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The question isn’t if you should do video: it’s what is your brand strategy and how does video support it? That’s what we do, and we have broad experience across a range of styles. Check out the demo reel and visit the website to learn more about the video services we offer and our complete suite of services. These include: • EXPLAINER VIDEOS People learn different ways, but in some instances, video is the only real choice. In short, you need a video. • WEBISODES/VLOG Building an audience with regularly produced content can take time, but the pay-off is huge. We can show you how without breaking the bank. • CINEMATIC Grand perspectives. Epic stories. You don’t have to go to Hollywood or have a cast of thousands to achieve it—lean on our experience. • TESTIMONIAL/INTERVIEW Your story, told straight from the source, can result in the most powerful communication possible. • MOTION GRAPHICS/ANIMATION Motion graphics and animation eliminate the barriers of the physical world and offer 100% control over the final product. | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Visual Storytelling: http://www.wilsonadv.com/services/visual-storytelling/ Our Work: http://www.wilsonadv.com/our-work/ Fact Sheet: https://wilson.mautic.net/asset/8:wil-fact-sheet-2017-webpdf Contact Us: http://www.wilsonadv.com/contact-us/ BRAND FIRST Brand First is our guiding principle to ultimately differentiate organizations and create long-term value. We believe that taking a Brand First approach delivers five key benefits to the organization and is necessary to create a video strategy. See for yourself in the ebook, Brand First: http://www.wilsonadv.com/brandfirst/ * All trademarked and copyrighted names, marks, and logos are the property of their respective companies. *

Teradata Analytics Universe (TAU) brings together the most brilliant minds in the Teradata universe —and it’s also a lot of fun. One the event experiences that have become an attendee favorite are the performances of the multi-talented David McCreary. To ensure that David’s interactions with attendees and hijinks throughout the conference were captured, Wilson worked directly with the client to coordinate the days events. From scheduling to talent management to behind the scenes coordination and file delivery, the Wilson team got things rolling and executed. The results were 150 quick-hitting video segments to share with the audience at the conference and that the client, partners, and friends could use to post on their social media networks. Learn more about Wilson Video and Event capabilities here: Visual Storytelling: http://wilsonadv.com/services/visual-storytelling/ Corporate Events: http://www.wilsonadv.com/services/corporate-event-marketing/

If marketers aren’t putting their brand first, what are they doing? After much observation and many conversations with marketing and communication professionals around the world, we’ve identified three main areas marketers go to hide: • Design • Technology • Sales While all of these areas are important to marketers and they should have a working knowledge of these areas, none of them should be their primary focus. More than likely, the marketer has access to other trained professionals to handle these aspects of their business. The role of those professionals is to bring the marketers’ brand and marketing plan, their vision, to life. The marketers need to provide the direction to make that happen. That’s their role and where they should spend their time. For marketers that are hiding outside of their role, here are suggestions for where they should redirect their focus: Design — Strategic Brand Position: Instead of the specific details of the creative design, marketers can help move their brand forward by continuously learning more about their audience, solidifying their brand position, and communicating that direction to their team. Technology — Marketing Operations: No doubt that technology enables marketers in ways they’ve only dreamed of. But instead of getting caught up in what the technology can do, marketers should concentrate on how they are going use those capabilities for customer engagement optimization. Sales — Campaign Execution: Sales are what enable the business to operate. Obviously, that is very important and marketing should support that function in smart, strategic ways. That means listening, then executing campaigns and developing other materials to support the pipeline. Not micro-managing the entire length of the process. | Marketers Front and Center | It’s been said over and over, but it’ a great time to be a marketer. The role has more responsibility and respect than ever before. That’s why it’s imperative that marketers never lose sight of what got them here. Use the tools and resources available to them as they’re intended: to build a strong, lasting, brand. | SOURCES / NOTES | Pepsi In-house Studio: https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Brand Purpose Ebook: http://www.wilsonadv.com/brand-purpose-a/ Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ | CREDITS | Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/ Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/ Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling * All trademarked and copyrighted names, marks, and logos are the property of their respective companies. *

Brand first means that your market position is created through your brand personality, and revolves around three critical aspects: 1. A Purpose-Driven Culture 2. Unified across the Business 3. Customer Engagement Optimization But what does that look like in practice? In this episode, we discuss Procter & Gamble’s move into franchised dry cleaning with their brand, Tide®. Did they take a brand-first approach? Does it make sense for a CPG brand to move into a brick and mortar franchise model? Where is the brand audience now and where are they headed? There are lots of ideas in play here that could impact one of the world’s most iconic brands. | SOURCES / NOTES | Tide® History: https://tide.com/en-us/about-tide/about-us Tide® Dry Cleaners: https://www.tidedrycleaners.com/WebPages/Home.aspx | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Brand Purpose eBook: http://www.wilsonadv.com/brand-purpose-a/ Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ | CREDITS | Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/ Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/ Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling * All trademarked and copyrighted names, marks and logos are the property of their respective companies. *

Brand first means that your market position is created through your brand personality, which revolves around three critical aspects: 1. A Purpose-Driven Culture—At the origin of your business, there was an idea based on finding a better or innovative way to meet a need and make lives better. 2. Unified across the Business—Your brand personality extends authentically to its core. By that, we mean beyond standardized elements like fonts, colors, logos, etc., to reflect and impact how associates and customers act and think about the brand. 3. Customer Engagement Optimization—This is the critical juncture where the communication methods and technology utilized work together to find the right channels to communicate with the audience how they want to communicate. See and hear our approach to becoming brand first and how one car company’s brand purpose manifests itself authentically through all of their communication and touch points. | SOURCES / NOTES | 2018 Subaru Forester | Subaru Commercial | A Life Story On The Line: https://www.youtube.com/watch?v=oTXIFRCGb0M | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Brand Purpose eBook: http://www.wilsonadv.com/brand-purpose-a/ Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ | CREDITS | Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/ Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/ Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling * All trademarked and copyrighted names, marks and logos are the property of their respective companies.*

When myCUmortgage was looking for a partner to help their brand message resonate in the marketplace, their search brought them to Wilson Advertising. “Wilson was the only one that got us spot on,” says Robert Sadowski, APR, Marketing Specialist. With a unique message and look (how many credit unions use an octopus in their communications? Answer: 1) the new branding has reset expectations for what myCUmortgage can be for members and for associates. As part of the rebrand, Wilson helped orchestrate an internal launch that got everyone energized by where the brand is headed. “They can see that it’s unique and feel that there is some fun to it. We’re excited to take the step forward,” said Tim Mislansky, President. Discover what a purpose-driven, brand first approach can do for your organization. Contact us, we’d love to chat: http://www.wilsonadv.com/contact-us/ | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Our Work: http://www.wilsonadv.com/our-work/ Our Process: http://www.wilsonadv.com/methodology/ | myCUmortgage® | Website: http://www.mycumortgage.com

If you’re not using the same language in a conversation, communication can be difficult if not impossible. Just ask the American just starting to learn the Chinese language. The same applies to business and marketing. In order to use your customer data properly, you have to be able to understand your customer and your brand beyond the data the customer provides. In short, data alone is not your brand’s story and it alone won’t improve your Brand Valuation. The attributes of your Brand Valuation include: • Speed of adoption and identification • Go to market speed • Brand-powered price control These three directly impact the value of your brand and its contributions to the value of the company. That’s why a Brand First approach and purpose-driven culture are critical to building an audience and a brand that will last over time. It’s those things that make a difference and are affected by your story. From shoes to soda to smartphones, if you don’t have brand story and a purpose, it’s not going to be magically revealed in data. | SOURCES / NOTES | Marketing Land (Forbes Insights/Treasure Data survey: https://marketingland.com/report-marketing-leaders-arent-keeping-up-with-the-speed-of-data-242794 TOMS: https://www.toms.com/improving-lives Duolingo: https://www.duolingo.com/course/zh-CN/en/Learn-Chinese-Online | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ | CREDITS | Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/ Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/ Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling * All trademarked and copyrighted names, marks and logos are the property of their respective companies.*

How much should I spend on marketing? What should I expect in return? Those are two of the biggest questions that marketers face—and they’re fair questions. The issue is that calculating ROI, even with all of the data now available, isn’t as cut and dried as one would think. It can be as simple or complicated as you choose to make it, based on what factors you choose to include. The Harvard Business Review recently published an article called a “Refresher on Marketing ROI,” which identifies four benefits of measuring Marketing ROI (MROI) for marketers. 1. Justifying market spend 2. Deciding what to spend on 3. Comparing marketing efficiency with competitors 4. Holding themselves accountable Our take? Understanding where the resources go and what is returned is a very necessary business exercise. But marketers can’t neglect the brand and forget that it is just one component of their role. | SOURCES / NOTES | Harvard Business Review | Refresher on Marketing ROI: https://hbr.org/2017/07/a-refresher-on-marketing-roi | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ | CREDITS | Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/ Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/ Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkime... * All trademarked and copyrighted names, marks and logos are the property of their respective companies.*

Marketers have always driven revenue. Through MAPs, they’ve been promised that they will finally be able to show attribution and ROI, and they’ve said the same to the powers that be in the c-suite. The problem now is delivering—and it might not be as easy as once thought. Brian Hansford of Heinz Marketing and Joe Chernov of InsightSquared recently presented a joint survey and report that the two companies did together. From a survey of more than 400 marketing and sales professionals using top platforms, they found a distinct divide between two marketing groups. And the result is that one group is growing very unsatisfied and disillusioned with their solution because it is not meeting their needs. | SOURCES / NOTES | Marketing Automation Platform Satisfaction Survey 2018 | Heinz Marketing and InsightSquared: http://results.heinzmarketing.com/R-Guide-MarketingAutomationPlatformSurvey_LP.html Heinz Marketing: https://www.heinzmarketing.com Insight Squared: https://www.insightsquared.com | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ | CREDITS | Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/ Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/ Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkime... * All trademarked and copyrighted names, marks and logos are the property of their respective companies.*

In this episode of the Wilson Bridge, we discuss takeaways from the Forrester Tech Tide™, ongoing trends in marketing technology, and emerging marketing roles in the organization. Leading analysts at Forrester have put together the Forrester Tech Tide: Martech for B2C Marketers, Q2 2018. Breaking down the marketing tech currently available, it provides a great review of the technology available and its current status. That’s a great step because as martech budgets rise, so do expectations of ROI. Having an idea of the relative adoption and business value is great, but it is largely a tactical document. Missing is how does all of this technology apply to the brand, enhance customer engagement optimization, and align with the brand purpose? With all of the new technology in marketing, new roles are required, but “does it warrant a new C-level position,” asks Brian Drew. The consensus at Wilson is that marketers can’t lose focus of the brand for the sake of technology. “It’s not technology first. It’s brand first, but technology forward,” says Devin Meister. Check out the Forrester Tech Tide after you watch this video and let us know your thoughts: https://www.forrester.com/report/The+Forrester+Tech+Tide+Martech+For+B2C+Marketers+Q2+2018/-/E-RES142439# | SOURCES / NOTES | Chiefmartec: https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/ Bynder/OnBrand: https://onbrand.me/state-of-branding-report-2018/ Forrester Tech Tide: https://www.forrester.com/report/The+Forrester+Tech+Tide+Martech+For+B2C+Marketers+Q2+2018/-/E-RES142439# | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ | CREDITS | Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/ Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/ Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling * All trademarked and copyrighted names, marks and logos are the property of their respective companies.

The power of exploration. Wilson crafted a branded scenario to shoot motion and still assets that brought conference branding to life. When you leave room for "happy accidents" there is always beauty in the unpredictable. See more of what we do and how we think at http://wilsonadv.com

While there is a lot of talk and hype in marketing around marketing technology and what it enables, not putting the brand and message first can result in a diluted voice and a weakened brand. “The heart and soul of your brand can be lost,” according to Jon Brooks, Creative Director at Wilson Advertising. “Marketing technology is not a replacement for design, but rather an enabler for creative problem solving." “The media isn’t the message anymore. The experience is the message that ignites the media,” says Jon. To that end, creative and design are tools for transformation and creating that differentiated experience. Consider brands like Uber, and how intertwined the business idea and the design of the user interface are to the overall experience. Subscribe to this channel to get the latest updates about Customer Engagement Optimization. | SOURCES / NOTES | Uber: www.uber.com | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ | CREDITS | Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/ Host: Jon Brooks, Creative Director https://www.linkedin.com/in/jon-brooks/ Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkime... * All trademarked and copyrighted names, marks and logos are the property of their respective companies.*

A recent report by Bynder and OnBrand found that 90% of brands cite struggling to “identify the right technologies to serve as an extension of their brand” as their biggest challenge. Wilson Advertising specializes in Customer Engagement Optimization and creating strategies that turn it into a competitive difference. In this episode, we identify five things you can do to ensure that your brand personality is aligned with your Martech solution or platform. 1. STOP THINKING ABOUT YOURSELF FOR A MINUTE 2. FOCUS ON THE CUSTOMER’S PURPOSE 3. MARKETING ≠ IMPLEMENTING TECH PROJECTS 4. CUT ONE THING FROM YOUR MARTECH STACK TODAY 5. UNDERSTAND TIME AND APPLY IT APPROPRIATELY TO STRATEGY Finding the right technology to use your customer data and communicate your brand voice authentically is daunting. It’s hard to know where to even start. These keys are a great start. SOURCES / NOTES: Mary Meeker Internet Trends - http://www.kpcb.com/internet-trends Bynder and OnBrand Report - https://onbrand.me/state-of-branding-report-2018/ Scott Brinker Martech Landscape - https://chiefmartec.com/2017/06/average-enterprise-uses-91-marketing-cloud-services/ | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ | CREDITS| Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/ Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/ Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling/ * All trademarked and copyrighted names, marks and logos are the property of their respective companies.*

The Martech space has exploded; from 150 to over 5,000 vendors in just 5 years—and the amount of customer data has also exploded alongside it. Marketers and their budgets have followed along and are fueling more growth. The “2017 Internet Trends” report revealed that the average enterprise uses 91 marketing cloud services. But are they really using them? Many marketers are not able to adequately access their own platforms, and the platforms are not integrated. This episode of Wilson Bridge discusses the growth and steps marketers must take to stay ahead of the rising technology and take advantage of the increased budgets and capabilities. | RESOURCES / NOTES | Mary Meeker Internet Trends - http://www.kpcb.com/internet-trends Bynder and OnBrand Report - https://onbrand.me/state-of-branding-report-2018/ Scott Brinker Martech Landscape - https://chiefmartec.com/2017/06/average-enterprise-uses-91-marketing-cloud-services/ | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ | CREDITS| Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/ Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/ Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling/

Customer Engagement Optimization bridges the gap between a brand’s personality and the technology used to communicate that personality. The first step is to understand how a brand interacts with customers and delivers value. With that understood and defined, brands then need to determine the marketing technology required to meet those objectively and authentically—not a simple task when the space has upwards of 5,000 vendors and counting. We also discuss how Customer Engagement Optimization works on social, or not, and recall the time a mobile carrier fired some customers it didn’t like. | BRAND REFERENCES AND RESOURCES | Nike: www.nike.com De Beers: https://www.debeers.com Martech 5000 (2017): https://chiefmartec.com/2017/05/marketing-techniology-landscape-supergraphic-2017/ Sprint: https://www.cnet.com/news/sprint-breaks-up-with-high-maintenance-customers/ Got Milk: https://www.gotmilksnacks.com | WILSON ADVERTISING LINKS | Wilson Advertising: http://www.wilsonadv.com Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization/ Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ All trademarked and copyrighted names, marks and logos are the property of their respective companies.

Social seems simple—simple like walking a tightrope. It’s just walking a straight line. But the implications of wavering to one side or the other can be perilous. In this episode, we look at how different companies in the automotive industry took on the biggest game in professional American football. One successfully connected with their audience, the other maybe less so. The jury is still out, but it didn’t get off to a great start. Brand references and resources Volvo: http://www.volvo.com/home.html Specific Campaign: http://www.adweek.com/brand-marketing/why-volvo-wants-you-tweeting-during-their-competitors-super-bowl-ads-162548/ Ram Trucks: https://www.ramtrucks.com/ Specific Campaign: https://www.nytimes.com/2018/02/05/business/media/mlk-commercial-ram-dodge.html - Other thoughts on (Dodge) Ram Trucks: http://www.wilsonadv.com/2016/04/rebranding-dodge-ram/ Wilson Resources and Links Wilson Advertising: http://www.wilsonadv.com Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization/ Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ All trademarked and copyrighted names, marks and logos are the property of their respective companies.

When Wilson Advertising enters the branding process with clients, we parallel the branding steps with steps to customer engagement optimization, ensuring that the brand has a clear roadmap and platform to communicate the brand personality. These steps include: Brand Ignite Steps · Discovery · Create · Awareness · Bridge Customer Engagement Optimization Steps · Market Strategy Report · Quality Voice Assessment · Martech Playbook · Executive Decision Tree One of the most exciting pieces of this process is the development of the Martech Playbook. It serves as an audit and offers guiding principles to help marketers develop a cohesive and achievable plan for moving their marketing through the ever-expanding marketing technology landscape. Paired with an Executive Decision Tree, it enables organizations to be the most efficient with their efforts and optimize their customer engagements. Brand references and resources Martech 5000 (2017): https://chiefmartec.com/2017/05/marketing-techniology-landscape-supergraphic-2017/ Wilson Resources and Links Wilson Advertising: http://www.wilsonadv.com Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization/ Our Work: http://www.wilsonadv.com/our-work/ Contact Us: http://www.wilsonadv.com/contact-us/ All trademarked and copyrighted names, marks and logos are the property of their respective companies.

Motion graphics have been around for years, but recent advances in 3D technology provide new and more dynamic creative opportunities according to the crew at Wilson. “It changes the way you think about branding, about marketing, and business altogether,” according to Mark Wilson, 3D Designer and Generalist at Wilson. “With 3D you can approach and tell the story in an infinite number of ways. And it really lends itself naturally into the expanding worlds of augmented and virtual reality applications,” says Mark. As he explains, it gives creators more flexibility. Look and see for yourself. Website: https://www.wilsonadv.com Twitter: https://twitter.com/WilsonAdvAgency LinkedIn: https://www.linkedin.com/company/wilson-rebranding/ Vimeo: https://vimeo.com/wilsonbranding