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Wicked Smart Podcast
45 minutes | Dec 18, 2021
How to Grow Your Business Through Lead Generation With Rich Brooks
Today's guest is Rich Brooks. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing. Questions we'll answer today: How can local businesses create new leads online? What is inbound marketing and why should a local business care? What is the tricky part of moving your lead gen from offline to online? What is the next wave of online marketing? How do you increase the number of quality conversations you have with new customers? Rich is the President of flyte new media. Follow him on LinkedIn See omnystudio.com/listener for privacy information.
50 minutes | Dec 16, 2021
Focused Content - The Key To Building Trust and Generating Sale Results With Don Stanley
Today’s guest is Don Stanley. He is an internationally-recognized speaker and award-winning educator. Clients rely on him to educate, engage, entertain, and inspire them. He speaks at keynotes, conferences, company events, and offers customized on-site workshops. Questions we will answer in this episode: How do you use content to set the expectations of your customers? How can we use content to ethically build trust? When is it okay to send people to your competitors? And Why? What is the one blog post a swimming pool company used to generate millions of sales? Connect with Dan on his company website 3Rhino Media Follow him on LinkedIn See omnystudio.com/listener for privacy information.
59 minutes | Dec 16, 2021
Understanding the Customer Journey With Jeremy Miller
Today's guest is Jeremy Miller. He is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding. Here are some questions we'll answer: What is the progression someone goes through to become a customer? Where should business owners focus their time first? Why is it hard for businesses to move prospects from “Know/Awareness” to “Buy”? What are some tools a business should use to close that gap? Find more information about Jeremy at https://stickybranding.com/ Listen to Jeremy's Sticky Branding PodcastSee omnystudio.com/listener for privacy information.
55 minutes | Dec 15, 2021
Differentiation and Positioning With Johnny Molson
Today's guest is Johnny Molson. He is a marketing consultant and partner in the Austin, Texas firm The Wizard of Ads. He has written, produced, and/or performed in about 11,842 ads from Chicago to Namibia to Shanghai to Portsmouth to Detroit to Buenos Aires to Sioux Falls. He is the host of the Marketing Musings Podcast and the author of Campaign-O-Matic. Questions we'll answer in this podcast: What is the difference between differentiation and distinction? What is the easiest point to start to start differentiating your business? How do you go from a "A" to a "The" in your business category? Why is differentiating a business so hard? Is creating an offer that differentiates your business important? Learn more about Johnny on his website or follow him on LinkedIn. See omnystudio.com/listener for privacy information.
57 minutes | Dec 14, 2021
How to Define Your Ideal Customer With Stephen Semple
Today’s guest is Stephen Semple. He’s the Creator & Host of the Empire Builder Podcast and a Wizard of Ads Partner and Director of Wizard of Ads Canada. He has worked in the marketing industry for over 30 years. The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail and direct response advertising. He has worked in industries ranging for auto parts manufacturers to pharmaceutical consulting firms. Questions we'll answer in this episode: Why is it so hard to focus? What are the pitfalls if people ignore this advice? How do people discover their ideal client? Where do business owners get stuck? How do we define an ideal client? https://empirebuildersprogram.com/ Connect with Stephen on LinkedInSee omnystudio.com/listener for privacy information.
4 minutes | Dec 14, 2021
What is the Wicked Smart Podcast
Our goals for the podcast are: To create a structured strategy map for you to follow that is evergreen. To help you focus and prioritize your most precious resource, so you can position your business for long-term growth. To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win. Why this podcast? I was frustrated looking to find a podcast that answered the questions of local business owners. Many times the larger podcasts arn’t designed for you, the little guy. I believe I can change the world by helping one business at a time. That is why this podcast exists. How can you get the most out of your time listening to the podcast? Download the action guide. Do the work. It’s simple, but it won’t be easy. Ask for help when you get stuck or frustrated.See omnystudio.com/listener for privacy information.
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