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Wedding Salt - Wedding Business Talk by Casi Yost

20 Episodes

83 minutes | Nov 30, 2022
Chat with Hillary of Kayloe Bridal - Discussing the wedding industry, professionalism, balance as a mom
34 minutes | Apr 19, 2022
How to Incorporate Film into Your Wedding Photography Workflow
How can you include film in your workflow? In today's episode we will talk about film. how it works, what cameras to start with and how to ease into it in your workflow at weddings. I also have resources that I talked about below. If you want to get on my waitlist for my film course, you can click below to hop on that!1) My waitlist for the Film Lab Course2) The top film emulating presets I have found3) My free guide on how to add film to your wedding workflow4) Video comparing film stocks
35 minutes | Apr 11, 2022
The Top 15 Tools I Use to Grow My Business
In this Episode I talk about my favorite tools/apps I use in my business and why and how they have helped me to take time back to grow my business. I have also listed some codes and discount links for some of the apps I use below!Get Honeybook for $8 per month using my code: CasiYostGet a discount on Quickbooks Self-Employed: Discount LinkMy blog post on the top 43 resources I use in my business.Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost
36 minutes | Apr 4, 2022
How to Position Yourself as the Expert & Professionalism
This week we dive into how to position yourself as the expert and why it is important in order to book clients. We also talk about professionalism and the skills necessary to work with elevated events. Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost
17 minutes | Mar 29, 2022
My Story
We all have some kind of trauma, or life-changing events that impact us. I wanted to share my past and how it shaped how I have gotten to where I am now. The main point is to help you feel like you're not alone, and no matter your circumstance, you can make your own dreams come true. 
28 minutes | Mar 22, 2022
Top Three Strategies to Move the Needle in Your Business
Do you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the needle in my business. Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost
22 minutes | Mar 15, 2022
My Instagram Workflow to Reduce Overwhelm
Instagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode. I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. πŸ™ŒπŸΌπŸ’» Reach out at hello@casiyost.com to book.Want to know more about the BTS of my work? I have a Patreon for that.Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost
70 minutes | Mar 8, 2022
The Top 5 Marketing Strategies to Attract Your Ideal Client
I personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy. In this episode we start with consumer behavior, where people search for vendors, and how to show up there. πŸ‘―SEO Courses:1) Catalina Jean2) Dylan Howell + Corey Potter             - Listen to their Podcast: Fuel Your PhotosI also threw in some strategies that I stumbled upon while doing some of my own marketing research. Including the gem on the website: Dylan and Sandra Photography. They warm up clients with multiple touchpoints to show their expertise. Scroll to the bottom to see all the blog posts they created to help create trust with clients. A genius move that I want to try on my own website. πŸ–₯ I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. πŸ™ŒπŸΌπŸ’» Reach out at hello@casiyost.com to book. Want to know more about the BTS of my work? I have a Patreon for that.Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost
32 minutes | Feb 24, 2022
How to Refine and Think About Price to Attract Your Ideal Client
Pricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay. Want to know more about the BTS of my work? I have a Patreon for that.Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost
33 minutes | Feb 22, 2022
How to Refine Your Product or Service to Attract Your Ideal Client
Many times we don't have a strategic method to truly refine our product or service in a way that matches with what our ideal client or audience wants or needs. I am here to chat about how we can go about refining what we offer and knowing how to start that process.The amazing graphic designer I talked about is Marisa of Quill and Co. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost
61 minutes | Oct 19, 2020
10. The real nitty gritty of what goes into styled shoots with Lindsay Newton
We are talking all about the behind the scenes of styled shoots that you don't hear about. Learn how much a styled shoot can cost, the planning and thought processes, and the logistics that are necessary for making a styled shoot come to life. I chat with my friend Lindsay Newton of Till Death Do We Adventure on each of our takes about these for areas:1) The purpose of a styled shoot. 2) The cost. 3) The vision. 4) Realities of styled shoots. Here are links to discounts for products or services I use or offer:Client Questionnaires50% off your first year with HoneybookQuickbooks Discount with this Link15% off Narrative Free Resources for Photogs by Yours TrulyWebsite // Insta // Facebook Tags: Businessmarketingself-helpwedding photographerwedding photographyentrepreneurship Episode is Live Published: Dec. 04, 2019 @ 3PM Edit Unpublish Add a Transcript Get episode better indexed by search engines. Add Chapter Markers Listeners can tap through & see what’s coming up. Create a Visual SoundbiteBest way to share to social media for engagement. Share Episode On Facebook Twitter LinkedIn More Options Email Link to Episode Direct Link to MP3 Embed this ONE Episode View Episode Stats
60 minutes | Mar 12, 2020
9. Managing client expectations, clear communication, and client experience with Dorotheea Dragomir of Kamea Events
In this episode, we take a deep dive in what it means to clearly communicate with clients in terms of wedding vision, how to make that vision come to life, create a great experience through workflow management, and how to work effectively with other vendors. The resources and podcasts are mentioned below!As always, thank you for following along. All reviews are appreciated and help the podcast show up for more people! Links:Kamea EventsKamea Events InstagramPodcast Mentions:Profit First by Mike MichalowiczFight Hustle, End Hurry by Jeff Bethke & John ComerCasi Yost Photography Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client Questionnaires7) PicMonkey Free Resources for Photogs by Yours TrulyWebsite // Insta // Facebook
64 minutes | Feb 28, 2020
8. Interview with Chris Mai of Goodco Studios: How telling the story of your couples differentiates you.
In this episode, I interview Chris Mai of Goodco Studios. He reveals his secret sauce for what differentiates him and what I personally think has led to his success. We talk about workflow, client expectations, and how to really make yourself stand out from everyone else. You'd be surprised to hear what we think it is and its not related to marketing! To see all of the amazing-ness that is Goodco Studios, you can find him at the following links: Goodco Studios WebsiteGoodco InstagramCasi Yost Photography Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client Questionnaires7) PicMonkey Free Resources for Photogs by Yours TrulyWebsite // Insta // Facebook
55 minutes | Feb 23, 2020
7. How building relationships grows your business with Chelsey Nichol of The Bindery
In this episode, we dive deep into how to actually grow your business through networking and the biggest lessons we have both learned about being business owners. I also said Chelsey Nichols, but it is Nichol (sorry Chelsey!). You can find more about Chelsey at The Bindery and at Type A Press. Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client Questionnaires7) PicMonkey Free Resources for Photogs by Yours TrulyWebsite // Insta // Facebook
31 minutes | Feb 19, 2020
6. How I Make My Marketing Strategy Part 1
I talk about the first fundamental steps and two questions I use to guide all of my marketing strategies and why in this episode. In part two, I'll cover the last half of my full marketing strategy!****I also said that Tailwind is $150/month, but its actually $150 per year! Ooops!Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind 3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client Questionnaires7) PicMonkey Free Resources for Photogs by Yours TrulyWebsite // Insta // Facebook
37 minutes | Feb 15, 2020
5. How to prepare your elopement clients for navigating the wilderness safely with Lindsay Newton
In this episode we talk with Lindsay Newton of Till Death Do We Adventure, an elopement and intimate wedding photographer. We chat about the things you need to do to keep your couples safe and how to truly prepare for a hiking elopement. I also chat with her about our partnership on an elopement workshop called "Till Death Do We Adventure Workshop" for photographers to prepare for just this. Included in the workshop you get four styled shoots as well as a guest teacher to help teach our photographers about wilderness survival. You can find Lindsay on Instagram HEREREACH OUT TO ME!Hello@casiyost.comInstagramFacebookMy Online Workshop
39 minutes | Dec 4, 2019
4. The top nine things you should be doing in your off season to grow your business
The one thing I don't want photographers to do is burn out because the back-end work is too much or too daunting. I cover the top 9 things I do each off season and how it has helped me grow my business and prevent burnout.  Vision Board Website Styled Shoots Ads during engagement season Editing Style Dialed in Education Honeybook Quickbooks Blogging + Narrative Links included in the episode: 1) How To See Workshop (mention this episode for a discount!)2) Client Questionnaires3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) SEO is Fun Workshop Free Resources for Photogs by Yours TrulyWebsite // Insta // Facebook
25 minutes | Mar 16, 2019
3. Today we're talking about building a wedding day timeline and my photo backup process.
On todays episode, I chat with you guys about how I build a client timeline and the considerations I take when building it with them. I also have my eBook for timelines as well as my questionnaire for you! eBookWant my full detailed backup workflow? Go to my Blog to see the post about my workflow!Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind 3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client Questionnaires Free Resources for Photogs by Yours TrulyWebsite // Insta // Facebook
28 minutes | Mar 11, 2019
1. Welcome to the very first episode! I talk Marketing, SEO, Editing and Hustle, and how I do each.
In this episode, I chat with you about real talk behind entrepreneurship in the industry including, Marketing Mindset, SEO, and the hustle.Want more? Go to my blog: https://casiyost.com/blogFind me on Instagram: www.instagram.com/casiyostphoto
35 minutes | Mar 11, 2019
2. In this episode I break down how I use Honeybook and my complete client workflow to save time!
In this episode, I chat about my client workflow, saving time with Honeybook, and setting up your finances so you aren't stressed come tax time. Interested in Honeybook? Use my code to get 50% off your first year. Use https://share.honeybook.com/casi697Want to learn more about how I grew my wedding photography business? I made a blog post about literally everything I have done here: https://casiyost.com/five-ways-i-grew-my-photography-business/Come find me at https://casiyost.comOn Instagram at https://www.instagram.com/casiyost
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