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Mornings From The Cabin
5 minutes | Oct 15, 2021
Ep 103: Are you starting your journey way above the heads of your audience?
Knowing where your organization sits in its relationship -- or lack of relationship -- with audiences is key to where to start your video or podcast journey. If your audiences are continually asking "We don't know what you do?" and you skip answering that starting point, you risk failing to grow relationships, especially new ones.
5 minutes | Aug 10, 2021
Ep 102: The metric that matters the most for your videos
Too often we evaluate the success of our videos based on the likes, views, retweets, shares, etc on social media. An inspiring bit of feedback recently from a client really put it all into perspective about what really matters the most. Hint: It's not the number of likes.
7 minutes | Apr 26, 2021
Ep 101: You‘re missing this key ingredient in marketing your videos
There's a very simple ingredient that many conservation organizations are missing when they go to all the expense of getting a video or video series filmed and produced. There's no denying this ingredient works. Hollywood has used this technique for decades!
7 minutes | Mar 26, 2021
Ep. 100: Your future video project is already in the works (Yes, really!)
Long before we ever engage on making a conservation video for your organization, there's a good chance some of the work for project has already started. A new year marks new seasons here at WorkCabin Creative where it's all about field work several days per month to capture broll footage. This footage becomes part of our footage library that we can pull from for future inclusion in conservation film projects. Need a clip of a turtle? A muskrat? We've got that!
7 minutes | Feb 22, 2021
Ep. 99: When saying "No" can still be an opportunity
Saying "No" to work is not easy. But when you have real experience working in conservation, understand the landscape, and the environmental factors of specialized work, you have the skillset to make informed decisions. Such was the case recently. But I still made it an opportunity to provide expertise to the organization that was greatly appreciated. That's the takeaway in this week's episode: Every opportunity is an opportunity to create a lasting impression, even when you (unfortunately) have to turn down work.
5 minutes | Jan 25, 2021
Ep. 98: The ONE question that has no cookie-cutter answer
In this episode I talk about THE most common question asked about video projects. Videographers aren't trying to be evasive when they can't answer this question right away. That's because every project is different. So we have to know more about your story
8 minutes | Dec 11, 2020
Ep. 97: The big difference: Partners, not customers
The year 2020 has been all about gaining new perspectives. Limited time sales and promotions seemed so gimmicky. Something more was needed in such challenging times. So I did something that was the opposite of what so many small businesses did during the challenges of Covid19
9 minutes | Nov 3, 2020
Ep. 96: Why Having (And Knowing) Your Niche Really Matters
Of all the things that have helped my business, knowing my niche and target market have been the biggest assets to creating career momentum and growth. It has helped build credibility, trust and authenticity within that specific markets. And most importantly, it has led t0 high quality referrals from customers who understand and want the value that I provide
8 minutes | Sep 12, 2020
Ep. 95: The Social Media Trap For Creatives
We've all seen those kinds of so-called "creatives" that say in their Facebook bios they are full-time professional photographers or whatever. But look at the volume of photos or videos they post almost every other hour every day on Facebook and the obvious becomes apparent. They are not "full-time" photographers. They are "full-time" Facebook users. The only thing many of these so-called photographers are working for is volume of free Likes and "friends" congratulating and showering praise on them. Here's the problem. That's not work. It's an addiction. And it's definitely NOT the work, life balance of being a real full-time creative who is actually out there earning a living.
8 minutes | Aug 7, 2020
#94: Why YouTube Makes You Smarter At Using Social
For the past two years I've been building a personalized YouTube channel all about helping new filmmakers and videographers. This podcast episode is about the amazing lessons learned growing a channel and why I think YouTube makes you better and smarter at using a social channel vs all the other social channels out there. Find my personal YouTube channel here
7 minutes | Jul 19, 2020
#93: Being a Creative During The Pandemic
A pandemic is certainly a challenging time for creatives. But those of who us who have adapted and continued to serve customers, even in smaller ways, will look back and see this time as success. Maybe not in terms of income generated. But in terms of keeping our businesses alive in some shape or form. Resiliency is a business trait that the right target audience will notice. And these are the customers you want to attract
7 minutes | Jul 10, 2020
#92: Real Is Better Than Perfect (I will explain!)
Unstaged. Unscripted. Two words that strike fear into the hearts of many communications professionals. But really, if you want to resonate as authentic and real, being unstaged and unscripted is powerful for not only being viewed as more genuine but also trustworthy
6 minutes | Jun 9, 2020
#91: Stop Comparing Yourself To Others
It's easy to look at someone else and want to be like them, have the same success as they apparently have, do the same kind of work, and measure your own progress based on them. The entire trouble is, doing this will usually only cause you nothing but demoralization and an inability to truly improve because your guide to measuring yourself and your success is not your own
5 minutes | May 29, 2020
#90: Swerving and adapting thanks to Covid19
Just like you, Covid19 has me reflecting on so many things, including my business. It has been a time of reflection, re-examining goals and dreams and...... yes, services. I feel that I have gained way more clarity over these past few months. I feel that my focus is even more laser-like now. I know where I want to grow and put more emphasis on going forward
3 minutes | Apr 4, 2020
#89: Innovative or Behind-The-Times?
Now is a kind of a gut-check for every community out there. As Coronavirus impacts nonprofits, groups, downtowns, and organizations, it's interesting to see the growing divide that's now being exposed: Some are being innovative and rethinking how they can deliver their programming and events by livestreaming, utilizing videos, or webinars in 2020. And then there are others simply throwing in the towel on programs and events. OK, I get it it: maybe some activities have significant logistics and no other way to proceed than being in-person, so cancelling makes sense. But the intent of this podcast episode is aimed at smaller organizations. Like downtowns, small nonprofit community groups, environmental organizations, etc. What's shocking is seeing so many activities being cancelled and thinking to myself: "Really? They couldn't find a way to do that online on some scale in 2020?" The takeaway is this: Audiences are missing you! Come July, they will REALLY missing you. You cannot afford being absent in their lives. So take a step back and think before you cancel. There are potential alternatives. Everyone is stuck at home and craving ways to stay connected with their favourite community groups and places. Innovative and progressive groups, downtowns and communities are REALLY standing out now Behind-the-times communities are REALLY being exposed now.
3 minutes | Mar 22, 2020
#88: Now Is The Time To Give Back, Help Others
We're all in this together. What does that even mean? It's something I've been thinking a lot about in these days of business shutdowns, social isolation and social distancing. For me, I'm focusing on how to be an even better person. And truly making a difference. We all have skills that we can contribute. That's ultimately what will make "we're all in this together" truly succeed. For me, that means making myself available to help or listen. Giving back is now more important than ever. Helping others is paramount. We'll figure out the rest when all this over.
11 minutes | Mar 13, 2020
#87: Taking Ownership, Making Choices, and Struggles
In this episode, I share the story of my career journey. It has been filled with highs and lows. It has been filled with naysayers and it has been filled with regrets. I have spent the last 10 years trying to rationalize time lost and what I still consider to be years of lost identity, something I still struggle with today. I'm living my best life today and soaring. And I rely on a few simple reminders to keep me focused.
7 minutes | Mar 6, 2020
#86: Be Real On Instagram, Not 'Perfect'
There's so much advice floating around out there about what you should and shouldn't do on Instagram. Most of it is wrong. Instagram is NOT Facebook. It's not Twitter. In fact, it's something totally unique. Its power is that it is a 'discovery' channel. It's where we discover people, places and shops. Those discoveries influence us to visit, shop, or engage. If all you're doing as a business is posing materials or products for the perfect 'staged' photos, you're missing the real power of Instagram. In this episode I talk about 'discovery' and what it means and how you can leverage it with your Instagram content.
6 minutes | Feb 28, 2020
#85: I'm Not Sure About The Value Of A Facebook Like Anymore
I've noticed a growing trend in my industry today: More and more newcomers to the marketing field, many with little experience, are trumpeting 'popularity' as the key indicator of success for businesses. It's all about the number of Likes. And views (even if the hidden truth is that 87% of those views were less than five seconds). On Facebook, especially, I'm just not sure anymore about the value of a Like. It seems people just robotically hit Like with little thought. Personally, I have been putting more emphasis on places where I am seeing customers acquired, real conversations, and creating business-to-business relationships that transfer to offline collaborations.
7 minutes | Feb 9, 2020
#83: Three Biggest Marketing Excuses I Hear From Small Businesses
Throughout my 10 years in business as a social media strategist, filmmaker and conference speaker, I've heard a ton of excuses from businesses about why they can't do or need various types of marketing. In this episode I talk about three of the most common ones. This probably won't be the last podcast I do about this theme.... there are many excuses I have heard and still hear today
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