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Working with influencers on social channels can be a confusing, strange and an unusual experience for the normal business. Let alone a new company trying to sell products. In this week's episode, Nick interviews his good friend Paul Dow from Traverse ( https://www.traverse-events.com/ ) to talk about how the influencer industry started, how it's evolving and, most importantly, how you can MAKE MONEY from it!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Everyone's making millions from Social Ads, right? Well, not quite! In this weeks episode, Nick has the special guest Hayley Montgomery on the showing talking about all things Social Ads. Facebook and Instagram are the focus due to the fantastic targeting options.They also spoke about how to really make money from these channels as it's not as easy as everyone would have you believe!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

This week on the show, Nick caught up with Ben Leonard. Ben founded and sold https://www.beastgear.co.uk/ - the successful sports gear Shopify Store. Ben shares both top tips and the real hard graft insights to how he build the business and is continuing to build Ecommerce stores through social media. It's not a quick silver bullet or an overnight viral post, it's about building a community and being relatable to that community.Reach out to Ben:https://www.benleonard.pro/https://www.ecombrokers.co.uk/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Welcome to our new series on generating new customers & revenue organically from social media activity. In today's episode, Nick outlines the introduction to this series, the basics that you need to think about and some homework ahead of his first expert guest next week.Thanks for listening!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

This week, we look back at the top tips shared by our guests and host over the last few month. There are some clear trends towards specific things that are boosting sales & revenue for Shopify store, and Nick runs through the top 5.In the coming weeks, we will be making a few exciting announcements, as well as 5 new series coming up to help support you in your growth.As always, support the group by reviewing us on iTunes, Podcast Apps, Spotify or wherever you get your podcasts from.Support the show (https://www.facebook.com/groups/WinningWithShopify/)

This week, we welcomed back Sara from Brightpearl to talk about building customer trust.  The conversation included looking at how to build trust longer term, once the shops open back up post Covid. Check out the free guide: BrightPearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

10% Off Trust Pilot:https://marketing.trustpilot.com/partner-success?utm_source=Digitalworkshop&utm_medium=pa[…]_requestdemo_all_0519&partner_account=0010N00004BOywoQADPart 2 of our series on building customer trust, with the experts in this field - Neil Bayton from Trust Pilot.Nick & Neil talk about how to build trust, why Trust Pilot is a good resource to build customer trust, run focus groups without running focus groups and how to really stand out on Google (both Ads and SEO)Support the show (https://www.facebook.com/groups/WinningWithShopify/)

This is the first part of our new series on building customer trust, featuring lots of special guests and in partnership with a free guide that's been provided by Brightpearl. This week we caught up with Marcus from Fairfax & Favour.Marcus is one of the founding directors and absolutely swears by both Brightpearl and Shopify Plus in building his business. Nick and Marcus discuss many topics, including how they build trust with customers, how they learn more about their customers and, ultimately, how they engage with their customers.https://www.fairfaxandfavor.com/https://www.brightpearl.com/https://www.brightpearl.com/ecommerce-guides/10-ways-to-build-trusthttps://justaskparker.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

This week, something a little different! Nick and Byron, from the Parker team, talk about some of the biggest mistakes that they regularly see Shopify stores making. This ranges from branding and positioning, through to customer journey and some of the technical pitfalls in running a Shopify business.They share some amusing case studies, some do's and dont's, and even the things that you should, therefore, focus your time and efforts on. Tune in next week for a brand new series with Brightpearl, a popular Shopify store and Trust Pilot. It's all focused at how to build trust on your Shopify store!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

This week nick caught up with Trevor from Buddy Brands. They've built an interesting business and through some very insightful questions, Nick unpacks how it all came about.As always, we included lots tips on marketing, things to avoid...etc.Check out their sites:https://buddyrest.com/https://naturaldoggie.com/https://scanshop.io/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

This week, Nick caught up with an incredibly interesting business - Deliciously Guilt Free. Low carb, Keto Diet CAKES. Yes, DIET CAKES!They have a whole range of products, from Low Carb Keto brownies to all your delicious favourites.This week's show really was a whistle stop tour of everything. From mental breakdowns, managing family life & business whilst being involved in politics, to buying a cafe / commercial kitchen. What a rollercoaster Dan has been on and he's only just getting started.Most importantly, they talk about how Dan grew his store using Shopify. From the quick tips and tricks to the really deep 'why did we get out of bed this morning' questions.Check out their store:https://deliciouslyguiltfree.com/Dan also runs his own podcast, which can be found here:ttps://podcasts.apple.com/gb/podcast/uk-low-carb/id1503692518Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Page speed is a huge topic in e-commerce, especially for SEO. In May 2021, it's going to become an even bigger topic and, therefore, and even bigger killer of SEO performance.As SEO experts, we are duty bound to respond and support you through this. Starting with this free podcast episode that unpacks what affects page speed and how to do some DIY to it yourself, we are here to help.Today's episode covers a huge range of things that affect page speed. Some you can do yourself, some will need the assistance of a developer and others may require you to have a re-think of your theme and website design.Either way, customers and Google are requiring faster and faster websites, so don't get left behind.DISCOUNTED! Check Out Our expert Page Speed Improvement Package:https://www.winningwithshopify.com/pagespeedSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

This week, Nick caught up with Henrietta Lovell, Founder of Rare Tea Company and also known online as the Rare Tea Lady.They discussed a huge range of topics, from driving sales through their Shopify store through to how they're changing the world through the way that their business behaves.https://rareteacompany.com/https://www.instagram.com/raretealady/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

To finish off the year, we have Tim Sumner from Shopify Plus on the show to talk about how it's all gone. Tim was kind enough to share some hugely insightful statistics around how Black Friday  Cyber Monday went. The big question - who turned over my money; Shopify or Amazon? There are lots of exciting new feature son the horizon for Shopify which Tim shared in some detail, as well as his own personal thoughts for 2021. They also had a chat around how some of the larger retailers are moving to Shopify Plus and what gets a good store going in the first place. You can check out the Shopify Plus offering here: https://www.shopify.com/plusSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Pinterest can be amazing for a website. Thousands of free users per week, super-visual and it works like a search engine. Competition tends to be low but the audience is growing significantly.However - have you every thought of advertising on it?This week our host, Nick Trueman, caught up with Pinterest expert Nina Kolari. Nina's worked with Pinterest for years, runs courses and services a number of ecommerce businesses on this channel.Listen in for free and don't forget to subscribe!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

On this weeks podcast, our host, Nick, welcomed back Facebook advertising expert Kevin from Voy Media. They discussed: - Getting started on Facebook Ads- Acquiring customers from it - The types of advert copy & content you need - Tracking - How to set your targeting - What lookalike audiences can do for you - And much more! Contact Kevin: https://voymedia.com/ Contact Just Ask Parker: https://justaskparker.com/ Contact Nick's Team in London: https://spec.digital/ Tune in every Friday for new episodes on the podcast! Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Google Shopping is the BEST way to get cracking with PPC advertising. Before someone clicks, they’re fairly qualified having seen the price, picture, title and seller. Therefore, conversion rates tends to be VERY POSITIVE.This week our host, Nick, caught up with Becky Hopkins from Digital Gearbox - an expert team of Google Shopping gurus. They discussed how to get started, how it all works and to really drive growth.https://digitalgearbox.co.uk/https://spec.digital/Check out our Shopify marketing agency services:https://justaskparker.com/If you haven’t already, make sure you subscribe and review us on your podcast app. Support the show (https://www.facebook.com/groups/WinningWithShopify/)

In this weeks episode, Nick caught up with PPC expert Pamela Wagner from Ajala Digital: https://www.pamelawagner.marketing/ They spoke about the Google Advertising universe, from Search campaigns on Google itself to Display, YouTube, Retargeting, Lookalike audiences...etc. Most importantly, they covered where you should start, things to avoid and how to measure success. Feel free to reach out to Nick's team in London (UK) at Spec if you want any support on the PPC or SEO side of things: https://spec.digitalSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

The world is getting smaller and ecommerce is leading the way. With international delivery, remote fulfilment and planes carrying goods 24/7, there's never been a better time to take your store international.This week, Nick caught up with Tim Richardson from We Make Websites - one of the UK's leading Shopify agencies and a close friend of Nick. They talked about the practicalities of going international and what you need to consider to get it right.To contact Tim:https://www.linkedin.com/in/tim-m-richardson/And check out his podcast:https://anchor.fm/yourbasketisempty/episodes/Agency-Side-Series-Adam-Clarke--General-Manager-EMEA-at-Reload-Digital-em9rltSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week, Nick interviewed a Shopify Store - Lovepop - about what changes they are making to respond to new shopper behaviour, expectations and spending habits. Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)