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On this episode I'm joined by Fuchsia Sims, one of the founders of Adventure Junky. They've 'gamified' travel by rewarding their audience with points as they head to some of the rarest destinations on the planet. We talk about building an audience by sharing experiences, and having that same audience help build the platform by sharing back. Promoting user generated content in your business is a great way to not only create content but make people feel involved in the journey. We also cover the business of targeting (and defining!) millennials. An audience that demands digital perfection. And if they don't get what they want they'll either go elsewhere -- or soon become your competition! Find out more at adventurejunky.com or search the App Store.

On this episode I'm joined by Isaac Moody, owner of Gabbinbar Homestead in Toowoomba, Australia. Isaac turned a 'run down' 150 year-old house on acres of overgrown property into Queensland's busiest wedding venue. Isaac's marketing strategy is 100% digital. We talk about setting traceable goals for websites. The difference between visitors from social platforms and Google. Mindset around dollars spent on advertising vs spent online. And perceiving websites as not as technology, but as an extension of forming a human connection. See more about Gabbinbar at https://gabbinbar.com.au Visit Design is hosted by well-travelled design director Simeon Griggs of https://tomoro.com.au

On this episode I'm joined by Owen Ealden, General Manager of Komandoo Island Resort in the Maldives. Discussing making an island resort the complete holiday experience, injecting personality into social media for greater engagement and keeping influencers at bay. Visit Design is hosted by well-travelled design director Simeon Griggs of https://tomoro.com.au

An introductory episode for new listeners. Subscribe now for our upcoming podcast series where we explore digital strategies specific to tourism industry websites. Hear from experts in the industry and those on the digital side.