron:    Yes. John:    But, firstly, I just want to apologize to our listeners.  We haven't - we've been off the air for about a month and there's reason for that and it's all your fault. Byron:    It is pretty much, yeah.  It… John:    Why don’t you fill us in.  Yeah, fill us in on what's been happening. Byron:    Yeah, well I went to Japan for a month, thought I'd get away and see a place that I really enjoy and ended up getting acute gastro.  Went to the hospital three times and was in an ambulance twice and it was just probably seven or eight days that I'd really like to forget. John:    Jesus dude that's… Byron:    It was an absolute nightmare. John:    Yeah, I know we spoke briefly a couple of times via email and Skype and whatnot and I was just in complete disbelief.  I know you sent me some photos of you skiing and whatever else and that looked lovely but everything else that seemed to happen over there was just an absolute train wreck. Byron:    Yeah, the skiing was a nice reset but, geez, those - I think Japanese they build a high quality product and clearly they build that into their stomach bugs too because I just had like the Arnold Schwarzenegger I think but… John:    Oh tummy bugs? Byron:    Exactly yeah. John:    I was concerned, I've got to say.  I was concerned because I mean, you were raving on about the food.  The food here is amazing, today we're going out to this sushi bar and today we're going to this restaurant and I'm thinking, this guy is just eating out big time!  And then sure enough… Byron:    Yeah.  Well, I think I had… John:    Sure enough I mean two days later I'm in the hospital with gastro. Byron:    Well funny enough I'm blaming it on the McDonald's.  They say when you go overseas eat where the locals eat and I think probably nine times out of ten I probably did that but… John:    So, any tips for the listeners, what not to do? Byron:    Well, ju

Transcription John:    Hi guys, welcome back to another episode of the Works Media Podcast, I'm your host John Romaine and joining me today is… David Jenyns:    David Jenyns from Melbourne SEO and Video. John:    This is Episode Number 23 and in today's Podcast we'll be asking the question, does Google look at user experience metrics as part of it's ranking algorithm?  How you going Dave? David Jenyns:    Yeah, going really well, very much looking forward to this episode.  It's pretty topical with everything that's going on in the SEO space at the moment. John:    It is very topical and this is something that - I'm seeing this discussion everywhere at the moment and given that I'm - I mean, I've watched a few of your most recent videos and given that this is something that you've been speaking about quite heavily lately, I figured who better to get on than yourself because since that document was leaked by Google, what was it the Search Quality Rating Guide or whatever it was… David Jenyns:    That's exactly right. John:    Yeah, there seems to be a lot of emphasis being placed upon user experience which is.  It makes… David Jenyns:    …yeah go… John:    No, I was just going to say, it makes for an interesting conversation because it sort of deviates away from the traditional SEO conversations that we're all used to having which is generally about links and whatever else. David Jenyns:    Yeah, well I think we are seeing SEO change and evolve and that's kind of part of the industry as the algorithm evolves and updates and I think it's just this changing conversation and most recently with the Quality Raters Guidelines getting leaked out that's kind of our most up-to-date insight into what Google is doing and I think people are kind of cherry picking a lot of the ideas that are in there and go, oh, okay, well this is the direction that Google's headed. So, I mean, there's a few really big things that popped out from that report.  The two biggest - one was around that EAT acronym which stands for Expertise Authoritativeness and Trustworthiness and we're hearing a big discussion around authority at the moment and that's definitely a big part of what's driving that and it kind of ties into what Google was doing with Google+. John:    I guess that would all tie in, in a sense, with authorship in a way. David Jenyns:    Yeah, well for a moment there a lot of the SEO's thought, okay, well, authorship i

Transcription John:    Hey guys, welcome to another episode of the Works Media Podcast, I'm your host John Romaine and joining me is… Sean Kaye:    Sean Kaye. John:     This is Episode Number 22 and in today's Podcast we're talking about hosting.  How you going Sean? Sean Kaye:    I'm good, I'm Byron for the day. John:    You're Byron…  Byron in disguise.  Yeah. Sean Kaye:    I'm a much less pretty version of Byron. John:    I wouldn’t say that.  Have you seen Byron up close? Sean Kaye:    No. John:    This will be the last that I hear of him. Sean Kaye:    Yeah, pretty much. John:    He's - well, for the listeners, Byron is currently in Japan and what had intended on being a nice time away, a bit of holiday, I think has ended up with him being in the hospital.  He's ended up in the hospital with gastro and food poisoning so, yeah, that quite - I don’t think that's quite gone as planned. Sean Kaye:    Did he eat berries from China? John:    Berries from China? Sean Kaye:    Don't you watch the news man? John:    No, no, no, that was - are they from China? Sean Kaye:    Yeah, Hep A. John:    I heard about it. Sean Kaye:    Yeah, Hep A from berries, frozen berries, from China and Chile. John:    Yeah, I didn’t actually see it on the news but my housemate, I was chatting my housemate today and she told me, you know those berries that I've been having in my smoothies every morning and I thought, oh no, where's this going?  She said, yeah, there was something on the news of some health scare and I felt terrible in the sense that she got sick by eating these berries but also relieved because, I'll tell you what, I'm sick and damn tired of hearing that blender at 7:00 A.M. every morning. Sean Kaye:    That's just - that's what she gets for trying to be healthy. John:    See what happens when you try and be healthy! Sean Kaye:    That's it man, I think you should just sit back, eat your pizza and be quite like the rest of us. John:    I always - I say it all of the time, you don’t make friends with salad. Sean Kaye:    That's right.  So what are we talking today about? John:    Well, I was involved in a discussion recently, I hope you don’t mind, I just popped a - I'm eating a chocolate here, Cadbury… Sean Kaye:    The listeners don’t mind at all.  They know you're rude. John:    Cadbury roses.  I found them in the fridge, I'll hav

Transcription John:    Hey guys, welcome back to another episode of the Works Media Podcast.  I'm your host, John Romaine and joining me is… Byron:    Byron Trzeciak. John:    This is Episode Number 21 and in today's Podcast we're talking about…  Crappy content!  Did you like that intro? Byron:    I did yeah.  Obviously… John:    I've been practicing that. Byron:    Dropping the C bomb, that will be beeped out in our listeners ears. John:    Crappy.  Crap, crap, crappy… Byron:    We'll have to put that, the offensive - this Podcast may contain sensitive and offensive words. John:    Yeah, be sure to check with mom and dad before you listen. Byron:    Exactly. John:    Mom, listen to this SEO Podcast, you might learn something.  Oh, that's crappy content.  Oh, this is an episode that just had to happen, right? Byron:    Yeah, definitely.  Some we've been throwing around for a while and we talked about it in the last Podcast where we were talking about, you know, business owners creating content for the sake of having content on their Web site or building content for the sake of creating an audience that wants to come back, listen to that content, share that content, you know, and really automating that link-building process around your content. John:    Yeah, God, I don’t know how many times I've looked at clients Web sites or even just Web sites in general for that matter and thought, who on earth wrote this.  I think there was an article that got shared just recently in the Google+ community and they were talking about the importance of the meta keyword tag and the first thing I - I started reading it, you know when you start reading an article and you have to stop yourself and read the first sentence over again because you think either this is really badly written or I can't read.  You know what I mean? Byron:    Oh, exactly. John:    I struggled with this article and it was obviously just someone had just flicked a job over Elance, paid $5 to someone in the Philippines to write this article about SEO and it was just awful. Byron:    That's it, yeah.  I mean, let's talk about what makes good content to us.  I mean, from your perspective John if you're going to read an article, you know, what do you - not exactly what do you want it to cover but, you know, what do you want to gain from it when you're reading through that article? John:    Yeah, that's a good question.

Transcript John:    Hey guys, welcome back to another episode of the Works Media Podcast, I'm your host, John Romaine and joining me is … Byron:    Byron Trzeciak. John:    This is Episode Number 20 and in today's Podcast we're talking about SEO, what is SEO?  How you going Byron? Byron:    Yeah, good mate, how are you? John:    I'm good thanks, a little warm here but I can't complain, at least the suns out. Byron:    The other day you were telling me you were back in a jumper and it cooled right off and then today and now you're back in your crocs and corduroy again. John:    I know, I can't pick it.  It's 40 degrees one day and 12 the next. Byron:    Yeah, now it's warm. John:    I got my… Byron:    …on today too. John:    I got my cricket mates outside can you hear them? Byron:    Yeah, I certainly can but so far no viewer complaints. John:    Anyone listening to this Podcast you're thinking, what's with this guy and the crickets.  Is he sitting in an open field? Byron:    I think probably for any of our overseas I find that people overseas tend to think that Australia like if you come to Australia you just get killed by all of the crazy animals and insects and things that we have here.  That just seems to be - I've talked to a lot of people and they just think I'm not coming to Australia because I'm going to die from something that's going to eat me and probably your crickets in the back is probably not helping anybody. John:    Yeah well - yeah, it's not like you're about to be attacked by an alligator at Kmart. Byron:    No, exactly. John:    But where I am at the moment there's all sorts of creepy crawlies getting around, I mean, we feed the birds, the cockatoos, the possum was running around last night at 3:00 A.M. and thought it was someone trying to climb in the kitchen window.  Yeah, so there's always something… Byron:    You've got the mosquitoes in the evenings as well. John:    Oh, the ones that buzz past…  Sound like bombers out of World War II. Byron:    I know yeah.  God. John:    Yeah, all sorts of creepy crawlies getting around out here. Byron:    Do you get those little buzz flies in Sydney very much like in Melbourne, see when I was in Tassie you had these big fat flies, they'd fly around but really just leave you alone and then in Melbourne you've got the flies that really buzz around your face and then just don’t leave you alone.

Transcription John:    Hi guys, welcome back to another episode of the Works Media Podcast.  I'm your host, John Romaine and joining me is… Byron:    Byron Trzeciak. John:    This is Episode Number 19 and in today's Podcast we're taking on listeners questions.  How you going Byron? Byron:    Good thanks John, how are you mate? John:    Very well thanks. Byron:    We've been asking for a while the listeners questions so it's good that we finally got some on board. John:    Yeah, we've got four here, four listeners questions that I received this week; Debbie, Cathy, Paul and Steve sent their questions in.  There's actually some good questions in here. Byron:    All righty, so let's start with Debbie's question.  Debbie's question was our site ranks very well for a lot of keywords but the site isn't responsive and is old and dated.  What should we do? John:    That's a good question.  This question actually got sent in, potential client or prospect that's interested in working with me and they're interested in upgrading their Web site as she mentioned in her question.  They haven't updated their Web site in, gee, I think she said about ten years so they're in a position now where they're getting a lot of traffic through Google, their site performs very well but it's an absolute dog's breakfast to look at.  It's not responsive and they're still using tables and there's sliding marquees and pastel colors and animated GIF's and all sorts of non-sense going on.  So visually it's really awful to look at but in terms of performance, specially within Google, it performs really well. Byron:    Yep. John:    Sites like this you've got to tread very, very carefully because you don’t want to rebuild a site and make it look fantastic and then have it, you know, slide down the wall like a peanut butter sandwich. Byron:    That's it. John:    And find it back on Page 10, oh, my Web site looks fantastic but now we're only getting two inquires a month.  You certainly don’t want that to happen so you've got to, yeah, dissect it very, very carefully, pull it apart and sort of put it back together without disrupting it too much. Byron:    This question actually – a similar one was brought up on Flying Solo this week where I think that this one was more relating to when you're changing frameworks or content management systems say going from WordPress to Magenta or the other way or something like that and wh

Transcription John:    Hey guys, welcome back to another episode of the Works Media Podcast, I'm your host, John Romaine and joining me is… Byron:    Byron Trzeciak. John:    This is Episode Number 18 and in today's Podcast we'll be talking about SEO conspiracies. Byron:    Dun, dun, dun… John:    Twilight Zone. Byron:    What was the old X-Files, is that what it was? John:    Twilight Zone. Byron:    Twilight Zone, no, I'm thinking about the other one. John:    Well, the answers out there. Byron:    We hope so, hopefully it's in this Podcast. John:    That was the X-Files. Byron:    X-Files, that's the one I was thinking of. John:    I never got – I never really got into that show. Byron:    No? John:    Although I did have this girl chasing me at the time when it was popular on television and she looked just like Scully everyone used to say, "So, how's Scully going?" Byron:    That's amusing.  Isn't that funny how people look so similar to others? John:    But, no, she did, she looked like her twin sister. Byron:    There you go. John:    Yeah.  I could have dressed as Mulder and quite possibly signed some autographs in the street. Byron:    There you go, I would easily mistake you for him. John:    More of a cross between Homer Simpson and Dick Smith. Byron:    Oh dear. John:    So how have you been man, good? Byron:    Yeah, good.  Another week, we're up to Episode 18, I can't believe that. John:    18! Byron:    That's pretty impressive. John:    And we missed a week because, it's your fault, I'll just leave that there, I'll just – that was really unnecessary wasn't it? Byron:    It's always my fault. John:    Just a quick jab under the ribcage. Byron:    Yeah.  To all of the listeners out here I mean, I've tried to stop doing this Podcast but John just keeps, you know building me up and putting the shackles back on me so here I am. John:    Every few days I just open the hatch and throw down a bottle of water and a piece of dry bread and say, next week, Byron, Wednesday 2:00 P.M., get out your Blue Yeti microphone, we're doing a Podcast. Byron:    He keeps telling me that you can't replace Batman but Robin, you know, anybody can play Robin. John:    I've had enough!  I've had enough of listening to you babble on about SEO nonsense. Byron:    SEO, yeah, God… John:    Oh God. Byron:    Well, we're

Transcription John:    Hey guys, welcome back to another episode of the Works Media Podcast, I'm your host John Romaine and joining me as always is… Byron:    Byron Trzeciak. John:    This is Episode Number 17 and in today's Podcast we're going to do something a little bit different, we're going to do, what, 50 SEO questions in 20 minutes? Byron:    Twenty minutes, yeah.  I mean, I'm just reading through your questions here John, that's going to be – you're going to be on the clock. John:    I reckon we can do it. Byron:    Well, I think we're going to have to start pretty soon if that's the case. John:    All right.  Let me set my timer here. Byron:    On your marks, get ready… John:    We'll try and bang it out because as you know, everyone's always asking us to shorten these episodes so – all right, I'm ready when you are. Byron:    Less is more.  All right, here we go. John:    Fifty SEO questions in 20 minutes. Byron:    Can you do it? John:    And the survey says… Byron:    It's all up to me too, you know, I've got to get my fast voice on here so… John:    That's right. Byron:    My site is losing traffic since upgrading my site, what's the likely cause? John:    Most likely cause is that they have changed their site structure and they haven't set 301 redirects. Byron:    Best way to find guest blog posts? John:    Common sense firstly, looking at big players in your space.  Outside of that there are a number of search query operators that you can use to find outreach opportunities and I'll – rather than go through them here because we've got limited time, I'll post them in the transcript. Byron:    Sounds good. Byron: Best way to fix a site penalized by Penguin? John:    Three ways, delete the bad links, dilute them or dis-eval them or all three. Byron:    Should I focus on (no-follow) or (do-follow) when building links? John:    When I build links I don’t tend to focus on either.  I just try to keep it natural so don't put any emphasis on just focusing on (do-follow) and avoiding (no-follow).  Just keep it natural, have a good mixture of both. Byron:    Very good advice. Byron: What's more important title tags or description tags? John:    Title tags.  Description tags you can actually go without actually adding them in so you can leave them blank.  It's not something that I do because I like to try and use the description ta

Transcription John:    Hey guys, welcome back to another episode of the Works Media Podcast, I'm your host, John Romaine and joining me is… Byron:    Byron Trzeciak. John:    This is Episode Number 16 and in today's Podcast we're talking about SEO for small business.  How you going Byron? Byron:    Yeah, good thinks John, how are you man? John:    Good, enjoying the nice weather. Byron:    Yeah, it should be warming up for you, you're sounding a little bit fresher since midway through the year; no colds or snuffles anymore. John:    Yeah, yeah.  It's not – I think we spoke about this in a previous Podcast but definitely – the weathers definitely changing for the better.  For the listeners, I'm not sure if I've ever mentioned this but I only live about a two minute walk from the beach but instead of being at the beach today I've been rolling around under my old '65 Falcon that I bought. Byron:    Yep, the baby. John:    Yeah, rolling around under that thing getting covered and grease and doing lots of swearing.  So, that's been my day today.  What have you been up to? Byron:    You know just catching up with odds and ends.  So, always things to tidy up and the weekend gives you an opportunity to do that.  So I'll try to get out and get a bit of sun on my back later on today. John:    Yeah.  Working in this industry especially it's like, oh God, I'm starting to turn into a vampire. Byron:    When the only tan you've got is of your LCD laptop screen then you've got some issues. John:    Yeah, yeah.  Every now and then I walk outside and say, so this is what it's like? Byron:    Wow, this is the outside world. John:    Yeah. Byron:    Yeah. John:    Well, as you know there was an interesting discussion that popped up this week on Flying Solo and it was talking about why small business own – why SEO is a struggle for small business owners and, you know, that was an interesting thread.  There was all sorts of input coming in from the guy that started the thread along with small business owners themselves, people that work in the industry, us, and other service providers, Web developers and so forth so there's a good – it was a good balanced discussion.  It got a little bit colorful in places but they always seem to do… Byron:    Yeah, and I think the opinions were – there's a few varied opinions but the guy that asked the question I thought he obviously had some exper

John:    Hi guys, welcome back to another episode of the Works Media Podcast, I'm your host John Romaine and joining me is… Byron:    Byron Trzeciak. John:    This is Episode Number 15 and in today's Podcast we're going to be talking about bridging domains or as they're sometimes referred to, traffic domains.  How you going Byron? Byron:    Yeah, good thanks John.  How are you going? John:    I'm well thanks. Byron:    I thought I'd offer an apology on this Podcast for anybody that's out there that's waiting anxiously for the Podcast Number 15 and wondering where it is and wondering why John's being so slack I'm going to take the blame, I'm going to step into the firing line here and say that it's been my fault that we've been a little bit delayed lately. John:    Well, we have had a lot of interference lately.  I mean, we've had a few fail to launch moments, failure to launch due to leaf blowers, chainsaws, lawn mowers, screaming children and birds that, for whatever reason, seem to sit right outside of my window here and chirp the minute I press record. Byron:    Some people might think that's a good thing to have ten birds hovering outside their window but in your case John I think you've attracted the wrong type. John:    So, yeah, but that's all good.  What's happening up at your end? Byron:    It's warming up my way, very warm. John:    It's always warm there. Byron:    For any of those listeners out there too, you know, in order to do this Podcast I've got to turn off my air conditioning and turn off my fan.  So by the end of it I'm just sitting here dripping with sweat as John sits in some nice cool air and environmental bliss. John:    It's interesting because I had – environmental bliss!  I had a listener ask recently, I guess he was under the assumption that we were both sitting in the same room, thankfully for me, no, but, yeah, you're actually, for anyone that's listening, you're up in Port Douglas which is, God knows, right at the tip of Northern Queensland. Byron:    Yep. John:    And did they actually even bother putting that on the map? Byron:    Well, you know, I grew up in (Tezi) so I'm kind of used to being left off the map but we're only on the map around the winter months down south and then everyone realizes that we are a place that they'd like to visit. John:    Yeah, then it's 48 degrees and everyone wants to get the hell out of there. Byron:    I thin

Transcription John:    Hey guys, welcome back to another episode of the Works Media Podcast.  I'm your host John Romaine and joining me is… Byron:    Byron Trzeciak. John:    This is Episode Number -- what Episode number are we up to?  Is this 13?  No, it's not, 14! Byron:    Fourteen I was going to say 12 so -- John:    I think you're about two weeks behind.  I think we're on 14 and in today's Podcast we're going to be talking about common frustrations for business owners when it comes to Web design. Byron:    Beautiful, it's a good topic.  Yeah, good mate, how are you? John:    Yeah, I'm good.  I want to just check the episode, no, we were right, Episode 14. Byron:    Wow. John:    Episode 14. Byron:    You get the prize this week, that was my one question for the Podcast and I said 12 so -- John:    12, we did 12 I October.  Oh God, at least someone's -- is anyone taking notes? Byron:    It's just that we're pumping out content so fast John that I just can't keep up. John:    You know when you're running down a staircase and you actually take more steps than there are stairs? Byron:    Absolutely, yeah. John:    That's what's happening here. Byron:    You're probably still running and I've probably tripped and face-planted halfway down I think so -- John:    I've done that on the way up plenty of times.  You know when you get to the top of a staircase and you take an extra step thinking there's another --   And that always happens when you're carrying like, you know, six dozen eggs. Byron:    Yeah, exactly. John:    Your mothers, your grandmothers, expensive chinaware. Byron:    Exactly. John:    Never happens any other time. Byron:    Your best corduroy shorts and Crocs, you know? John:    Oh God! Byron:    Instant tear in them. John:    You had to go there didn't you?  I'd like to cover just one episode without talking about underpants and rubber shoes. Byron:    Are you seeing any extra attention on your Web site from corduroy's and Crocs yet? John:    I don’t know but I'm sure we're going to -- I'll check Webmaster tools and my site will start performing for those terms you watch. Byron:    It's not negative SEO its negative keyword SEO. John:    Its blatant keyword spamming within our own Podcast; God. Byron:    Oh dear. John:    Well yeah, today I wanted to talk about something that I see quite often and this on

Transcription John:    Hey guys, welcome back to another episode of the Works Media Podcast, I'm your host John Romaine and joining me is… Byron:    Byron Trzeciak. John:    This is Episode Number 13 and in today's Podcast we'll be talking about how to preserver your rankings in Google when you go about either shifting hosts or upgrading your Web site.  How you going Byron? Byron:    Good John, how are you mate? John:    Good, back again for another exciting week. Byron:    Back again! John:    Another 40 minutes or so having to listen to me waffle on with nonsensical Internet marketing and SEO advice. Byron:    Well, you know, I'm still here so the – I must be a good listener or something. John:    Yeah. Byron:    Must be part of the induction program I recon, you sit someone down, let them listen to you and see if they're still awake. John:    Something like that.  Well you are still here and I'm glad you are man because… Byron:    I appreciate that. John:    It's a pleasure having you on board. Byron:    It's been quite exciting this week. John:    And you make me look good too so that was… Byron:    Absolutely yeah, oh, well I was listening to a few of the Podcasts and thought, wow, I really am a great wingman, I make you sound awesome week after week. John:    See rule number one in business, don’t ever hire anyone that's potentially smarter than you so you always look outstanding. Byron:    I don’t know what to say, I know that was a backhanded comment or complement there. John:    Don't take it personally. Byron:    No, no. John:    You'll have to excuse me, I just made a cupper so … Byron:    That's what we do these days. John:    Make a – grab a cupper, slip on your favorite socks, kick back and enjoy the show. Byron:    Exactly. John:    All right. Byron:    I think – sorry John.  I mean, this week I think we've had a bit of success, a few people saying that they like the show so kick it up, asking for questions and keep, hopefully, getting some feedback. John:    Yeah, I had some really positive feedback from a guy by the name of Paul from the United States.  I forgot to ask him exactly where he was from but it's always nice to know that people are listening in.  I try very hard with these Podcasts to just get straight to, you know, the stuff that matters I know we probably waffle on for a couple of minutes at the beg

Transcription John:    Hey guys, welcome back to another episode of the Works Media Podcast, I'm your host John Romaine and joining me is… Byron:    Byron Trzeciak. John:    This is Episode Number 12 and in today's Podcast we're talking about what's happening this week in SEO. Byron:    Fantastic, well welcome back John. John:    Thanks for having me, I feel like a guest on my own show with that introduction. Byron:    Yeah, I don’t know, well, I'm taking over so clearly the fans are screaming for my name. John:    Right, you're getting all of that social love, the Byron Trzeciak SEO Podcast show. Byron:    There you go.  If only I had that, that would be really good advertising for me. John:    Yeah, so how you been man, good? Byron:    Yeah, it's been a good week and it's been an interesting week in SEO. John:    It certainly has, yep, lot happening... Byron:    Definitely, yeah.  I mean, what type of movement and changes are you seeing this week? John:    Well, I think for anyone that's working in this space most of us already know but for business owners the big news this week has been the release of Penguin, well the update…  Yeah, Penguin 3.  And this is something that, you know, it's taken them just over a year to update Penguin and for business owners just to explain quickly what Penguin is, Penguin is an assessment of your link profile.  Chances are if you've got an unnatural link profile or an unbalanced link profile where you're pushing links with commercial terms it's likely that your site may have been penalized or it's not performing as well as it should be in the search results. So Penguin is just a filter that Google runs periodically to assess your link profile and determine the quality of it. Byron:    Yep.  And I think that's important, it's – we've spoken about it in previous Podcasts where Google tries to catch as many fish as they can into the one net and some people tend to think that the penalties are getting applied all the time so if nothing's happened then whatever they're doing is working but it run at certain periods so catch as many as you can and then get them out of the water. John:    Yeah, well that's the way in which I describe it.  You've got to think about Penguin especially like a big net and it makes more sense to run it periodically like they have been in order to try and catch more people that attempted to cheat the system as opposed to runni