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RocketToTheStars.com's Wade Sutton chats with me about social media, websites, and capturing email leads for your band. One of the big mistakes we see bands make is how they interpret their numbers on social media, and how most bands get those numbers totally wrong. Even to the point of buying those likes and follows in order to look impressive. This is a huge mistake, and we discuss this topic and many others for truly getting your fans to hear what you have to say, get sales and show attendance, and not be a spammy musician.

Billy shares his wisdom on band merchandise. An independent musician as well as music marketer, Billy knows how to sell merch. As a self-sufficient musician, you NEED to know how to sell merch! Sometimes, that's the only money you will make from a show. Hidden gem in the show: Billy sold a shirt to Pantera's Dimebag Darrell who, then, wore it on stage. How cool is that?

Deborah Henson-Conant shares how she became a full time musician and transformed her instrument to match her stage personality. Deborah got her start only knowing a couple of songs on the harp. Being thrown into it, she had to learn how to improv just to keep her new gig! From these humble beginnings, Deborah has worked her way up to touring with Steve Vai and performing with jazz symphonies. All the while, she has transformed the stationary harp into something like the modern electric guitar.