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The What's Next Podcast
23 minutes | Jun 28, 2022
What's Next with Catherine de Lange
This episode is slightly different from our usual themes. However, it's very close to home, very close indeed... this episode is about our brain! We welcome science journalist and author Catherine de Lange to the What's Next podcast, and she shares insight and top tips from her book Brain Power: Everything you Need to Know for a Healthy, Happy Brain. ABOUT CATHERINE DE LANGE Catherine de Lange is an award-winning science journalist and is Magazine Editor at New Scientist, where she has spent almost a decade writing and editing stories about the human body and mind. Her work has been widely published including in Nature, The Observer, BBC, the Telegraph and Washington Post. Her latest book is Brain Power: Everything you need to know for a healthy, happy brain. She lives in London with her husband and children. Buy Brain Power: Everything you need to know for a healthy, happy brain - https://activeint.uk/3z9ZyaF (activeint.uk/3z9ZyaF) Follow Catherine on Twitter:https://twitter.com/catdl ( twitter.com/catdl)
19 minutes | Jun 15, 2022
What's Next with Chris Stephenson
ABOUT CHRIS STEPHENSON Chris is Chief Marketing Officer for PHD Worldwide His role is to globally amplify PHD’s vision of enabling marketers to ‘Make the Leap’ – a call to action and reference to how the agency prioritises creativity to drive disproportionate growth for marketers, backed by its proprietary planning platform Omni Studio. Chris is a passionate believer in the mutual benefits of brands engaging people in positive and constructive ways; he believes that considered, creative, integrated, innovative communications create value for audiences, brands and businesses; that reach is not an objective; and that hope is not a strategy. His background is in strategic media and communications planning, and has delivered thought leadership for a range of clients across both Europe and APAC, working on global and regional projects for brands including Singapore Airlines, Unilever, ANZ Bank, Google, Coca-Cola, Adidas, Ferrero, HSBC, Ebay, LG and The Guardian. An industry thought-leader, Chris has co-written three books on the future of the media industry and the impact of machine learning on marketing. A regular and respected commentator on the communications industry, he has presented on stages including Cannes, Spikes Asia and Mumbrella360. Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
15 minutes | Jun 1, 2022
What's Next with Andrew Baxter
Chair, board director, business advisor and marketing thought leader, Andrew is the Chair of Australian Pork, and a Non-Executive Director at Foresters Financial, GrowthOps, BirdDog, Hypetap, Sydney Symphony Orchestra and OzHarvest. He is also a Senior Advisor at BGH Capital and the Adjunct Professor of Marketing at the University of Sydney, and has been the Senior Advisor to KPMG's Customer, Brand and Marketing business. Prior to this he was the CEO of two of the country's largest communications agencies, Publicis, and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands. Andrew regularly writes and speaks about the future of marketing, in a world where both consumers and technology are ever-evolving. He has been named as one of LinkedIn's Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing. Andrew is a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and holds a Bachelor of Business (Marketing) from Monash University
20 minutes | May 18, 2022
What's Next with Rishad Tobaccowala
Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He is responsible for supporting the leaders of Publicis Groupe's largest global clients, to help these organizations grow in a revolutionary time for all businesses. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business leaders, and he also was dubbed one of five marketing innovators by TIME magazine. He regularly presents keynotes at industry conferences and speaks at well-known global organizations, such as Kellogg's, IBM, Amazon, Google, and Facebook.
18 minutes | May 4, 2022
What's Next with John Sass
Imagine having a job where your mission every day was to encourage people to GROW! To go outside in the backyard, walk barefoot in the grass, and sink their hands in the soil to plant a garden. That is exactly what John gets to do as VP, Chief Creative Officer for the incredible lawn and garden brands at Scotts Miracle-Gro. A 17-year veteran of SMG, John oversees the development, production and execution of all consumer facing messaging for the brands of Scotts, Miracle-Gro, Bonnie, Ortho, Tomcat and more. Over the past couple years, the marketing world has taken notice of the campaigns and work coming out of SMG, recognized by AdAge in 2020 as one of America's Hottest Brands, taking top honors from iHeartMedia for the successful launch of a new gardening podcast (Humans Growing Stuff), and even stepped onto the world's biggest stage by airing the company's first ever Super Bowl commercial in February 2021. Outside of Scotts, John loves to volunteer his time to serve on the Board of The 2nd & 7 Foundation, and recently as a member of the Upper Arlington Civic Association. In 2017, he was recognized by Columbus Business First as one of the Top 40 Under 40 honorees.
18 minutes | Apr 21, 2022
What's Next with Erin Ewing
About Erin Ewing Erin Ewing is the CEO and co-founder of Greener Matters, a group of sustainability consultants firmly committed to helping businesses prepare themselves for the new economy of the triple bottom line: people, planet, and profit. Before becoming a sustainability professional, he had a 20-year career in media, starting out in classified sales for Dennis publishing then swiftly shifting into digital at CNET Networks, where he began his journey in digital and business transformation. Erin transferred all of his skills to sustainability after having the opportunity to help build Channel 4’s sustainability strategy in 2019. Once Covid hit he seized the opportunity to hit the reset button and launch Greener Matters with his business partner. Erin is on a mission to help businesses understand that they can be profitable and equitable to society whilst also sustaining our planet for future generations. He believes that the urgent challenges that are now facing the world need a radically different way of doing business, which is why Greener Matters now exists, to help realise a vision of fair and just prosperity. He firmly believes that business can help solve the social and environmental challenges facing us today by working together in collaboration, by reprioritising our values and making planet and people as important as profit. The old way of doing things is slowly dying and a new collective, caring and compassionate way of being is now within reach. Originally from Buffalo, NY, Erin has lived and worked in the UK since 1998,with a 4-year stint in the Middle East between 2009-2013.
17 minutes | Apr 6, 2022
What's Next with Ivan Pehar
About Ivan Pehar Ivan Pehar is the Head of Canada Ad Sales at Spotify. He is an accomplished strategic digital marketing professional with over 20 years’ experience in brand building, media innovation and technology for some of the world’s most respected brands. Ivan is responsible for developing the Spotify Canada go-to-market strategy that assists brands to harness the power of audio. Audio is in the midst of a generational shift and its important that brands establish and showcase their voice in this storytelling medium with authenticity and purpose. Prior to joining Spotify, Ivan spent seven years at Twitter with the launch of their new Canadian office in 2013. As Twitter’s Head of Revenue and Agency Partnerships, his focus was on educating the marketing and advertising world on the importance of being part of the conversation. No stranger to global platforms in local markets, Ivan has held positions at Yahoo!, Microsoft and AOL, where he provided strategic solutions that helped brands blend their marketing initiatives from broadcast to web to social. Ivan started his career working at traditional media agencies crafting his skills. He had the opportunity to work on award-winning campaigns across North America that helped brands connect with their customers in unique ways at a time when the digital landscape was eager for change. Ivan is a professor at Humber and Centennial College, where he helps prepare future advertising professionals.
19 minutes | Mar 23, 2022
What's Next with Andrea Sampson
We speak to Andrea Sampson, CEO and Founder of Talk Boutique on the importance of communication and she shares useful tips on how to be a compelling storyteller. About Andrea Sampson Invoking well defined listening skills and combining these with her skills in insight identification and human behaviour, Andrea helps her clients craft stories from facts and deliver talks that are compelling and engaging. As the CEO and Founder of Talk Boutique, Andrea provides her expertise as an Executive Coach to senior leaders and professional speakers worldwide. Having spent the first 20+ years of her career as a senior leader in marketing and advertising, Andrea regularly gave talks and presentations that deeply connected and impacted her audiences. About Talk Boutique We are experts in navigating and developing content, performance, subject matter, and technology, Talk Boutique has it all. We transform experts and changemakers into thought leaders by helping them become storytellers that convey their ideas powerfully that create conversations that help to transform the world. Talk Boutique is the catalyst for change-makers. We help individuals, teams and organizations communicate with clarity and authority. We work with leaders, academics, scientists, technologists and artists helping to translate their knowledge into powerful ideas, transforming them into thought leaders. talkboutique.com Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
18 minutes | Mar 9, 2022
What's Next with Manal Siddiqui
What's Next for the internet? We talk metaverse, the decay of web 2.0, artificial intelligence, data ownership and more with Manal Siddiqui, CEO & Co-Founder of Transitional Forms. About Manal Siddiqui Manal Siddiqui is Chief Executive Officer and Co-Founder of Transitional Forms, an interactive entertainment studio-lab in Toronto pioneering the future of intelligent content for the metaverse. She is committed to growing Canada’s position as a globally significant voice in the responsible stewardship of AI and digital technologies, and in progressing society’s understanding of how technological advancements can positively impact fairer, safer, and more inclusive global communities. Prior to Transitional Forms, Manal built foundational operations and strategic partnerships in health for the Vector Institute, one of the premier machine learning and AI research institutes in the world and home to over 500 of Canada’s AI researchers. As a systems change strategist, she has successfully established and scaled innovation-based businesses across public and private sectors. Manal hails from Pakistan, lives in Toronto and holds graduate degrees with distinction from the Bayes Business School, City of London and from the Faculty of Law, University of Toronto, in addition to an undergraduate degree in biotechnology from the University of Toronto. Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
11 minutes | Feb 23, 2022
What's Next with Barry Alexander
We speak to https://www.linkedin.com/company/2516339/admin/# (Barry Alexander), VP of Brand Marketing at https://www.linkedin.com/company/2516339/admin/# (Knixwear), a Canadian underwear brand that is proudly "Redefining Intimates". Knix is a brand known for its award-winning dedication to inclusion. We asked Barry what steps a brand has to take to embrace community, diversity, and inclusion into their culture: " It can't just be a tagline. It can't just be a message out there at an opportune time in the calendar and dependent on the conversation. It has to be every day, you really do have to reflect and make sure that it becomes part of your DNA." About Barry Alexander Barry is the VP Brand Marketing at Knix with nearly two decades of brand and marketing experience with a variety consumer and entertainment brands. Barry joined the leakproof underwear and wireless bras leader in 2021 where his talented team oversees brand, visual identity, content, and partnerships for Knix's growing portfolio of products. Prior to Knix, Barry held roles at consumer goods companies such as Iovate Health Sciences, Maple Leaf Foods, Molson Coors, and Kraft Heinz as well as with the Hamilton Tiger-Cats of the Canadian Football League. About Knix Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function. A trailblazer with the creation of Leakproof Underwear, she continues to focus on listening to what people want and bringing revolutionary solutions to life. https://knix.com Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
17 minutes | Feb 8, 2022
What's Next with Duncan Stewart 2022
We speak with returning guest Duncan Stewart from Deloitte Canada on What's Next! In this episode Duncan gives us insight into the Deloitte predictions on Games and Gaming Consoles, the churn of SVOD, sports NFTs and good old fashioned reading! Read more on Deloitte's TMT predictions - https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions.html About Duncan Stewart Duncan is the Director of TMT Research for Deloitte Canada, a member of Deloitte's US Center for Technology, Media & Telecommunications (TMT Center) and is a globally recognized expert on predicting the future of consumer and enterprise technology, media and entertainment & telecommunications. He has been co-author of Deloitte Global’s annual Predictions report on trends in TMT since 2008. He meets with hundreds of the top tech, media, and telecom companies globally each year, and incorporates their insights into his work. He presents regularly to companies and at conferences, has a high-profile media presence, and is frequently interviewed on the future of everything. Duncan has 32 years of experience in the TMT industry. As a portfolio manager, he made investments in the tech and telecom sector, and won the Canadian Technology Fund Manager of the Year award in its inaugural year. In his time as an investor he deployed a cumulative $2 billion of capital into global TMT markets, in public and private companies. He is a CFA® charterholder and holds a B.A. in Political Science from the University of British Columbia. Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
19 minutes | Jan 26, 2022
What's Next with Ron Tite
Welcome back to The What's Next Podcast, we kick off the new season with Ron Tite, Founder and Chief Creative Officer of Church+State agency in Canada. About Ron Tite A best-selling author, speaker, and entrepreneur, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world’s most respected brands including Air France, Evian, Fidelity, Johnson & Johnson, Intel, Microsoft, Volvo and many others. He is founder and chief creative officer of Church+State, an agency that unifies content and advertising. In a partnership with Roger’s Frequency Podcast Network, he’s the host and executive producer of the hit podcast, “The Coup”, which recently won “Outstanding Business Series” from the Canadian Podcast Awards and the NY Festivals. He has written for television. Penned a children’s book. Wrote, produced and performed a hit play. Created a branded art gallery. Published an award winning comedy book with CBC Radio’s hit show, “This is That”. And was Executive Producer & Host of the awardwinning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about creativity, disruption, branding, and leadership. Ron’s first book was, Everyone’s An Artist - Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think • Do • Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October of 2019. Ron sits on the advisory boards for the Toronto Sketch Comedy Festival and the Institute for Health & Human Potential. Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
13 minutes | Dec 2, 2021
What's Next with Gillian McMichael
About Gillian McMichael Gillian is an acclaimed transformational coach and is in the top 3% of coaches world-wide. With over two decades of experience of working with Executives globally she has supported over 10,000 clients overcome their barriers to success. Moving beyond fear to elicit agency in those she works with. The founder of Full Circle Global, Gillian’s passion and energetic drive towards excellence in coaching has seen her company rapidly become a market leader in leadership development, coaching and coach training. A champion of professional development, Gillian is a true entrepreneurial leader at the forefront of coaching and leadership growth.Her client list of leaders and managers spans law, property, private equity, banking, construction, IT, and government. Her coaching and leadership development work is recognised as innovative and empowering, evoking awareness and actions that lead to success. She has supported the growth of hundreds of organisations, working in partnership to identify key areas of organisational development. This collaborative approach assists in redefining strategic vision, improving performance and developing the personal ability of teams using facilitated learning and coaching as a foundation to challenge, focus and motivate. Gillian’s extensive experience was founded upon a 12-year career in Human Resources and prior to Full Circle she led New U Coaching as Development & Coaching Director. She is a member of the International Coach Federation ICF, the Association for Coaches, EMCC and an Associate Member of the CIPD and the Institute of Directors. Gillian is also a former member of the ICF UK Board of Directors. Gillian is an ICF globally accredited coach and is holds the MCC certification and an accredited coach supervisor with CSA. She also is a certified Chopra Centre meditation & wellness teacher.
15 minutes | Nov 17, 2021
What's Next with Naren Patel
In the latest episode of The What's Next Podcast, we look at what's next for diversity within the media & advertising industry. We gain insight from Naren Patel, founder of Media For All and previously CEO of Primesight, a leading OOH media company. Naren is passionate about improving ethnic diversity in the Media sector and founded Media for All (http://www.mediaforall.org.uk (www.mediaforall.org.uk)), a social enterprise, in 2018. MEFA’s mission is to help Black, Asian & ethnic minority talent thrive through mentorship and support with the ultimate aim to increase diversity within the media and advertising industry. ABOUT NAREN PATEL Naren Patel joined the media industry in 1991. He floated the outdoor advertising business Primesight on the London Stock Exchange in 1997, and in 1999 sold Primesight to STV plc. In 2007, Naren led an MBO of Primesight and then grew the business through acquisitions and organic development. He made Primesight one the leading and most successful brands in the media industry, winning Media Brand and Commercial Sales team of the year awards and growing revenue 20X during his tenure. In September 2018, Primesight was acquired by Global Radio and Naren stepped down as CEO of Primesight in July 2019. Naren is passionate about improving ethnic diversity in the Media sector and is now focussed on Media for All (www.mediaforall.org.uk) a social enterprise that he created in 2018. MEFA provides free mentorship and support for Black, Asian and other ethnic talent in media. The group has over 300 Black and Asian members. He works on a pro bono basis and also provides free advice to charities and businesses in the media sector on Diversity and Inclusion. Naren is also a trustee for NABS (The charity for the Advertising industry) and sits on the Finance and Investments Boards. In 2021 Naren launched Geoprove a verification tool for location based mobile advertising ---------------------------------------------------------------------- FOLLOW US INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com
18 minutes | Nov 3, 2021
What's Next with Patricia Moser
The impact of the pandemic and climate change has had a significant effect on global supply chains. With the COP26 Climate Change conference taking place this week, this episode is a timely look inside the world of supply chains and how innovators within the industry are aligning their services with the UN's Sustainable Development Goals to provide ethical and beneficial solutions for global businesses. In this episode, we speak to Patricia Moser, founder of i3 Advantage, a high-value supply chain, procurement and sustainability consultancy specialist. In Patricia's previous role as Chief Procurement Officer for one of the United Nations larger agencies, she experienced how conscientious, considered supply chain & procurement decisions within businesses can impact all of the UN's 17 sustainable development goals. With her consultancy i3 Advantage, where the "i"s stand for Insight, Innovation and Impact, Patricia can advise businesses on how to make choices that focus on operational excellence, resilience, risk the three tiers of sustainability social, economic and environmental. THE UN SUSTAINABLE DEVELOPMENT GOALS GOAL 1: NO POVERTYEconomic growth must be inclusive to provide sustainable jobs and promote equality. GOAL 2: ZERO HUNGERThe food and agriculture sector offers key solutions for development, and is central for hunger and poverty eradication. GOAL 3: GOOD HEALTH AND WELL-BEINGEnsuring healthy lives and promoting the well-being for all at all ages is essential to sustainable development. GOAL 4: QUALITY EDUCATIONObtaining a quality education is the foundation to improving people's lives and sustainable development. GOAL 5: GENDER EQUALITYGender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world. GOAL 6: CLEAN WATER AND SANITATIONClean, accessible water for all is an essential part of the world we want to live in. GOAL 7: AFFORDABLE AND CLEAN ENERGYEnergy is central to nearly every major challenge and opportunity. GOAL 8: DECENT WORK AND ECONOMIC GROWTHSustainable economic growth will require societies to create the conditions that allow people to have quality jobs. GOAL 9: INDUSTRY, INNOVATION, AND INFRASTRUCTUREInvestments in infrastructure are crucial to achieving sustainable development. GOAL 10: REDUCED INEQUALITIESTo reduce inequalities, policies should be universal in principle, paying attention to the needs of disadvantaged and marginalized populations. GOAL 11: SUSTAINABLE CITIES AND COMMUNITIESThere needs to be a future in which cities provide opportunities for all, with access to basic services, energy, housing, transportation and more. GOAL 12: RESPONSIBLE CONSUMPTION AND PRODUCTIONResponsible Production and Consumption GOAL 13: CLIMATE ACTIONClimate change is a global challenge that affects everyone, everywhere. GOAL 14: LIFE BELOW WATERCareful management of this essential global resource is a key feature of a sustainable future. GOAL 15: LIFE ON LANDSustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss GOAL 16: PEACE, JUSTICE AND STRONG INSTITUTIONSAccess to justice for all, and building effective, accountable institutions at all levels. GOAL 17: PARTNERSHIPSRevitalize the global partnership for sustainable development. About Patricia Moser Patricia Moser is recognized as a pioneer and thought-leader in procurement and supply chain, internationally. She has led positive transformation in multiple sectors, both private and public. Her innovative approaches have garnered global recognition resulting in several prestigious awards. Patricia has the ability to envision and inspire, leading to successful outcomes in complex situations. She has a passion for sustainability, working with organizations to embrace and implement social, economic and environmental sustainability. She believes that supply chain and procurement can positively impact...
13 minutes | Oct 20, 2021
What's Next with Liz Jones and Daren Rubins
This episode we take a little look into the world of recruitment: What are businesses looking for when hiring C-Suite executives and what are the C-Suite executives looking for when seeking new opportunities, has this changed since the global pandemic has affected the traditional working models? We asked Liz Jones and Daren Rubins, Founders of Conker, a specialist executive search company that specialises in the media and marcom industries to help us out with the answers! ABOUT CONKER Conker is an Executive Search business that finds transformational talent for senior roles in agencies, media owners, digital platforms and client brands. Our remit stretches across commercial, strategic, technical, operational and specialist areas - and often in combination. Learn more about Conker https://conkerwithus.com ABOUT LIZ JONES Liz is an experienced commercial leader who understands how talent drives better business outcomes. She is a strong networker and collaborator; passionate about contributing to positive change and business results through diversity, inclusion and well-being. Alongside her most recent role at Dentsu Aegis Network (CEO of B2B), she was also the Executive Sponsor for Diversity and Inclusion and together with HR built the first set of complete diversity metrics for business to inform 2020 goals focused on gender, agile working and ethnicity. Liz led the successful roll-out of unconscious bias training to the leadership team and she also launched the first LGBT+ resource group and gender equality network at Dentsu Aegis Network. She has always enjoyed building diverse, high performing teams. At PSI over eight years she hired over 20 individuals from different backgrounds and markets and in doing so doubled the revenue and profit of the business. A proud WACL member, she drove the recent initiative with LinkedIn using data for the first time to look at gender parity in the Media, Marketing and Communications industry. She has always mentored formally and informally via NABS, WACL, IPA and the wider industry. She is currently on the WACL Exec (Communications and Voice) and was a main committee member of the IAA for many years. Liz is also a NABs Stronger than Summer committee member and mentors for most of the initiatives in the media industry. ABOUT DAREN RUBINS Daren’s entire career has been built around helping companies and people to achieve their potential. Across 30 incredibly successful years in advertising, Daren has been responsible for hiring and/or leading some of today’s most successful names in the marketing industry. His belief is that motivated talent, in the right environment, can achieve anything. In his 10 years as MD and then CEO of PHD in the UK, the agency experienced unprecedented success. Highlights included; Pitching and winning Cadbury, Kraft, Expedia, Dyson, Twitter, Confused.com, Purple Bricks, Viacom, British Heart Foundation, P&O Cruises, VW Group, Magners and many more. Winning eight individual Media Agency of the Year accolades, seven Grand Prix awards and two Cannes Lions Gold awards. Achieving four consecutive top 100 Best Companies Awards, including 25th, 18th and 16th positions. Daren also co-created the industry-accreditation Advanced Media Certificate, for which he received an IPA Fellowship and has spoken on numerous platforms about talent and diversity, including the 3% Conference, WACL, Token Man, Omniwomen, Bloom and HeForShe. In 2017, Daren became CEO at The Lighthouse Company, where he placed 18 business leaders in as many months. In his spare time, Daren mentors individuals at all levels and also the runs the Marketing Advisory Group for the JW3 Community Centre.
14 minutes | Oct 6, 2021
What's Next with Alex Barker
We speak to Alex Barker, a freelance consultant and facilitator, who runs Be More Pirate as a network and movement. She is co-author of How to Be More Pirate and works across the public and private sector on strategy, culture change and challenging the status quo. Previously, she was communications manager at think tank the RSA (Royal Society of Arts).
19 minutes | Sep 22, 2021
What's Next with Sonia Carreno
We speak to Sonia Carreno, President of IAB Canada, about the cookieless future and what that will mean for advertisers. Sonia takes us through Project Rearc, the IAB's global call-to-action for stakeholders across the digital supply chain, to re-think and re-architect digital marketing to support core industry use while balancing consumer privacy and personalization. The Rearc project quickly evolved into three working groups: Addressable audiences, Accountability, and a Global Framework, and Sonia outlines these briefly in our bitesize podcast episode. To read more about the IAB's Rearc project visit: www.iab.com/blog/project-rearc-an-industry-collaboration-to-rearchitect-digital-marketing ABOUT SONIA CARRENO Sonia has been passionate about the Internet and its forward movement in Canada from the start and brings over 20 years of experience touching virtually every aspect of digital marketing. Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and her specialities range from performance marketing to social media strategy and start-up strategy. She has also consulted industry associations and many publishers to help navigate the disruptive media landscape. Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation. In 2021, Sonia was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame for her efforts in bringing the Canadian marketing and advertising industry into the digital age.
18 minutes | Jul 27, 2021
What's Next with Robert Jacobi
We are joined by Robert Jacobi, Founding Partner of https://www.nunatak.com/en (The Nunatak Group). Robert talks to us about the seismic shift to digitization accelerated by the pandemic and the key recipes needed for companies to innovate. About The Nunatak Group The Nunatak Group is the go-to strategy consultancy when it comes to digitalization. They support clients from all industries in their digital transformation and help them achieve sustainable growth. Nunatuk combine strategic and analytical know-how with a pragmatic and results-oriented approach. ---------------------------------------------------------------------- FOLLOW US INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com
18 minutes | Jul 13, 2021
What's Next with Brian Gallagher
In this episode, we speak to Brian Gallagher, who shared his insight as the Chief of Sales at Australian Media Owner SCA on the changing media landscape and how the pandemic has helped shine a light on localism. SME businesses were the first to feel the pain of the Covid-19 outbreak in Australia. SCA quickly mobilised a 'Shop Local' campaign on a national basis, with localised campaigns running on social radio shows, where local people could call in and talk up their favourite local businesses. "...because of the very highly social nature of radio, we were also able to use our morning shows, our drive time shows, and our daytime shows to get consumers to call in and tell stories about great local vendors, what they were doing, and how they'd helped them." Brian also spoke on the attractiveness and dominance of the big giants Google and Facebook for SME advertisers and why SCA brought in more digital marketing experts to help their customers understand the importance of advertising outside the giants with a blend of mediums to achieve their goals. "Facebook can operate at any budgetary level. They operate in a dashboarded scenario... It's a slot machine for marketing; depending on how sophisticated a client you are, you can very quickly put a lot of coins in the slot. Cost per acquisition seems to rise inexorably. We feel very strongly that those platforms, while appearing convenient or cost-effective, there's a hidden cost there, and our small to medium advertisers, in the main, don't see how that works. We are fiercely local about our content and our connection with our communities, but we've implemented more and more executives who are experts in digital marketing in these communities so that they can take hold of those advertisers and say, "Yes, you should be in search. "Yes, you should be in social, "but you should be deploying in this manner." ABOUT BRIAN GALLAGHER Brian has over 30 years' experience in the broadcast and digital media industries, from advertising sales to developing video content production business's. He has focused his career on the successful intersection of content and brand storytelling. Brian has led the successful development of brand integration strategy and workflow for broadcasters and production companies which led to him to build a successful brand funded television programming business. Brian has developed several business's from start-up stage to commercial success. In his current role as Chief Sales Officer at SCA he enjoys driving business growth for the many major advertisers and SME's that SCA support via Australia's largest network of Radio, TV and Digital, by driving a passion for 'great ideas inspired by insight' across the team. ABOUT SCA Southern Cross Austereo (SCA) is one of Australia's leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM, and DAB+ radio. SCA provides national sales representation for 34 regional radio stations. SCA broadcasts 93 free to air TV signals across regional Australia, reaching 2.7 million people a week, with Ten Network programming and advertising representation across regional QLD, southern NSW and regional Victoria, Seven Network in Tasmania, Seven and Ten in Darwin, Remote Central and Eastern Australia, and Seven, Nine and Ten in Broken Hill and Spencer Gulf. Sky News Regional will also be broadcast in 17 of SCA's regional markets across Victoria, Southern NSW and Queensland. SCA operates LiSTNR, Australia's free audio destination for consumers housing radio, podcasts, music and news. SCA also provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment and news...
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