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16 minutes | Sep 28, 2021
Dr. Lauretta Justin and Valeria Napoles: Scholarship Competition Pushed Student to Create Business Plan
Lauretta Justin, OD, founder of Optometry Divas, and Valeria Napoles, winner of the first Optometry Divas scholarship competition, talk about how the process of creating a business plan and getting comprehensive feedback on it has helped her more clearly identify her goals for her final two years at Nova Southeastern University College of Optometry. With a passion for myopia management services for the Hispanic population, Napoles has thought through her classes and career steps and even the size and layout of a potential future practice.
21 minutes | Sep 17, 2021
Jessica Kozak: Consumer Insights Drive Results
Jessica Kozak, senior vice president of ECP sales at Essilor of America, discusses how EssilorLuxottica is leveraging its resources to provide tools and resources and unlock consumer insights that can drive success for independent eyecare professionals. She also shares the journey toward becoming a combined company and how ECPs benefit.
17 minutes | Sep 1, 2021
Dr. Birva K. Shah: A Career Switch out of the Exam Lane and Into Pharma Liaison Role
Birva K. Shah, OD, says developing a professional network is one of the most important steps an OD can take if she wants to make a career switch like hers. She's now a medical science liaison in ophthalmology at Apellis Pharmaceuticals. She explains the research and preparation she went through to find opportunities in this career option she had not even imagined when she graduated from optometry school.
21 minutes | Aug 24, 2021
Dr. Sally Halim: Finding a Comfort Zone in the New Normal
Sally Halim, OD, had to close Village Eyecare in Woolwich, NJ, to all but emergency patients for nearly two months at the start of the COVID-19 pandemic. Listen as she shares which protocols and changes made during the pandemic are part of the routine these days.
19 minutes | Aug 10, 2021
Dr. Jessica Marshall: How "Macula Mondays" Educates Patients About AMD in Fun Environment
Jessica Marshall, OD, of Holmdel, New Jersey, wanted to get the discussion of age-related macular degeneration out of the exam room and into everyday conversation. So she created "Macula Mondays," a food-themed community event. The program has evolved from an in-office catered offering to renting out a commercial kitchen to educate patients and their friends about the importance of nutrition. Listen to her descriptions of the genesis and success of Macula Mondays.
17 minutes | Jul 27, 2021
Dr. Lauretta Justin: Guidance for Today's Optometry Students
Lauretta Justin, OD, of Orlando, Florida, is using her CEO of You program and Optometry Divas support network to create a unique scholarship experience for third-year optometry students. Sure, there's a financial benefit, but each applicant will receive a customized response and feedback to the business plan submitted with the application. Deadline: Aug. 6. Read more here.
23 minutes | Jul 16, 2021
Dr. Natasha Balani and Dr. Sathi Maiti: Taking the Clinical Research Fellowship Pathway
Natasha Balani, OD, and Sathi Maiti, OD, both came to Periman Eye Institute in Seattle, Washington, to pursue a clinical research fellowship created by Laura Periman, MD, in ocular surface disease and dry eye. The fellowship has allowed both to delve more deeply into dry eyes and ocular disease, as well as the impact of makeup, and finetune the presentations to their patients about ocular health. Hear how their career paths merged in this opportunity.
25 minutes | Jul 7, 2021
Dr. Jay Yoon: Overcoming Bias: Making Sure Your Patients Are Heard
Jay Yoon, OD, of Chelsea Eye Ophthalmology in New York, NY, has seen patients—often women or marginalized people—whose symptoms and complaints are not taken seriously because of some bias on the part of a provider. She discusses some examples and the lessons learned for optometry and for anyone who may have to advocate for a patient—or themselves.
22 minutes | Jun 22, 2021
Dr. Janelle Davison: A Partner in Marriage and Business
In this episode, Janelle Davison, OD, shares the methodical process that she and her husband and business co-owner Jimmie Davison, went through before he made the jump out of corporate America to join her in the office full-time earlier this year. In planning for the move, the couple downsized, created a template for replicating their new practice model, added services, recommitted to supporting diversity in the Atlanta eye care market and launched Paradeyem Software, their cloud-based optical retail software program. She talks about the positive impact on her practice, family dynamics and their marriage.
21 minutes | Jun 15, 2021
Dr. Jessica Duran and Dr. Lilia Flores: Instagram Influencers on Beauty
In this episode, the Instagram influencers behind Dr. Eye Beauty (@dreyebeauty)—Jessica Duran, OD, and Lilia Flores, OD—share how their interest in cosmetics and the eyes have helped spark lively discussions and product reviews by patients and practitioners alike.
25 minutes | Jun 7, 2021
Dr. Neda Gioia: Bringing Nutrition and Supplementation Into the Patient Conversation
Neda Gioia, OD, FOWNS, CNS, says that functional nutrition is a key element of her Shrewsbury, New Jersey, practice - Integrative Vision. Dr. Gioia says that discussing health, nutrition and lifestyle have expanded her scope of practice to a higher level than she has had in the past. Her goal is to optimize the overall health of every single one of her patients, as well as take care of their ocular needs.
22 minutes | May 28, 2021
Dr. Kim Reed: Clinical Research Pushes Optometry Forward
Kim Reed, OD, talks about the role that optometrists could and should have in advancing clinical research. She also discusses her career path from academia into industry, where she is now senior medical director, clinical sciences, ophthalmology at Regeneron Pharmaceuticals, Inc. , where she is leading clinical trials in wet AMD and diabetic edema.
18 minutes | May 24, 2021
Sherianne James: Leveraging Marketing Expertise to Grow Your Eye Care Business
In this episode, Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Engagement at Essilor of America, discusses how Essilor uses insights into consumer habits to help raise awareness about the benefits of premium progressive lens technology and drive patient traffic into eye care professionals' practices.
17 minutes | May 18, 2021
Dr. Louise Sclafani and Dr. Pam Lowe: Getting Ready to Provide Vaccinations
In this episode, Louise Sclafani, OD, FAAO, of Chicago, and Pam Lowe, OD, FAAO, of Niles, Illinois, talk about why they took the training to become certified to administer COVID-19 vaccines. In addition to doing their part in the fight against COVID-19, they say that it brings optometry further into the primary care inner circle when ODs show that they are ready, willing and able to participate at this level.
20 minutes | May 4, 2021
Dr. Samantha Dodda: Fighting the Imposter Syndrome
Samantha Dodda, OD, is a smart, young, ambitious optometrist completing her residency and occasionally struggling with imposter syndrome—that feeling that you don't have the ability to perform the tasks you've been trained for. Dr. Dodda explains how she has turned imposter syndrome moments into self-reflection that has boosted her confidence.
28 minutes | Apr 27, 2021
Dr. Janette Pepper and Dr. Mary Hoang: Taking Action Against Racial Bias—Educate Yourself and Speak Up
Janette Pepper, OD, coordinator for student diversity and inclusion at Southern College of Optometry (SCO), and Mary Hoang, OD, also on the SCO faculty, discuss the education, programs and resources that people can use to understand racial bias and what actions can be taken to create a more inclusive environment for all.
21 minutes | Apr 20, 2021
Dr. Jennifer Stewart: Sports Eyewear: A Safety Conversation and Practice Opportunity
Jennifer Stewart, OD, a partner at Norwalk Eye Care in Norwalk, Connecticut, and founder of Performance 2020, says that sports eyewear is an overlooked opportunity in many optometric practices. Sports eyewear isn't just for serious competitive athletes but for every patient who steps out on a field, court or track for sports or play. Here's a new, great resource: sportsvision.pro/athlete/protectpreventplay
20 minutes | Apr 13, 2021
Dr. Lilan Le: New Model for Eye Care Focuses on Convenience and Speed
In this episode, Lilan Le, OD, director, optometry operations at HEYWEAR, explains how this new model—which just opened its first optical walk-in studio in New York City—provides an eye exam and finished single-vision eyewear or sunwear in 30 minutes. Hear how they do it. You can visit heywear.com to see their own line of frames.
28 minutes | Mar 15, 2021
Dr. Brianna Rhue and Dr. Jennifer Tabiza: Keep Patients Engaged—All the Way Through Contact Lens Orders
Brianna Rhue, OD, FAAO, of Tamarac, Florida, and Jennifer Tabiza, OD, Los Angeles, California, created drcontactlens.com as a way to keep the doctor/patient relationship intact—all the way through contact lens orders. By creating a platform to simplify the contact lens ordering process for practices and patients alike, ODs are seeing increased engagement and profitability.
28 minutes | Feb 16, 2021
Dr. Ruth Shoge: Why Diversity and Inclusion Matter For Everyone
Ruth Y. Shoge, OD, MPH, serves on the Diversity, Equity, and Inclusion committee at Salus University as well as the Diversity and Cultural Competency Committee for the Association of Schools and Colleges of Optometry. She is passionate about educating current and future optometrists about cultural competency and humility and the importance for this kind of education in the curriculum.
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