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Work Less, Earn More
36 minutes | Jun 21, 2021
EP 74: How to Become (or Hire!) an OBM with Sarah Noked
Despite my best intentions, the day-to-day operations of my business don’t always come naturally to me. Back when I was a solo-preneur, there were days when I was full of ideas and passionate about pursuing them. On those days, daily operations seemed less important than making big, important moves to grow my business. Then on the days when I wasn’t even feeling very motivated or excited about my big ideas, boring day-to-day tasks were the last thing I wanted to do. Long story short, the housekeeping just wasn’t getting done. While I was struggling with balancing the day-to-day with my big ideas, I read Rocket Fuel by Gino Wickman and Mark C Winters. They identify two kinds of leaders: Visionaries and Integrators. Visionaries are the big picture, big ideas people. Integrators are the ones who make sure it actually happens, holding projects and teams together through big projects. Realizing that I’m wired for the big picture and not so much the daily nitty-gritty also made me realize exactly the kind of person I needed to partner with to move my business forward. I got lucky and found the perfect person in Cortni Loveridge, and she’s enabled us to do so much. But how do you find the Integrator to your Visionary? Or if you’re an Integrator, how do you use those skills and find your Visionary partner? Today’s guest expert is Sarah Noked, certified Online Business Manager (OBM) trainer. Sarah teaches people how to become OBMs, who are essentially Integrators, trained to manage the operations of online businesses remotely. Sarah will be sharing with us all about how to decide whether you should become an OBM or hire an OBM to work for you. Listen to the full episode to hear: How to know when and if your business is ready for an OBM Why Virtual Assistant and OBM are not the same role Personality types and traits that make great OBMs What you need to get started as an OBM How to find and hire an OBM for your business, and what you need to do to prepare Learn more about Sarah Noked: SarahNoked.com Instagram: @sarahnoked Facebook: @sarahnoked Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch! Resources: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, Gino Wickman and Mark C Winters OBM Starter Kit Standard Operating Procedure Templates
29 minutes | Jun 14, 2021
$0 to $1M: S1E3 - Making the First $1K in Sales
This is the story of how I successfully launched a profitable product online. But this story was preceded by almost 3 years of trying unsuccessfully to launch an online business, and before that, about 7 years of trying to figure out what I even wanted to start. I was 6 months into my YouTube journey, and my channel had grown to about 15,000 subscribers. I was earning just enough from ad revenue and freelancing that I'd been able to finally quit my day-job. Though, to be honest, we were still barely scraping by and mostly living off of savings. The time had come to try to launch a digital product to — hopefully! — create a stream of passive income. The only problem? I'd already tried to launch three digital products, and none of them had been successful. In Episode 2, I talked about the mistakes I made trying to do a big launch of a project I didn’t know if people even wanted. So what did I do differently that finally moved the needle and started generating sales? Listen to the full episode to hear: Why choosing to offer the workshop at a low price eliminated a key variable, but why it’s a choice to be used strategically and sparingly How using the same format with different topics clarified what people were interested in learning about How those quick and dirty live workshops became valuable assets Why focusing on the process instead of a sales goal can be the mindset shift you need Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch! Get on the waitlist for VALIDATE
38 minutes | Jun 7, 2021
$0 to $1M: S1E2 - Avoid These Launch Mistakes
Not. One. Single. Sale. After spending almost two months creating an online course, writing launch emails, and even putting together a webinar, I ended up making ZERO sales. So what happened? In episode two of $0 to $1M, I'll be sharing my mistakes so that YOU can avoid them with your next launch and get much better results than I did. It was 2016 and I was ready to launch my online business. I had finally discovered what I was most passionate about—what I really wanted to "be when I grew up"–and I was ready to step into this new career. Over the previous several months, I'd built a list of 1,000 subscribers for another business venture, and now that I'd started my digital marketing business list, that was quickly growing as well. I wanted to turn my knowledge into a source of income, and creating an online course about list-building seemed like a great way to do that. So, I planned, recorded and edited video lessons, created worksheets, wrote launch emails, planned a webinar. I was putting everything I'd learned over the past 2 years about digital marketing into practice! Problematic symptoms started showing up early, but I had a lot of faith in the process. I was holding out hope for the promised six-figure launch! 14 people signed up for my webinar. None of them showed up. Needless to say, I didn't make many sales. In fact, by the end of the whole "launch," not a single person had purchased What went wrong? Listen to the full episode to hear: Why you have to know that people want your product and why they want it–you have to validate it Three essential puzzle pieces you need to sell products and how to balance them The launch math you need to know on sales tactics and conversion rates Mindset adjustments and tips to take failure out of your launch Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch! Get on the waitlist for VALIDATE
42 minutes | May 31, 2021
$0 to $1M: S1E1 - Finding Your Focus
I expected that growing my business would be a lot of hard work, tough decisions, and at least a few late nights. But what has surprised me the most is what a journey of personal growth it's turned out to be. In fact, I'd go as far as saying that the lessons I've learned from my entrepreneurial failures have been as valuable as the rewards I've received from the successes. And in this new series, $0 to $1M, I'm sharing those lessons with YOU. This first season of three episodes focuses on lessons I learned while struggling to earn my first $1,000. It took me over three years to earn that first thousand dollars. Partly getting momentum from $0 is tough and partly, well, I did everything wrong. But, like I said, every mistake I made taught me something, and made me a better, more successful entrepreneur today. I'm what people like to call a "multi-passionate entrepreneur." Which is a cute way of saying: I have way too many ideas and I'm not very good at sticking to any of them. But entrepreneurship is a long game; building a business takes continued effort, consistency, and patience. So how did I find a way to settle down and focus on one thing? In this episode, I'm sharing the story of how I went from a wannabe with a bad case of "entrepreneurial ADD" to a successful, focused business owner. My hope is that, by sharing my story, you'll find some inspiration and ideas for how you might be able to overcome this challenge yourself — whether to make that initial decision to choose your niche and decide what business to start, OR to refine your business to focus more on one area of specialty. Listen to the full episode to hear: Why it is okay to quit when something is truly no longer working for you How the freedom to explore any topic, with the structure of committing to a regular posting schedule allowed her to find her focus naturally Why you should invest energy before money Concrete action steps for when you’re struggling with too many options or ideas Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
48 minutes | May 24, 2021
EP 73: The Social Sales Strategy with Jessica Stansberry
If you’re not playing the game, you’re not going to win the game. Experimenting with new platforms, new tools and new strategies is part of the game, but throwing content at a wall like spaghetti isn’t playing the game to win. A winning social sales strategy takes commitment and consistency. Approaching your social sales strategy like a science experiment might sound complicated, but it doesn’t have to be. You just have to know what your basic hypothesis is so you can analyze the metrics when you’re done. I am joined today by Jessica Stansberry. Jessica is a longtime friend and powerhouse content creator. Jessica is the owner and founder of Hey Jessica LLC. She helps rockstar entrepreneurs and content creators use video and content creation to grow their brand and show up as an expert. She throws down booty-kicking advice on her weekly podcast, Hey Jessica Radio, on her YouTube channel, and blog and shows up every day on Instagram to make sure the tips never stop coming. I'm super excited to have her on the show to share some of those tips with us and give us some behind the scenes, insider info on her social media strategy. Listen to the full episode to hear: How Jessica structures her various content platforms and social media in her funnel, and why Why you should repurpose topics, but not content across platforms Why Jessica committed to using Reels on Instagram as part of her discoverability strategy, and how she uses other Instagram tools to nurture new follows How she mixes planned content with off-the-cuff observations, and where those posts go Learn more about Jessica Stansberry: Hey Jessica Facebook: @heyjessicallc Instagram: @jessicastansberry Hey Jessica Podcast Jessica on YouTube Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
44 minutes | May 17, 2021
EP 72: How to Be the Go-To Brand in Your Industry with Hillary Weiss
Does your brand express your point of view? Or does it just tell people what you do? If you want to position yourself as the go-to person in your industry–to become a brand people look up to, that they know, like and trust–you have to know what makes you different from everyone else doing the exact same thing you do. Your personality, your skills, your history, your world view, those are the things that no one else has that will make you the person everyone suggests when someone needs to hire in your industry. Today, I’m talking to Hillary Weiss about what it takes to go from thinking there’s not much special about how you do things, to building your brand on your unique approach. Hillary Weiss is the creative director, positioning coach, and founder of Statement Piece Studios. She's also the cohost of the cult favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW). Hillary has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people. Listen to the full episode to hear: Why your business and your brand are not the same thing Why starting with “nah” can unleash creative energy that refines your point of view and leads to perfect fit clients How getting vulnerable will make your positioning stronger Five practical steps to begin refining and building your unique position Learn more about Hillary Weiss: HillaryWeiss.com Instagram: @hcweiss Twitter: @hcweiss Hillary and Margo Yell at Websites Statement Piece Framework Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
37 minutes | May 10, 2021
EP 71: 5 Powerful Email Campaigns Online Businesses Should Have
Set them up once and let them work for you. To be able to work less and earn more, you have to figure out how to leverage your time–how to do things once that have an ongoing impact. Sounds like passive income, right? It is. A work-less, earn-more business is one that creates not only ACTIVE income, but passive income as well. With an online business, without the demands of brick and mortar, you can set up systems to increase your income without having to increase your hours. How? Making more money and scaling your company largely depend on your marketing efforts. Those are the systems designed to attract leads and convert them into paying customers. Those are the systems that generate sales. While marketing platforms and strategies are as diverse as the businesses that use them, email can be one of the most effective ways of taking people from not knowing your company to becoming full-fledged, enthusiastic customers. In today's episode, we'll be discussing five of the most powerful email marketing sequences to use to increase sales for your online business. Listen to the full episode to hear: The five functions an automated email sequence can accomplish for your business Using sequence triggers effectively to reach leads at different points in the sales process Why you should clean your list, when to do it, and how to use tidying up to re-engage subscribers Why you should keep segments simple, if you use them at all Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch! Resources: Work Less, Earn More Episode 67: How to Write and Email Welcome Sequence Work Less, Earn More Episode 69: STOP! Don't Automate Another Thing Until You Listen To This ConvertKit
28 minutes | May 3, 2021
EP 70: Instagram Results: How Long Does It Actually Take with Jasmine Star
How much time do you spend on Instagram? How much work does it take to really get results? I see the appeal of Instagram. And I see when I do get involved and spend time on, how much engagement I can create. I love how it allows me to talk to my audience and really start to create conversations, but it’s hard to fit into my limited schedule. Today, I’m asking Jasmine Star how much time she really spends on Instagram and other social media platforms, why it’s worth it to her, and what are her secrets for making the biggest impact in a relatively limited amount of time. Jasmine Star is a photographer and business strategist who dropped out of law school and became an internationally recognized creative entrepreneur. She is the founder and CEO of Social Curator and host of the Jasmine Star Show. Jasmine empowers entrepreneurs to build their brand, market on social media and use it to create a life that they love. She’s been featured in Forbes Entrepreneur and Inc. Magazine. Listen to the full episode to hear: How batching content helps Jasmine use multiple social platforms effectively to spread brand awareness Why you should treat your social posts like a physical storefront and greet your customers Where she sees the future of monetization for creators on social platforms Why the most important thing is still to do what you can, how you can Learn more about Jasmine Star: JasmineStar.com Social Curator The Jasmine Star Show Instagram: @jasminestar @socialcurator Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
32 minutes | Apr 26, 2021
EP 69: STOP! Don't Automate Another Thing Until You Listen To This
Automation saves time, and can help you earn more, but it can also cost you money. In this amazing digital age we live in, most of us are aware that we can have machines, computers, and software programs do a lot of work for us. And for entrepreneurs, who are trying to build successful businesses, that “free” labor is pretty appealing. So, we automate. We look for things that can be done the same way each and every time, and we set up a machine system to do those tasks for us. But sometimes, the soul of the process is lost when we attempt to create an automated process. What happens when we lose the human touch? What gets missed when we trade intentional, strategic decision-making and communication for automated processes? Today, I’ll be talking about the pitfalls of automating too soon and of automating too many of your processes. You’ll hear about the mistakes I made early on in my business and about processes that seem ripe for automation, and what can go wrong when you do it too soon. Listen to the full episode to hear: Conversion statistics that will make you think twice about automating your sales process Why content creation, audience interaction and customer service are key to supporting your dedicated sales process What tasks you should automate before you even think about sales automation How thoughtful delegation can be automation with a human touch Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
46 minutes | Apr 19, 2021
EP 68: Social Media Marketing in Just a Few Hours a Week with Strategist, Andréa Jones
Confession: Lately, I’ve been feeling BUSY. Not exactly on-brand, right? After all, I’ve built my business on the platform of working LESS -- 20 hours per week or less, to be exact. Now, don’t get me wrong… I’m still on that track. Not that I can really take credit for that; between 4 kids, homeschooling, housekeeping, a little (tiny) bit of exercise, and just trying to keep everyone fed… I never have more than about 4 hours a day to work. But that doesn’t stop me from writing a longer to-do list. And then having an anxiety attack because I’m feeling overwhelmed and behind. #yesimhumantoo I’ve been taking steps to improve this situation -- starting with just getting real with myself about how much time I actually have available to work each day, and ruthlessly chopping down my to-do list to fit. But with a marketing-centric, digital content business like I run, there’s only so much I can delegate, outsource, and automate. At the end of the day, it’s my face on everything and I have to show up to talk to the camera, record the courses, and write the words. So, when Andréa Jones was suggested as a potential guest on the show, I jumped at the chance to talk to her! Andréa is a social media strategist who specializes in how to get results with less effort – girl after my own heart! – and the host of the Savvy Social Podcast. I invited her onto the show because, not only is she an expert at using social media strategies to grow online business and impact the world, but she does so with a focus on simple strategies that give the biggest results with the least effort She has some really counter-intuitive strategies… including posting LESS for more impact. Listen to the full episode to hear: What's the first thing an online business owner should consider when it comes to creating a simple, yet effective social media strategy The best tips for creating a social media strategy that gets the biggest "bang for your buck" Some common roadblocks to creating share-worthy social media content And what to do if you truly don't enjoy creating content for social media (but you know you need to in order to grow your business). Learn more about Andréa Jones: OnlineDrea Savvy Social Podcast Instagram @onlinedrea Facebook @onlinedrea Twitter @onlinedrea Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
42 minutes | Apr 12, 2021
EP 67: How to Write an Email Welcome Sequence
I don't think I was 5 minutes into learning about online business before I started hearing how important it was to "grow your list." It seemed like everyone was talking about how important it was to collect email addresses, and how valuable of an asset a big list is. So, naturally, I got to work. Only to find out how difficult it is to "grow your list." After I'd signed up my husband, school friends, and a few random people I'd met in FB groups, I hit a wall. It was literal years before I started seeing real progress. And you know what made this even more frustrating? The people who DID join my list didn't buy anything. So there I was, working my tail off to try to "grow my list," spending real money on my email marketing software, and not seeing any real returns. What was I doing wrong?? Almost everything, it turned out. And, starting with the very first thing: the first impression people got after signing up for my newsletter. In today's episode, I'll be explaining how YOU can write an email welcome sequence that will make a great first impression, start building a strong relationship with your new subscribers, and lead them to purchase your product. Listen to the full episode to hear: How to create an email welcome sequence — a series of emails that gets sent to each new subscriber right after they sign up The basic schedule to use for these emails What to say in each of these emails And answers to some common questions about email welcome sequences Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
49 minutes | Apr 5, 2021
EP 66: Be YOU + Be POPULAR? (with Margo Aaron)
Do you follow anyone online who seems to be 100% unashamedly THEMSELF and everyone seems to love them? It kinda makes you wonder (or at least, it makes me wonder): is this person just unusually charismatic -- and they know it -- or can anyone be that attractive if they’re that confident? Margo Aaron falls into this category for me. I stumbled upon her work about a year ago and felt like everything she wrote hit a chord with my soul. Needless to say, I subscribed immediately. And have read nearly everything she’s sent me since. Now, I’ve got some questions for Margo. Like… Does she somehow know that what she’s writing will hit home? Is she really as “authentic” as she seems? …or is it all a carefully planned marketing effort? What’s her best advice for being “yourself” and also writing words that other people will love? (And for all of us entrepreneurs… words that sell our products?) Basically, what I want to know is: how can we both be ourselves AND be popular? If that’s possible, then today we’re going to find out, because I convinced Margo to come on the podcast and let me interrogate interview her. Listen to the full episode to hear: Why the best copy doesn't come from your imagination, it comes from talking to people How Margo uses boundaries to show up authentically as herself in EVERYTHING she does Why marketing and selling is simply the art and science of getting people to care How Margo uses data to draw conclusions about what she should create Margo’s best advice if you don't have an audience to listen to Learn more about Margo Aaron: www.margocarroll.com Follow Margo on Instagram Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch! Episode Mentions David Ogilvy
34 minutes | Mar 29, 2021
EP 65: Exactly What to Work on to Move Your Business Forward to the Next Stage of Growth with Michelle Warner
What’s the best thing for you to work on right now to move your business forward? Well, to answer that question, start with this one: What stage of growth is your business in? Raised eyebrow emoji Confused? You’re not alone. Quite possibly, you don’t know, because… nobody told you what your options are. Nobody broke down the stages of growth and gave you the big-picture for building a successful business. Not your fault at all, but worth changing! Understanding where your business is in its growth makes it easy to know what your top priority (AKA the work that will actually move the needle) should be. This week, on the podcast, I interviewed business designer Michelle Warner. Michelle has an MBA from a top business school, and years of practical experience working with small business owners to strategically grow their companies. In the episode, Michelle walks us through the 5 stages of small business growth (don’t worry, they’re easily understandable!), how to know which one YOU are in right now, and what that means you should focus on to GROW fast and strong. She also shares exactly what you need to do to move forward to the next stage from where you’re at right now. Fist pump emoji If you want to get clarity on exactly what you should be working on right now to build your business, then this episode is a must-listen. This interview is an eye-opener for sure. Don’t miss it! Listen to the full episode to hear: How to figure out what you should work on next that will make the biggest impact on your business The five stages of growth in business and how to define them What stage the most significant part of initial product development happens How to know when you’re ready to move out of one stage and into the next When you might need to go back a stage (and what to look for) Learn more about Michelle Warner: themichellewarner.com Instagram @michelle.warner Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
47 minutes | Mar 22, 2021
EP 64: Do You Need a Brand Story? (with Dallin Nead)
It's tough to explain something if you don't really understand it yourself. I'm sure you wouldn't try to teach someone how to rewire their computer, bake the perfect soufflé, or correctly identify a genuine Picasso... unless you happen to have the necessary knowledge. :) But that doesn't seem to stop anyone from trying to explain why someone should purchase a particular product... even if they have no idea why. Who are these people? Entrepreneurs like us! We have great ideas and products that we want to share with the world. So... we ask people to buy them and try to explain reasons they should. But, too often, those reasons seriously miss the mark. How can we solve this problem? How can we explain our product in a way that makes sense and helps people understand what it can do for them? That’s what you’ll learn from today’s podcast! My guest this week is Dallin Nead, a visionary marketer, brand builder, and messaging expert who has taught thousands how to grow their businesses using the Content Supply™ method. And now, he's sharing that method with us. In the episode, you'll learn how to create a simple brand story that helps people understand exactly WHY they should buy your product. And that's the #1 thing that will increase your sales. Listen to the full episode to hear: What exactly a brand story is and why we need one How a brand story helps us market our businesses A simple way to create a brand message that you can use no matter who you’re talking to (and why starting with the end in mind is key) Learn more about Dallin Nead: contentsupply.com Follow Dallin on Instagram Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
41 minutes | Mar 15, 2021
EP 63: Get VISIBLE and Grow Your Brand Online
“This is it. I’ve figured it out. I know exactly what I need to do now,” I told my husband one day in the fall of 2016. I’d just returned from a women’s business conference in San Diego. It was the first “big” event I’d attended, and I’d learned a lot. Including, as it happened, the “missing piece” I needed to finally start making money with my online business. My puzzle seemed so complete, in fact, that for the next few weeks I struggled to feel motivated to work on my business at all. There was no more mystery to it. No more curiosity driving me forward. Once I got over that, though, I took my business from earning $0 to over $10K/month in just 18 months. Sometimes there really are secrets to success… In this week’s podcast episode, I teach YOU this missing puzzle piece: what it was, why it mattered so much, and how I found and fitted it into my business puzzle to get the results I did. If you’re wondering why you’re struggling to grow and get the results you’re looking for, this episode is for you. Hope this lesson has as much impact on YOU as it did on me a few years ago. <3 Listen to the full episode to hear: How I started working 20 hours a week and making next to money at all to making $10K every MONTH Why getting visible to your target audience will dictate where and what platforms you should show up on Why YouTube was my key to getting visible—BUT there are plenty of other ways for YOU to get visible with your audience like using Pinterest Why Pinterest is one of the ways you can get visibility that has the least barriers to entry How podcasts play a huge role in visibility and growing your audience Resources mentioned in this episode: EP 47: Demystifying SEO with Kim Herrington Learn more about Gillian: YouTube Growth Workshop Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
42 minutes | Mar 8, 2021
EP 62: Instagram Secrets to ATTRACT & ENGAGE with Kat Gaskin
If you’re trying to grow your audience on social media, then you KNOW that there’s one thing that matters more than just about anything else… Engagement. It doesn’t matter what platform you’re on, the algorithm cares about the same thing: how much people engage -- or don’t -- with your content. More engagement means people are paying more attention to your posts (good!) and the algorithm rewards that with more reach (good as well!). And that then results in more followers. The GOOD news is that more people see your “best” posts. The BAD news is… even if you’re sharing something valuable, important, and potentially impactful… if people don’t actively engage then your results will be lackluster (to put it gently). Engagement. It’s the name of the game. The big question is… how do you get more of it?? Well, that’s where my friend Kat Gaskin comes in. She’s known around the internet as “The Content Planner,” because that’s what she helps entrepreneurs do: plan their social media content. But when I reached out to her about coming on the podcast, there was something a little different I wanted to talk to her about: HOW has she built such an incredibly engaged community of raving fans?? ‘Cause Kat doesn’t just have followers on Instagram. Nope. Her audience is full of the hard-core, ride-or-die type. And I wanted to know how she’d done it. You’re welcome. ;) Listen to the full episode to hear: How Kat developed an irresistible physical product and personal brand on Instagram—with 52K followers and counting Why Kat recommends picking only two social media platforms and her hashtag strategy for getting content in front of different audiences The struggles Kat went through with content planning—and why she developed the Content Planner to make it 100% easier to create content Why focusing on who her customer is becoming rather than focusing just on solving a problem creates an amazingly engaged fan base The four recurring content pillars that Kat uses to engage her Instagram followers (and teaches to all her students) Learn more about Kat Gaskin: thecontentplanner.com @katgaskin on Instagram @katgaskin on Twitter the salty pineapple shop Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
26 minutes | Mar 1, 2021
EP 61: What Should YOUR Next Step Be?
First off, isn’t it so cool that we live at a time when information is so readily available? The answer is out there to any question you might have… and it’s probably even just a Google search away! But with more content created every day than you could ever possibly consume, this abundance of information can also be… overwhelming. Information overload is real. And it can really hold you back. You’re trying to build your business, but there are millions of articles, podcasts, and courses all giving you different [conflicting!] advice. How can you possibly decide which advice to take or what’s your best next step? If you’ve ever struggled with this, I can relate. And… I can also help. Turns out, there’s a framework for exactly this. A simple, 2-step process for figuring exactly which aspect of your business you should work on next in order to reach the next level of growth… and I’m going to walk you through everything in this episode. Listen to the full episode to hear: I walk you through the exact process of this helpful process so that you can figure out exactly what’s the weakest area of your business and decide what your next step should be How to use what you learned from the framework to be able to use your time and use your resources as efficiently as possible and make the biggest progress and reach the biggest results with your business Identifying where you’re struggling the most—or your weakest link—and what to do about it Learn more about Gillian: Free Validate Checklist Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
30 minutes | Feb 22, 2021
EP 60: Easy Bookkeeping Practices to Set You Up for Longterm Success with Mark Butler
One of the toughest parts about being “young and broke” is not having the money to do some of the responsible things you know you should be doing. Stuff like: buying (and eating) healthy food regular maintenance on your car extra insurance regular dental exams hiring a bookkeeper for your business I hope you’re in a place right now where you can afford most of these things... because I know how tough it is to do without them. Both because they’re helpful basics, but also because you know you should be doing them, and it’s stressful to be “letting things slide” -- even when you don’t have much choice. But if your business is still in its infancy, you might still be cutting a few corners, sticking to a tight budget, and DIY’ing, well… everything. Kudos to you. Seriously. The early stages of building a business are tough, but if you can stick them out (and I know you can!!) they will eventually be worth it. But what’s to be done in the meantime?? Especially when it comes to managing your finances, you can’t just ignore that aspect of your biz until you’re earning enough to hire a pro. Because let’s face it… if you do that, you might never get to that point at all. Fortunately, you have options. On this week’s podcast episode, I interview Mark Butler, CPA and the founder of Let’s Do the Books, a bookkeeping service for brand new companies. In the episode, Mark shares exactly how to DIY your bookkeeping -- and how to do it right. So that when you eventually are ready to work with a pro, you’ll be PROUD to show them your books and there won’t be any awkward conversations. Listen to the full episode to hear: The biggest mistake new business owners make with their business finances Mark’s advice for opening your FIRST business checking account How to set up a SUPER simple spreadsheet to track income and expenses in your business The basics of bookkeeping and accounting that EVERY entrepreneur should understand—especially when you’re in a growth phase The difference between the business profit and the money you take from the business to pay yourself (and how it impacts your books) Learn more about Mark Butler: letsdothebooks.com @letsdothebooks Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
40 minutes | Feb 15, 2021
EP 59: Your First 1,000 YouTube Subscribers: Case Study Interview with Marissa Romero
One of the toughest parts of building a successful YouTube channel is just getting your first 1,000 subscribers. Once you hit that coveted 4-figure mark, the algorithm takes over and (as long as you keep posting consistently...) practically grows your channel for you. But how can you get those first thousand?? Everyone does it slightly differently, but hearing their stories can help you figure out the best path for YOU. On today's podcast episode, I'm interviewing YouTube creator Marissa Romero, who's successfully grown a channel of 120,000+ subscribers in a competitive niche. We'll talk a little about the strategies she's using to grow it these days... but we're going to focus mostly on how she got started. After you listen, I'm sure Marissa would appreciate hearing what you got out of the episode! You can reach out to her @marissaeromero on Instagram. Listen to the full episode to hear: What Marissa did to get her FIRST 1,000 subs The mistakes Marissa made when she was first getting started with YouTube The role really good keywords and affiliate links were to getting consistent traffic in the beginning-and what she's focusing on now with over 150K subscribers Why using the algorithm to your advantage right away is ESSENTIAL to growth Why Marissa has prioritized her thumbnail strategy (and how overall channel branding makes a HUGE difference) Learn more about Marissa Romero: marissaromero.com Connect with Marissa on Instagram Marissa's YouTube channel Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
33 minutes | Feb 8, 2021
EP 58: How to TEST Your Business Idea
As you’re likely aware, we’re currently in the process of guiding a group of 130 students through the VALIDATE accelerator program, helping them figure out whether or not there’s demand for their business ideas. I shared a lot last month about why this process is so essential--including the fact that it protects you from possibly wasting countless hours (even years) of your life on an idea that never pans out. I’ve seen one (or 100…) too many entrepreneurs wind up feeling like failures because they can’t turn their business idea into a success -- when, in reality, they aren’t the problem at all -- they’re just trying to build the wrong business. What makes it even worse is that this problem is 100% avoidable. I know not everyone was able to participate as a student in VALIDATE, so today on the podcast I’m doing something very special: offering a crash course on how to do the validation process for yourself! If you’re a DIY’er then you’ll love this episode. Not only is it the “do it yourself” guide to testing your biz idea, but it’s also going to ensure that all your future business DIY projects have much greater chances of being successful! Listen to the full episode to hear: The biggest mistake most people who want to become entrepreneurs make The 6 steps to validate your business idea Why you need to figure out if people actually WANT what you’re trying to sell… and why you need PROOF The difference between a business and a business idea Learn more about Gillian: Free Validate Checklist Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch!
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