26 minutes | May 7, 2020

Business Model Generation

How do you generate or refine a business model? In this episode, I introduce the Business Model Generation canvas developed by Alexander Osterwalder and Yves Pigneur. I describe the nine building blocks and also dive into different types of business models: the long tail, multi-sided platforms, freemium models, and open business models. Finally, I explain the phases of a business model generation process. .fusion-tabs.fusion-tabs-1 .nav-tabs li a.tab-link{border-top-color:#f1f2f2;background-color:#f1f2f2;}.fusion-tabs.fusion-tabs-1 .nav-tabs{background-color:#ffffff;}.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link,.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link:hover,.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link:focus{border-right-color:#ffffff;}.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link,.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link:hover,.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link:focus{background-color:#ffffff;}.fusion-tabs.fusion-tabs-1 .nav-tabs li a:hover{background-color:#ffffff;border-top-color:#ffffff;}.fusion-tabs.fusion-tabs-1 .tab-pane{background-color:#ffffff;}.fusion-tabs.fusion-tabs-1 .nav,.fusion-tabs.fusion-tabs-1 .nav-tabs,.fusion-tabs.fusion-tabs-1 .tab-content .tab-pane{border-color:#ebeaea;}ResourcesTranscriptSubscribeOther episodesResources Alexander Osterwalder and Yves Pigneur (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Free download of the Business Model Canvas Transcript Today, we will be talking about business models and more specifically, how you can generate business models or you can analyze them and how you can refine them. It's a very important part of being a leader. Welcome to another episode of the Wholegrain Leadership Podcast. My name is Matthias Catón. Welcome to the show. Today we will talk about business model generation. The business model is essentially the master plan of what your organization has to offer. So this is a vital central part of what you [00:01:00] do, and it is a very important part of a leader's job to make sure that business models are up to date. They are working, that you can come up with innovation. And we'll talk a little bit about how you can do that. There is a great book that I will present to you today, or the ideas, the main ideas of that book. It's called "Business Model Generation", and the subtitle is: "A Handbook for Visionaries, Game Changers, and Challengers." So if you think you could be one of those three envisionary a game changer. Or a challenger, then this will be useful and interesting for you. The book is written by two people, Alexander Osterwalder and Yves Pigneur. They have a very particular approach that I like a lot. They've also written other books, so we'll probably get back to them in other episodes of this [00:02:00] podcast again, but today we want to talk about the business model generation. The podcast will have different parts, and I'll go through the main ideas of that book and obviously as usual, you will find the exact link to that book in the show notes. So if you want to go ahead and purchase it, which I think you absolutely should, then you can find the link there. The two office of the book was to Stivarga and Pega. They work with a design thinking approach. For me, that works very well. I have used this approach myself. I like it. There are obviously other ways you can generate or work on business models. I like it because they approach they're using is at the same time. Very creative allows for innovative out of the box ideas by this. Also structured enough to make sure that what comes out of it at the end of the process is [00:03:00] something coherent that you can actually put into practice. The central element of the business model generation process is the business model canvas. You cannot see this in the podcast of course, but if you go to the show notes,
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