Listen Now

See omnystudio.com/listener for privacy information.

Traci explains and discusses the 6 steps that your company should revolve around. She also explains why they’re so important to have within your company in order to be able to make it successful. KEY TAKEAWAYS Really understand your client’s problems. This is really the core of your whole company because this is what makes your business up. What pain is that pain causing your potential and current clients? Understanding this is going to enable you to communicate it to your clients effectively as well as giving you a greater understanding of your clients yourself. How does that pain make them act out? This will help you gain knowledge on how this problem is making them feel which you can then understand their emotions that are involved with this issue. Understand where that problem is going to take them. Where will the problem end up? Let them know of the worst case scenario so they understand that if they don’t get help they are aware of how they could end up. What’s the solution that you’re providing? How can you help them stop with the pain they’re feeling towards this problem that they’re having? What triumph will they get from you solving their problem? Let them know the best case scenario once their problem is solved and how great it will make them feel and be. These will all help with your marketing and sales. Concentrate the majority on step one because this is the core and foundation. Of course there will be more things along side but these are the core steps that should be followed.   BEST MOMENTS ‘Follow the pain cycle all the way through to the worst scenario’ ‘You can follow this system for all of your marketing messages’ VALUABLE RESOURCES ABOUT THE GUEST Simon Clements is the Creative Director at SC23 Creative Ltd, a creative agency producing branding, print and digital solutions to different industries. He has over 15 years of helping businesses abroad and locally. Simon’s LinkedIn: https://www.linkedin.com/in/simon-clements-43354443 ABOUT THE HOST Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur. On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls. “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”  –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal! CONTACT METHOD Links to relevant socials, websites, etc. Facebook: https://www.facebook.com/TraciCornelius22 Facebook: https://www.facebook.com/WomenRockinBusiness Instagram: https://www.instagram.com/TraciCornelius Instagram: https://www.instagram.com/WomenRockinBusiness Official website: https://tracicornelius.com See omnystudio.com/listener for privacy information.

In today's episode, Traci discusses your ‘why’. What are the key thoughts that go through the head of many 'wanna be' & 'would-be' business owners;   I just want to be home with my family This dead-end job is going nowhere I can’t wait to get away from this awful job I am tired of working all hours and every holiday I know I am worth more than this   Whilst these thoughts are great at motivating you to start; they’re not great at inspiring you to grow and improve. They won’t inspire you to increase your skills and make your business thrive. To do that, you have to identify the real ‘why’ behind what you do.   KEY TAKEAWAYS There are a number of different ‘Why’s’; Passionate Why’s. Some business owners are passionate about a subject; whilst others are passionate about markets. With a true passion for your field, it can be a really strong motivator.  Whichever passion-based type business owner you are, learning to harness that passion will really help to take your business to the next level   Financial Why’s. Maybe you want to retire at 40 and travel the globe, love fast cars and dream of exotic vehicles. Whatever your big dream; you knew you’d never make it whilst putting in time at the day job. The truth is, there’s nothing wrong with wanting financial fulfilment. Money is a necessary tool; the more we have, the easier life is and it is nothing to be ashamed of.   Philanthropic Why’s. Plenty of online business start with the intention of finding a way to give more and give back. If you have a heart for a cause; a philanthropic Why might be the driving force that takes your business to the next level. If money were no object, what would you do?   ABOUT THE HOST  Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.  Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.  On a professional level, she runs many businesses.  On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.     “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”   I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”   –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!     CONTACT METHOD  Facebook: https://www.facebook.com/TraciCornelius22  Facebook: https://www.facebook.com/WomenRockinBusiness  Instagram: https://www.instagram.com/TraciCornelius  Instagram: https://www.instagram.com/WomenRockinBusiness    Official website: https://tracicornelius.com    See omnystudio.com/listener for privacy information.

How negative self talk can destroy your financial future   I’ve never been good with money I hate budgets I’ll never be a six-figure earner My market won’t pay premium prices.   If you have ever said these statements (in thought or out loud) then you are engaging in a damaging habit known as ‘negative self-talk’.   Listen in to todays short about how these lies (yes, they are lies!) you may be telling yourself are self-fulfilling and holding you back.   “What you visualise and believe is really what comes true…” -Traci Cornelius   Traci covers the ‘inner critic’ and how to combat it. Get in touch with your thoughts and comments and don’t forget to like and subscribe to the podcast!   ABOUT THE HOST  Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.  Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.  On a professional level, she runs many businesses.  On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.     “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”   I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”   –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!     CONTACT METHOD  Facebook: https://www.facebook.com/TraciCornelius22  Facebook: https://www.facebook.com/WomenRockinBusiness  Instagram: https://www.instagram.com/TraciCornelius  Instagram: https://www.instagram.com/WomenRockinBusiness    Official website: https://tracicornelius.com  See omnystudio.com/listener for privacy information.

Self Sabotaging Behaviours; Procrastination will cost you. In today's episode, Traci quickly covers one of the biggest speed bumps in day-to-day and long term business; procrastination. How about seeing things through? Half-finished projects, abandoned tasks? Traci says you need to understand when (and why) you may be indulging in self-sabotage. Learn & recognise and face your fears… then do the work anyway! Listen in and get in touch with Traci; Let us hear your comments and feedback on the episode (and podcast as a whole!).   ABOUT THE HOST  Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.  Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.  On a professional level, she runs many businesses.  On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.     “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”   I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”   –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!     CONTACT METHOD  Facebook: https://www.facebook.com/TraciCornelius22  Facebook: https://www.facebook.com/WomenRockinBusiness  Instagram: https://www.instagram.com/TraciCornelius  Instagram: https://www.instagram.com/WomenRockinBusiness    Official website: https://tracicornelius.com  See omnystudio.com/listener for privacy information.

Traci Gets it! She sees it all the time; The solo-preneur who does it all themself. Traci was also in this position, so listen in to this episode quickly for something you need to hear. The feeling and sense of pride from doing it all yourself comes with a toll of burnout and frustration. Some solo-preneurs are letting a scarcity mindset prevent them from taking steps and making the investments that will have a massive impact on their business. And maybe you are too. Here are the 3 things you MUST consider to avoid this; 1. Outsourcing- is it too expensive? Or is it actually a cost-saving exercise in delegating your own time. 2.Automation- Too many entrepreneurs fail to recognise the benefits of true automation. Stop ‘making do’ with a pieced-together system, you’re spending money and time when you could be updating your tools and systems to save you time, which will save you money. 3.Coaching- There will come a time when your growth will flatline, this is the time to invest in coaching. Even coaches have coaches!   ABOUT THE HOST  Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.  Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.  On a professional level, she runs many businesses.  On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.     “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”   I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”   –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!     CONTACT METHOD  Facebook: https://www.facebook.com/TraciCornelius22  Facebook: https://www.facebook.com/WomenRockinBusiness  Instagram: https://www.instagram.com/TraciCornelius  Instagram: https://www.instagram.com/WomenRockinBusiness    Official website: https://tracicornelius.com  See omnystudio.com/listener for privacy information.

Can you really have it all? Relationships, health, money? Most people focus on one area at the expense of another. Throughout 2020, I’m setting a ‘have it all' challenge, aiming to improve on all these areas simultaneously. I’d love for you to join me on this journey, so we can all support each other through social media ABOUT THE HOST  Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.  Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.  On a professional level, she runs many businesses.  On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.     “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”   I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”   –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!     CONTACT METHOD  Facebook: https://www.facebook.com/TraciCornelius22  Facebook: https://www.facebook.com/WomenRockinBusiness  Instagram: https://www.instagram.com/TraciCornelius  Instagram: https://www.instagram.com/WomenRockinBusiness    Official website: https://tracicornelius.com  See omnystudio.com/listener for privacy information.

We are fast approaching 2020! As we approach the new year, we get to thinking what goals for 2020 could we, and should we, set? Then comes the inevitable January Flux of entrepreneurs, mentors, coaches or EVERYBODY for that matter asking you and telling you what your new years resolutions should be. If you are doing this in January, you are doing it too late. You need to start Now! Join Traci and the rest of the community at the 'Grow Your Business Success' Facebook Group, as within that we are all doing the 'best year ever!' Listen in to today's episode to fully appreciate the benefits of starting now, and not in January, on your Best Year Ever!   ABOUT THE HOST  Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.  Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.  On a professional level, she runs many businesses.  On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.     “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”   I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”   –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!     CONTACT METHOD  Facebook: https://www.facebook.com/TraciCornelius22  Facebook: https://www.facebook.com/WomenRockinBusiness  Instagram: https://www.instagram.com/TraciCornelius  Instagram: https://www.instagram.com/WomenRockinBusiness    Official website: https://tracicornelius.com  See omnystudio.com/listener for privacy information.

Traci is in conversation with fellow entrepreneur and business coach Anna Parker-Naples, a best-selling author  who has the number 3 I Tunes entrepreneur podcast with ‘Entrepreneurs Get Visible’   As a business coach, she helps creatives to get visible so they have more impact and are able to move forward towards success understanding how, why and where to get visible.  Her story is a powerful one, 3 years ago, Anna was standing on the red carpet in Hollywood because she had  completely transformed her life after being told  she should not expect to walk again as a result of a condition she developed during pregnancy.  ‘I was trained in NLP but I knew that I had more to give, I had risen to the top of my profession but I had taken an incredible journey to get there and my success was very much down to the strategy I used’ find out more about Anna’s journey and achievements in this inspiring podcast episode.     KEY TAKEAWAYS  10 years ago, I was told to not expect to walk again as a result of a condition I developed during pregnancy.  If you are not visible you are not doing your marketing properly, nobody can know what you’re about, you cannot build referrals and connections if you are not visible.  You need to be seen  You need to be heard  You need to be remembered  We want to connect and people who are authentic are more appealing.  Being you and showing up not entirely polished is attractive to others they can identify with it.  I work with neuro  linguistic planning helping people to identify the events or moment when they formed a particular self-limiting belief.  By recognising where the thought originated we can review the decision we made then and look at changing it from a self-limiting belief to something positive.  Habitually our brains have been running the same neural pathways for many years.  Its training your brain to see the world in a different way.  As an entrepreneur, you have to have the self-belief to move beyond other people’s limiting beliefs.  I genuinely feel that if I’m out there then I’m showing other people that they could be there too.  Workout what your blocks are.  Craft your own story.  Know what you do, who you help and why you do it.       BEST MOMENTS  ‘I help people to work these elements together and develop their confidence’  ‘When the book launched it went straight  to number one across 11 categories’  ‘We are expansive beings if we allow ourselves to be’  ‘You have to recognise what your inner critical voice is saying’     VALUABLE RESOURCES  Women Rockin Business Podcast  Next Step Aim High Community Facebook  Get Visible: How to have more impact, influence & income book by Anna Parker-Naples  Entrepreneurs Get Visible podcast   Anna Parker-Naples website     ABOUT THE HOST  Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.  Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.  On a professional level, she runs many businesses.  On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.     “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”   I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”   –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!     CONTACT METHOD  Facebook: https://www.facebook.com/TraciCornelius22  Facebook: https://www.facebook.com/WomenRockinBusiness  Instagram: https://www.instagram.com/TraciCornelius  Instagram: https://www.instagram.com/WomenRockinBusiness    Official website: https://tracicornelius.com  See omnystudio.com/listener for privacy information.

This week sees Traci collaborating with business strategist, growth expert and fellow podcaster, Gavin Preston of The Business Mastermind Podcast.   Gavin and Traci discuss visibility and how important it is in scaling and growing your business; the rights and wrongs, their personal definition of what it means to achieve visibility, the importance of authenticity, and much more…   KEY TAKEAWAYS   Gavin feels that his malaise caused by the efforts of contemporaries to “stay visible” has affected the way he drives his own visibility. Traci believes this was caused not by what these people were saying, but how they were saying it.   Everything you do is a conversation. A speech on stage is a conversation between a speaker and the audience. A live video is a conversation between speakers and their subscribers. Alarm bells ring when the persona off-stage does not match the one on-stage.   Authenticity comes when we truly discern our business’s purpose, and are able to communicate that passionately and honestly.   When you can become an unapologetic version of yourself, it releases all pretensions and stress, and all that is left is the will and desire to serve.   Visibility is about being seen. But further than that, it is the act of becoming so seen, and so identified with your chosen niche, that you are perceived as an expert.   To increase visibility, Traci recommends Live Videos, pre-recorded videos, such as YouTube content, podcasting, public speaking, networking events. Ultimately, every opportunity should be taken to place yourself in front of people.   Increasing visibility is important, but it should never obstruct the ways in which you make your income. A strategy that may help is to create content back-to-back.   Work out what’s stopping you in terms of visibility. Work out the pain cycle. Recognise that it doesn’t have to be perfect. Perfection doesn’t portray reality.   BEST MOMENTS   ‘Visibility is being seen in different areas’   ‘Why would anyone want me?’   ‘I was kind of a deranged newsreader’   ‘When you are unapologetically you, it is so liberating’   ‘Visibility means that you stand in the way of opportunity’   ‘If you’re pedestal-ised, you’re unapproachable’   ‘Comfortably uncomfortable’   ‘Be prolific rather than perfect'   VALUABLE RESOURCES   Women Rockin Business Podcast Traci’s Website The Business Mastermind Podcast - https://podcasts.apple.com/gb/podcast/business-mastermind-podcast/id1462414516 Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter   ABOUT THE GUEST   Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change..   ABOUT THE HOST   Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!).  "Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur." On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls. “I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”  I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!” –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!   CONTACT METHOD   Facebook: https://www.facebook.com/TraciCornelius22 Facebook: https://www.facebook.com/WomenRockinBusiness Instagram: https://www.instagram.com/TraciCornelius Instagram: https://www.instagram.com/WomenRockinBusiness Official website: https://tracicornelius.comSee omnystudio.com/listener for privacy information.

Not everyone is born to be an artist (well, which is the same with the fact that not everyone is born to be an entrepreneur). When you can’t seem to keep the ball rolling on your own, especially with the brand, it’s time to accept that maybe you need some extra (creative) hands. In this episode of the Women Rockin Business, we take measures on how to stop what most businesses are having problems with—lack of brand consistency, lack of personal branding, and low-quality designs. Traci talks to an expert in the creatives department, Simon Clements from SC23. Simon introduces some new creative ideas and solutions to arrive at a more personal branding to let your business thrive. Start tuning in to know more. KEY TAKEAWAYS As an entrepreneur/business owner, you don’t have to do every single task inside your company. If you know nothing about brand design, then you know nothing about it. Consider leveraging talents so you can focus more on what you do well. You get what you pay for. If you only allocate a little for an ambitious design, then most likely, you get a subpar work. Invest on someone who understands your business objectives, brand, so you can efficiently collaborate with them. Brand is important. The market has become saturated, and it has been difficult to stand out among the competition. A unique and effective brand will make a big difference. Having a personal brand helps. Let your personality come across. It’s easier to position yourself as an expert when they see you online engaging with people solving their problems. Tip: When you get your logo designed by someone, you need to have it in vector format. Tip: The logo should be conceptualised to fit also your corporate documents (e.g. business cards, letterheads, memos, etc.) BEST MOMENTS “The Women Rockin’ Business Podcast is all about sharing different expertise and the things we learn along the way.” Everyone has their own specialities; everyone has their own skills.” “It’s important you get paid what your worth.” “We live in a visual world, and people remember what they see.” VALUABLE RESOURCES ABOUT THE GUEST Simon Clements is the Creative Director at SC23 Creative Ltd, a creative agency producing branding, print and digital solutions to different industries. He has over 15 years of helping businesses abroad and locally. Simon’s LinkedIn: https://www.linkedin.com/in/simon-clements-43354443 Simon's Facebook:  www.facebook.com/SC23creative  Simon's Instagram: www.instagram.com/sc23creative  Simon's Website: www.SC23.co.uk - in development  ABOUT THE HOST Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur. On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls. “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”  –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal! CONTACT METHOD Links to relevant socials, websites, etc. Facebook: https://www.facebook.com/TraciCornelius22 Facebook: https://www.facebook.com/WomenRockinBusiness Instagram: https://www.instagram.com/TraciCornelius Instagram: https://www.instagram.com/WomenRockinBusiness Official website: https://tracicornelius.com See omnystudio.com/listener for privacy information.

Cate Walter is the owner and director of two award-winning businesses, a coach, one of f:Entrepreneur’s Top 100 UK Businesswomen of 2019, an ex-primary school teacher, and most certainly a woman who knows how to rock business!   In this week’s show, Cate joins Traci to talk about the extreme highs and lows she’s faced, her advocacy of flexible working, how to empower women to achieve their best in business, the key to ongoing development and why it matters, and the issues facing women in the workplace today.     KEY TAKEAWAYS   Cate and her husband took a huge gamble on their first business. They only had operating costs for a month. Luckily, her drive and determination saw to it that they found instant success.   Rhino Safety’s approach was to bring accessibility and common sense back to health and safety. Their unique approach and singular image led to good word of mouth and accolades.   Cate and her husband decided that pursuing awards might be an effective way of increasing their business profile. The strategy worked. Award winners tend to get lots of press attention, which further increased their credibility and visibility, leading to more client enquiries.   It’s unfortunate that women who work with their husbands are often overlooked during communication, and can even be ignored during interaction.    The more Cate has progresses, the more she has noticed that women often feel that they are kept down in business, in sometimes subtle ways, such as child care. Small things that gradually build up until women can suffer a crisis of confidence.   Segregating sections of life is not healthy. Personal issues can impact your business life, and that’s okay.    Nobody needs to be put in boxes. Women should not feel as though they have a choice between either having a career or a family. They should not be naturally expected to be the parent who is expected to take care of not just work, but the home.   There’s far less pressure on women to feel intimidation or expectation when working in a women-only environment. There is a far greater sense of stereotyping when the sexes are mixed. Women feel impostor syndrome, and the sense that they have to constantly prove themselves.   BEST MOMENTS   ‘Until you take the plunge and do it, you don’t realise how hard you’re willing to work for something’   ‘Health and safety consultancy isn’t a sexy business’   ‘Visibility puts you in the way of opportunity’   ‘Our businesses are OUR businesses’   ‘Women need to talk about issues that face them’   ‘We need to stand up and stand out’   ‘In a women-only environment, women tend to open up more’   VALUABLE RESOURCES   Women Rockin Business Podcast Traci’s Website Cate Walter LInkedIn - https://www.linkedin.com/in/cate-walter-78108514/?originalSubdomain=uk Rhino Safety - https://www.rhinosafety.co.uk Cate Walter Facebook - https://www.facebook.com/TheCateWalter/   ABOUT THE GUEST   Cate Walter founded Rhino Safety Limited, a multi award winning Health & Safety management consultancy in 2015. They take the headache out of Health & Safety for other business owners and managers by managing their H&S for them; making sure their company is compliant, their staff are safe, and they have peace of mind.   Cate has just started a new business, Roar Business Coaching Limited a monthly syndicate meeting for business owners; she is an Associate Lecturer in Employment Law at a university and is a passionate advocate of continuous personal and professional development. Cate is a Governor at her daughters’ primary school and loves walking her two rescue dogs.   ABOUT THE HOST   Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!).  "Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur." On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls. “I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”  I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!” –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!   CONTACT METHOD   Facebook: https://www.facebook.com/TraciCornelius22 Facebook: https://www.facebook.com/WomenRockinBusiness Instagram: https://www.instagram.com/TraciCornelius Instagram: https://www.instagram.com/WomenRockinBusiness Official website: https://tracicornelius.comSee omnystudio.com/listener for privacy information.

‘Have you been be shamed for having materialistic goals?’  There is a social unacceptance about having goals that are money orientated and materialistic as if it’s something wrong or dirty.  If you haven’t reached your lifestyle or freedom metric it’s imperative that you are materialistic and Traci shares why this is crucial to anyone’s journey.   To ultimately give back and impact on the world you need to have first achieved your own goals to give you the time freedom that makes it possible, listen in to find out how in this fascinating episode.    KEY TAKEAWAYS  If you haven’t reached your lifestyle or freedom metric it’s imperative that you are materialistic.  Money is not the be-all and end-all but it is when you don’t have it.  If you haven’t reached your lifestyle or freedom metric then money is going to be extremely important to you.  Freedom metric – this is when you are earning enough money that it covers all bills and you no longer think about them being paid.  Lifestyle metric – this is all the things that are important to you. It is achieved when the money you receive regularly is enough to cover all the things of importance to you.  If you want to have more impact in the world you have to have time freedom and this comes from having money.  Being materialistic is an imperative part of your goal setting and this is part of the journey.  By being materialistic, by creating and achieving your goals you are in a better position to do more and have a greater  impact.     BEST MOMENTS  ‘I wholeheartedly recommend you set materialistic goals’  ‘Without money, you are stuck in a place where you are always struggling for time’  ‘Hitting that freedom metric is such a sweet spot and it takes a lot of the worry away and then when you achieve the lifestyle metric it’s even better’     VALUABLE RESOURCES  Women Rockin Business Podcast  Next Step Aim High Community Facebook     ABOUT THE HOST  Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.  Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.  On a professional level, she runs many businesses.  On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.     “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”   I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”   –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!     CONTACT METHOD  Facebook: https://www.facebook.com/TraciCornelius22  Facebook: https://www.facebook.com/WomenRockinBusiness  Instagram: https://www.instagram.com/TraciCornelius  Instagram: https://www.instagram.com/WomenRockinBusiness    Official website: https://tracicornelius.com  See omnystudio.com/listener for privacy information.

  ‘A book helps you to have a voice and for that voice to be heard. It’s a business tool like no other, nothing impresses people like a book’  Lucy McCarraher is the Co-founder and Managing Editor of Re-Think Press, a hybrid press publishing the books of entrepreneurs. She is also the publish mentor of the ‘key person of influence program’ an accelerator program for entrepreneurs and founded the Business Book Awards which is now in its third successful year.  Traci and Lucy discuss why writing a book is so important and how it is a powerful business tool for anyone wanting to move forward in their business. If you have ever wondered about the process then this is the episode for you providing great detail about how and why you should be writing and publishing the book you have inside you.     KEY TAKEAWAYS  I grew up wanting to be a writer. My first book was a non-fiction book about work-life balance.  As a business person, an entrepreneur your book is there as a business tool. It’s there to position you as an expert, be a lead generator for your business, to position you as an authority.  Getting a book out there is a way of saying here I am and is a way of selling yourself which is something women can find difficult to do.  I have developed a mentoring program exclusively for women who are writing their own book.  A book can seem like a huge undertaking but with a business book, most of it is already in your head.  Your experience, perspective and journey are unique you need to show people where you’ve done your learning, it’s about being honest and authentic.  Your book is valuable and if only one person benefits it is worth doing. It is also beneficial to you bringing clarity to your work and is there as a resource that can be revisited and reused.  If you have put together 30,000 plus words on your area then you are an influential person and have credibility.  You have to breakdown the process and dismantle the fear.  Position and plan your book creating a detailed blueprint before you begin writing.  A book is a gender-neutral way to show your authority. It can seem like a daunting task but it’s a process and can be broken down.     BEST MOMENTS  ‘Your book when positioned right has a kind of magic to it’  ‘In the first year of the business book awards, we had 11 lovely white male winners’  ‘If you have a reasonably successful business you have a book to write and it will help to grow your business, visibility and credibility’     VALUABLE RESOURCES  Women Rockin Business Podcast  Next Step Aim High Community Facebook  A Book of One’s Own website  Lucy McCarraher LinkedIn  A Book of One's Own book by Lucy McCarraher  Lucy McCarraher ABOO Facebook  How to Write Your Book Without The Fuss book by Lucy McCarraher Joe Gregory & Daniel Priestley     ABOUT THE GUEST  Lucy McCarraher started her first publishing business while she was a student. She  co-founded Rethink Press, the UK's premier hybrid publisher of business books, in 2  She is the Publish Mentor of the international Key Person of Influence programme, and founded the Business Book Awards in 2017. Lucy has written 12 books, the latest of which is 'A Book of One's Own - a manifesto for women to share their experience and make a difference'. After the first Business Book Awards were won by 11 white male authors, Lucy went on a mission to get more women to write and publish their books. She runs the ABOO (A Book of One's Own) women-only book-writing programme s and retreats and advocates for women in business. Lucy is the author of 11 other  books (fiction and non-fiction), has been a TV presenter and producer, journalist  and work-life balance expert.     CONTACT METHOD  Lucy McCarraher LinkedIn  Lucy McCarraher ABOO Facebook     ABOUT THE HOST  Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.  Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.  On a professional level, she runs many businesses.  On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.     “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” .  I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”   –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!     CONTACT METHOD  Facebook: https://www.facebook.com/TraciCornelius22  Facebook: https://www.facebook.com/WomenRockinBusiness  Instagram: https://www.instagram.com/TraciCornelius  Instagram: https://www.instagram.com/WomenRockinBusiness    Official website: https://tracicornelius.com    See omnystudio.com/listener for privacy information.

Traci business mentor and mindset coach is talking about business observation and the importance of this for any business wanting to maximise profit. How can I make more money now? What am I leaving on the table? What isn’t resonating with people? Is my message getting across? Do I have continuity? These are some of the questions Traci explores when she carries out a diagnostic review of a business. in this episode, she shares in detail how to review your business social media presence and what you must have in place to maximise your impact and profit.   KEY TAKEAWAYS Reviewing social media Is there a continuity of message? People need to be able to recognise what it is that you do and recognise you – your brand awareness. Make sure you have continuity of message, are your images a representation of the message you want to share? Contact details must be up to date and easy for people to get in touch You will lose credibility if people can’t get in touch easily The ‘about me’ page - people have come to your social media because they want something from you. Have you got the solution to their problem? If you have the product or service to solve their problem they will then want to find out about you – they want to see if they can trust you This is when they want to find out about you and be taken on a journey. This is when they will want to find out more about you.   BEST MOMENTS ‘If there is a discord in your message people will not trust your message’ ‘It’s all about the psychological response people have, how they feel about you’ ‘If you are in an area of expertise where people have to be vulnerable they will want to trust you and if you have had similar experiences they will find this easier’   VALUABLE RESOURCES Women Rockin Business Podcast Next Step Aim High Community Facebook     ABOUT THE HOST Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur. On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.   “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”  I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”  –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!   CONTACT METHOD Facebook: https://www.facebook.com/TraciCornelius22 Facebook: https://www.facebook.com/WomenRockinBusiness Instagram: https://www.instagram.com/TraciCornelius Instagram: https://www.instagram.com/WomenRockinBusiness   Official website: https://tracicornelius.com    See omnystudio.com/listener for privacy information.

Welcome to the second part of a special where your host, Traci Cornelius, does an analysis of different aspects of various businesses (12 to be exact).   For today on the Women Rockin’ Business Podcast, we focus on the profitability of our business. How do we increase a business’ profitability? Traci believes there are still ways on how you can encourage a big improvement by changing ways and even your perspective. There are 3 areas that you just need to consider. No more, no less. Put your air pods on and listen in on this very brief and yet insightful discussion.  KEY TAKEAWAYS  3 Areas You Need to Look At If You Want To Increase Your Profitability:  Find the ‘Hidden’ Money. Where could you work more without you doing a lot of work?   Can new maximise the number of clients, the amount of sales, etc.? Find the best way on how you can increase your Return of Investment (ROI).  Save Money. For Traci, using the available online platforms to automate and manage some of her operations helped her save time and the money to hire someone. It also cuts down mistakes.  BEST MOMENTS  “You need to be working ON your business, not IN your business.”  “It’s either you earn more or you save.”  VALUABLE RESOURCES  Dubsado - https://www.dubsado.com/   Infusionsoft by Keap - https://keap.com   ABOUT THE HOST   Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.  Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.  On a professional level, she runs many businesses.  On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.  “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”   I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”   –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!   CONTACT METHOD   Links to relevant socials, websites, etc.  Facebook: https://www.facebook.com/TraciCornelius22   Facebook: https://www.facebook.com/WomenRockinBusiness   Instagram: https://www.instagram.com/TraciCornelius   Instagram: https://www.instagram.com/WomenRockinBusiness   Official website: https://tracicornelius.com   See omnystudio.com/listener for privacy information.

In this fascinating episode Traci shares, some of the questions and comments she has received and explores the most frequent comment - around her serving female entrepreneurs. This open discussion provides an opportunity to understand a range of different perspectives and will help you to work out what you want in your business and how you want to market it. Listen in and find out more.   KEY TAKEAWAYS If you are serving female entrepreneurs is that business sense or business suicide? I understand that one size does not fit all but predominately it is still women who juggle the responsibility of children whatever their role. I’m juggling having children and running my business, I am able to identify with and communicate more easily, gearing my content, advice and strategies around having to take care of children. Is that business suicide or business sense? In business to attract the right client, you need to be able to speak their language and identify their needs. As a business coach, you need to be the person who helps with the strategies, guidance and tools to make the most of the time available. Isn’t it sexist to only deal with female entrepreneurs? I’ve coached men in the past but my area of expertise as a mum to 5 girls gives me a unique perspective on what it takes to juggle parenting, running the business and being the main carer for the children. I am able to identify with the entrepreneur who has been in business for a couple of years and is still trying to find the balance between taking care of their children, running their business and running their home whilst trying to find their area of expertise.   BEST MOMENTS ‘It doesn’t need to be a male-female divide but it must be a niche area where you can identify with them and they feel you understand them and speak their language’ ‘I wholeheartedly believe you cannot be everything to all people’ ‘I don’t see it as being sexist it’s just I’m able to identify with the people who have those particular issues’   VALUABLE RESOURCES Women Rockin Business Podcast Next Step Aim High Community Facebook   ABOUT THE HOST Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur. On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.   “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”  I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”  –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!   CONTACT METHOD Facebook: https://www.facebook.com/TraciCornelius22 Facebook: https://www.facebook.com/WomenRockinBusiness Instagram: https://www.instagram.com/TraciCornelius Instagram: https://www.instagram.com/WomenRockinBusiness   Official website: https://tracicornelius.com    See omnystudio.com/listener for privacy information.

Adam Collins’ focus is on helping businesses achieve a tangible return on investments through integrating marketing and design. As the director of CurrantWeb, Adam has a vast experience and knowledge of both web and digital marketing that has been acquired over many years.   Adam joins Traci today to give you some really practical advice about how, and why, you should make your website your base of operations.     KEY TAKEAWAYS   With the rise of DIY website builders such as Wix and Squarespace, web designers have found themselves increasingly having to haggle with customers, who are often short of funds at the beginning of their journey. This subsequently leads to web designers undercutting themselves in order to compete, and ultimately cut corners.   There is a real underestimation of what a website is. It’s not just a static page, but a collection of operations and systems behind the scenes, too.   The problem with using social media as your base of operations, is that you’re never fully in control. You don’t have any control over algorithms, and you can never plan for costs as you are subject to any price rises imposed there.   When designing your website, make sure you do it for the customer, and not for yourself. Profile your audience, ask them questions, and design with them in mind.   You need to grab your audience’s attention within three seconds, when it comes to your website. Make sure your call to action is instant and powerful, and get those people converting!   Marketing your website is equally as important as creating your website. you could have the best website in the world, but it’s no good if people don’t know about it.   BEST MOMENTS   ‘We wanted to make a product that fits in-between DIY website builders and bespoke’   ‘It’s about taking control’   ‘Your website is only as good as the purpose for which it is designed’   ‘We don’t have a red button!’   VALUABLE RESOURCES   Women Rockin Business Podcast Traci’s Website CurrantWeb - https://www.currantweb.co.uk Adam Collins LinkedIn - https://www.linkedin.com/in/adam-collins-uk/?originalSubdomain=uk Facebook: https://www.facebook.com/adamcollinsuk Call Adam on 02476552222     ABOUT THE GUEST   After years of helping small business' achieve countless successes online, Adam knows the exact strategies to implement to help a business thrive online.   Adam's focus is on helping businesses achieve a tangible return on their investment through integrates marketing & design.   As the director of CurrantWeb, Adam has vast experience & knowledge of both web & digital marketing that has been acquired over many years.   ABOUT THE HOST   Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!).  "Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur." On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls. “I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”  I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!” –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!   CONTACT METHOD   Facebook: https://www.facebook.com/TraciCornelius22 Facebook: https://www.facebook.com/WomenRockinBusiness Instagram: https://www.instagram.com/TraciCornelius Instagram: https://www.instagram.com/WomenRockinBusiness Official website: https://tracicornelius.comSee omnystudio.com/listener for privacy information.

Comfort zones have so many aspects. They aren’t just about goals. It’s important that we continuously push ourselves out of our comfort zones. When we stagnate, we tend to move backwards, especially in this world where everything is progressing rapidly. Today on the Women Rockin Business Podcast, Traci discusses how incremental shifts can greatly influence you to get out of your comfort zone. Most of the time, people who rush into things tend to fall down as fast as they got started. Though time is of the essence, changes or level ups should be implemented in an organised and steady manner. In this way, we are sure that progress really happens. KEY TAKEAWAYS Building your own baselines can make you push yourself out of your comfort zone. If you’ve already broken your track record, then set a new one. The concept of incremental shifts is a sure and steady process that will lead you to your goal. Incremental shifts make it easier for you to improve the systems from time to time and lessens the possibility of the systems to break down. Managing is not about managing tasks; it’s often about managing people, their behaviours, their reactions, etc. Most line managers aren’t a people person at the beginning, but they’re able to hone their communication and management skills through the time. Louise’s Hay Mirror Work – a profound way to understand yourself and to rewire your internal dialogues. For example, standing in front of your mirror, telling yourself how you love yourself and thinking how grateful you are to everything can really motivate and get you through each day. BEST MOMENTS “Where is it that we can add more value and bring in more of our return of investment? What do we need to do to achieve that?” “Many want to progress in their life, but they’re fearful of big changes.” “Awareness is the key.” “It’s a learned trait to slow down and listen. ABOUT THE HOST Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which I liken to business and life itself!).  Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur. On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls. “I discovered exactly where I had gone wrong in my previous businesses.  Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!” –Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal! Official website: https://tracicornelius.com   VALUABLE RESOURCES Women Rockin Business Podcast Traci’s Website Louise Hay - https://www.louisehay.com/ ABOUT THE HOST   Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!). "Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur." On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls. “I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”–Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!   CONTACT METHOD   Facebook: https://www.facebook.com/TraciCornelius22 Facebook: https://www.facebook.com/WomenRockinBusiness Instagram: https://www.instagram.com/TraciCornelius Instagram: https://www.instagram.com/WomenRockinBusiness Official website: https://tracicornelius.comSee omnystudio.com/listener for privacy information.

Making a living at the thing you love is a dream we all have, and our guest today is doing exactly that! Emily Dolan-Davies is a drummer born and bred in North London, who’s been lucky enough to “hit things professionally” for the past eleven years. She has toured the world, playing music with many artists and brands including Howard Jones, The Darkness, Bryan Ferry and Kim Wilde, and in 2016 opened her own studio, enabling her to record drums remotely for artists across the globe.  This business has been incredibly successful, so how has Emily enjoyed the transition from musician to entrepreneur, and how does she deal with being a woman in a male-dominated space. You’ll find out the answers, along with the story of Emily’s incredible life so far, in this week’s episode!   KEY TAKEAWAYS   Emily always wanted to play music, but couldn’t quite decide where it was that she fit in. Drumming just clicked for her. As soon as she began to play, she knew that it was where she belonged, and has followed her heart ever since. Diversity is a crucial ingredient in what makes Emily love her job. She far more enjoys being a session musician as it allows her to switch between different groups of people and different types of music. Part of being an entrepreneur is to recognise when something doesn’t fit, and being brave enough to admit that something is not working. In every entrepreneur’s journey, there is always a time when it becomes almost too challenging. We are offered the choice to walk away or keep going, and choose the latter is often the more-difficult.  Self-worth can often be linked to how often the phone rings, or how many sales are made. But validation should always come from the content you create, the product you produce, or the service you offer.  Finding out your business purpose is crucial as an entrepreneur, and part of that is remembering that your business or brand is not always about you. It can also be about the people you serve. You can take inspiration and motivation from knowing that the things you make can help people. Be kind to yourself. Have self-belief. You need to recognise that have a choice in everything, and that you’ve already come such a long way as a business owner. Find something that you would do for free. Whatever you choose to do, you have to love it more than anything in the world. There will be times when you ask yourself why you’re doing this, and as long as you can answer yourself, things will be alright   BEST MOMENTS   ‘If you can have that much fun while you’re working, then it isn’t really working’ ‘You can’t find where you fit unless you try different things’ ‘I was looking for an external fix, when the real issue was internal’ ‘It doesn’t just motivate me. It genuinely inspires me’ ‘I’m no perfect. In fact I’m far from perfect’ ‘If you really love this, keep going, keep pushing’ ‘Luck is just persistence and timing'   VALUABLE RESOURCES   Women Rockin Business Podcast Traci’s Website Emily on Twitter - https://twitter.com/Emilydrums Emily’s Website - http://www.emilydolandavies.com Emily’s Instagram - https://www.instagram.com/emilydrums/ Emily on Facebook - https://www.facebook.com/emilydolandavies Emily’s YouTube Channel - https://www.youtube.com/emilydolandavies   ABOUT THE GUEST   Emily Dolan-Davies is a drummer, born and bred in North London, who has been lucky enough to hit things professionally for the last 11 years. She has toured the world playing music with many artists/bands and in 2016, and has opened her own studio to record drums remotely for artists across the globe.   ABOUT THE HOST   Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five girls. Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!). "Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur." On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls. “I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”–Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!   CONTACT METHOD   Facebook: https://www.facebook.com/TraciCornelius22 Facebook: https://www.facebook.com/WomenRockinBusiness Instagram: https://www.instagram.com/TraciCornelius Instagram: https://www.instagram.com/WomenRockinBusiness Official website: https://tracicornelius.comSee omnystudio.com/listener for privacy information.