22 minutes | Oct 5th 2020

Why everybody hates Centrica

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Nick Baird, Corporate Affairs Director at Centrica talks to Daisy about how important (and challenging!) it is for businesses to partner positively with government. We discuss how big corporates can speak authentically about climate change and community, and the challenge of communicating about big topics when you are in the midst of constant reorganisations.We also discuss: Why he moved from government to the private sector and how they differThe interaction between climate change policy and corporate reputationThe enormity of climate transition and the increasing importance of ESGGreen jobsHow big companies can talk authentically about communityThe overwhelming importance of relationship building for both commercial goals and reputation, andWhy reputation professionals need to talk the language of business.
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