28 minutes | Nov 11th 2020

In 2021, B2B Marketing And Sales Become More Human, Thanks To Tech

COVID-19 has changed B2B marketing and sales — perhaps forever. Savvy marketers and sellers will seize the moment and transform their approaches to become truly buyer-centric. On this week’s What It Means, VP, Principal Analyst Lori Wizdo and Principal Analyst Mary Shea explain how the disruption of 2020 will shape 2021 and beyond.
Play
Like
Play Next
Mark
Played
Share