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4 minutes | Jun 17, 2021
EP22 - "Sometimes, you must swim in soup."
Greg Daake joins the show to talk soup and the importance of asserting control over your brand's fortunes.
4 minutes | May 19, 2021
EP21 - More than meets the eye.
Greg Daake joins the second show of the year to talk through face tattoos and the true meaning of the word “brand.”
5 minutes | Feb 4, 2021
EP20 - "Dressed for reinvention."
Greg Daake joins the first show of the year to talk through the feeling of renewal in the air and how we can capitalize on it. NOTE: Smithy wears a shirt throughout.
5 minutes | Dec 22, 2020
EP19 - "Our First Holiday Episode.
Greg Daake helps close 2020 with a discussion about renewal and the fight against cynicism. There's also some choice Egg Nog tips inside.
5 minutes | Dec 10, 2020
EP18 - "Cheese Demons & Brand Visions."
Greg Daake joins the show to discuss how to best approach brand purpose, vision, and mission. We also discuss something called Cheese Demon.
5 minutes | Nov 25, 2020
EP17 - "Talking Turkey."
Greg Daake returns to the show to discuss the pitfalls of brand extension and its relation to this big giant old bird we all eat around the holidays.
5 minutes | Nov 3, 2020
EP16 - "The brave, authentic little toaster."
Lisa Healy, Senior Brand Strategist at Daake, joins the show to help us all avoid MLMs and to talk about the effect of honesty and authenticity in a company's culture and branding.
5 minutes | Oct 8, 2020
EP15 - "Some things never go out of style."
Dave Webster, Emeritus-Emeritus at Daake, joins the show to talk about communication constants and wild tales of extinct hairstyles.
6 minutes | Sep 18, 2020
EP14 - "If Teds could talk."
Greg Daake returns to the show to discuss the value of a brand purpose when it comes to brainstorming new ideas and directions. Listen in and subscribe!
6 minutes | Sep 8, 2020
EP13 - "The Like/Dislike Monster."
Greg Daake returns to the show to discuss the pitfalls of snap judgments and the importance of being open to new ideas. Listen in and subscribe!
6 minutes | Aug 21, 2020
EP12 - "When are the eggs gonna hatch?"
Greg Daake is back on the show to discuss pivotal moments and knowing when to make the big brand change and when to pivot. Note: Creed was a late-90s, post-grunge rock band.
5 minutes | Jul 30, 2020
EP11 - "Warriors and long-time listeners."
Steven Valish, a Senior Design Director at Daake, joins the show to talk about the importance of athletic branding and Daake's approach to each project. And after some begging he endorses the show!
5 minutes | Jul 16, 2020
EP10 - "It's mostly about flags."
Katie Divine Turner, a Senior Design Director at Daake, joins the show to talk about how design can help people move forward and bring them together. But yeah, it's mostly about flags.
5 minutes | Jul 1, 2020
EP09 - "Mountain never had a need to speak."
Greg Daake joins the show, and then we start talking and allow the episode to flow in a zen sort of way.
6 minutes | Jun 16, 2020
EP08 - "Revolutions never start at the top."
Greg Daake joins the show to discuss the cultural happenings that we are witnessing in 2020. Naturally, Dom DeLuise comes up.
6 minutes | May 28, 2020
EP07 - "Your connection is unstable."
Greg Daake returns to the show to discuss the subtle nuances of a zoom meeting and monster trucks.
5 minutes | May 26, 2020
EP06 - "Our very first conspiracy episode!"
Daake VP of Discovery, Rob Heggen, joins the show to discuss work culture transformation, shadowy figures, and extraterrestrials. We only bleeped him once.
6 minutes | May 15, 2020
EP05 - "Brands should be authentic and so should Reggie."
Daake Senior Brand Strategist, Tina Stokes, discusses the importance of maintaining an authentic brand personality.
8 minutes | May 6, 2020
EP04 - "How well does your brand play piano?"
In a very special episode of "What's Orange?", Greg Daake helps us sort through the shifting tone and approach we're seeing from brands and people in general. It's our most vulnerable episode, and it's can't-miss. Also, Smithy plays a piano solo.
6 minutes | Apr 28, 2020
EP03 - "Return of Buddha Bunny."
Greg Daake discuss baby bunnies and the current paradigm shift taking place in the world.
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