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Women With Balls...In the Air with Casey DeStefano
29 minutes | May 2, 2017
#50 How to Face Your Fears
Today we talk about my 3 point strategy on how to wage a war on fear. * Know thy enemy and its secret weapon, the dreaded comfort zone. * Know thyself and your secret weapon, your passion. * Attack your fear with self discipline. We talk about: The 3 Zone Theory: Comfort Zone, Learning Zone and High Anxiety Zone. How the word "No" builds character. How Failure is a good thing. Not caring about what others think. How to slide outside your comfort zone, not jump. If you haven’t already done so, check out this podcast episode on "How to Face Your Fears," and receive compassionate advice and actionable tips on how to make your business grow!
12 minutes | Feb 28, 2017
#49 Qualify Your Clients
Clients are essential to the endurance of any business. The more clients you have, the better it is for business. Right? Not always. That may work if you lived in a perfect world, but in reality, you will come across some clients that are just tough to deal with and not a good fit for you or your business. When businesses choose the right clients, their organizations become productive, efficient, and focused. And they also end up treating clients like partners, which only serves to boost each other’s businesses even more. On today's podcast, we discuss how to qualify your next client. We discussed: 1) How understanding your own criteria first is important 2) Asking the right questions can make all the difference 3) Trusting your instincts If you haven’t already, check out this podcast episode where we give you actionable advice on how to qualify your clients so that you can really enjoy your business.
31 minutes | Feb 21, 2017
#48 Baby-Proof Your Business with Arianna Taboada
Today we speak with Arianna Taboada who is a maternal health consultant who works with experienced entrepreneurs who are becoming first-time mothers, helping them customize their maternity leave plan and return to work. She is deeply committed to providing on-going, multi-faceted support that meets the professional, physical, mental, social, and emotional needs of entrepreneurs as they baby-proof their business and navigate new motherhood. We discussed: 1) The top 3 tips for baby-proofing your business while you are newly pregnant or planning on starting a family 2)The best ways for you to build [business and personal] support networks when you find out you are pregnant 3) What every pregnant entrepreneur should know about how having a baby will affect their business If you haven’t already, check out this podcast episode where we give you actionable advice on how to navigate the biggest transition of your life.
32 minutes | Feb 14, 2017
#47 Relationships, Referrals & Revenue with Rosanna Imbriano
Rosanna Imbriano, owner of R.I. Consulting of Cedar Grove, New Jersey, is a marketing strategist and consultant who empowers her clients to grow their businesses through nontraditional marketing methods. In addition to her consultancy, she speaks to companies and nonprofits about strategic marketing campaigns and the benefits of growing their businesses through developing these strategic alliances. She is a marketing visionary and has worked in strategic marketing and public relations ever since she opened her own health spa at the start of her career in her 20′s. I brought Rosanna on the show today, not only because of her great body of work but because of the assistance she gives other women in business. Rosanna is the State President of the most powerful long-standing woman's organization in New Jersey…New Jersey Association of Women Business Owners. Rosanna is a team player who is rocking it with her leadership, innovation and just plain getting back to basics attitude. Please take in the value as I discuss with Rosanna, motherhood, making it big, and her passion in leading women to better their business- self. We discussed: The meaning behind relationships, referrals and revenue Not being so hard on yourself The importance of having a strong support system What it's like to be the President of a large organization If you haven’t already, check out this podcast episode where we give you actionable advice on how to become the President of your organization.
14 minutes | Feb 7, 2017
#46 How to Follow Up After a Networking Event
You’ve attended a networking event. Now what? You have a purse full of business cards and no clue what to do with them. Business cards have no value if you don’t use them, so let’s learn from a 22-year-old millennial wiz kid who schooled this mama on how to maximize the initial interaction we had on the first meet up. A networking event is just the starting point for starting a new professional relationship — your follow-up is the key to making it real. And since the ball starts rolling as soon as you meet, it's best to start at step 1 within 24 hours. Check out how a 22-year-old taught me a thing or two about the art of the follow-up. I talked about: Sending a quick email Valuing someone's time Reciprocity - Give first expect nothing in return Timing is everything If you haven’t already, check out this podcast episode where we give you action advice on how to follow-up after a networking event.
39 minutes | Jan 31, 2017
#45 How to Create a Powerful Brand Through Public Speaking
Hello my sisters. Here we are again talking about issues that are important to make your business and or career a great success. Today I'm speaking with Carol Cox. Based on her 15 years of business, marketing, and presentation experience, Carol created SpeakingYourBrand.com to help purpose-driven women entrepreneurs and leaders excavate their stories, define their core message, and create a breakthrough brand and signature talk that grows their business and their influence. Carol is oozing with great tips on how to get you ready for your next big speech. Check out how Carol helped me get my feet on the ground and take my biz to a whole other level! We discussed: How to create a message that will best resonate with the audiences you want to reach How to improve your presentation to make it more persuasive and engaging How to get the most out of every speaking engagement If you haven’t already, check out this podcast episode where we give you action advice on how to learn to create a powerful brand through public speaking.
48 minutes | Jan 24, 2017
#44 How to Define Your Own Success
Caroline Greene is a recovering lawyer, chronic overachiever and passionate truth-teller who loves helping women build whole lives that truly matter to them. Before she became a life and business coach, she was a stay-at-home mom of my two beautiful girls. And before that, she was a big-law litigator and former prosecutor. Needless to say, as a graduate of Yale University and the University of Virginia School of Law, she meant it when she said," I know what it feels like to get stuck into someone else’s definition of success." Most of her life was spent doing the next “right” thing. But then she hit a point when “right” wasn’t enough anymore. Caroline wanted more. Not more money or more fame or more prestige. But that intangible more. More joy. More laughter. More connection. More meaning. And She's been working on building a life that truly matters to her ever since. Today's show we will learn how to keep going, keep learning and keep facing our fears with humility, compassion, and curiosity. On this podcast, we are going to redefine success in the way that’s right for us. We discussed: Having a "Top Card" priority and serving it well Disconnecting from external sources of success and reaching from within Sell first then build Outsourcing at home If you haven’t already, check out this podcast episode where we give you action advice on how to learn to have a healthy mindset around success!
38 minutes | Jan 17, 2017
#43 Teach Your Kids to be Rich
In today's podcast, financial expert Hilary Hendershott equips parents to teach their children how to win with money. Starting with the basics such as vocabulary, mind set, working, spending, saving, then moving into more challenging issues like avoiding student loan debt, and paying cash for college. What we covered: What is a healthy dialogue to have with children when you don't want to buy them something in the toy store? How your 7-year old can learn about money Student loan debt, and how to avoid it If you haven’t already, check out this podcast episode where we give you action advice on how to learn to have a healthy mindset around money!
18 minutes | Jan 10, 2017
#42 Work S.M.A.R.T.E.R. not Harder
What Does S.M.A.R.T.E.R. really mean? SMARTER is an acronym that you can use to guide your goal setting.To make sure your goals are clear and reachable, each one should be: * Specific * Meaningful * Achievable * Relevant * Time bound * Evaluated * Reviewed Perhaps you've always dreamed of traveling around the world, but it's never happened. Maybe you tell yourself it's because you don't have the time or the money, and you'll think about it next year. Try setting SMARTER goals to help make your travel plans specific, measurable, achievable, relevant, and time bound. You might find that the real reason you haven't traveled is because your plans have been too vague or unrealistic. Think about how you can adjust your vision and rephrase it as a SMARTER goal, so that you can make your dream come true. Listen to today's show on how you can create clear, attainable and meaningful goals, and develop the motivation, action plan, and support needed to achieve them.
14 minutes | Jan 3, 2017
#41 Learn How to Wake Up Earlier. A Proven Method to Change Your Life.
Let’s commiserate. Don’t you HATE waking up early in the morning? And don’t ya hate those people that wake up at the crack of dawn? Those jogging overachievers who make 7 figure salaries & always seem to have a smile or their face? Well, let’s face it, they know the secret. They are members of the club. The Five Club. Yep, 5am baby. Membership has its benefits. These folks know the feeling of arriving at work & having the whole peaceful place to themselves. They rarely encounter traffic. They watch the sun rise. They wake to birds chirping. And every day they give themselves the most important gift on earth. The gift of time. Do you wanna be a member of the Five Club? Listen to this week's podcast. It will change your life for the better! I wish I knew this years ago... The direct benefits I have received from getting up earlier: I'm healthier from having the time to workout daily My body is more in tune with the earth’s circadian rhythms which offers more restorative sleep My business is even more successful than I could have hoped for I am able to spend meaningful uninterrupted time with my children I have gained even more self esteem. I’m way more energized & productive I’m proof that the stats are true...Various studies show that morning peeps exhibit major success character traits like optimism, being agreeable, satisfaction and conscientiousness. If you haven’t already, check out this podcast episode where we give you actionable tips and compassionate advice on how to wake up earlier and give yourself the gift of time.
19 minutes | Dec 27, 2016
#40 Casey's Top 10 Books of 2016
Are you looking to improve yourself...all the time? I am. I listen to audible and all sorts of podcasts every minute I get. Today we talk about books...These books have been recommended a ton of times. The information they discuss, the ideas they throw out there, and the principles they cover are uber important to understand if you want to see your business grow and your time be your own. Am I asking you to agree with them on every level? Nope. But, they have helped many to great success. So take a listen and see if there is one or two that might fit you! First the honorable mentions then the Top 10! The Magnolia Story By Chip and Joanna Gaines Smart Money Smart Kids by Dave Ramsey and Rachel Cruze The Lean Start Up by Eric Ries Casey's Top Ten books of 2016 #1 The Secrets to the Millionaire Mind by T. Harv Eker Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Hardcover – February 15, 2005 Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? The shocking answer is: None of the above! In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. #2 Think and grow Rich by Napoleon Hill This is Napoleon Hill's definitive landmark book (revised and updated for the 21st century) on how to unleash your full potential and achieve guaranteed success in life and work, by following the principles outlined in this book. This book will also teach you how-to conquer many common fears, such as Poverty, Ill Health, Criticism, Loss of Love and Death. "Think and Grow Rich," indispensable reading for personal achievement. #3 Accounting for the Numberphobic: A Survival Guide for Small Business Owners by Dawn Fotopulos Why do so many business owners dread looking at the numbers? They make excuses...They don't have time...That's what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they are--and they need to take control. As a small-business owner, financial statements are your most important tools--and if you don't know how to read them and understand their implications, you cannot possibly steer your business successfully. Accounting for the Numberphobic demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions. #4 The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Hardcover – December 15, 2009 The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content. Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. #5 The Compound effect by Darren Hardy No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. Darren Hardy, publisher of Success Magazine, presents The Compound Effect, a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. #6 Big Magic By Elizabeth Gilbert Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy. #7 Authority By Nathan Barry Become an Expert, Build a Following, and Gain Financial Independence Hardcover – June 17, 2014 THE IDEA THAT AUTHORS CANNOT MAKE MONEY IS 100% FALSE. And no, you do not have to be famous or have a huge online following In less than one calendar year, Nathan Barry made over $250,000 by independently publishing three books he wrote himself. Making money from book sales is wonderful but it is just the beginning. Getting a raise, landing a new job, and gaining new clients are all direct results of writing and publishing a book. #8 Influence by Robert B Cialdini -The Psychology of Persuasion, Revised Edition Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. If you are a woman mom—— #9 Essentialism: The Disciplined Pursuit of Less Hardcover – April 15, 2014 Have you ever felt the urge to declutter your work life? Do you often find yourself stretched too thin? Do you simultaneously feel overworked and underutilized? Are you frequently busy but not productive? Do you feel like your time is constantly being hijacked by other people’s agendas? If you answered yes to any of these, the way out is the Way of the Essentialist. The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. #10 Lean In: Women, Work, and the Will to Lead Hardcover – Deckle Edge, March 11, 2013- Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women’s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential. Sandberg is the chief operating officer of Facebook and is ranked on Fortune’s list of the 50 Most Powerful Women in Business and as one of Time’s 100 Most Influential People in the World. In 2010, she gave an electrifying TEDTalk in which she described how women unintentionally hold themselves back in their careers. Her talk, which became a phenomenon and has been viewed more than two million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto.
36 minutes | Dec 20, 2016
#39 Make My World a Healthier Place
Today I interview two really innovative women in the health industry Nutritionists Debbie Peterson- Wendy Bright-Fallen of NourishCoaches.com. This team does things differently. they see people as individuals and don't believe in the one size fits all mentality or the mentality of one little quick pill will solve all your preambles in a minute. Wendy and Debbie see food as medicine and nourishment and believe food should be delicious and enjoyable And real whole food is the foundation of their philosophy. And it’s NOT about deprivation, shame, or guilt. Their mission is to make the world a healthy place through their Five Pillars of Health: Nutrition, Movement, Sleep, Stress Management and Community. And they wrote this wonderful community cookbook with amazing healthy and fun recipes called Nourish: A Community Supported Cookbook. Here's what we talked about: 1. Tips on the 5 pillars of health 2. The importance of whole foods and ingredients 3. Knowing your negative health patterns 4. How health affects your presence in the world If you haven’t already done so, check out this podcast episode and improve your health with the Nourish Coaches.
40 minutes | Dec 13, 2016
#38 The Woman Behind Window Works
LuAnn Nigara is an award-winning window treatment authority, author, host of one of the most popular podcasts for the design industry, she hosts a weekly 60-minute podcast, ‘A Well-Designed Business.’and overall business dynamo. Based in Livingston, New Jersey, LuAnn got her start in 1982 when she, her husband and cousin purchased a franchise of the Florida-based window treatment company, Window Works. With LuAnn at the helm of sales, they quickly expanded from New Jersey to serving the entire metro area from Philadelphia to Connecticut, and became the leading showroom in gross sales of the more than 120 Window Works stores around the country. Listen in as LuAnn gives us extraordinary business and parenting tips to live by. You won't want to miss this fun conversation! Here's what we talked about: 1. Confidence begets action 2. Work hard and prosper 3. Know what you can handle 4. Parenting tips on how to get your kids to talk to you 5. System and processes for success If you haven’t already done so, check out this podcast episode and learn from all the life experiences LuAnn has to share with you!
20 minutes | Dec 6, 2016
#37 5 Ways to Make Finding a Husband a Business Venture
Recently the conversation has come up quite often about finding a husband. Friends, colleagues and single associates alike are talking about it. So this podcast was inspired by a few conversations I have had of late. This show is a bit different, because I am by no means an expert in the field of dating , love or relationships. This is a "suggestion" show of how to find your mate. This is how I did, and we are still going strong 12 years later. This is also a shout out to all my single women out there. You are strong, beautiful and worthy of only the best. Keep at it! Love you girls! Here's what we talked about: 1. Strategize every step of the way 2. Research what you want and don't want 3. Always put your best self forward 4. Tell everyone you know about your mission 5. Slow down & measure the processes and results If you haven’t already done so, check out this podcast episode and get yourself a man (if you want one)!
40 minutes | Nov 29, 2016
#36 Mom Inventors Make it Big
As moms of young kids, we're always looking for better solutions to common problems. A few summers back, 2 moms were swimming with their daughters and realized what a pain it was to remove a wet one-piece bathing suit during those diaper changes or "I've gotta go!" moments. It was even harder to get the wet bathing suit back on. They knew there must be an easier way, but after months of researching, they couldn't find one. So we decided to create their own "better way." They set out to evolve the one-piece bathing suit into a suit that could open and close with ease. They worked tirelessly cutting up old bathing suits, sewing them back together, creating their own patterns, and ultimately perfecting our product. In late 2014, FASTEN™ was created. As parents, we never settle for anything less than the best for our children. And when they couldn't find the best, they created it. They are passionate about their swimwear, and hope you will be too. Here's what we talked about: 1. Never giving up on your idea 2. Never taking no for an answer 3. Working with other mothers makes life easier 4. When it's time to get a lawyer If you haven’t already done so, check out this podcast episode with the Fasten Moms, as they share their story of success! Links: Fastenswim.com https://www.facebook.com/fastenswim/
25 minutes | Nov 22, 2016
#35 What is My Comfort Zone?
"If you know the enemy and know yourself, you need not fear the result of a hundred battles." The Art of War by Sun Zoo Today is an important subject because, if we understand it, we will know how to control its power, and use it to our advantage. We are going to talk about the enemy of everyone on this planet. The rock that blocks the road to success. The thing that stops everyone in their tracks...Our Comfort Zone. This nasty little comfort zone is responsible for so much stagnation in this world. Could you imagine if the Wright brothers didn't jump out of their comfort zone? Thank goodness they did. Listen to today's episode and you will learn how to "slide" outside of your own comfort zone. Here's what we talked about: 1. The science of your comfort zone. 2. Our neurophysiological system is rigged. 3. Your "Optimal Anxiety Zone," (the learning zone) is where you should spend most of your time. 4. How to turn your "Optimal Anxiety Zone" into a muscle. 5. How to strategically challenge yourself to slip and slide outside your comfort zone. If you haven’t already done so, check out this podcast episode where I give you compassionate advice and actionable tips on how to leave your comfort zone behind!
41 minutes | Nov 15, 2016
#34 Your Financial Time is Now
Today we are talking money. YOUR money. How to keep it, invest it and save it. Today's guest is Hilary Hendershott. Hilary Hendershott Financial is a financial coaching firm that provides live trainings, virtual programs, and one-on-one advising. Hilary shows women how to transform their money mindsets, shift their money habits, and build wealth so they can enjoy financial freedom. In today's podcast, Hillary proved to me that she is a financial planner who speaks our language to empower us women to make smart, safe and proactive financial moves. We covered so much info regarding spending habits, how to be successful with our money and how to invest. It was mind blowing. If you want to take one step closer to financial freedom, this is the podcast episode for you. Here's what we talked about: 1. The bad financial advice women should stop taking 2. Ways women can become better investors 3. Our own personal money beliefs 4. Why you’re not thriving financially If you haven’t already done so, check out this podcast episode with Hilary Hendershott, as she gives you compassionate advice and actionable tips on how to make your wallet grow! Links: Hilary's Website: hilaryhendershott.com
21 minutes | Nov 8, 2016
#33 Exercise Your Right to Vote with Carol Cox
Today I talk with political analysist, Carol Cox. She has appeared regularly on Orlando-area TV news, including WESH-2, Fox 35, and Local 6’s “FlashPoint”, as a political analyst. Carol holds a Master’s degree from Emory University and she graduated Phi Beta Kappa from the University of Florida with a Bachelor’s degree. Carol talks about not taking for granted the right to vote and the importance of getting out there and making change. Links: Twitter: @CarolMorganCox
47 minutes | Nov 1, 2016
#32 Knowing Yourself with Puja Madan
Today I interview Puja Madan the creator of WildRadiantWoman.com . She is the secret weapon to hundreds of heart-and-spirit-centered women entrepreneurs who enjoy flexibility and freedom in their business. As a leadership coach she teaches a unique system of profitable productivity. Puja combines practical business building techniques with eastern spiritual wisdom that gives mission-driven women both roots and wings to take their business to the next level. She talks about knowing how to balance your practical logical thinking side with your knowing, feeling, intuitive one. On her website she has a passage...Imagine knowing every moment and every day - who you are, where you are going and why you are here. Imagine knowing you… Pretty powerful stuff. So in this podcast we are going to find out how to work, play and thrive in your businesses without compromising on your health, relationships or peace of mind. If you haven’t already done so, check out this podcast episode on "Knowing Yourself with Puja Madan," and receive compassionate advice and actionable tips on how to make your life a great place to live!
19 minutes | Oct 25, 2016
#31 7 Time Saving Tips for Video
Today we talk about how to free up time in your business so you can make creating videos a #1 priority in your marketing strategy. And then I go deeper and share with you 6 more video tips on how creating video for your brand isn't as time-consuming as you may think. First, here are 50 ways to free up time for whatever it is you think is important for you to do in your biz.... 1. Set Goals 2. Create a Plan 3. Prioritize by Importance. 4. Prioritize by Urgency 5. Break Down Large Tasks 6. Be Realistic 7. Track Your Time 8. Set Deadlines 9. Keep One Eye on the Clock 10. Set Reminders 11. Schedule Breaks 12. Schedule Time for Email and Social Media 13. Use a Central Social Media Management System 14. Avoid Distractions 15. Stick to One Task at a Time 16. Batch Tasks 17. Incentivize Tasks 18. Focus on Results 19. Don’t Stress Over Unimportant Details 20. Create Good Habits 21. Eliminate the Non-Essential 22. Use Email Filters and Archives 23. Limit Meetings 24. Hire a Virtual Assistant 25. Utilize a Project Management Platform 26. Keep Projects in One Place 27. Avoid Rush Hour 28. Have Virtual Meetings 29. Automate Payroll 30. Take Notes 31. Take Advantage of Technology 32. Don’t Get Carried Away 33. Delegate 34. Invest in Accounting Software 35. Keep an Organized Workspace 36. Back Up Your Files 37. Keep Templates for Commonly-Used Forms 38. Utilize keyboard Shortcuts 39. Automate Expenses 40. Use a Cloud-Based Calendar 41. Have a Collaboration System 42. Say “No” 43. Make the Most of Down Time 44. Clean Up Old Files 45. Use Mobile Apps 46. Know Your Habits 47. Shorten Your Workday 48. Leave Room for the Unexpected 49. Have Quiet Hours 50. Don’t Over-Schedule If you implement even just a few of the time saving tips listed above, you will start to notice a difference in your workday and your productivity – and you may even notice that you have a little more free time. A little more time for Video marketing that is that can all be created in a small amount of time with these tips... Tip #1 The Shorter the Better The less you say, the more likely people are to remember. Video is an overview or a hook to get people to take the next step. Did you know that after After 7 seconds people been to fade. If you are doing a promo or commercial. Never over 60 seconds. I like 30 even better. The shorter the video is, the less time it takes to complete every other aspect of the whole entire process is. Writing, filming, editing, less graphics etc. Tip #2 Focus on 4 simple things: - The problem - The solution - How it works - A call to action Tip #3 Do a shot list to organize your shots/thoughts before you roll the camera. Tip #4 Your video doesn't have to be a big production. Remember you are not competing with HBO. It's engaging and personal and from the heart. Authenticity at it's best. Just be you, in your clothes, in a comfortable setting. And just get your point across. Tip #5 Use equipment that you are comfortable with. An iPhone is fine! Use a soft light in your home. Make sure your sound is clear and go! Tip #6 Batch the process. If you have 3 videos to create, do it all at the same time. Or parts of the process at the same time. For example, write all the scripts in one sitting. Shoot all the videos in one morning. Keep it together and your work flow will be efficient. Tip #7 Recap on the 50 tips! Find solutions in your business to free up time....or take something out of your schedule that isn't as effective for scaling your business and insert video marketing. FYI-I have these tips on a nice little infographic with all the notes and details for you... just go to caseydestefano.com/7VideoTips and will be sent to your inbox asap! If you haven’t already done so, check out this podcast episode on "7 Time Saving Tips for Video", and receive compassionate advice and actionable tips on how to make your business grow!
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