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What2Know - a Marketing and Communications Podcast
23 minutes | 5 days ago
Ensuring Pancreatic Cancer Patients Can Thrive: Julie Fleshman, President & CEO, PanCAN
Doubling the survival rate of pancreatic cancer is an ambitious goal but a noble one. Julie Fleshman joins the show to discuss how her organization, PanCAN, is ensuring a world in which all pancreatic cancer patients will thrive.
30 minutes | 12 days ago
Being a Change Driver: La Tonya Davis, Founder, Chief Hope Dealer & Podcast Host of The Breast Talk Ever
Host of The Breast Talk Ever podcast, Breast Cancer survivor, and committed change driver, La Tonya Davis joins this week’s show to share her truly inspiring story.
27 minutes | 19 days ago
Solving Complex Problems in Cancer Care: Dr. Omolola Salako, Founder of Oncopadi Tech & Clinical Oncologist
Dr. Omolola Salako, 5th Annual Grand Prize winner of the Astellas Oncology C3 Prize, joins the to discuss her experience as an oncologist turned innovator and founder of a digital health tech startup. Learn about how she is working to empower patients in her home country of Nigeria.
36 minutes | a month ago
Creating a Healthier World Through Communications: Terri Sanders, SVP of Enterprise Marketing and Communication, HIMSS & Jim Weiss, Founder & CEO, Real Chemistry
Healthcare is forever changed because of COVID-19. Terri Sanders of HIMSS and our Founder & CEO, Jim Weiss, share what innovations from the pandemic can shape the future of health.
28 minutes | 2 months ago
The Renaissance of Digital Health: Dr. Michael Blum, Chief Digital Transformation Officer, UCSF Health
The use of digital tools is not the same as digital transformation, so what does this mean for healthcare? Dr. Michael Blum, Chief Digital Transformation Officer of UCSF Health, joins the show to discuss the digital health renaissance, the progress needed for our industry, plus he shares a pretty clever answer for the album he'd bring on a desert island.
43 minutes | 2 months ago
Bringing Real Chemistry to SXSW: Hugh Forrest, Chief Programming Officer, SXSW & Jim Weiss, CEO/Founder, Real Chemistry
Real Chemistry Founder & CEO, Jim Weiss & Hugh Forrest, Chief Programming Officer of SXSW, discuss the innovative, future-thinking nature of SXSW, the excitement around #RealChemSXSW, and reminisce on the early days of the festival.
29 minutes | 3 months ago
Storytelling & Transforming Healthcare Through Information & Technology: Karen Groppe, Senior Director of Strategic Communications, HIMSS
Telling stories of how information and tech can transform healthcare is essential for the entire ecosystem. Karen Groppe, Senior Director of Strategic Communications at HIMSS joins the show to discuss this, the importance of the whole message, and her love of Earth, Wind & Fire.
24 minutes | 3 months ago
Making the World a Healthier Place with AI and Data: Mary Claire Duch, President of W2O pure & Jonathan Woodring, EVP & GM of IPM.ai
W2O recently acquired Swoop and IPM.ai to better equip our clients with tech-enabled solutions. This week, IPM.ai's Jonathan and W2O's Mary Claire Duch discuss our new partnership and the role tech-enablement plays in healthcare.
29 minutes | 4 months ago
Making Choices to Stay Healthy: Jeff Dachis, Founder & CEO, One Drop
Empowering people with the right data to make healthy choices is the present and future of healthcare. Jeff Dachis, CEO & Founder of One Drop, discusses how the industry can make this happen and shares his appreciation of Led Zeppelin.
22 minutes | 4 months ago
Allowing People to Bring their Authentic Selves to Work: Marcia Windross, Head of DE&I, W2O
Creating a workplace where people can bring their authentic selves to work leads to creativity and innovation. Our Head of DE&I, Marcia Windross discusses the importance of DE&I for companies and highlights National Mentoring Month and the impact of mentorship.
27 minutes | 5 months ago
Standing Up Sanitizing Stations & Meeting a Need: Kelsey Carroll, Founder of Stand Up Stations
Necessity is the mother of invention — this certainly holds true for Kelsey Carroll, Founder of Stand Up Stations. Kelsey joins the show to discuss how her business launched during COVID-19 and how they've evolved their company over time.
35 minutes | 5 months ago
Preventing, Detecting & Treating Colon Cancer: Brooks Bell, Colonoscopy Enthusiast & Board Member of the Colorectal Cancer Alliance
Colonoscopy Enthusiast & Colorectal Cancer Alliance Board Member, Brooks Bell, joins the show to share her colon cancer story. Plus, she discusses the importance of advocacy and ways we can all prevent, detect, and treat the third most common type of cancer.
38 minutes | 5 months ago
Distinguishing Digital from Data: Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer
Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.
23 minutes | 6 months ago
Giving Gratitude & Pausing to Reflect: Aaron Strout, CMO of W2O & Host of What2Know
Happy Thanksgiving eve! Aaron Strout, Host of What2Know & CMO of W2O, reflects on the topics, guests, and intentions of this year's episodes with the content producer of the podcast, Maya Ollie. Plus, you’ll hear, which guest is at the top of his wish list.
40 minutes | 6 months ago
Giving Up Screens One Day a Week to Get Back Connection: Tiffany Shlain, Emmy-nominated Filmmaker, Founder of The Webby Awards & Author
Prioritizing mental health is important to your overall well-being, productivity, and happiness. Tiffany Shlain, Emmy-nominated Filmmaker, Author & Founder of The Webby Awards, shares the power of giving up screens one day a week.
31 minutes | 6 months ago
Using Data to Help People Do More, Feel Better & Live Longer: Sara Hughes, SVP & Head of Biostatistics, GSK
The importance of data and statistics in the healthcare industry cannot be overstated. Sara Hughes, SVP & Head of Biostatistics at GSK joins the show to discuss the role of data in health, and shares how leveraging statistics can create a healthier world.
39 minutes | 6 months ago
Health Citizenship & the 2020 Election: Jane Sarasohn-Kahn, Health Economist, Author & Advisor, THINK-Health and Health Populi Blog
Jane Sarasohn-Kahn, Author, Health Economist & Advisor, rejoins the show and her message about health citizenship could not be timelier. She unpacks the 2020 Election, key trends, COVID-19, and what this all potentially means for healthcare.
48 minutes | 7 months ago
Investing in Women: Jesse Draper, Founder & General Partner, Halogen Ventures
Welcome back, Jesse Draper, Founder & General Partner of Halogen Ventures! Jesse joins the show to discuss her recent, viral Medium article, plus she shares the importance of investing in women and unpacks why this is an opportunity, not a charity.
37 minutes | 7 months ago
Changing Society by Playing Fair: Eve Rodsky, New York Times Best-Selling Author & Keynote Speaker
Eve Rodsky, NYT Best-Selling Author and Keynote Speaker, shares how changing society for the better starts in our homes. Learn practical ways that couples can play fair and create equity for one another, plus she shares her one wish for the world.
42 minutes | 7 months ago
Bridging the Gap Between Hollywood and Healthcare: Matt Lalin & Jared Weiss, Founders and Managing Partners of starpower
Earlier this week we announced starpower is a part of the W2O team! W2O Global President, Jennifer Gottlieb, chats with starpower Founders and Managing Partners, Matt Lalin and Jared Weiss, to discuss why we made our long-standing partnership official, the power of influencer marketing, and how we will continue to be first at what's next in healthcare.
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