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Mornings From The Cabin
5 minutes | Jun 24, 2022
Ep 108: Gimbals Need Not Apply
The overuse and over-abuse of electronic gimbal stabilizers are rampant in the filmmaking world today. If you see buttery smooth footage, it's the result of gimbals being used by filmmakers. But gimbals have a downside. The organic feeling of a viewer being there in the moment with the 'stars' of a video is being lost. Life and work isn't buttery smooth. Especially in conservation work. There's rocky terrain. Stepping over logs. Quick responses. I'm not talking the extreme cinematic camera jitters used in Saving Private Ryan. In this episode I talk about why I've been leaving my gimbal stabilizer at the office when I am filming conservation projects. Hint: It's about my camera being more organically, realistic and in sync with the real life of my subjects, which are ecologists, biologists, field technicians, etc
5 minutes | Mar 21, 2022
Ep. 107: No Storyboard, No Script!
Well, you could read this previous blog post about Being Real Is Better Than Perfect, or you could watch this video by WorkCabin Creative conservation videographer Gregg McLachlan and hear a real story about why filming in nature is not about everything being perfect in your videos. And why, it's more natural and real to forego storyboards and scripts in nature storytelling videos. Watch this example of a video that used no storyboards and scripts. NatureHood: Waters Of Life
8 minutes | Dec 10, 2021
Ep 106: Change Or Die. Advice for Creatives
Making money as a professional photographer is hard. Or at least, a lot harder than it used to be. Unfortunately, I still see too many photographers still posting rants on social media about organizations sourcing free photos from social media users, or via photo contests. These rants are almost always focused on these external factors that creatives have little control over. What we can control is our own actions, how we are changing in this new digital era, and how we are adapting. Everything from whom we target as potential clients, to what we create, and how we market ourselves has changed. It's not 1984 anymore.
8 minutes | Nov 16, 2021
Ep 105: Five key tips for planning better conservation storytelling
A great story is what separates memorable content from content that is forgettable. Obviously you want to be memorable because that gives your conservation organization a competitive advantage. But how do you create a great story? How do you tell it in a way that captivates your audience? There’s no secret formula for getting it perfect. If there was, every nature story would be the same. But there are ingredients that are essential and effective to creating a better story. These five tips are ones that WorkCabin Creative incorporates into its video work. They are essential if you want your story to stand out from the crowd.
5 minutes | Nov 1, 2021
Ep 104: It‘s Not All About You. Nature Talks Too
Scenario: You have a one-minute video. You: "We need a one-minute voiceover!" Stop. You might not. Leave some space and time for nature to do the talking. Creating an emotional reaction in a viewer is more likely to happen because we watch an inspiring clip of nature vs words spoken by you. So the next time you are creating a voiceover for a video, remember that balance is key. Know when to have talking, and when to let nature alone do the 'talking'. Together, you'll have a real partnership that is powerful.
5 minutes | Oct 15, 2021
Ep 103: Are you starting your journey way above the heads of your audience?
Knowing where your organization sits in its relationship -- or lack of relationship -- with audiences is key to where to start your video or podcast journey. If your audiences are continually asking "We don't know what you do?" and you skip answering that starting point, you risk failing to grow relationships, especially new ones.
5 minutes | Aug 10, 2021
Ep 102: The metric that matters the most for your videos
Too often we evaluate the success of our videos based on the likes, views, retweets, shares, etc on social media. An inspiring bit of feedback recently from a client really put it all into perspective about what really matters the most. Hint: It's not the number of likes.
7 minutes | Apr 26, 2021
Ep 101: You‘re missing this key ingredient in marketing your videos
There's a very simple ingredient that many conservation organizations are missing when they go to all the expense of getting a video or video series filmed and produced. There's no denying this ingredient works. Hollywood has used this technique for decades!
7 minutes | Mar 26, 2021
Ep. 100: Your future video project is already in the works (Yes, really!)
Long before we ever engage on making a conservation video for your organization, there's a good chance some of the work for project has already started. A new year marks new seasons here at WorkCabin Creative where it's all about field work several days per month to capture broll footage. This footage becomes part of our footage library that we can pull from for future inclusion in conservation film projects. Need a clip of a turtle? A muskrat? We've got that!
7 minutes | Feb 22, 2021
Ep. 99: When saying "No" can still be an opportunity
Saying "No" to work is not easy. But when you have real experience working in conservation, understand the landscape, and the environmental factors of specialized work, you have the skillset to make informed decisions. Such was the case recently. But I still made it an opportunity to provide expertise to the organization that was greatly appreciated. That's the takeaway in this week's episode: Every opportunity is an opportunity to create a lasting impression, even when you (unfortunately) have to turn down work.
5 minutes | Jan 25, 2021
Ep. 98: The ONE question that has no cookie-cutter answer
In this episode I talk about THE most common question asked about video projects. Videographers aren't trying to be evasive when they can't answer this question right away. That's because every project is different. So we have to know more about your story
8 minutes | Dec 11, 2020
Ep. 97: The big difference: Partners, not customers
The year 2020 has been all about gaining new perspectives. Limited time sales and promotions seemed so gimmicky. Something more was needed in such challenging times. So I did something that was the opposite of what so many small businesses did during the challenges of Covid19
9 minutes | Nov 3, 2020
Ep. 96: Why Having (And Knowing) Your Niche Really Matters
Of all the things that have helped my business, knowing my niche and target market have been the biggest assets to creating career momentum and growth. It has helped build credibility, trust and authenticity within that specific markets. And most importantly, it has led t0 high quality referrals from customers who understand and want the value that I provide
8 minutes | Sep 12, 2020
Ep. 95: The Social Media Trap For Creatives
We've all seen those kinds of so-called "creatives" that say in their Facebook bios they are full-time professional photographers or whatever. But look at the volume of photos or videos they post almost every other hour every day on Facebook and the obvious becomes apparent. They are not "full-time" photographers. They are "full-time" Facebook users. The only thing many of these so-called photographers are working for is volume of free Likes and "friends" congratulating and showering praise on them. Here's the problem. That's not work. It's an addiction. And it's definitely NOT the work, life balance of being a real full-time creative who is actually out there earning a living.
8 minutes | Aug 7, 2020
#94: Why YouTube Makes You Smarter At Using Social
For the past two years I've been building a personalized YouTube channel all about helping new filmmakers and videographers. This podcast episode is about the amazing lessons learned growing a channel and why I think YouTube makes you better and smarter at using a social channel vs all the other social channels out there. Find my personal YouTube channel here
7 minutes | Jul 19, 2020
#93: Being a Creative During The Pandemic
A pandemic is certainly a challenging time for creatives. But those of who us who have adapted and continued to serve customers, even in smaller ways, will look back and see this time as success. Maybe not in terms of income generated. But in terms of keeping our businesses alive in some shape or form. Resiliency is a business trait that the right target audience will notice. And these are the customers you want to attract
7 minutes | Jul 10, 2020
#92: Real Is Better Than Perfect (I will explain!)
Unstaged. Unscripted. Two words that strike fear into the hearts of many communications professionals. But really, if you want to resonate as authentic and real, being unstaged and unscripted is powerful for not only being viewed as more genuine but also trustworthy
6 minutes | Jun 9, 2020
#91: Stop Comparing Yourself To Others
It's easy to look at someone else and want to be like them, have the same success as they apparently have, do the same kind of work, and measure your own progress based on them. The entire trouble is, doing this will usually only cause you nothing but demoralization and an inability to truly improve because your guide to measuring yourself and your success is not your own
5 minutes | May 29, 2020
#90: Swerving and adapting thanks to Covid19
Just like you, Covid19 has me reflecting on so many things, including my business. It has been a time of reflection, re-examining goals and dreams and...... yes, services. I feel that I have gained way more clarity over these past few months. I feel that my focus is even more laser-like now. I know where I want to grow and put more emphasis on going forward
3 minutes | Apr 4, 2020
#89: Innovative or Behind-The-Times?
Now is a kind of a gut-check for every community out there. As Coronavirus impacts nonprofits, groups, downtowns, and organizations, it's interesting to see the growing divide that's now being exposed: Some are being innovative and rethinking how they can deliver their programming and events by livestreaming, utilizing videos, or webinars in 2020. And then there are others simply throwing in the towel on programs and events. OK, I get it it: maybe some activities have significant logistics and no other way to proceed than being in-person, so cancelling makes sense. But the intent of this podcast episode is aimed at smaller organizations. Like downtowns, small nonprofit community groups, environmental organizations, etc. What's shocking is seeing so many activities being cancelled and thinking to myself: "Really? They couldn't find a way to do that online on some scale in 2020?" The takeaway is this: Audiences are missing you! Come July, they will REALLY missing you. You cannot afford being absent in their lives. So take a step back and think before you cancel. There are potential alternatives. Everyone is stuck at home and craving ways to stay connected with their favourite community groups and places. Innovative and progressive groups, downtowns and communities are REALLY standing out now Behind-the-times communities are REALLY being exposed now.
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