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Are you curious about what goes into creating a video? Have you ever thought about working with a video production or video marketing company, but don't know where to start? In this episode of Watch Time, we explore the video creation process and what to expect when working with a company like Flex Media. From the initial discovery meeting to the final delivery and implementation, we'll guide you through each step of the process. Join us as we explore video strategy, pre-production, on-site production, post-production, and more. Whether this is your first time navigating the video creation process or you've worked with a video marketing company before, we'll show you how Flex Media handles each stage to ensure you know what to expect the next time your company creates a video.

In this episode, we sit down with Jim Cermak, founder of Trade Show University, to discuss how exhibitors and show organizers can maximize their ROI at trade shows through effective video marketing. With over 30 years of experience in planning and exhibiting at trade shows, Jim knows the ins and outs of this powerful marketing tool. He'll be discussing the common mistakes companies make when investing in trade show marekting and how to avoid leaving money on the table. Jim will also be sharing his tips for creating attention-grabbing videos that not only draw in attendees, but also effectively convey your messaging. If you're looking to up your game at trade shows and see a better return on investment, this episode is a must-listen. Tune in to learn from Jim's wealth of experience and expertise in the trade show industry. Links from the Show: Trade Show University - https://tradeshowu.biz Trade Show U LinkedIn - https://www.linkedin.com/company/trade-show-university-podcast/ Jim's LinkedIn - https://www.linkedin.com/in/jimcermak/   #TradeShowTips #TradeShowMarketing #VideoMarketing  #Videostrategy

Join us on The Dark Side of Marketing as we delve into the world of demand generation and dark social, two marketing tactics that are trending in the digital world. Our expert guests, Patrick and Vanessa Zangardi of Zangardi Studios, share their insights and experiences with these indirect marketing strategies that focus on offering valuable content to drive long-term demand. They explain the difference between lead generation and demand generation, and how to create valuable native content for various social media platforms to reach your target audience. Learn about the impact of video content on these strategies, and how to create a smart marketing strategy that drives business growth. Tune in to this informative podcast to gain valuable knowledge about the dark side of marketing.   Links from the Episode: Zangardi Studio - https://zangardi.com/ Vanessa Zangardi - https://www.linkedin.com/in/vanessazangardi/ Patrick Zangardi - https://www.linkedin.com/in/patrickzangardi/ To watch the video version of the podcast or send us your questions, visit https://flexmediacle.com/watchtime

In this episode of Watch Time, we discuss what video marketing actually is by breaking down the article that our co-host Bill Baraona wrote for Videomaker Magazine called "Video Marketing: What, Why, and How." Many of you have probably heard the term used by numerous people but what does video marketing mean and how can you start implementing it into your content today to see better results the next time you create a video? Answers to these questions and more in episode 33 of Watch Time, so sit back, grab a cup a coffee and let Kathie Taylor and Bill Baraona help you level up with the power of video! Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram. Bill's Videomaker Article: https://www.videomaker.com/how-to/profitmaking/video-marketing-what-why-and-how/  Flex Media's Instagram: https://www.instagram.com/flexmediacle/ 

In this episode of Watch Time, we talk with Brian Butkowski, founder and principle brand strategist at Bomb Image. Brian shares with us how he creates DIY video content for his brand, and how it has helped him grow his network while promoting his clients. Brian also shares with us the importance of building a brand that people know, like, and trust and how video has played a role in him being able to do that. As a bonus Brian also shared with us his experience with Clubhouse and how he has been able to grow his knowledge and connections from being and early adopter of the platform. To get the links from the show, an overview, and to learn more about Brian Butkowski make sure to check out the show notes page.  Tell us what you want to hear us discuss on an upcoming episode.  Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram. To check out past episodes and the show notes page check out https://www.flexmediacle.com/episode-32/

In this episode of Watch Time, we sit down again with Jim Cermak, host of the Trade Show University Podcast, and discuss the future of events now that some COVID19 restrictions are starting to get lifted. We asked Jim how video's role has changed in virtual events since the beginning of the Pandemic in March 2020 up until now. Jim also gave us a great overview of some of the platforms and strategies being used by some the top dogs in the trade show world today. Make sure to stick around until the end to get Jim's predictions on the future of trade shows and how long you can expect to see virtual events. Grab a notebook, a cut a coffee, and get ready to get your PHD in trade show ROI from the master of trade show marketing, Jim Cermak!   To get the links from the show, an overview, and to learn more about Jim Cermak make sure to check out the show notes page.  Tell us what you want to hear us discuss on an upcoming episode.  Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram. To check out past episodes and the show notes page check out https://www.flexmediacle.com/watch-time-blog/

What video tactics should you invest in? What trends are going to help you make better videos? What actually works when it comes to creating videos in 2021? These are some of the many questions we get asked by our clients, and probably some of the same question you have right now too. Luckily, Wistia released their 2021 State of Video Report to the public which gives us the data we need to answer those questions. Wistia is a 3rd party video platform that is used by companies and organization around the world to host videos and track data on the backend for its consumers. With over 44 million videos on their platform, Wistia was able to pull data from the last five years to look at what is trending in video marketing. Join Kathie and Bill in this episode of Watch Time as they dissect Wistia's report and explain what the data means and how you can leverage it to make better videos and get better results. If you're listening at home or work, Grab your notebooks, download Wistia's State of Video Report, and let's unpack all of this valuable information!    Still have questions on today episode? Is there something you want us to discuss on a future episode of Watch Time?   Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram.

In this episode of Watch Time, we interview John Vlach, Creative Service Director for Rock the House, in Cleveland Ohio, and podcast host of The Post Show.  We will be discussing video editing for beginners, and some of John's tips and tricks for editing videos for use on social media. John will also fills us in on some of the social media videos he created for Rock the House and what made them successful. Tell us what you want to hear us discuss on an upcoming episode.  Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram.

In this episode of Watch Time, we discuss what changes we have seen in the video marketing and video production world in 2020. We will touch on how COVID19 has played a role in advancing the use of video for businesses, what new technology and trends have developed, and what we personally have observed at Flex Media with our clients. Make sure to stick around until the end because we will wrap things up with discussing where we see video marketing going in 2021 and into a post pandemic world. Tell us what you want to hear us discuss on an upcoming episode.  Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram.

We are back! We didn't mean to leave the podcast on a cliffhanger. We became really busy at Flex Media and had to press pause on the podcast for a little bit but we are back at it again and bringing you season two of Watch Time. In this episode of Watch Time, we discuss what goes into creating a video and how we determine pricing for some of our projects. We also discuss some common misconceptions when it comes to time and cost when working with a video producer or video marketer. Part #2 where we take you from production to implementation, and talk about final pricing. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram.

In this episode of Watch Time, we discuss what goes into creating a video and how we determine pricing for some of our projects. We also discuss some common misconceptions when it comes to time and cost when working with a video producer or video marketer. This is Part #1 of a two part series, in this part we will take you from strategy all the way to production. Be sure to listen next week for Part #2 where we take you from production to implementation, and talk about final pricing. Make sure to visit our show notes page for more information and links from this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.

In this episode of Watch Time, we interview Meaghan Earley, Marketing and Communications Manager, Fat Heads Brewery, in Cleveland Ohio. We will be discussing large marketing strategies and tactics used by Fat Heads and how they can apply to small businesses. Meaghan also talks about her experience as a small business owner prior to working for Fat Heads, and how she is able to use what she learned in her current position. Make sure to visit our show notes page for more information and links from this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.

In this episode of Watch Time, we discuss Donald Miller's book Building a Storybrand and how we plan to use his seven principles to help improve our videos, website, and marketing materials. We will discuss each of the seven principles in his framework and tell you what we learned after reading the book. We highly encourage you to check out the book and try to apply all of the concepts to your companies marketing strategy. Make sure to visit our show notes page for more information and links from this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.

In this episode of Watch Time, we discuss how you can start using video to sell remotely using email and Zoom. We will talk about some of the strategy and production tactics you need to consider when creating your own content. Make sure to visit our show notes page for more information and links from this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.

In this episode of Watch Time, we interview Jim Cermak,  Host of The Trade Show University Podcast. We had the opportunity to sit down with Jim and discuss how you should lay out a virtual events, some platforms to consider using, and what you can do if you attend a virtual event to get the most out of your experience. Jim also gives you some out of the box marketing ideas on how to get more attendees and sponsorships for your next virtual event. Make sure to stick around until the end to check out the special offer Jim has for our audience to help you plan your next in person or virtual event. For links from this episode check out the show notes. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Facebook, LinkedIn, or Instagram.

In this episode of Watch Time, we discuss the difference between a video marketing agency and video production company. We will talk about what each one does, how they are similar, and how they are different. If you aren't sure which type of professional is right for you, then you'll want to check out this episode. Make sure to visit our show notes page for more information and links from this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.

In this episode of Watch Time, we interview Patrick Zangardi, President of Zangardi Studio. We had the opportunity to sit down with Patrick and discuss how to repurpose videos that you currently have and how to turn them into other forms of digital marketing content. Patrick talks about the difference between marketing and branding, as well as how you can get more MPG (Marketing Miles Per Gallon) out of your current content. Make sure to stick around until the end to check out the special offer Patrick has for our audience so that you can get your content on track and planned out. For links from this episode check out the show notes. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Facebook, LinkedIn, or Instagram.

In this episode of Watch Time, we discuss Hootsuite's social media quarter three report and how  COVID19 has changed video is a big way. We will talk about why these stats are important and how they affect the content you will be creating for the rest of 2020. We will discuss consumer behavior during April, May, and June 2020 and how it affects your video marketing. Make sure to check out the show notes to download the graphics from we discuss from the report and a link to the full report from Hootsuite. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.

In this episode of Watch Time, we discuss how you can start using Zoom to create different types of video content for your business. We will touch on why it's a great tool for content creation as well as different types of videos you can start creating today. Stick around until the end so you can learn how to start generating more leads and closing more sales with Zoom. Make sure to check out the show notes to get all the links to everything we discuss in this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.

In this episode of Watch Time, we talk about three areas you should focus on if you want to look better and be more memorable on your next Zoom call. Make sure to stick around until the end to get four additional pro tips that will help you stand out from your competition. If you are trying to find a way to connect with your customers remotely then you'll want to check out this episode. Make sure to check out the show notes to get all the links to everything we discuss in this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.