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24 minutes | Feb 2, 2021
Partnership agreements: power, money and how to share it
Entrepreneurs are optimistic by nature, but how do you protect yourself from the downside of business partnerships? How do you share profits and how do you share debt? Drawing on his experience launching ventures like Box5 Software, Pepprell Distilling, and Open Sky Incubator, Emile McLean outlines the key points every partnership agreement should have.
17 minutes | Sep 2, 2020
Business planning: an essential practice for growing your business
Are you so busy working IN the business that you don’t have time to work ON the business? In this episode, Amal Masri and Emile McLean talk about how to build a business plan that reduces chaos and gets you and your team on track.
14 minutes | Apr 14, 2020
The 10 second brand story (a.k.a. elevator pitch)
Most entrepreneurs waste sales opportunities because they're not good at answering one simple question: "What do you do?". In this episode, Amal Masri and Emile McLean reveal a simple formula that clarifies your message so you attract more prospects and win more business.
16 minutes | Mar 23, 2020
A vision statement that actually works
Forget flashy vision statements packed with buzzwords. You need a vision statement that's clear, compelling, and genuinely useful. Amal Masri and Emile McLean explain how to create a vivid vision, using a technique developed by entrepreneur and business growth expert Cameron Herold in his book Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future.
30 minutes | Mar 23, 2020
What are the most cost-effective marketing strategies for financial advisors?
When we consult for financial advisors, we're often asked which marketing tactics have the best return on investment. In February, the Kitces Report released a study that surveyed 800 advisors to find the true Client Acquisition Cost (CAC) of each marketing category, including both the hard dollar costs and the time costs. In this episode, Amal Masri and Emile McLean talk about why advisors fail to consider the time costs of "free" marketing like networking, and why any discussion of efficiency should consider your target market, career stage, and liquidity.
25 minutes | Mar 22, 2020
Rehab for the social media recluse
Do you have social media anxiety? It's time to come out of your shell. In this episode, Amal Masri and Emile McLean talk about how to participate in the online conversation, even if you'd rather keep a low profile. We discuss tips for social listening, sharpening your digital image, and building a quality network.
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