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Whole Life Practitioner Podcast
30 minutes | 2 years ago
WLP Podcast S1E10 – Social media for acupuncturists : Whether, why, how and really?
In this podcast, I’m flying solo and talking about social media for acupuncturists. The marketing world is confusing and, for some, quite overwhelming. No question gets brought up more in my classes and my email inbox than whether social media works for getting acupuncture patients, and how to manage it all. So, here, I hit on most of the high notes relating to the big three, Facebook, Twitter and Instagram. I discuss… The basics you should consider before getting started The consideration of time and opportunity costs in social media How social media makes you FEEL and why that matters, especially for acupuncturists Whether or not ethical matters make their way into this particular business decision How to decide whether your niche requires that you use social media to build your practice Whether or not social media really works to get acupuncture patients I wanted to mention a couple of tools I use or have used to manage my own social media activities, including: Hootsuite (poor visuals, but free and robust way to manage multiple profiles and gather content to share) Sprout Social (much prettier, but more expansive, alternative to Hootsuite) Coschedule (way to schedule/manage online marketing, reuse old content, and much more – my number one recommendation… aff link) Edgar (a slick way to find, post and reuse social content, important in managing social media for acupuncturists when we have so much on our plate) And a shoutout to a couple of great Instagram accounts that show some great skill in use of social media for building a medical practice: Dr. Isabel Sweitzer Jeevan Singh, DSOM The post WLP Podcast S1E10 – Social media for acupuncturists : Whether, why, how and really? appeared first on Chinese Medicine Central.
27 minutes | 2 years ago
WLP Podcast S1E09 – Allison Jacob talks rural acupuncture, esthetics & bringing your whole self
In this episode, I welcome Allison Jacob of Earth Sea Acupuncture in Waterbury, Vermont (which I erroneously called Virginia at first – forgive me!). Like me, she practices in a relatively more rural area, and a lot of what we discuss revolves around that topic. How do you find patients in a rural area? How is acupuncture received outside the big cities? What’s marketing like when BNI isn’t available and social media may be less of a preferred mode of communication? Allison also shared her love for her new clinic space, and we discussed how important esthetics are to the sense of calm and centeredness necessary to do our best work as acupuncturists. It was a fun conversation that I hope is only the first of many to come. You can see photos of Allison’s space below, as well as by checking out her website. She’s on Instagram as well, so go ahead and follow her to your heart’s delight! The post WLP Podcast S1E09 – Allison Jacob talks rural acupuncture, esthetics & bringing your whole self appeared first on Chinese Medicine Central.
53 minutes | 2 years ago
WLP Podcast S1E08 – Z’ev Rosenberg’s 2011 podcast interview
It’s another re-release of an old Deepest Health podcast episode. I even kept the original intro/outro music intact for that extra ring of authenticity (and less work for me!) This one has some pretty major audio quality challenges, but the content is strong. Here, Z’ev and I talk more about the profession at large, rather than just aspects of acupuncture business, but that’s all part of Whole Life Practice. I like this podcast particularly for the history of the early acupuncture profession in the US that Z’ev can uniquely share. I feel we don’t hear enough from the elders of our medicine that can help us see where we stand in relationship to the stream of the profession as it exists in the US. Please check out the links and information in the previous podcast to learn more about Z’ev, his practice and his teaching! The post WLP Podcast S1E08 – Z’ev Rosenberg’s 2011 podcast interview appeared first on Chinese Medicine Central.
25 minutes | 2 years ago
WLP Podcast S1E07 – Z’ev Rosenberg discusses home acupuncture practice & nourishing life
In this episode of the podcast, I was fortunate to talk with Z’ev Rosenberg, author, teacher and very busy Chinese medicine practitioner. Z’ev practices out of his home in San Diego, and because many students ask me about home-based practice, we focused quite a bit on how that works for him. However, we also discussed insurance billing (and why he doesn’t do it), keeping in balance as a busy practitioner and the meaning of Whole Life Practitioner for patients. Z’ev has a lot of great things going on in his professional life, so I wanted to share some links to some of those projects here. Watch for next week’s podcast which will be a re-release of the conversation I had with Z’ev back in 2010! While a lot has changed, and the sound quality leaves something to be desired, you’ll find plenty to learn or re-learn from that conversation which ranges from professional practice of acupuncture to the importance of the classics and beyond. Thanks as always for listening! Z’ev Rosenberg’s primary website Returning to the Source:Han Dynasty Medical Classics in Modern Clinical Practice, by Z’ev, released in 2018 Flyer for upcoming retreat in Taos, NM August 25-29, 2019 More information about his clinic Some more information about Z’ev and his work with Kan herb company A video interview with Z’ev The post WLP Podcast S1E07 – Z’ev Rosenberg discusses home acupuncture practice & nourishing life appeared first on Chinese Medicine Central.
47 minutes | 2 years ago
WLP Podcast S1E6 2014 interview with Neal Sivula, re-released!
This is a special, significantly longer, episode of the WLP podcast. As I’m interviewing practitioners about their business and professional lives, I’ll be re-releasing any interviews I’ve done with them in the past as well. Since many of these interviews do touch on the business side of acupuncture practice, it seemed a shame to let them waste away in the dustbin of Internet history. So, here you have another interview with Dr. Neal Sivula, DVM of Dancing Paws Animal Wellness. In the interview we do talk a bit about the basic premise of acupuncture and Chinese herbalism for non-human animals, but also discuss the relationship of holistic and more conventional medicine for animals, among other topics relevant to this podcast. Enjoy! The post WLP Podcast S1E6 2014 interview with Neal Sivula, re-released! appeared first on Chinese Medicine Central.
24 minutes | 2 years ago
WLP Podcast S1E5 – Veterinary acupuncture & creating a practice that supports your life balance
In this episode of the Whole Life Practitioner podcast, I am excited to introduce Dr. Neal Sivula, DVM, PhD, a holistic veterinarian practicing in Richfield, OH. Neal was kind to chat with me about the setup of his practice, including his decision not to have real-time reception, and how he has pivoted towards an entirely holistic approach. We discuss his increasing focus on the classics of acupuncture and the tools he uses to maintain balance in stickier parts of practice, including end-of-life care. Even if you are not a veterinary acupuncturist, or don’t have much interest, I think you’ll benefit from hearing what Neal has to say about how he structures his own business and how he seeks to live a “whole life” while practicing this medicine. Next week, I’ll be releasing the very last episode of the old podcast, which again features Dr. Sivula! There we go more into the medical side of things, but also end up discussing aspects of practice and study relevant to the Whole Life Practitioner concept. Stay tuned! Relevant Links A note on Neal’s website to his patients about their unique reception setup Neal’s personal website which features a lot of great links to content relevant to all kinds of medical providers The American Academy of Veterinary Acupuncture The Chi Institute, a primary source of herbal information for veterinarians Neal being interviewed on the fabulous Qiological podcast The post WLP Podcast S1E5 – Veterinary acupuncture & creating a practice that supports your life balance appeared first on Chinese Medicine Central.
30 minutes | 2 years ago
WLP Podcast S1E4 – Networking for acupuncturists, integrity & activism
In this episode of the Whole Life Practitioner podcast, I have Rowan Everard, MS, LAc on the line! I ask him what I will be asking every practitioner guest on the show moving forward to get us started: What does Whole Life Practitioner mean to you, and do you resonate with the concept? What’s something going well in your business / practice right now? What’s something you’re still struggling with in your business / practice? This opens up a fruitful conversation, focused mostly on networking for acupuncturists – the good, the bad and the awkward. We also chat about the meaning of integrity, working with patients that have challenging personalities and how to integrate activism into professional life. We talk quite a bit about dual relationships, and have a fair bit of fun on this episode. Rowan will definitely be back – so feel free to head to the suggestions page if you have follow-up questions for him or other suggestions for the show. Relevant Links BNI is a great organization that can build skills in networking for acupuncturists (and most other professions). The financial investment can be a little heavy for new practitioners, but most people find the investment to be worth it – if you can consistently wake up early! I discuss networking in the Acupuncture Clinic Marketing Essentials course Rowan, a colleague Melinda and I had a good time chatting on an episode of the Watershed Wellness podcast The post WLP Podcast S1E4 – Networking for acupuncturists, integrity & activism appeared first on Chinese Medicine Central.
23 minutes | 2 years ago
WLP podcast S1E3 : What’s it like to be married business partners?
In this episode of the podcast, I bring Amanda Barp, LMT, RYT and co-owner of Watershed Wellness to discuss what it’s like to be married and business partners! Whether you’re legally married or in some other type of life partnership, having yet another domain full of logistics and potential conflict can seem like a… poor choice. And, yet, there are plenty of examples of married business partners out there, and in every class we graduate at NUNM there are folks looking to do the same thing Amanda and I have. It’s not always easy, but 10 years into the experiment and we’re still married and still business partners! We discuss some of the ups and downs in this episode, and I hope to have her on again soon. Relevant links: Watershed Wellness – Astoria Watershed Wellness – Portland The WLP podcast is also now listed on all the major podcast directories: iTunes / Apple podcasts Stitcher Google Play Spotify Thanks so much for listening and feel free to leave comments on this post, or on the main podcast page if you want us to dig into any deeper aspects of this conversation, or have other comments! The post WLP podcast S1E3 : What’s it like to be married business partners? appeared first on Chinese Medicine Central.
26 minutes | 2 years ago
WLP podcast S1E2 : How do you bring your whole self to your acupuncture practice?
This episode of the podcast was inspired by a couple of conversations I’ve had recently with colleagues and students who are, in various ways, struggling to find how to bring parts of themselves into resonance with their professional lives. Whether because of some aspect of their personalities, or because of a political cause they support, or even due to significant hobbies, these folks are trying to understand what it means to be a professional in this medicine for them. I mention some of the factors involved, what it all boils down to in my mind, and ask a couple of questions of the community of listeners regarding this interesting topic. Here are some links I mention in this podcast: The suggestions page for the WLP podcast is located here. Note: I inappropriately said it would be at https://chinesemedicinecentral.com/podcast/suggestions – but instead it’s at https://chinesemedicinecentral.com/podcast-suggestions. Sorry for the error! Some of us might resonate with the idea of being “multipotentialites,” and you can learn more about that term by listening to this TED talk Episode 1 of this podcast is located here, and you can also visit the archive (now pretty small!) The WLP podcast is also now listed on all the major podcast directories: iTunes / Apple podcasts Stitcher Google Play Spotify Thanks so much for listening! The post WLP podcast S1E2 : How do you bring your whole self to your acupuncture practice? appeared first on Chinese Medicine Central.
23 minutes | 2 years ago
WLP podcast S1E1 : What is a Whole Life Practitioner?
In this first episode of the new podcast, I explore what I mean by “Whole Life Practitioner” and how that informs both my personal practice of acupuncture and my teaching online and off. I earnestly try to articulate how WLP helps us root our practices as acupuncturists in the holism we’re supposed to operate with in the clinic, and possibly I’m somewhat successful! Thanks for letting me get my podcasting feet under me again – episodes will be coming weekly and I’ll be experimenting quite a bit until things start to coalesce. If you want to support the work I’m doing with the podcast, or on the site in general, please head over to the Patreon page :https://www.patreon.com/CHIMEDCENTRAL The post WLP podcast S1E1 : What is a Whole Life Practitioner? appeared first on Chinese Medicine Central.
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