Listen Now

Episode 7 covered One size doesn’t fit all digital target audiences. Our guest was Julie Kent, Director of Digital Marketing at Arizona State University- W. P. Carey School of Business .  In this episode we covered these topics and more:  How do you prioritize audiences?  Branded school vs branded university  How do you view the central vs. decentral balance being at a school not central?

Episode 6 covered ideas for funding cross campus web initiatives. Our guest was Sara Clark Director of Web and New Media at Missouri State University.  In this episode we covered these topics and more:  How do prime the pump or build political capital make the ask? Share success stories Relationships Showcasing talent through training, outreach What are different models to fund your web initiatives? Provost funding for academic department sites Dotted line shared staff leadership Charge backs How do you find time and funds to maintain core infrastructure and support in an ongoing basis? Ongoing or one-time funding opportunities Search, homepage, calendar vs one-time projects

Episode 5 covered tandardizing, documenting and iterating processes to create an efficient digital playbook. Our guest was Nick Denardis, Director of Digital Communications at Wayne State University.  In this episode we covered these topics and more:  Why spend the time to document everything, have it literally written out, specifically for the web? Any large break throughs?  Where to start if this interests you? What you’ve learned? Show notes:  Thoughtbot Playbook - http://playbook.thoughtbot.com/  Gather Content Gravitate Design Webinar - http://www.gravitatedesign.com/blog/developing-and-improving-process-a-gather-content-webinar/

Episode 4 covered how content governance plays into your digital strategy . Our guest was Cary Foster, Director of Web Initiatives at Saint Joseph’s University   In this episode we covered these topics and more:   How do you generally tackle content governance? What has worked/what hasn’t?  How do you have to bend content strategy practices to higher ed?   Does a web professional need to touch each piece of content before it goes live?

Episode 2 covered how to step into a new leadership role at a new institution. Our guest was Aaron Rester, Assistant VP, Web Development at Roosevelt University In this episode we covered these topics and more:   Where to start with a new institution? learn the lay of the land How to prepare to lead? How to assess the issues and How to define your path?

Episode 2 covered building the right staff to meet your institutions digital strategy goals. Our guest was Jake Dolan, Director of Web and Digital Communications at Montana State University.  We explored these questions and more:  How to identify the right positions/people needs for you institution?  How to keep standards while scaling and growing your team?  How to manage what you don’t know or haven’t done yourself?

We will be covering Chief Digital Officers in higher ed with our very first guest Ron Bronson. Ron is the Director of Web Strategy at Kentucky Community & Technical College System.  We will explore these questions and more To CDO or not to CDO: Who should lead the websites of the future? Do we really need senior leaders executing at this level? Is it necessary? What about CIO/CTO/CMO roles instead to lead the effort on the web?  Are there enough smart/ qualified  people to do it? Why does higher ed need (or not need) this?