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Episode outline: 00:00:00 Intro 00:01:34 Origin story  00:08:03 Rioja Alavesa enotourism overview 00:10:48 Enotourism deep dive at Viñedos y Bodegas de la Marquesa 00:21:52 Valserrano enotourism adaptations in 2020 00:29:14 Rioja Alavesa member adaptations 00:35:56 Wider Rioja enotourism picture If you know someone who would find this episode useful please encourage them to subscribe www.interpretingwine.com/wms If you really found it useful please rate and review wherever you’re listening. Thanks! 👌👌 Welcome back. I’m Lawrence Francis, Founder and Host of The Wine Marketing Show podcast… the place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in. today we continue the exploration of the impacts of COVID19 on the Spanish enotourism sector in the company of Maria de Simón Baranda. Maria is uniquely positioned to speak on the topic, holding the dual roles of President of Ruta del Vino de Rioja Alavesa and Head of Administration for a boutique regional wine producer Viñedos y Bodegas de la Marquesa - Valserrano, including their enotourism offering. Enjoy! Intro and outro musicWelcome to the Show Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ GUEST: Maria de Simón Baranda, President of Ruta del Vino de Rioja Alavesa GUEST CONTACT:  https://rutadelvinoderiojaalavesa.com/en/ https://visitriojaalavesa.com/ https://www.instagram.com/rioja_alavesa/ https://twitter.com/RiojaAlavesa CONTACT LAWRENCE: Linkedin: http://interpretingwine.com/linkedin Instagram: https://www.interpretingwine.com/wmsinsta Twitter: https://www.interpretingwine.com/wmstwitter Email: podcast@interpretingwine.com Date recorded: 15 January 2021 Listen and subscribe: www.interpretingwine.com/wms5

Welcome. I’m Lawrence Francis, Host of The Wine Marketing Show podcast… a place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in.  That being said I kick off 2021 looking at the current state of enotourism. My guest Vinka Danitza is a wine tourism professional based in Spain. As project manager for Priorat Enoturisme, she is developing and coordinating various projects to enhance the visitor experience, maximize tourism and the direct sales potential of the group members. Let me hand over to Vinka who will tell you about her wine journey and how she came to be in her current role. If you know someone who would find this episode useful please encourage them to subscribe www.interpretingwine.com/wms If you really found it useful please rate and review wherever you’re listening. Thanks! 👌👌 Episode outline: 00:00:00 Intro 00:01:33 Origin Story 00:07:00 Enotourism 101 00:15:13 COVID19 adaptations in Priorat 00:20:56 Reactions in different tourist sectors 00:26:59 Digitising customer interaction 00:38:20 Travel literature 00:40:03 Vinka’s current enotourism project 00:46:09 Looking ahead to 2021 Intro and outro musicWelcome to the Show Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Guest: Vinka Danitza GUEST CONTACT:  https://bottledbliss.wordpress.com/ https://www.instagram.com/danitzavinka Date recorded: 20 December 2020 Listen and subscribe: www.interpretingwine.com/wms   CONTACT ME Linkedin: http://interpretingwine.com/linkedin Instagram: https://www.interpretingwine.com/wmsinsta Twitter: https://www.interpretingwine.com/wmstwitter Email: podcast@interpretingwine.com

Read the full episode transcript at http://www.interpretingwine.com/should-podcasts/

Read the full episode transcript at http://www.interpretingwine.com/is-podcastings-low-technical-barrier-to-entry-a-good-or-bad-thing-from-a-wine-perspective

Read the full episode transcript at https://www.interpretingwine.com/why-are-podcasts-growing-in-popularity-and-how-can-i-start-a-podcast/