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Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast “Intelligent Data.” Jim and Arvind talk about digital and data and how they are shaping the customer experience today. Listen to the Intelligent Data podcast. Connect with host Arvind Murali, Data Chief Strategist for Perficient. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Jim interviews Perficient’s Chief Strategist for Artificial Intelligence, Christine Livingston, about the state of artificial intelligence today and how organizations are using it to shape customer experiences. Resources mentioned in this episode: Movies & TV Shows: 2001 Space Odyssey, iRobot, Ex Machina, Star Wars, I. Artificial Intelligence, The Mandalorian, Raised by Wolves Insurance provider Lemonade Connect with Christine Livingston, Chief Strategist for Artificial Intelligence for Perficient.   Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Kim interviews Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy. Connect with guest Jeff Small, Director of Mobile Product Strategy for Perficient. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? We interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman's and learn how brands that innovate will win in a rapidly changing digital-first economy. Connect with Jon Bostock and get his #1 bestselling book, The Elephant’s Dilemma on Amazon. Visit Truman’s and learn why they are the coolest cleaning company on the internet.   Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim interviews Eric Enge, Principal at Perficient, to learn what has changed and what will always remain the same, and how to be better prepared when the market shifts overnight.   Connect with Eric Enge, Principal at Perficient on Twitter or LinkedIn Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the design. Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks "What would happen if we convinced the CEO to embrace design?" Resources mentioned in the episode: Industrial Designer Raymond Lowey The Culture Code by Daniel Coyle Sprint by Jake Knapp WeatherTech Connect with Chris Bernard Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

In an era where everything is considered "digital", we share our research on what makes something digital or not. We discuss examples of things that are definitely digital and some that aren’t quite the same – like whether or not bowling is a sport. Resources mentioned in the episode: Being Digital by Nicholas Negroponte Simon Sinek’s Golden Circle TED Talk The Coen Brothers’ film The Big Lebowski Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Are you trying to figure out what digital means for your business? Then What If? So What? is the podcast for you. Join hosts Jim Hertzfeld, and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?” In this sneak peek trailer, Jim explains what’s in store for you in Season 1. The first episodes are coming this month. Subscribe to What If? So What? on Apple, Google, Spotify, Amazon, or wherever you listen to podcasts.