Why investors care about reputation
Investors play a major part in the success of plenty of businesses. For some companies the relationship with investors will be direct and personal, others are mediated by the stock market and media. All are impacted by the reputation of the company. How so? Surely professional investors only care about the hard numbers in the business case? But investment is about far more than just the numbers – Investors need to trust the people running the company and the strategy they have laid out, and they need to believe that others – consumers, regulators and investors – will trust that company too. The ability to trust is based upon reputation. In turn, investor loyalty is a factor in reducing volatility in share price and in reducing the cost of capital.To tell you more, I'm joined by two excellent guests:Marte Borhaug, Global Head of Sustainable Outcomes for Aviva Investors Patrick Thomas, Investment Director, and Head of ESG service at Canaccord Genuity Wealth ManagementTogether we discuss the links between reputation and the bottom line, what ESG investing is and how it links to reputation, and why reputation is a vital ingredient in any risk profile.