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The Brief by MEPRA
39 minutes | Apr 27, 2022
29: The Importance of Measurement
In this episode of The Brief, MEPRA Executive Board Member & CEO of Acorn Strategy, Kate Midttun, speaks to Parry Headrick, the Founder of Crackle PR; Elise Misse, Global Communications Measurement Manager and Double‐Gold AMEC Award Winner for Global Communications Measurement and Evaluation, and last but not least Annabel Amann, Global Head of Client Experience at Acorn Strategy, to discuss the importance of measurement in PR and how it is an integral part within the communications industry.
31 minutes | Nov 16, 2021
28: A deep dive into Mubadala Investment Company Campaign: Investing in innovation: The future is here.
This episode will delve into Mubadala’s recent campaign, “Investing in innovation: The future is here”. The exciting film explores how Mubadala is building future economies for a sustainable tomorrow, and includes interviews with leading UAE figures who have contributed significantly to the development of the UAE by leveraging advanced technology and innovative thinking. We will hear how the campaign came to life and the communications strategy developed to support the launch of the film.
17 minutes | Oct 13, 2021
27: The Power of Storytelling
This episode of the brief is hosted by MEPRA Youth Board VP, Hanisha Lalwani who will interview bestselling author, creative writing lecturer and communications professional Jessica Jarlvi to discuss the power of storytelling, not only in creative writing but also as a tool to engage and connect with your audience as a brand. They also discuss the MEPRA Youth Board Creative Writing Competition, which is now accepting entries. Visit mepra.org/creativewritingcomp for more.
15 minutes | Oct 7, 2021
26: MEPRA's 20th Anniversary
This episode of the brief will feature an interview with Jack Pearce, MEPRA Founder, former Chair and Founder of Matrix Public Relations. Taryam and Jack will take a look back to where it all began with MEPRA and how far we have come as we celebrate 20 years of supporting communications professionals in the Middle East.
37 minutes | Jul 13, 2021
25: The Thriving Saudi Communications Industry
This episode of the brief features an interview with Khaled Tash, Vice President Corporate Communications at Saudi Arabian Airlines ‐ SAUDIA to discuss the thriving communications industry in Saudi Arabia, opportunities for further growth and challenges to overcome. The podcast episode is hosted by Taryam Al Subaihi, MEPRA Chair and Director of Corporate Communications, EWEC.
20 minutes | May 24, 2021
23: Small But Mighty
This episode of the brief features three MEPRA Board Members who lead small and medium consultancies. They will be addressing the biggest concerns and opportunities faced by SMEs in our industry, following results from a recent survey which revealed top challenges faced, plus discussing how MEPRA and the industry can come together to help grow the sector and our profession as a whole. Hosting the episode is Hilmarie Hutchison, MEPRA Strategy Board Member and CEO at Matrix PR with guests Ananda Shakespeare, MEPRA Strategy Board Member & CEO & Founder at Shakespeare Communications and Kate Midttun, MEPRA Executive Board Member and Founder & Managing Director at Acorn Strategy.
19 minutes | Apr 1, 2021
22: Clubhouse Conversations
The 22nd episode of the brief will feature a discussion with MEPRA Treasurer and CEO of CARMA and SOCIALEYEZ, Mazen Nahawi on Clubhouse, the new social networking app making waves all across the world. This episode is hosted by Taryam Al Subaihi, the current MEPRA Chair and Head of Corporate Communications.
33 minutes | Feb 16, 2021
21: Looking Back & Moving Forward: A discussion between the past and present MEPRA Chair
In the 21st episode of The Brief, the first episode for 2021 will feature a discussion between the past and present MEPRA Chair. They will be looking back at the year that was 2020 and focusing on what’s in store for MEPRA Members and the industry in 2021. The podcast episode is hosted by both Jonty Summers, Former MEPRA Chair & MD Hanover Middle East Co and Taryam Al Subaihi, Current MEPRA Chair & Head of Corporate Communications, EWEC
47 minutes | Dec 15, 2020
20: The History of Procurement and The Path To Success
In this episode of The Brief, we examine how the procurement of communications services became what it is today and how to achieve the best outcomes for both sides of the fence. The podcast episode is hosted by Kate Midttun, MEPRA Executive Board Member and Acorn Strategy Managing Director and will feature interviews with Sam Achampong, General Manager, Chartered Institute of Procurement and Supply (CIPS) MENA and Michael Farmer, author of Madison Avenue Manslaughter, a best‐seller which discusses how agencies are caught between fee‐cutting clients and profit‐hungry owners.
36 minutes | Nov 19, 2020
19: The 12th Annual ASDA'A BCW Arab Youth Survey
In this episode of The Brief, we examine the results from the 12th Annual ASDA’A BCW Arab Youth Survey, which provides insights into the hopes, aspirations and attitudes of Arab youth. The podcast episode is hosted by MEPRA Executive Board Member and CEO of CARMA & SOCIALEYEZ, Mazen Nahawi and features interviews with Sunil John, BCW Middle East President and Founder of ASDA’A BCW and Dom Bartkus, Director at PSB Middle East, on how the survey results can provide public and private sector organisations with data and analysis to make informed decisions and policies.
35 minutes | Nov 1, 2020
18: Communication Lessons from the 2020 US Presidential Elections
In this episode of The Brief, we examine the 2020 US Presidential Election Campaign and what it can teach us as communication professionals. The podcast episode is hosted by MEPRA Executive Board Member and APCO Worldwide MENA President, Mamoon Sbeih and features interviews with Brandon Neal, Senior Director at APCO Worldwide, Washington DC and former Democratic Campaign Strategist, Rich Galen ‐ Political Commentator & Former Republican Campaign Strategist.
32 minutes | Oct 6, 2020
17: MEPRA Youth Board - Next-gen learning in wake of the pandemic
This episode of The Brief features interviews with Zayed University’s Professor of Practice at College of Communication and Media Sciences, Inka Stever and students Shamma Waleed Abdulla Ali Alhammadi and Noor Rashid Hamed Al Ruzaiqi, who discuss the challenges faced by media and communications students in the wake of COVID-19. This episode is hosted by MEPRA Youth Board Vice President and Senior Marketing Manager MEA, PageGroup, Hanisha Lalwani.
25 minutes | Sep 9, 2020
16: The Workplace Re-imagined
This episode of the brief features interviews with ADNOC’s Dr. Coni Judge and Four Communications Group Founder & and Group Managing Director, Ray Eglington, and hosted by MEPRA Chair & Managing Director, Jonty Summers, who discuss how they prepared for a return to office and helped their teams’ transition into the new normal following COVID-19 lockdown measures.
31 minutes | Jun 3, 2020
15: The Path to Recovery
This episode of the brief features SVP & Head of Communications at Siemens Energy China, Fred Duan, and APCO Worldwide Shanghai Managing Director Jeff Astle both addressing how they prepared for and transitioned into the new normal as businesses opened their doors following COVID-19.
29 minutes | Apr 30, 2020
14: Mental Wellness During COVID‐19
This episode of The Brief features an interview with health and wellness expert and 'She is Arab' speaker Dr Hanan Selim, who discusses the importance of prioritizing mental wellbeing during COVID‐19.
32 minutes | Apr 5, 2020
13: Impact of COVID-19 on Young Communicators
This episode of The Brief features members of the newly launched MEPRA Youth Board discussing the impact of the global pandemic on their teams, clients and stakeholders. We also touch upon the measures taken by agency and in-house teams to deal with remote working, its pros/cons and recovery plans for clients.
41 minutes | Mar 29, 2020
12: How the comms industry is navigating COVID-19
Join host Sabrina De Palma, Executive Director of MEPRA as she speaks to Majid Al Futtaim, Hanover Middle East and Edelman Middle East to discuss how comms professionals are managing the hurdles and are putting their best foot forward during the corona virus outbreak.
40 minutes | Mar 3, 2020
11: International Women’s Day: Interview with Margery Kraus
In celebration of International Women’s Day, Camilla D’Abo talks to Margery Kraus, Founder and Executive Chairman from APCO Worldwide about the lessons of motherhood, leadership and her journey so far.
35 minutes | Feb 10, 2020
10: In conversation with CEO and Editor in Chief at the Holmes Report, Arun Sudhaman
MEPRA Chair, Jonty Summers speaks to CEO and Editor in Chief at the Holmes Report, Arun Sudhaman about everything from PRovoke to agency models and the global PR landscape
20 minutes | Dec 4, 2019
9: Live from MEPRA's 2019 REMAP
We interview James Lamon, Head of Content, Buzzfeed UK
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