Event Management Re-Invented with Faye Alexander
Faye Alexander is the Director of three UK based international events management companies, Alexander Events and KES. This year, in the space of a few weeks Faye went from sitting in a pitch in London, looking like they had won bids for events booking in England, Wales, China and America scheduling them through to 2021, to almost losing the business entirely. Once it became glaringly obvious that in person events were not happening this year, Faye had no choice but to pivot into the online space. The challenge was that recreating a 450 delegate conference with 12 rooms, filled with 3 days of key note speakers, break out networking rooms and round table events, just couldn’t be done on the standard online platforms that had burst into the market throughout 2020. So, she had to create, design, test and launch their own. This is her story...