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Email marketing - strategy, setup, platform, content, frequency, subscribers and more! For episode #41 we have a really interesting episode about email marketing where I interview internet marketing heavyweight: Jamie Stenhouse. Jamie was very generous with his time and shared some great tips. I even surprised him with a list of questions about his own email marketing campaigns and hearing the thought process behind each decision is absolute gold. Why do email marketing, how can it fit into a business strategy? Software and setup How to get subscribers We analyse Jamie’s own email marketing campaigns How to generate leads and sales through emails What email metrics do you pay attention to? Tips for getting good open rates and link click rates Links / Mentions Jamie Stenhouse's websiteJamie's Facebook pageGet Response Email Marketing platform

'dot brands' are the next big thing in domains names yet very few businesses know what they are about. Learn the ins and out in this podcast. In episode forty of the podcast I chat to Shaun LeCornu from Slam Strategy about some big changes happening in the domain name space that many businesses owners aren't aware of. Shaun is passionate about this subject and has lots of great information and insights to share. We cover What is a ‘gTLD’? What is this ‘dotbrand’ thing that we’ve been hearing a bit about? At $185k + $25k/year, these new gtlds are not cheap. What are some of the ways that brands are going to get their money’s worth? Those prices will put this option out of reach for most small businesses, but what are some of the effects that these domains could have on the wider online business world? Will smaller businesses get an opportunity to get involved with things like a .adelaide domain? What will be the SEO impact? Links Shaun's websiteShaun's Twitter ProfileShaun's Facebook ProfileShaun on Google +Slam Strategy on Google +Shaun's LinkedIn ProfileSlam Strategy's gTLD information website Video   [spoiler title="Transcription" open="0" style="1"] Nick: Good day everyone. My name is Nick Morris and welcome back to the Web Marketing Adelaide podcast. Today, we are talking about the dot brand revolution. We’ve got a special guest with us, Shaun Le Cornu from Slam Strategy. Good day, Shaun. Welcome to the show. Shaun: Good day Nick. Good day everybody. How are you? Nick: Good , thanks. How are you doing? Shaun: Busy, very busy. Nick: It’s always the way especially in this space, as we were just talking before the show. It’s very fast moving and always lots going on but let’s lunge into the – before we get into the topic for today, how about you just tell us a little bit about yourself and about your business, Slam Strategy? Shaun: My name is Shaun Le Cornu. I’m the CEO of Slam Strategy and the Founder. I’ve been in this industry

This week's podcast is a short one with some tips about SEO, information about some new websites we've recently launched and podcast news. Links; Google Webmaster GuidelinesAdelaide Business EventsAdelaide Entrepreneurs

What is a blog? Why have a business blog? What should you write about? How to form a strategy? Who should write it? We've talked about blogging a few times on the show before but we haven't really addressed what it is and how you should do it. In this week's episode I chat to Nicole Leedham from Black Coffee Communication to answer those questions. We cover What is a blog? What is a post? We’ve talked about Wordpress on the show before, is this the blogging platform you recommend too? Are there any others worth considering? What are some of the benefits of blogging? Why blog rather than just adding more pages to your website? How do you come up with ideas? Writing techniques, how to get into a routine, how to avoid writers block? How to come up with a strategy? Who should do the writing? Links Nicole's website Nicole on Twitter Nicole on Facebook Nicole's LinkedIn Profile Nicole's blog Video [media url="http://www.youtube.com/watch?v=6VEWpU_EthQ" width="560" height="315"] [spoiler title="Transcription" open="0" style="1"] Nick: Good day everyone. Welcome back to Web Marketing Adelaide. I’m your host Nick Morris and today we are talking about blogging. This is a subject that we’ve broached with various shows in Content Marketing, WordPress. We haven’t really got to the nuts and bolts about what blogging is and how to blog and why to blog. So, this week, I’ve invited a guest on, Nicole Leedham from Black Coffee Communications and she’s gonna help us explain and explore this topic. Good day Nicole, welcome to the show. Nicole : Hi Nick, thanks for having me. It’s great to have a talk with you. Nick: Before we get started on the questions, how about you tell us a little bit about yourself, about your business? Nicole: Sure, I am the person behind Black Coffee Communication and really, I guess the best way of explaining it is to say that I’m a writer for hire. So, I do all kinds of different writing, mapping writing, blogging, news letter

 Delve into the BNI business networking model and how you can use it to grow your business This week we have a great interview with Simon Derrick-Roberts, the regional director at BNI South Australia. BNI is a business networking organisation with 6,200 active chapters and 150,000 members in 50 countries, it is the most successful business referral organisation of its kind. We cover; What is BNI? How does it work? What is the cost? How is it different from other networking groups and events? Is it best suited to particular types of businesses (e.g. B2B vs B2C) or particular industries (product, service) or everyone? Are most members there for the long term or is there a constant turnover? How does BNI get new members? How can people get the most out of BNI? Links; BNI WebsiteSimon on LinkedinAdelaide Business Central group on Facebook Simone Douglas from Social Media AOK [spoiler title="Click for Transcription" open="0" style="1"] Interview with Simon Derrick-Roberts from BNI Nick: Welcome back to the Web Marketing Adelaide broadcast. I am your host Nick Morris and this week, we are joined by Simon Derrick-Roberts from BNI and we are going to talk about BNI, which is a business networking, network international, business networking. Good day Simon welcome to the show. Simon: Thanks for having me on Nick. Great to be here. Nick: Let’s get started by having you tell us a little bit about yourself and a little bit about your role at BNI? Simon: Yes, sure. So, I started my BNI journey as a rank and file member just over three years ago. I actually spoke with the local business enterprise center CEO, his name is Mike Hawkins. I asked him to tell me what are the networking opportunities that were available in my area. I spent that time working as a Business Development Manager for a cloud computing custom software Development Company based in Adelaide and also looking to connect with other business professionals, IT professionals, business consultants etc., who could refer me in to the clients that I was looking to tap in to. So yeah Mike put me on to BNI and it was interestin

Talking through the Idea Inception, Development, Founders & More for Syndeo.co with founder Stuart Austin This week we have another interview from our Adelaide Entrepreneurs series. Get all the info on the guest and topic over here.

Building and marketing a Web Startup: Themematcher.com, with founder Patrick Moody Instead of the regular show this week we're playing you an interview we did with Patrick Moody, founder of Themematcher.com as part of our Adelaide Entrepreneurs video interview series. Get all the details about the startup at the original post over here: Patrick Moody Interview - Founder of Themematcher.com If you're interested in attending some Adelaide small business events such as networking, presentations or workshops then you can check all of those out at our Adelaide Small Business Events Calendar. Be sure to sign up to our mailing list as well so you don't miss anything.

Get the data and forecasts you need to hit the ground running with your new business idea In this episode I interview Pratib Parthiban from Silverwhale about financial projections for new business ideas. We drill down on why its important to get a grasp of the numbers when you are planning on launching a new business and how Silverwhale's forecasting services work. We cover Why its important to do projections for a new business idea What are some of the tools you use to do projections What inputs do you need Where can people get those inputs from What if a projection doesn't turn out to be accurate How should projections affect day to day decision making Links Pratib's websitePratib's twitter accountPratib's Facebook page$100 Startup (Book) Video Transcript [spoiler title="Click to reveal/hide the transcription"] Nick: Welcome back everyone to the Web Marketing Adelaide Podcast. I’m your host Nick Morris and today we’re talking with Pratib from Silverwhale about Forecasting Your New Business Idea. Good day Pratib, how are you doing? Pratib: Hey, Nick, how are you? Good man. Nick: Great! Now, before we get stuck into the questions I’ve got here for you on forecasting thing, how about you just tell us a little bit about yourself and about what you do? Pratib: Yeah, my name is Pratib. Basically, I’m the Director of the Silverwhale Private Limited, and what we do in Silverwhale is basically to provide financial projection for a new business idea of projects and that’s what we do. Sometimes we also perform some additional research to make sure that the assumptions and the fundamentals that we use in the projections are accurate. Most of the times, they research will be done by the business idea owner and usually we’ll back that research up using financial figures and that’s what we’ll do. And most of the time, customers or clients try to do a financial projection to see the viability or how much the value for the business idea that they can get from investors and also for like just for decision making purposes. Yeah, that’s how we are trying to like help, a lot of start-

The art of getting the sale - crash course in small business selling In this episode I speak with Tony Manto; a business development officer from Adelaide about the art of getting the sale. We cover Knowing your target market Knowing what their wants vs needs are Understand the competition or current supplier Defining your uniqueness Qualifying the customers Closing questions Follow up process Links Connect with Tony on LinkedIn Video [media url="http://www.youtube.com/watch?v=Nx6d6tigwG0" width="560" height="315"] Use the contact form below to register your interest for Tony's workshop or purchase the downloadable version. [spoiler title="Transcription" open="0" style="1"] Nick: Welcome back to Web Marketing Adelaide. I’m your host Nick Morris and this week we have a special guest with us, Tony Manto, Business Development professional, from Adelaide of course. Good day Tony, welcome to the show. Tony: Good day Nick, how are you today? Nick: Pretty good, thanks. How are you? Tony: Yeah it’s fun, beautiful white light, where else would you want to be? Nick: Absolutely. This week we’re talking about Seven Steps to Creating the Perfect Sales Process and Tony’s pretty knowledgeable about the subject and we’re pretty much going to go through the Seven Steps here that I’ve got written down and make sure we give our listeners lots of great information that’s going to help them sort of, improve their sales process. So, let’s, before we get started on those, I’ll get you Tony, to perhaps tell us a little bit about yourself and about what you do. Tony: Sure, thanks. Nick, you know I’ve been involved in selling for over 30 years and I have a Diploma in Sales and Marketing and in those 30 years, I’ve come across lots of sales seminars and picnics, and I’ve spent a lot of time in my career in investing in programs and books. I’ve studied all the different techniques that are out there. I mean selling is a technique, it’s a process. It’s a lot like baking a cake, where you have all the right ingredients, you get a perfect cake. Where a lot of people fall over is, they don’t understand those different processes and different steps and therefore, the conversion rate or the sales success is not as good as it could be. So, I spent a lot of time perfecting it as much as I can and I’ve collated and resourced so many different techniques so

Customers as Community - what does it mean, how will it benefit you and how you do it In this episode I chat to John Baxter, communities and collaboration expert, about the concept of treating your customers as a community and some of the methods of building and fostering that community. We cover What do you mean by ‘customers as community’ What are the benefits of thinking of your customers as more of a community What are some of the tools, platforms and strategies we can use to create these communities Collaborate to Innovate events Links Tribes by Seth Godin (book) Lean methodologies discussion with Trevor Glen (Episode 31) An article about Nike's digital marketing strategy, including their community strategies John's WebsiteJohn on TwitterJohn's book in a week - Open Handbook (John says we should wait for version 2) Collaborate to Innovate on Meetup (Events) The Web Marketing Adelaide small business events calendarCocreate Unconference - Saturday 13th April (Event) Startup Weekend Adelaide (Event) Video [media url="http://www.youtube.com/watch?v=MldvM_Gb-uE" width="560" height="315"] [spoiler title="Transcription" open="0" style="1"] Nick: Welcome back to the Web Marketing Adelaide Podcast. I’m your host, Nick Morris and this week, we’re talking with John Baxter about Customers as Community. Good day John, welcome to the show. John: Hi Nick. Nick: John’s joining us from Interstate today. He’s actually from Adelaide but he’s in Melbourne today, is it John? John: Yep, in Melbourne. Nick: Great. The topic we’re talking about, as I said, is Customers as Community, sort of a new way at looking at your customers but I’ll get John to explain a bit about that in a minute. First of all John, can you tell us a little bit about yourself and a bit about what you do. John: These days, I’m setting up the business, real ones