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Will It Stick?
38 minutes | Nov 24, 2021
Macy's Thanksgiving Day Parade: PR Stunt Turned Tradition
Watching the Macy's Thanksgiving Day Parade is a long-standing tradition for many American households, and has been for decades. But, did you know that the parade started way back in 1924 as one giant PR stunt for Macy's to draw shoppers to its one million square foot store in NYC? For nearly 100 years the parade has continued and has become the Superbowl of the holiday season for family-friendly brands attracting 50 million viewers annually. For source materials, please visit www.willitstickpodcast.com
39 minutes | Nov 17, 2021
Got Milk? Did the Memorable Milk Campaign Move the Needle?
Got Milk? is undoubtedly the most memorable advertising campaign of the 90s. Every celeb and every pop culture happening was tied into the campaign. It was parodied and it was copied by other brands, but did it increase milk sales? For source material, please visit www.willitstickpodcast.com
37 minutes | Nov 10, 2021
Tostitos' Spicy Stunts & Ads
Tostitos has dreamed up and executed some pretty creative campaigns to make sure that when we walk down the chip aisle, we think of Tostitos for tortilla chips. From breathalyzer chip bags that will call you an Uber, to a spicy telenovela series... you can't predict what Tostitos will do next! For source materials, please visit www.willitstickpodcast.com
45 minutes | Nov 3, 2021
White Claw Manufactures Viral Growth
White Claw has only been around for five years, but it dominates the seltzer category, mostly because White Claw fans across the U.S. have taken the brand into their own hands creating memes and videos that have gone viral. This episode will give you a glimpse into the power of creating a people-powered brand and the only thing you need know before diving in is: there ain't no laws when you're drinking Claws!
35 minutes | Oct 20, 2021
Brands & Breast Cancer Awareness
Brands have been raising money and awareness for breast cancer since the 80s when cause marketing really became a thing. But, today there is quite a bit of controversy around brands selling products to support Breast Cancer Awareness Month and this episode will encourage you to ask more questions before buying a product with a pink ribbon on it. Also - GO GET YOUR GIRLS CHECKED! This is your friendly reminder to get a mammogram or check yourself! For source material, visit www.willitstickpodcast.com
35 minutes | Oct 13, 2021
Just Do It: The Most Iconic Slogan in Advertising
Just Do It: those 3 words might be the most iconic words in advertising. You hear it, and you immediately see the swoosh and think Nike. It feels like that slogan must have been a part of the brand since Nike’s inception, that’s how much a part of the brand it feels like it is. But the truth is, it wasn’t and the story behind the inspiration for the movement is INSANE. For source materials, please visit www.willitstickpodcast.com
38 minutes | Oct 6, 2021
Red Bull & The World's Most Insane Marketing Stunt
Red Bull has earned a reputation as the riskiest brand, pulling off insane stunts like doing donuts in a race car on the top of the world's tallest building or skydivers moving between gliders mid-air. But one of its stunts might hold the coveted spot as the world's most famous marketing stunt EVER. For source materials, please visit www.willitstickpodcast.com.
30 minutes | Sep 29, 2021
The PR Stunt That Got America Eating Bacon
America is obsessed with bacon. But, did you know that once upon a time not so long ago people had to be CONVINCED to eat bacon for breakfast? AND, the concept of breakfast being the most important meal of the day was actually completely fabricated as a PR stunt by one company in an attempt to sell more bacon - and it WORKED. For source materials and show notes, please visit www.willitstickpodcast.com
44 minutes | Sep 22, 2021
Durex Condoms Challenges Sexual Norms
Durex is the top-selling condom brand in the world, selling more than 975 condoms every minute. What's really interesting about Durex is not just its edgy, attention-getting advertisements, but also how the brand is tackling some very taboo topics to challenge and change sexual norms. Find source materials and full show notes at www.willitstickpodcast.com.
42 minutes | Sep 15, 2021
Marketing in the Metaverse
The Metaverse is coming and that means a big change for brands of all shapes and sizes in how they target customers, and their customer's new MULTIPLE personas. The Metaverse is like the Internet on steroids, where instead of just reading text and watching videos, technologies such as 3D and artificial intelligence will allow participants to interact in virtual “universes.” Through avatars, people will be able to try on items available in stores or attend concerts with friends, just as they would offline. And, they are already spending real money in the Metaverse. Are you ready? For source materials, please visit www.willitstickpodcast.com
50 minutes | Sep 8, 2021
Louis Vuitton's Multi-Generational Appeal
Louis Vuitton has ruled the fashion world and won over the hearts of consumers for decades and decades and decades, since the mid 1800's. Louis Vuitton has managed to withstand the demise of the mall and rise of online shopping. It is desired by Gen Z and Boomers alike. They don’t have sales or discounts and somehow they still crush it and evolve the brand. How? Join us as we dive in! For source materials, please visit www.willitstickpodcast.com.
34 minutes | Sep 1, 2021
Volkswagen & The Fun Theory
When Volkswagen faced a big challenge launching its eco-friendly vehicle in Sweden at a time when the eco-car market was already well established, and most consumers did not think of VW as an eco-innovator, they decided to try something FUN. VW brought The Fun Theory in as a way to make it fun for humans to change behavior, and it took off in a big way! To see our source materials, please visit www.willitstickpodcast.com.
51 minutes | Aug 25, 2021
Oreo's Playful PR Strategy is Pop Culture Centric
Oreo is the world's favorite cookie and has some insane marketing genius behind the brand to keep things purposely playful. We dive into how the brand has crushed the cookie game since its early inception through some of its more recent fun PR stunts. To find our source materials, see the full show notes at www.willitstickpodcast.com.
39 minutes | Aug 18, 2021
PR Stunts: Food Edition
We're back with another round of crazy PR stunts that brands have pulled, but this time it's all about FOOD. From Kraft Heinz Company's partnership with Van Leeuwen Ice Cream to create a Mac n Cheese flavored ice cream, to Popeyes' emotional support chicken, to KFC's 11 Herbs & Spices holiday firelog and more- this episode will either make you super hungry or will have you reaching for some anti-nausea medicine!
42 minutes | Aug 11, 2021
Men in Uggs? How Ugg Markets to Win Despite the Haters
The Ugg Brand is an undeniable cultural phenomenon. You either love them or you hate them. A quick google search will show you that the majority of the media who have written about Uggs thinks they are an ugly trend that just won’t go away. But despite that, people all over the world are still obsessed - and today that obsession spans multiple generations - babies, kids, tweens, teens, and adults of all ages.... and surprising to many, MEN. Uggs does about $1.5 billion in annual sales. Among men, UGG brand consideration is at an all-time high…. and UGG Men's continues to outpace the growth of the total brand. Are you as surprised as we are?? To see all of our source material and full show notes, please visit www.willitstickpodcast.com.
40 minutes | Aug 4, 2021
Tuft & Needle: Mattress Stores Are Greedy
It was 2012, and one young engineer was disgusted by the experience he and his new bride had when mattress shopping. They walked away with a $3,300 mattress that they ended up hating - and the whole process felt slimy. With zero experience in the mattress world, two entrepreneurs got together to solve a real problem that had plagued the mattress industry for decades: Mattress Stores Are Greedy. They utilized this PSA-style campaign across the country and made some critical brand investments along the way to increase ROAS and decrease CAC, practically overnight! Tune in now to hear all about how Tuft & Needle went from an idea that a few guys had after tearing apart a so-called fancy mattress and learn how they used marketing that was insanely smart, direct, and a bit aggressive to crush their competitors and go from $0 to $200+ Million in sales in less than 10 years. Visit www.willitstickpodcast.com for our full show notes and sources.
40 minutes | Jul 28, 2021
Victoria's Secret: Rise, Fall & Rebirth
In 1977, one American businessman decided there should be a high-end lingerie store that both men and women would be comfortable shopping in. He wanted this store to be inspired by the way women were viewed in the Victorian era. Victoria's Secret focus on angel-like, teeny-tiny dream women and its approach to marketing worked... until it didn't. See our source material and other information for this episode at www.willitstickpodcast.com.
40 minutes | Jul 21, 2021
Match.com’s Masterful Marketing to Bring Dating Online
In 1995, long before swiping right was a thing, Internet dating was not commonplace or really, something anyone admitted to. Match.com hit the market with a goal to change perceptions and get women comfortable dating online so the men would follow, and the brand's marketing efforts successfully changed a culture and really built the internet dating phenomenon that is the norm today! See our source material and other information for this episode at www.willitstickpodcast.com.
37 minutes | Jul 14, 2021
PR Stunts Gone Wrong
What happens when an attempt to create the world's largest popsicle results in gallons of pink, gooey liquid flowing onto the streets of NYC and causes pedestrians to flee in panic? Sometimes things don't go as planned when it comes to a creative marketing idea or wacky PR stunt. In this episode, we cover three of our favorite PR Stunt FAILS! Listen and learn, or at least be prepared for the worst case scenario. Spoiler Alert: these brands were NOT. See our source material and other information for this episode at www.willitstickpodcast.com.
40 minutes | Jul 7, 2021
Flo: The Greatest Accident in Advertising
Iconic characters have played a huge role in successful advertising and marketing campaigns for decades, but not all brand mascots have sticking power like the subject of this episode. Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon... and most agree that she is the single most recognized brand mascot today. But did you know that Flo's character was created on accident? See our source materials and other info for this episode at www.willitstickpodcast.com.
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