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Today we’re speaking with Kate Kenner Archibald of Dash Hudson. Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer. In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align product positioning and marketing strategies for the company. Kate resides in New York City with her family and enjoys outdoor activities in the Hudson Valley. TIMESTAMPS 05:24 - Kate's background. 08:34 - Getting kids into sports. 10:10 - What is Dash Hudson? 12:16 - Social listening tool. 15:50 - Ideal Customer. 17:59 - Struggles clients are experiencing. 21:13 - Leveraging UGC Content. 23:37 - AI Tools for Content and creative strategies. 26:03 -More than following trends. 30:02 - Career highlights/lowlights. 32:11 - Worst piece of professional advice. 33:56 - Dream team attributes. 35:07 - Team helping with data. Check Out Dash Hudson: Instagram: instagram.com/dashhudson/Twitter: twitter.com/dashhudsonTikTok:  tiktok.com/@dashhudsonLinkedIn: linkedin.com/company/dash-hudson/mycompany Connect with Kate:  LinkedIn:  linkedin.com/in/kate-kenner-archibald  Upcoming events: LA Experience: - June 20th New York Experience: - July 27th Register ⁠⁠here⁠⁠. Want to join WIIM's Membership? ⁠⁠Check out our website⁠⁠ Don't forget to ⁠⁠follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

 TIMESTAMPS:  03:23 - Optimize LinkedIn.  07:55 - Reconnect with old connections.  09:03 - Soul Searching.  12:35 - Self- Care.  17:44 - Last tip. Connect with Jessy: LinkedIn Instagram     Upcoming Events: Brand Connect LA Experience NYC Experience Want to join WIIM's Membership? ⁠⁠⁠Check out our website⁠⁠⁠ Don't forget to ⁠⁠⁠follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Lisa Jean-Francois of Consciously Lisa. Mom, Wife, Writer, Influencer, and Influencer Marketing Manager, Lisa Jean-Francois wears many hats and a cape! She is on a mission to spread the message of conscious and gentle parenting, thereby hoping to break generational patterns of abuse. Lisa has been a creator and influencer marketing professional for over 10 years, but it's only within the last few years that she has shifted both her life's purpose and her social media platforms. Today, Lisa's social media accounts showcase mental health and conscious parenting advocacy, and she's just getting started. She’s currently working on a parenting course, and Her E-book No Right Way, a Beginner’s Guide to Conscious Parenting is the first in a series of digital resources for parents she’s created. You can also catch up with her on her Podcast, “The Consciously Lisa Podcast,” to get a more in-depth look at her life as a mother living with mental illness. Lisa resides outside of Boston, Massachusetts with her husband, Andre, and two children, Jackson-Blaise, 9, and Julien-Michel, 3 TIMESTAMPS 06:20 - Lisa's Upbringing. 07:29 - Professional Journey. 14:34 - How being neurodivergent effects work. 17:09 - Working full-time as an influencer manager. 30:20 - Keeping in touch with co-workers. 33:22 - Payment Ordeal. 50:36 - Decision of sharing the story in public 54:51 - Ego in the industry. 56:38 - Future plans. Connect with Lisa: Website: consciouslylisa.com Instagram: instagram.com/consciouslylisa_ TikTok: tiktok.com/@consciouslylisa_ Email:  lisa@consciouslylisa.com.  Youtube: youtube.com/@consciouslylisa Upcoming events: LA Experience: - June 20th New York Experience: - July 27th Register ⁠here⁠. Want to join WIIM's Membership? ⁠Check out our website⁠ Don't forget to ⁠follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Ginger Bertrand, Jenny D Safransky, and Kelsey Formost about mental health. TIMESTAMPS 12:28 - Guests' Introduction 18:45 - What does mental health mean to you? 22:21 - Myths about Mental Health 29:37 - Imposter Syndrome 35:19 - Handling Talent suffering from their own mental health issues 39:25 - Editing Process 41:27 - Shielding Client from Negative Response 45:34 - Living in the messiness 48:44 - Quick fixes for getting out of an uncomfortable moment 55:57 - What helped The Guests and Jessy? Connect with them: Jenny (LinkedIn) Kelsey (LinkedIn) Ginger (LinkedIn) Upcoming events: LA Experience: - June 20th VidCon Anaheim: - June 21st to June 24th New York Experience: - July 27th Register here. Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

TIMESTAMPS: 02:30 - A story about my dog. 06:09- Pay disparity In influencer marketing. 09:44 - Planning Events. 15:44 - Coaching & Advising. Upcoming events: LA Experience - June 20th VidCon Anaheim - June 21st to June 24th New York Experience  - July 27th Salary survey : iamwiim.com/salaries Want to join WIIM's Membership?Check out our website: iamwiim.com/join --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Denise Vitola of Bayer. Marketing & Communications pro and celebrated health and wellness influencer Denise Vitola wakes up every day on a mission to make people feel inspired, healthier, and stronger-willed. A slew of awards, industry-wide admiration, and years of personal and professional accomplishments are proof that she gets the job done. In July 2021 she became Bayer’s VP Brand Integration PR, Social and Influencer for Consumer Health and quickly applied her proprietary process emphasizing social and digital consumer outreach, building Bayer’s digital footprint from a tiptoe to a tidal wave. Within months she launched nearly 100 influencer campaigns and award-winning integrative marketing campaigns like Midol’s “No Apology Period”, Aleve’s “Worst Golf Swing in America” with Charles Barkley, Bayer Aspirin’s “Most Meaningful Melody,” and T-Pain’s remake of the classic Alka Seltzer jingle, resonating with consumers and elevating Bayer’s market reach by the millions. In 2021, she was named a PRNews “Top Woman in PR.” Denise is the Co-Lead of GROW (Growing Representation & Opportunities) at Bayer, an employee business resource group focused on equal representation, leadership, and recognition, and she actively works to recruit a diverse team of employees that can speak to the health needs of diverse audiences. Outside of the office, she continues to follow her own passions: working out, teaching spin, and walking her dogs near her home in Myrtle Beach, South Carolina. Creative and confident. Playful and proactive. Bold, badass, and a leader in the business of making people and communities healthier and stronger…that’s Denise Vitola. TIMESTAMPS 10:14 - Denise's Upbringing, Work Background. 15:14 - Through line regarding upbringing and working at Bayer. 18:11 - Working in-house at brand vs agency. 23:44 - How to best work with influencers. 28:05 - Bayer's emphasis on conversions. 31:23 - Call to action that worked well. 34:15 - Testing and learning while working with a lot of brands. 35:26 - Ramping up at Bayer. 37:43 - Small business utilizing influencer marketing. 40:32 - Influencer marketing tactics for small businesses. 42:11 - Female domination in influencer marketing. 44:42 - Equal pay philosophy. 46:58 - Win-win negotiation tips. 50:24 - Handling work-life balance. Checkout Bayer: Website LinkedIn Connect with Denise: Instagram LinkedIn Want to join WIIM's Membership? ⁠⁠Check out our website⁠⁠ Don't forget to ⁠⁠follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Tim Sovay of CreatorIQ. Tim Sovay currently serves as the Chief Business Development & Partnerships officer of CreatorIQ, the leading software platform for global brands & agencies to manage, measure, and scale their influencer marketing programs. Previously, Tim has served in senior roles at theAudience, Edelman, The Walt Disney Company, and Summit Entertainment. With over 15 years of experience at the forefront of innovation across digital and social media marketing, Tim's work has received recognition in the industry by the Cannes Lions, 4A's, The Webby Awards, MarTech Awards, and Influencer Marketing Awards. TIMESTAMPS 09:20 - Tim's Upbringing, Work Background. 14:04 - New Instagram feature as a CreatorIQ Customer. 21:09 - Managers utilizing new tools. 25:24 - New Instagram tools and features on the horizon. 29:34 - TikTok Advancements. Checkout CreatorIQ: Website LinkedIn Connect with Tim: LinkedIn Register for our upcoming events here Want to join WIIM's Membership? ⁠Check out our website⁠ Don't forget to ⁠follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today, Jessy is going to share her recent thoughts and feelings about the influencer marketing industry. 00:48 - Reflecting on the Changing Landscape of Influencer Marketing 04:32 - The State of Influencer Marketing: Low Expectations and Lack of Creativity 08:57 - The Challenges of Innovation in a Pressured Market: Misaligned Expectations and Standards 13:57 - Disappointments in Influencer Marketing Industry & Call For Action Connect with me: ⁠@jessygrossman (Instagram)⁠ Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Marina Middleton of Empowered Confidence. Marina Middleton is a mother, wife, entrepreneur, and podcast host committed solely to helping women build their personal brands. She is the founder of Empowered Confidence, a personal brand agency. Empowered Confidence teaches current and future female leaders how to leverage their stories and authenticity to build stronger brands, businesses, and, most importantly, communities. Marina is also the host of the She Did It Anyway Podcast. Prior to entrepreneurship, she earned a B.S. in marketing and minored in fashion at Johnson & Wales University. Following her college career, Marina worked for Yahoo!, Tumblr, and Yahoo! News, developing digital media campaigns for some of the most recognized global and Fortune 500 brands. Her expertise has been featured across numerous publications, including Yahoo News, Yahoo Finance, Business Insider, and more. She was named one of the Top 10 Successful Entrepreneurs to build their business during a global pandemic and led a mentor session at Create & Cultivate around how to build, monetize, and scale your brand. TIMESTAMPS [08:28] Marina's Upringing, Switching Careers, Founding Empowered Confidence. [12:27] Transitioning to marketing. [17:01] Launching Empowered Confidence. [22:37] Marina's willingness to adapt. [24:12] Coaching session with Marina. [29:14] Personal Branding Journey. [33:24] Tips and Tricks on how to establish your Voice Better. [37:08] Social platforms for personal branding. [40:37] Tips for growing your podcast. [42:37] Unaddressed issue in social media. [45:59] Issue facing clients and solution. [49:15] Personal/Professional goals in 2023. Connect with her: Instagram: @marinaamiddleton, @empoweredconfidence_ TikTok LinkedIn Website Register for our upcoming events here Want to join WIIM's Membership? ⁠Check out our website⁠ Don't forget to ⁠follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Christina Jones of DBA Media LLC. Christina Jones is the Senior Vice President of Talent at Digital Brand Architects. In her role as SVP, Jones has led and built an additional management sector at DBA that continues to lead DBA's mission to amplify strong multi-hyphenated voices in the digital space. Jones began her career in the space eight years ago, quickly garnering wide acknowledgment and credibility for representing and building pathways for talent who push against traditional societal standards. During her time at DBA, Jones' clients' careers have sky-rocketed. In 2018, it was announced that Jones' client Patrick Starrr in partnership with Digital Brand Products, secured a $10M investment to begin his own makeup brand One/Size Beauty. In total, Jones' management team has secured over 20+ high-value business opportunities with DBP, garnering multi-million dollars of revenue through these partnerships. Additionally, Jones' clients like Kier Gaines, Achieng Agutu, Terrell and Jarius, and Yasmin Maya have been recognized by the likes of Oprah Winfrey, The White House, Good Morning America, The Today Show, Michelle Obama, and more for their advocacy around Black rights, LGBTQ+ and US citizenship. Prior to DBA, Jones' career started as a manager at The Collective (Studio71), and later, at 21 years old, she became one of the youngest agents in history when she was announced as an Endorsement Agent at APA, securing eight figures in partnerships during her tenure for clients of the agency. She was also a part of UTA's acquisition of Digital Brand Architects in 2019 and has grown from a Director to Senior Vice President of the company within four years of joining DBA. Jones resides in Los Angeles and has a Bachelor's Degree in Television Production with a minor in Digital Strategic Communications and Film. TIMESTAMPS [10:42] Christina's background [18:07] Christina's talent management introduction [22:31] Identifying the right talent to represent [25:52] How to retain a talent [28:00] How to retain your talent manager [30:36] Barriers in the talent management industry & solutions [35:28] Christina's advice on working with marketing agencies [38:00] Christina's advice to managers on how to negotiate pricing for their talents [40:57] Tips on how to pick the right talent for marketing opportunity [46:00] Growth opportunities for Influencers [49:08] Guide on how to pick additional revenue streams for influencer  [42:07] Advice to Influencers who don't have capital to hire a talent manager [51:49] Christina's thoughts on trends in the industry [57:21] Christina: What other career opportunities would you have pursued aside from being a talent manager? [59:19] False misconceptions about DBA [01:01:45] True misconceptions about DBA   Connect with her: LinkedIn Want to join WIIM's Membership? Check out our websiteDon't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Avi Gandhi of Partner with Creators. Avi Gandhi (he/him) is a writer, advisor, and entrepreneur in the Creator Economy with 14+ years of experience as an agent, manager, producer, marketer, and executive at companies like WME, Wheelhouse, and Patreon. As a LinkedIn Top Voice and Creator Accelerator alum, he posts daily on LinkedIn about how Creators and companies can succeed together. Avi’s weekly newsletter, Creator Logic, aims to help readers better understand Creators' businesses and thought processes through in-depth data, insights, and analysis from conversations with full-time Creators. Through his consulting business, Partner with Creators, he advises billion-dollar companies like Discord, Radix, and Merit Circle on creator strategy across product, marketing, and partnerships. He enjoys pour-over coffee during the day and whisk(e)y after hours, and he spends his free time exercising his dog Livvy and “gitting gud” at From Software games. CHAPTERS: [09:28] Intro [10:04] Avi's Background and professional journey [14:28] Lessons learned working at WME & models still relevant today [18:08] Avi's experience working at big companies [13:19] Growth within the creator economy at Patreon [22:47] Is Avi creative-minded or technology-minded? [31:01] Top skills executives should keep in mind [25:43] Avi's consultation dream & ways to strengthen consultation abilities in a company [35:11] Short-term vs long-term client's information intake [32:35] How to price as a consultant [42:03] Client's contracts agreements for consultation [49:37] Avi's LinkedIn journey [55:43] Outro Connect with him: LinkedIn (@avigandhi) Subscribe to Creator Logic Register for Best in Influencer Tech Event (FREE) Catch the replays of events here Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Christen Nino de Guzman of Clara for Creators. Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content. Chapters [00:00] Intro [05:27] Christen's early years [11:01] Biggest lesson from working at the biggest social media platform [15:59] Launching Clara for Creators [22:43] Tackling creator rates [27:13] How more women can work in tech [38:07] Outro Connect with her: Instagram: @christen, @careerchristen TikTok: @chrristen LinkedIn: christenndg Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Rachael Cihlar of Mavrck.   Rachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prior to Mavrck, Rachael led social strategy at agencies and other ad tech and influencer marketing software companies in Colorado. Rachael is a graduate of Clemson University and currently lives in Boulder, CO with her family.   Connect with her:   Linkedin Instagram FB  TikTok YouTube:  @mavrck  The Line Video Mavrck's Influencer University Want to join WIIM's Membership? Check out our website  Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Robert Freund of Robert Freund Law Robert Freund is an experienced advertising attorney and advisor. He focuses his practice on social media marketing and e-commerce issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The Wall Street Journal, The New York Times, and Vox on those issues. Rob was named a Southern California Super Lawyers Rising Star in Media & Advertising for 2020-2023.   Connect with him: Instagram (@robertfreundlaw) Twitter (@robertfreundlaw) Check out Mavrck Want to join WIIM's Membership? Check out our website  Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Colleen Stauffer of Creative Juice.  Colleen is the head of marketing and communications for Creative Juice. In her role, she oversees brand strategy, product marketing including acquisition and retention to help Creators grow their businesses. Prior to Juice, Colleen was the Global Head of Creator Marketing at Pinterest where she oversaw campaign planning, strategy, and execution to tell stories that drive inspiration for creators. She has also served as Global Brand Director at Clorox, where she oversaw digital media for the suite of Clorox brands including Brita, Burt’s Bees, and Hidden Valley. Colleen, a Chicago native, got her start working in the Windy City for a number of advertising agencies including Cramer-Krasselt, Edelman, and Critical Mass. In her spare time, Colleen enjoys exploring the Bay Area with her husband and corgi, Buzz. Connect with her: Instagram (@getjuice) LinkedIn  Check out Mavrck Want to join WIIM's Membership? Check out our website  Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Danielle Speisman Owens of MediaVine.   Danielle Speisman Owens, the Director of Influencer Partnerships & Content, joined Mediavine a little over 3 years ago. With a background in creative custom content ideation and influencer marketing strategies, Danielle develops impactful campaigns for brands using the influential voices of our Mediavine Publishers, helping advertisers reach their target consumers in an authentic way while providing additional revenue streams to our bloggers.   Connect with her:  LinkedIn Check out Mavrck Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Brendan Gahan of Mekanism.   Brendan Gahan is Partner & Chief Innovation Officer at creative agency Mekanism. He has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. He was recently named one of Linkedin's Top Voices in the Creator Economy.  He was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.  He was recently named one of Linkedin's Top Voices in the Creator Economy. He is a regular contributor to Entrepreneur and has recently been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, and Ad Age for his expertise in social media and influencer marketing. Connect with him: Twitter LinkedIn TikTok Subscribe to his Newsletter Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram:  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Molly Tracy of VRAI & Lisa Poe of LGPR. Molly Tracy   VRAI is a talent management and influencer marketing agency for women and brands with a point of view. Molly's mission is rooted in uplifting and amplifying female-founded brands and voices while obsessively expanding their digital footprint. Equal parts brand builder, business manager, and digital strategist, she helps creators navigate the business side of the multi-media landscape.  Lisa Poe Founder of LGPR, Lisa Poe, is a strong believer in the power of meaningful relationships and that a trusted foundation is the key to impactful, long-term success. After nearly 10 years of experience in marketing and public relations in the sports, hospitality, and CPG industries, Lisa followed her heart and leaned into the part of her work she was most passionate about: supporting people and brands with shared values. She brings a personalized approach to each client, helping to strategically grow their brand and solidify partnerships in the food, fashion, lifestyle, and wellness verticals.  Outside of LGPR, Lisa is a proud wife, dog mom, friend, and mental health advocate. Get tickets to our upcoming events here. Connect with Molly Tracy: Instagram (@vraidigital)   LinkedIn Connect with Lisa Poe: Instagram (@adventuresandanxiety)   LinkedIn Want to join WIIM's Membership? Check out our Website Don't forget to follow us on Instagram  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today Jessy is diving into 6 Ways to Make More Money this Year. Let's be honest and open about money so we can make more of it. Check out our salary survey. Connect with me: @jessygrossman (Instagram) Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Mananya Komorowski of Weber Shandwick.   TikTokers, Celebrities, YouTubers, thought leaders, and policy change-makers, she connects incredible brands with incredible content creators and influencers, builds departments, and teams, hires talent, and loved being a mentor.  She believes that partnership, self-awareness, collaboration, and integration are everything.  She leads Weber Shandwick's Diversity, Equity, and Inclusion Influencer efforts and their mental, holistic wellness program in the Chicago office called, Mind Body Soul.  She's worked on huge accounts for Panera, MARS Chocolate, Anheuser Busch, PepsiCo, and the list goes on and on.  Connect with her:  Instagram (@stanayna) LinkedIn  Want to join WIIM's Membership? Check out our website   Don't forget to follow us on Instagram. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support