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Omari Souza is a first-generation American of Jamaican descent, raised in the Bronx, NY. Before working at Texas State University, Omari gained work experience with companies such as VIBE magazine, Buffalo News, CBS Radio, and Case Western Reserve University. He received his BFA in Digital Media from Cleveland Institute of Art and his MFA in Design from Kent State University. Omari’s research explores the idea of perceptions, and how visual narratives influence culture, how we view ourselves and others around us.We discuss not only the shift in design education but also how he started the State of Black Design conference. He created a forum for black designers to discuss and share personal perspectives and is helping to forester communities that are satisfying the various needs of diversity within the industry.Get your notes app ready during this episode, there are people mentioned that you’ll want to check out on your own.————MentionsState of Black DesignThesis: Chasing VerticalMaurice CherryBekah MarcumTeresa MosesLauren WilliamsAntionette CarrolTerrance MolineJen White-Johnson————CreditsProduced by HearSay ProductionsIntro / Outro Music: The System Has Failed Us - The Passion HiFi————Like what you just heard? Support the process and rate us on Apple Podcasts :) About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.

Robin Landa is a Distinguished Professor at the Michael Graves College at Kean University. She has written twenty-three books about creativity, graphic design, advertising design, branding, and drawing, including Nimble: Thinking Creatively in The Digital Age, Graphic Design Solutions, 6th ed., Designing Brand Experiences, and Advertising by Design, 4th ed. She is now working on a new book aimed at business professionals for Routledge. And she is working on a book proposal with Rich Tu, VP of Design at MTV and Viacom.She is also a Co-Chair on the governance board of Design Incubation, a design research and practice organization.We chat about how she started her career as a writer—and what routines she has created to be "non-negotiable" to maintain her output. She also shares her passion for teaching and giving back to the next generation. I hope you can find something that works for you, enjoy!MentionsGraphic Design SolutionsMindTapStart with Why by Simon Sinek Don't Sweat the small stuff by Richard Carlson Follow Robin at Personal Website / Instagram / Facebook / Twitter————CreditsProduced by HearSay ProductionsIntro / Outro Music: The System Has Failed Us - The Passion HiFi————Like what you just heard? Support the process and rate us on Apple Podcasts :) About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.

Join AIGA Design + Business Conference chair and host of Works in Process podcast, George Garrastegui, Jr (he/him/his), as he speaks with Katwo + Nico Puertollano of Rezonate. George, Katwo + Nico discuss the importance of representation and language when building a project with clients.Katwo + Nico are speakers at the 2021 AIGA Design + Business Conference May 12–14, and her collaboration with AARP / Newt Day Better and their  A Living History of the LGBT Movement  will be featured at the virtual event.Register now with discount code AIGAFRIENDS20 and save $20 off any ticket price. About the AIGA Design + Business conference: https://lnkd.in/ezF8waH

Join AIGA Design + Business Conference chair and host of Works in Process podcast, George Garrastegui, Jr (he/him/his), as he speaks with Sophia Yeshi of Yeshi Designs. George and Sophia will discuss building a freelance business and the importance of having a creative community to support your creative career.Sophia Yeshi Is a speaker at the 2021 AIGA Design + Business Conference May 12–14, and her collaboration with Debut Capital will be featured at the virtual event.Register now with discount code AIGAFRIENDS20 and save $20 off any ticket price. About the AIGA Design + Business conference: https://lnkd.in/ezF8waH

That’s my guest Mike Nicholls, He is a creative director, brand strategist, publisher, visual designer, and illustrator. He’s been translating ideas into visionary creative solutions utilizing his over 20 years of design experience and natural talent. Mike is also the founder and creative director of Umber Publishing, an independent publishing house based in Oakland, CA. He visually designs and illustrates the perspective of the contributor, from curation - to content and final magazine design.We discuss the nuances of the Black and Brown reality and why a publishing platform such as a magazine allows the community to archive their own perspective.I hope you can appreciate the way we nerd out on typography, culture, and the return to a tactile design experience. Enjoy!MentionsUmber PublishingUmber MagazineToneSlumberFreakNikEmigreVibeThe SourceFollow Mike at Personal Website   / Instagram————CreditsProduced by HearSay ProductionsIntro / Outro Music: The System Has Failed Us - The Passion HiFi————Like what you just heard? Support the process and rate us on Apple Podcasts :) About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.Subscribe to Works in Process:Apple Podcast > http://wip.show/apple_podcastSpotify > http://wip.show/spotifyGoogle Podcast Music > http://wip.show/googleplayStitcher > http://wip.show/stitcherTuneIn > http://wip.show/tunein 

That’s my guest Teresa Moses, she is a design researcher, creative director, organizer, and educator based in Saint Paul, Minnesota. Teresa is a proud Black queer woman dedicated to the liberation of Black and brown people through art and design. Her work focuses on race, identity, and social justice. She advocates for positive change in her community using creativity as a tool of community activism.  Terresa is the Creative Director at  Blackbird Revolt, a social justice-based design studio and Assistant Professor of Graphic Design at the University of Minnesota’s  College of Design  (CDes) and the Director of its Design Justice Network.Her design research interests include; Project Naptural, which creates spaces to educate, connect, and empower Black women about their natural hair and self-identity, and Racism Untaught, a curriculum model that reveals ‘racialized’ design and helps students, educators, and organizations create anti-racist concepts through the design research process.She has so much on her plate, and we dig into it all to find out how she determined that social justice was her calling?Listen to my convo with Terri and learn how she manages to juggle it all.Enjoy!Mentions /LinksRacism UntaughtUmbraProject NapturalBlackbird RevoltEmory DouglasFollow Teresa at Personal Website   / Instagram————CreditsProduced by HearSay ProductionsIntro / Outro Music: The System Has Failed Us - The Passion HiFi————Like what you just heard? Support the process and rate us on Apple Podcasts :) About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.Subscribe to Works in Process:Apple Podcast > http://wip.show/apple_podcastSpotify > http://wip.show/spotifyGoogle Podcast Music > http://wip.show/googleplayStitcher > http://wip.show/stitcherTuneIn > http://wip.show/tunein

Our guest, Deon Mixon is a Designer, Educator, and Author from Detroit, Michigan. He's a graduate of West Michigan University and alumni of Cass Tech. Deon also wrote a series of books called The Lethal Creed Saga and is a brand identity designer at Gyro.Our conversation is focused on the fact that he is the creator of the world's first graphic design educational board game, Design Eye that was fully funded on Kickstarter. We focus on How board games are a great way to teach design to young creatives. How he conceived the idea and why having people of color exposed to creativity so important for the future of the profession.Enjoy!Mentions /LinksGyro - https://gyrocreative.com/Landor - https://landor.com/The Detroit Rise Flag - https://www.detroitriseflag.com/Design Eye - https://www.designeyegame.com/Follow Deon at Personal Website   / Instagram————CreditsProduced by HearSay ProductionsIntro / Outro Music: The System Has Failed Us - The Passion HiFi————Like what you just heard? Support the process and rate us on Apple Podcasts :) About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.Subscribe to Works in Process:Apple Podcast > http://wip.show/apple_podcastSpotify > http://wip.show/spotifyGoogle Podcast Music > http://wip.show/googleplayStitcher > http://wip.show/stitcherTuneIn > http://wip.show/tunein

Our guest, Jen White-Johnson a Designer, Photographer, Art Activist, and Art Educator. She teaches as an Assistant Professor of Visual Communication at Bowie State University (HBCU) where her work focuses on the intersection of content and caregiving with an emphasis on redesigning ableist visual culture. When her son was diagnosed as Autistic at age 2 she began to examine the absence of black disabled children in digital and literary media, this motivated the release of an advocacy photo zine entitled "KnoxRoxs." Dedicated to her Autistic son, the zine is a way to give visibility to children of color in the black Autistic community. Since its release, the zine has received national and international recognition, including features in AfroPunk, Today at Apple, and is permanently archived in Libraries at The Metropolitan Museum of Art and the National Museum of Women in the Arts. This year her activist work has been featured in the New York Times, Rolling Stone, Crip Camp, and she was recently selected as an honoree on the 2020 Diversability’s D-30 Disability Impact List.It’s for her advocacy and her artistic impact that I have on the podcast, and I hope you enjoy the candid nature in which we discuss her artistic voice and how visuals help advance the conversation around black and brown disabled voices.Mentions /LinksMusic, a film by SiaKnox Roxs: The ZineBlack Disabled Lives MatterMapping AccessBaltimore Creatives Acceleration NetworkBronxNetUninvisible PodcastKrip Hop nation Follow Jen atPersonal Website   /. Instagram  /. TwitterCreditsProduced by HearSay ProductionsIntro / Outro Music: The System Has Failed Us - The Passion HiFi————Like what you just heard? Support the process and rate us on Apple Podcasts :) About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.Subscribe to Works in Process:Apple Podcast > http://wip.show/apple_podcastSpotify > http://wip.show/spotifyGoogle Podcast Music > http://wip.show/googleplayStitcher > http://wip.show/stitcherTuneIn > http://wip.show/tunein

Don't get too comfortable."I kind of feel if I know how to do it, too well, then I'm not having fun— I'm more like executing. So the moment that you shut off and just start doing the same thing that you did for somebody else, or kind of project, again and again, you're kind of losing what makes it so special. So yeah, just get out there and do it!"MentionsSky Pie https://skypie.co/Make Love https://skypie.co/make-love-1Offf https://offf.barcelona/en/Sweet Lies https://skypie.co/sweetlies2Marion Favier https://marionfavier.com/NYCFotoWorks http://www.nycfotoworks.com/CreditsProduced by HearSay ProductionsIntro / Outro Music: “Gotta Get Up” courtesy of The Passion HiFi————Like what you just heard? Support the process and rate us on Apple Podcasts :) About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.Subscribe to Works in Process:Apple Podcast > http://wip.show/apple_podcastSpotify > http://wip.show/spotifyGoogle Podcast Music > http://wip.show/googleplayStitcher > http://wip.show/stitcherTuneIn > http://wip.show/tunein

"The capacity to read particularly is not just a nice to have. It's actually a moral imperative. If we want people to be good in the world, this is a huge issue, especially for designers, especially in the type world, especially right. If there's any, if we can say there's any moral claim of what's good for us, (as type designer) is people being able to read."In this episode, I speak with Thomas Jochin, founder, partner, adjunct lecturer, and practicing type designer. We chatted about how he was inspired by the power of the community to start a typographic meetup called Type Thursday. We also discuss his partnership with a fellow educator to tackle the daunting task of reading proficiency, and It has something to do with type.Hope you enjoy our in-depth conversation.People Mentioned:Jessica HischeJoshua DardenChristian Schwartz Chester JenkinsMatteo BolognaJeremy Mickelvllg.comBonnie Shaver-TroupDesign recharge, Diane GibbsDribbbleNadine Chahine -----Follow Work in Process on:Instagram, Twitter, and Facebook.Help support the process and rate us on Apple Podcasts :) About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.Subscribe to Works in Process:Apple Podcast > http://wip.show/apple_podcastSpotify > http://wip.show/spotifyGoogle Play Music > http://wip.show/googleplayStitcher > http://wip.show/stitcherTuneIn > http://wip.show/tuneinYoutube > http://wip.show/youtube

**"the sooner a designer can embrace the process, and if you can learn to work quickly, and in different ways, you can make a lot of different work in a fairly short time frame..." **—  Peter Ahlberg: Designer, Author, EducatorI talk to Peter Ahlberg, partner at Ahl & Co about creating his exhibition and book around the creative process. he mentions what it was like to talk to design icons and write a book from the perspective of someone who teaches and is a grad from the School of Visuals Arts in NYC. He mentions the ways and approaches that link the design process to that of drawing and mark-making. It was a fun conversation and learned how his book Please Make this look Nice sparked this very podcast. We discussed all of the iterations of his SVA Poster. Then, he also shares some critical insight into how designers should be working interdisciplinary.Hope you enjoy it.MentionsExperimental JetsetLubalin CenterSaul SteinbergBob GillMichael RockIvan ChermayeffDavid Foster Wallace - Brief Interview with hideous men.Stephen DoyleMilton GlaserRichard WildeEd FellaGail AndersonEd RuschaLawrence WeinerTom Waits -----From Peter:Within the last year, we started a book-making-specific company called Bound Book Advisory (boundbookadvisory.com). In addition to some background work we have done for different clients, since the start of the pandemic we have been quite busy working with makers, thinkers, and generally brilliant and inspired people who have something to say—develop, produce, and publish book projects outside of the typical avenues of book publishing. It has been super exciting and in the coming months we will be launching two notable books—one about natural dying and the other about an exquisitely beautiful collection of printed ephemera salvaged from NYC sidewalks over the last 20 years. We'd obviously love to hear from anyone who has a great book idea bouncing around but doesn't necessarily want to go through a publisher and wait two years for the book to come out.-----Follow Work in Process on:Instagram, Twitter, and Facebook.Help support the process and rate us on Apple Podcasts :) About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.Subscribe to Works in Process:Apple Podcast > http://wip.show/apple_podcastSpotify > http://wip.show/spotifyGoogle Play Music > http://wip.show/googleplayStitcher > http://wip.show/stitcherTuneIn > http://wip.show/tuneinYoutube > http://wip.show/youtube

“The ability to make something look finished, which I think is both a strength and a weakness ... because then you can make anything look good regardless of whether it makes sense or not. If you’re not doing things for the right reasons, with the right thinking behind it and you're just worried about how it looks on Behance, and how many likes it’s going to get you’re doing is wrong!” —  Armin Vit. Designer, Writer, My own intern.In this episode, I chat with the designer and writer Armin Vit. He is co-founder and one half to the dynamic duo the constitutes the design firm Under Consideration. I catch up with him today from his house in Bloomington Indiana where he and his wife Byrony focus on many extensions of there UC brand. They have written books and created a multitude of blogs that cover various aspects of design. And now run an annual conference called Brand New, which focuses on the showcase corporate and brand identity work. Most recently the have created an offshoot of that called First Rounds. This one-day event is a showcase of original presentations made to clients showing the initial design explorations phase— its what I’ll be talking to him extensively about. So now let’s get into a conversation with Armin and hear how it all started.Follow Work in Process on:Instagram, Twitter and Facebook.Help support the process and rate us on Apple Podcasts :) About the Works in Process Podcast:A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce.Subscribe to Works in Process:Apple Podcast > http://wip.show/apple_podcastSpotify > http://wip.show/spotifyGoogle Play Music > http://wip.show/googleplayStitcher > http://wip.show/stitcherTuneIn > http://wip.show/tuneinYoutube > http://wip.show/youtube

This Xtras is from my conversation with Dearest Creative. We go a little deeper of how they started their own company and some of the things they figured out along the way. Their dedication to the brand is what drives them and keeps them moving forward. So enjoy and just take a listen Xtras are mini-episodes that are unedited and uncut snippets of conversations I've had with my guests.

In this episode, I talk to the founders of Dearest Creative. Kori and Kerstin are Designers, Art Directors who started their creative studio after being in the corporate world for over 10 years. They focus on fashion, culture, and lifestyle, and their devotion to their clients is evident in the work they choose to produce. I met up with them in their studio in Brooklyn, NY to discuss how they transitioned from corporate life to entrepreneurial life, why they started their own company and what they want to focus on for the future dearest. It was a fun conversation and the first with two different guests. You can hear the synergy and passion about their brand throughout the episode, below are some of the links and mentions from episode nine. Visit the Works in Process website for more on this episode: http://wip.show/09 About the Works in Process Podcast: A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce. Help Support the Process. I'd like if you can share your creative process, notes and/or pic using #works_inprocess on Instagram. And, if you like this or some of the other episodes please leave us a rating, a review and subscribe to WiP. Official ways to subscribe to Works in Process: Apple Podcast > http://wip.show/apple_podcast Spotify > http://wip.show/spotify Google Play Music > http://wip.show/googleplay Stitcher > http://wip.show/stitcher TuneIn > http://wip.show/tunein Youtube > http://wip.show/youtube

In this Xtra, we listen to my episode 08 guest Fahamu's journey to becoming a Ph.D. and why this has always been something on his mind. Xtras are mini-episodes that are unedited and uncut snippets of conversations I've had with my guests. They are additional audio that never made it into the episode or we're just a little bit too long and were cut down for clarity. After re-listening, I created this format as a great way to share more quality guest insight.

In this episode, I finally catch up with longtime friend, Dr. Fahamu Pecou. Fahamu is an artist, scholar, and agitator whose work has been featured in galleries, museums in the backdrops of television shows. His early focus on “making Fahamu Pecou officially the shit” and the extensive series on black masculinity has propelled him to explore what it truly means to be black in America. We talked about his short stint back in New York after art school, then the need to go back to Atlanta and just want to paint, as well his campaign to become “the $h!t.” I learned how his creative skills progressed over the years, but also that he allowed mistakes to guide his discovery and produce new bodies of work. Then I found out why, after all of his success, he decided to go back to Emory University and get his Ph.D. What’s next for Fahamu: A look into what Public Scholarship means, bring work to the masses. And his latest show in Atlanta, Do Or Die: Affect Ritual Resistance is on view at the Carlos Museum of Art at Emory University through April 28, 2019. Links / Mentions Torkwase Tyson Michael Leo Owens Jelani Cobb Hank Willis Thomas Kehinde Wiley Hebru Brantley Where else to find Fahamu: Personal Website Instagram Twitter Visit the Works in Process website for more on this episode: http://wip.show/08 About the Works in Process Podcast: A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce. Help Support the Process. I'd like if you can share your creative process, notes and/or pic using #works_inprocess on Instagram. And, if you like this or some of the other episodes please leave us a rating, a review and subscribe to WiP. Official ways to subscribe to Works in Process: Apple Podcast > http://wip.show/apple_podcast Spotify > http://wip.show/spotify Google Play Music > http://wip.show/googleplay Stitcher > http://wip.show/stitcher TuneIn > http://wip.show/tunein Youtube > http://wip.show/youtube

"Being overconfident can do more hard than good— (especially) if you think that everything is going to be easy for you and you deserve everything right off the bat... people get into a lot of trouble and their growth gets stifled a little bit if they're not open to just toiling away in the dark for quite some time...” In this episode, I met up with Penguin Books, Mucca Design, and Fili Ltd. alum Nick Misani. Nick has been honing his typographic skills by designing decorative book covers and digging into the history books to learn more from historical references—this has led him to the successful side project called Fauxsacis. Our conversation went a bit long, but it was the first time meeting Nick. Not only did I want to hear more about the process of beginning a project like Fauxsaicas, but also I what he learn from working with Louise Fili. Even though Nick was getting over a cold, he shared some wisdom on why the limitations of his fake mosaics are rooted in tradition, why he decided to start this as an Instagram project, and what he has in store for the future. Look out USA, he's bringing workshops to a city near you :) Thanks again Nick for a great interview! Sorry my procrastination delayed the release of your episode and say hi to Cooper. (his dog) Fauxsaics is a series of travel-inspired, typographic mosaic illustrations—which has since been featured on a variety of design sites and blogs including the ADC/The One Club blog. DesignTAXI, Abduzeedo, and Designboom and now on WIP :) Links / Mentions Louise Fili Ltd. Mucca Design Penguin Books Typism SVA mosaic poster Tools & Technology Apple iPad Pro Apple Pencil Astro Pad Mosaic Terminology Opus musivum: Vermiculatum extends throughout the entire background. Opus classicum: When vermiculatum is combined with tessellatum or regulatum. Opus circumactum: Tesserae are laid in overlapping semicircles or fan shapes. Where else to find Nick: or Personal Website on Instagram on Facebook Visit the Works in Process website for more on this episode: http://wip.show/07 About the Works in Process Podcast: A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce. Help Support the Process. I'd like if you can share your creative process, notes and/or pic using #works_inprocess on Instagram. And, if you like this or some of the other episodes please leave us a rating, a review and subscribe to WiP. Official ways to subscribe to Works in Process: Apple Podcast > http://wip.show/apple_podcast Spotify > http://wip.show/spotify Google Play Music > http://wip.show/googleplay Stitcher > http://wip.show/stitcher TuneIn  > http://wip.show/tunein Youtube > http://wip.show/youtube

In this Xtra, I continue my conversation with my episode 06 guest: Michael Braley. We talk more openly about his graphic style and why he enjoys leading creative workshops. Enjoy this snippet...  Xtras are mini-episodes that are unedited and uncut snippets of conversations I've had with my guests. They are additional audio that never made it into the episode or we're just a little bit too long and were cut down for clarity. After re-listening, I created this format as a great way to share more quality guest insight.

"I think I've learned to go, OKAY it's fine to put this one (project) hold, maybe draw something else, maybe go for a walk, go for a drink ... I've learned to take it easier on myself and not put so much pressure to make it happen." — Justin Teodoro: Artist and Illustrator. This episode guest is Justin Teodoro an Artist and Illustrator works primarily in chronicling and drawing for fashion. He was a fashion designer who took a chance on himself and left the world fashion and shifted to better express himself as an observer of fashion and pop culture. In only about four years, since 2014,  Justin has amassed a following and network that has allowed him to work with such brand as Barneys, Kevyn Aucoin, Reebok, and Black Body. But regardless of the client or scale, Justin strives to always make an impact with his work. His dedication to his craft is based on one truth, make it look good! Thanks Justin, we all need a network like yours and put ourselves out there!:) Mentions / Links  Dries van Noten Vintage Lord & Taylor Ads Kevyn Aucoin Keith Harring Cecil Beaton Project / Works Martone Cycling How I'd Dress if I were a Girl Barney's Japan Black Body Brand Assembly Resources / Tools Tombow Markers Faber Castle Markers Sharpies China Marker Where else to find Justin: on Instagram on Twitter or Personal Website Visit the Works in Process website for more on this episode: http://wip.show/episode/wip-05-justin-teodoro/ About the Works in Process podcast: A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce. Help Support the Process. I'd like if you can share your creative process, notes and/or pic using #works_inprocess on Instagram. And, if you like this or some of the other episodes please leave us a rating, a review and subscribe to WiP. Official ways to subscribe to Works in Process: Apple Podcast > http://ukr8.us/wip_ApplePodcast Google Play Music > http://ukr8.us/wip_GooglePlay Stitcher > http://ukr8.us/wip_Stitcher TuneIn > http://ukr8.us/wip_Tunein Youtube > http://ukr8.us/wip_youtube

David Soto: graphic designer for fashion and a letterer. In this episode, I talk to a long time friend, who has created quite a following for himself on Instagram. David continues to connect with his 20k+ followers by establishing an open dialogue with like-minded type aficionados. "Instagram … that's basically my second portfolio. I have gotten more work using my Instagram page that with my regular portfolio. It's because I am able to share my process."artist… and, no one can take that away from you." — David Soto, I get the inside scoop on what self-propelled him to dig back in and re educate himself on the ins-and outs of custom lettering. He discusses the frustration of searching for the “right” typeface to now being able to create what is in his sketch book exactly. He also finds ways to keep client relationships open and intact while not overextend himself. But some of the most valuable advice Davis shares is about building his brand and the role of consistency: Be consistent in what you post. Be consistent in when you post. Be consistent in how you engage with your audience. And above all, don't force it, be authentic — building a brand, like good design— takes time.   SHOWNOTES / LINKS  AIGA/NY Mentoring program @aka.dope Jessica Hische - Daily Drop Cap Microsoft Outlook Instagram 30 #hashtags limit Apple Pencil iPad Pro Adobe sketch Where else to find David: on Instagram on Facebook on LinkedIn   Visit the Works in Process website for more on this episode: http://wip.show/episode/wip-04-david-soto About the Works in Process Podcast: A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce. Help Support the Process. I'd like if you can share your creative process, notes and/or pic using #works_inprocess on Instagram. And, if you like this or some of the other episodes please leave us a rating, a review and subscribe to WiP. Offical ways to subscribe to Works in Process: Apple Podcast > http://ukr8.us/wip_ApplePodcast Google Play Music > http://ukr8.us/wip_GooglePlay Stitcher > http://ukr8.us/wip_Stitcher TuneIn > http://ukr8.us/wip_Tunein Youtube > http://ukr8.us/wip_youtube