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Building A Lifestyle Business
18 minutes | Feb 2, 2021
Overcoming Fear of Failure
Has fear stopped you from taking the steps you KNOW you need to take in order to grow your dream business? You’re not alone. Every entrepreneur feels fear during their journey, and it can keep them from making moves and taking chances. But there are scientific and psychological reasons behind the fear response. Once you’ve cracked the code, you can counter it! I started making videos for One Big Happy Life while still working in my legal career. I was so nervous about colleagues and potential employers seeing them. I thought I was worried about what other people would think of me for sharing these parts of my life on YouTube. But I’ve realized that my fear of people judging my videos was really a fear of failure. And do you know what that fear led to? It led to me never telling anyone about my channel. Never promoting it. Never advertising it. Never taking steps to build up that audience that I wanted.All because of a fear of failure. And quitting my job to work on my business full-time? You’d better believe that inspired another wave of fear of failure! Fear is our brain’s way of trying to keep us safe from harm. That’s great if you’re being stalked by a man-eating tiger, but not so great if you just want to launch your dream business. So how do you let go of fear and move forward with your biggest, baddest, most exciting plans? In the latest episode, you’ll discover: The science and psychology behind your fear response Tools and techniques you can use to conquer fear A case study of how I dealt with my fear of failure when building my own business “We shouldn’t look at failure as something to be avoided… all it is is feedback.” — Tasha Cochran Subscribe now and never miss a single episode! Highlights: 01:29 Fear of failure: One Big Happy Life 04:17 Deciding to quit my job 06:28 The science and psychology of fear 08:50 How to counter fear of failure 13:38 Failure isn’t forever 15:24 Redefine success 16:51 Work with me! Links: Work With Me: https://onebighappylife.com Join the Ascend Incubator: https://onebighappylife.com/coaching Please remember to subscribe, rate, and review!
33 minutes | Jan 26, 2021
My Business Goals for 2021 - Journey to $1 Million
“You don’t ever have to have a million dollar business in order to have a successful business.” — Tasha Cochran It’s the time of year to come up with some big, bold, stretchy, and exciting goals! The trick is to keep them intentional. You’ll hear me talk a lot on this podcast about my goal of hitting $1 million in revenue. And I have very specific reasons for choosing that number. I chose $1 million specifically because it is in alignment with the way that I want to live my life and run my business. I want to be able to pay my team well and provide good benefits. I want to work with thousands of people and donate generously to causes I am passionate about. I want to be location-independent and be able to hire help around the house so that I can focus on creating a bigger impact with my work. In other words, my $1 million revenue goal is in alignment with my overall vision. But that doesn’t mean that a $1 million goal will be in alignment with yours. Success isn’t determined by an arbitrary number, but by what kind of life and business you want to have — if your business makes enough to pay for that life, then you are successful! In this episode, I want to guide you through how I came up with my four main goals for 2021 and help you choose your own aligned goals for business. In this episode, you’ll discover: What you need to consider when figuring out your goal revenue for the next year How to set target metrics that will help stoke your ambition without leaving you feeling discouraged The #1 goal-setting strategy that will help you achieve your dream business — and dream life! Subscribe now and never miss a single episode! “You should define success in your business by what kind of life and business you want to have, and how much money your business needs to make in order for that to be possible.” — Tasha Cochran Highlights: 02:05 Listener spotlight! 02:56 Why monetary goals can be tricky 05:30 Four goals for 2021 07:09 Why $1 million revenue? 14:52 Target metrics 17:18 Repurpose in 2021! 19:28 How to move the needle 23:35 Are your systems serving you? 26:45 Make room for rest 29:57 Transparency makes it real Links: Work With Me: https://onebighappylife.com Join the Ascend Incubator: https://onebighappylife.com/coaching Please remember to subscribe, rate, and review!
18 minutes | Jan 19, 2021
Finding The Time To Work On Your Business
Once your business really begins to grow, you’ll need to make a decision: should you quit your day job to do it full time? But first, you’ll need to spend time building it up — while working your day job. While juggling the two can be stressful, it’s an inevitable part of the journey for most of us. Before giving up your salary, you must be sure that your business can meet your income goals! This is a critical period in your entrepreneurial journey. How can you make it less stressful and more effective? Practice good time management. Schedule 10-20 hours per week to work on your business — and stick to them. This means telling your family you cannot be disturbed during that time. Know where to focus. Spend your time purposefully and focus on the things that will really move the needle forward. Don’t get caught up on the small things, like which font to use on your business cards. Make sure your website looks professional, but don’t fuss with the small details. Batch your work. Schedule large blocks of time in order to batch tasks. For example, spend one hour brainstorming content for the month, one creating outlines, and then a few more creating the content. Over the course of one weekend (or even half a day), you could create a month’s worth of content! These are just a few of my top tips for building your business while working your day job. Want to hear the rest? You’ll have to listen to the episode! In this episode, you’ll discover: 7 top tips for building up your business in your free time The #1 early-stage investment you can make How to optimize your home environment Subscribe now and never miss a single episode! “There’s never going to be a perfectly right time where all the stars align. There’s only right now. So you’ve just got to start right now and work with the time that you have.” — Tasha Cochran Highlights: 01:11 Stumbling into entrepreneurship 03:55 Savvy time management 05:55 Where should you focus? 07:19 Your #1 investment 08:19 Stop relying on Google! 10:17 Get ready to batch! 11:53 Outside support 14:06 Environment is everything 16:16 The right tools for the job 17:28 Work with me! Links: Work With Me: https://onebighappylife.com Join the Ascend Incubator: https://onebighappylife.com/coaching Please remember to subscribe, rate, and review!
29 minutes | Jan 12, 2021
Building A Business From Scratch in 2021 | What I Would Do If I Were Starting Now
What would your business look like if you took all the right steps — from day one? I’ve reflected a lot on what I’d do differently to move the needle the furthest if I started my business from scratch today. In the early days, I made a lot of mishaps: 1. I had no clear profit plan. I was an accidental entrepreneur. As I grew, I hopped from plan to plan, learned as I went, and didn’t settle on what I really wanted to do until later. If I’d taken the time to come up with a practical profit plan from the start, my journey would have been much more straightforward — and I might be at seven figures already! 2. I had NO CLUE what I was doing. Who learned how to run a business using Google? Your girl right here. When One Big Happy Life started to take off, I was trail-and-erroring my way into entrepreneurship. That wasted SO much of my time. I regret that I didn’t find a comprehensive program to help me through the learning curve. 3. I built an audience without knowing my ideal customer. I can’t really blame myself for this one. When I launched One Big Happy Life, it was a hobby blog, not a revenue stream. I wish that I’d known from the start that One Big Happy Life was destined to be a business. Launching without an ideal customer in mind led to a lot of course correction (some of which is ongoing)! Don’t make the same mistakes that I did! In this episode of Wealth Life Balance, I’m sharing six key strategies to help you build the business you want from day one! In this episode, you’ll discover: My top six key strategies for new business owners The ‘Don’t Do’ list of things that I wish I had done differently The one early-stage investment that will make ALL the difference Subscribe now and never miss a single episode! “I believe that a commitment to excellence is essential for growing a successful business that can thrive for years and years and years to come.” — Tasha Cochran Highlights: 00:49 Welcome to 2021 & your freedom business year! 02:36 The ‘Don’t Do’ list for starting a business 07:21 6 key business-building strategies 10:57 What’s more important: time or money? 12:37 What can your audience teach you? 16:14 Always have an offer — always 18:34 Go beyond organic traffic strategies 24:02 Your absolute best first hire 26:54 Recap & work with me! Links: Work With Me: https://onebighappylife.com Join the Ascend Incubator: https://onebighappylife.com/coaching Please remember to subscribe, rate, and review!
23 minutes | Jan 5, 2021
Reflecting on 2020 | My First Year Running a Multi-Six Figure Business Full Time
When I quit my full-time job as an attorney in 2019 to focus on building my online business, it was a scary step — but a necessary one. It would have been even scarier if I’d known what was to come. 2020 has caused many business owners to take a step back and revisit their plans, myself included. Back in 2019, I told myself that 2020 would be my million-dollar year. I even had it written on my vision board in big letters. By June, I knew it was time to rethink my 2020 goals. I made the decision to focus on ease and sustainability, rather than aggressive growth. This kept me aligned with my new word of the year, but also with the type of business and life that I wanted to create. During this time of chaos and uncertainty, my plans for my business have actually solidified, and I’ve discovered a new balance, which is more important to me right now than hitting that 7-figure mark. Knowing WHY you want to hit your goals is the key to knowing the right goals you should be working toward. Are your current goals in alignment with your overarching vision? Let’s dig into it! In this episode, you’ll discover: The lessons I learned while building a business during a pandemic How to figure out whether you should be working toward a 6- or 7- figure business The simple, three step mantra that keeps me moving in alignment with my deeper goals “I treat my business the same way I have always treated any other thing I’ve done to make money… I want my work to be fulfilling, but I’ve got to love it.” — Tasha Cochran Highlights: 01:19 Reflecting on pandemic entrepreneurship 05:30 The COVID pivot 07:48 Remember your biggest priorities 10:11 Should a million-dollar business be your goal? 13:53 2021: the year of Wealth Life Balance 17:00 Send your questions! Links: Ascend Incubator https://onebighappylife.com/coaching Please remember to subscribe, rate, and review!
19 minutes | Jan 5, 2021
What is an online business?
“The truth is that just about any business can be an online business.” — Tasha Cochran If you’re drawn to the idea of having control over your work, schedule, and income, you’ve come to the right place. This episode of the Wealth Life Balance Podcast is part of a series touching on the basics of launching and running an online business! First: you’re not crazy to think that you can run your own small business. Small businesses make up 99.9% of American businesses — and more than half of those are home-based. You do not need a giant team or massive infrastructure in order to make a significant income — I built my business with a little help from my family. Four years ago, I was a practicing attorney. I was happy with the money I made and loved my work, but wanted more freedom and flexibility. To be honest, the idea of entrepreneurship never occurred to me, until I stumbled into it by accident. (Listen to the first episode of this podcast to hear all about it!) Long story short, by the time I realized what an online business was, I was already running one successfully. Just imagine what you could build if you started one intentionally! Building my business accidentally has required a lot of course correction as I try to reshape it into my true dream business. My goal is to help you build your dream business from the very start! In this episode, you’ll discover: The #1 question to ask yourself BEFORE you prep for launch The 3 major categories of online business revenue — and how to discover the best combination for your business A free tool to help you plan out your profits without added stress “Trying new things is going to be uncomfortable — that’s normal!” — Tasha Cochran Highlights: 00:48 The challenge and joy of trying new things 03:33 Newly considering an online business? 05:57 Small business classification and statistics 08:06 Online business definition 12:28 Three types of online revenue streams 16:37 The recap and final step 17:28 Ready to Ascend? Links: The Profit Plan https://onebighappylife.com/profitplan Ascend Incubator https://onebighappylife.com/coaching Please remember to subscribe, rate, and review!
17 minutes | Jan 5, 2021
Building a Multi-Six Figure Business While Working a 9-5 - The Story of One Big Happy Life
If you’re like me, you spent a long time unaware that you could build a freedom business that supports your ideal life. I’m here to tell you: you absolutely can. And the spark that lights that flame can be completely unexpected! My own multiple six-figure online business, One Big Happy Life, helps people find balance, build wealth, and live happy. We have an audience of hundreds of thousands, and our YouTube videos earn millions of views. And it all started with just one hair-cutting video. In 2013, I was two years out of law school. I’d moved to Texas with my family and started a lifestyle blog, called One Big Happy Blog. At the time, my beautiful daughter was struggling to love her natural curls. I decided that the two of us would cut off my relaxed hair so that I could grow it back in a natural style, in order to set a healthy example. And we posted the video to YouTube. I forgot about that video over the next few years, while dealing with multiple job changes and moves. After the birth of my son, I wanted to spend more time with my family. As I searched for more accommodating work, my partner suggested I start a passion project. That’s when I received my first $100 check from YouTube, for the hair-cutting video I uploaded years before. This led to my decision to vlog as a side hustle. Since then, I’ve grown One Big Happy Life from a $100 YouTube check to a multiple six-figure business. While I stumbled accidentally into entrepreneurship, I want you to learn from my journey and create your own six-figure business — intentionally and thoughtfully. In this episode, you’ll discover: How business ideas can come from the most unexpected places The importance of pivoting How to build the right business for you Subscribe now and never miss a single episode! Highlights: 00:47 Welcome to Wealth Life Balance! 02:44 Case study: One Big Happy Life 05:02 The video that launched a business (eventually) 06:23 Be prepared to pivot 10:05 The Big Realization 15:19 What’s to come! Links: Ascend Incubator: https://onebighappylife.com/coaching Please remember to subscribe, rate, and review!
10 minutes | Dec 17, 2020
Welcome To Business Minded with Scarlett Cochran
“Your 9-5 pays your bills, but you know there is something bigger that’s calling you.” — Scarlett Cochran Are you ready to live your life beyond the 9-5? Do you want to do work that lights you up, while wearing your comfiest pants… and get paid well to do it? The real talk, practical tips, and business strategies I’ll be sharing in the Wealth Life Balance podcast will help you get there. I’m Tasha Cochran, a former lawyer turned entrepreneur. I left a six-figure job doing work that I loved, because the future I saw ahead of me didn’t excite me. I wanted freedom, flexibility, and time with my family. But I also wanted to hold onto my income level — that wasn’t negotiable for me. (What can I say, your girl likes nice things!) I took the leap into entrepreneurship and now run an online business worth six figures. And I want to help you do the same. On the Wealth Life Podcast, I share the full, uncensored, behind-the-scenes look at building a profitable business doing work that you love, while not giving up the important things in life, like family time, freedom, and flexibility. You’ll learn how to leverage your expertise to create wealth on your terms and build your business from scratch to six figures. You’ll discover how to be both fully present as a parent and totally fulfilled as an entrepreneur. You’ll be able to set your own hours and work with your ideal clients. And you’ll have a blast doing it. There are only two things holding you back: your 9-5 job and the fact that you’re not entirely sure how to transition into entrepreneurship. The Wealth Life Balance podcast is here to help! Subscribe now and never miss a single episode! “I’m here to inspire you to show up and do the dang thing, even when it feels a little scary. Because fear is temporary — regret is forever.” — Scarlett Highlights: 00:48 There is a better way! 02:00 What to expect from Business Minded 04:45 Episode 1 preview 06:41 Episode 2 preview 08:32 Episode 3 preview 10:04 Help us grow! Links: Ascend Mastermind:https://onebighappylife.com/coaching Please remember to subscribe, rate, and review!
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